NinjaOne
NinjaOne is a cloud-native unified IT operations platform serving approximately 40,000 organizations across 140+ countries, providing endpoint management, patching, backup, remote access, vulnerability management, and IT asset management to Managed Service Providers and enterprise IT teams via per-endpoint subscription pricing.
- Company typePrivate
- Founded2013
- HeadquartersAustin, United States
- Headcount1,001–5,000
- GTM typeB2B
- OfferingSoftware
What NinjaOne does
NinjaOne is a cloud-native, multi-tenant IT operations platform that unifies endpoint management, patching, mobile device management, backup, remote access, vulnerability management, IT asset management, ticketing, and PSA/billing inside a single console. The platform is built ground-up on a multi-tenant SaaS architecture with a shared data model across all modules, enabling deployment typically in under 30 days and operator proficiency in under 10 days, in contrast with legacy providers that bolt multi-tenancy onto point tools. Core proprietary technology includes Patch Intelligence AI and Patch Sentiment for autonomous patch management, server-side real-time vulnerability detection that operates without endpoint performance impact, and a backup engine with AI-driven Boot Verify for automated recoverability testing.
NinjaOne sells primarily through a per-endpoint subscription model priced at approximately $1.50 per endpoint per month (per third-party benchmarks), with freemium free-trial onboarding and quote-based enterprise tiers; revenue reached approximately $500M ARR in January 2026 and around $600M ARR by June 2026, growing roughly 70% year-over-year. The company serves two primary customer segments: Managed Service Providers (MSPs), which represent the core channel with 6,000+ partners and 300% year-over-year channel growth, and enterprise internal IT teams in healthcare, federal/state government, education, financial services, and manufacturing. Distribution combines direct inside sales, a formal global channel partner program launched mid-2024, marketplace distribution through Pax8 (47,000+ IT partners), regional distributors (Rashi Peripherals in India, GTS in North America, Carahsoft for federal government), and self-serve product-led growth. The customer base expanded to approximately 40,000 organizations across more than 140 countries as of June 2026, with named enterprise logos including ThermoFisher Scientific, Siemens, Hyundai, PwC, Deloitte, UCLA, and Lawrence Berkeley National Laboratory.
The company operates from Austin, Texas with regional hubs in Berlin (EMEA) and Sydney (APAC) and additional offices in Tampa. NinjaOne is privately held, founder-led, profitable with no debt, and has raised more than $1.16B across its Series C rounds (Feb 2024, Feb 2025, Jun 2026) at a $12.3B post-money valuation. The June 2026 round was structured primarily as a secondary share sale to provide liquidity for early investors and employees while founders retained majority control, and management has signaled positioning for eventual public markets.
NinjaOne firmographics
Firmographics- Name
- NinjaOne
- Legal name
- NinjaOne LLC
- Website
- https://ninjaone.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- NinjaOne is a cloud-native unified IT operations platform serving approximately 40,000 organizations across 140+ countries, providing endpoint management, patching, backup, remote access, vulnerability management, and IT asset management to Managed Service Providers and enterprise IT teams via per-endpoint subscription pricing.
- Ownership category
- akta.pro rank
Where NinjaOne is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
NinjaOne business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription-based SaaS (ARR): Primary revenue stream based on recurring annual subscriptions to the unified IT operations platform, charged per endpoint/device per month (approximately $1.50 per endpoint per month per third-party benchmarks). Reached $500M+ annual recurring revenue in 2025 with 70% year-over-year growth and 35,000+ customers.
- Per-Endpoint / Per-Device Subscription Pricing: Unit-based pricing model with subscriptions charged per managed endpoint, server, or device, enabling MSP and enterprise IT teams to scale coverage predictably with their device fleets.
- Professional Services and Migration Support: Revenue from white-glove migration services, free certification programs, and onboarding support bundled with enterprise subscriptions to drive large-fleet migrations such as Executech's 30,000-endpoint rollout.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Monthly | Per-endpoint subscription: approximately $1.50 per endpoint per month (per third-party benchmarks) |
| Freemium | Pay-as-you-go | Free trial of cloud-native unified IT operations platform |
| Subscription | Annual | Quote-based subscription tiers for IT and MSP segments |
Go-to-market motion5 records
Distribution channels7 records
Marketing channels11 records
NinjaOne product offering
Product offeringCore offering
NinjaOne provides a cloud-native, multi-tenant unified IT operations platform that consolidates endpoint management, patch management, remote access, mobile device management (MDM), backup, vulnerability management, IT asset management, ticketing, PSA, and documentation into a single console. The platform is built ground-up as multi-tenant SaaS with a shared data model and is sold primarily on a per-endpoint subscription basis to Managed Service Providers (MSPs) and enterprise IT teams across more than 140 countries.
Product overview
NinjaOne offers a unified IT operations platform (a single cloud-native console with native modules) rather than separate point products. The platform is anchored by core modules including Endpoint Management (RMM), Mobile Device Management (MDM), Autonomous Patch Management, Backup (Device and SaaS), Remote (remote access), Vulnerability Management, IT Asset Management (ITAM), and Endpoint Security. Surrounding the core are service delivery and operations modules including Ticketing, Documentation, PSA, Billing, and Email Archiving. The Dropsuite acquisition added dedicated SaaS data protection. All modules share a single data model and interface, and are tightly integrated with named third-party integrations such as CrowdStrike, Microsoft Intune, SentinelOne, ServiceNow, Zendesk, and Freshservice, and are powered by AI capabilities including Patch Intelligence AI, AI-driven Patch Sentiment, and AI-driven Vulnerability Management.
Differentiator
Problem solved
Functional benefit
Brands
- NinjaOne RMM: Remote Monitoring and Management product line
- NinjaOne Backup
- NinjaOne SaaS Backup
- NinjaOne Remote
- NinjaOne Vulnerability Management
- NinjaOne Ticketing
- NinjaOne PSA
- NinjaOne IT Asset Management (ITAM)
Products and services
- NinjaOne Unified IT Operations Platform Cloud-native, multi-tenant SaaS platform unifying endpoint management, patching, backup, remote access, vulnerability management, ITAM, ticketing, PSA, and documentation into a single console for IT teams and MSPs.
- NinjaOne Endpoint Management Unifies visibility and control across Windows, macOS, and Linux endpoints from a single console to reduce complexity, improve efficiency, and strengthen security for IT teams and MSPs.
- NinjaOne RMM Remote Monitoring and Management (RMM) module providing automated endpoint monitoring and management for Windows, macOS, and Linux endpoints for IT teams and MSPs.
- NinjaOne Autonomous Patch Management Combines OS and app patching with Patch Intelligence AI to prevent bad updates and ensure reliable compliance, cutting patch cycles from 72 hours to minutes.
- NinjaOne Backup Device and server backup solution with built-in deduplication and AI-driven Boot Verify feature that automates recoverability testing by booting backup images in a virtual environment.
- NinjaOne SaaS Backup Secures Microsoft 365 and Google Workspace data with automated, cloud-native retention and granular restore for SaaS application data protection.
- NinjaOne Remote Native single-click remote access with cross-OS support for Windows, macOS, iOS, and Android devices, built with a focus on security and compliance for IT teams and MSPs.
- NinjaOne Mobile Device Management (MDM) Manages and secures Android and Apple mobile devices with fast enrollment, policy-based control, and real-time visibility, with macOS support added in April 2025.
- NinjaOne Vulnerability Management Real-time AI-driven vulnerability detection and autonomous patching solution with continuous vulnerability assessment, unified detection and remediation workflows, zero endpoint performance impact, and automated audit-ready reporting for Windows and Linux.
- NinjaOne IT Asset Management (ITAM) Provides complete visibility and control across hardware, software, and connected systems with automated warranty tracking, license management, and real-time asset records.
- NinjaOne Endpoint Security Endpoint security capabilities integrated within the RMM module to protect devices managed through the NinjaOne platform.
- NinjaOne Ticketing Context-rich automated ticketing solution designed for IT teams to improve ticket resolution times and boost team output, with native integration to endpoint management workflows.
- NinjaOne Documentation IT documentation module for managing knowledge, templates, articles, and checklists to centralize support information and close IT visibility gaps.
- NinjaOne PSA Professional Services Automation (PSA) module for MSPs to streamline service delivery operations and integrate with NinjaOne's RMM and ticketing capabilities.
- NinjaOne Billing Billing module that allows MSPs to bill clients for managed services delivered through the NinjaOne platform.
- NinjaOne Email Archiving Email archiving solution to secure and retain email communications for compliance and business continuity purposes.
Quantifiable outcome
- 720% three-year ROI (per IDC Business Value Snapshot, May 2026)
- +17 more outcomes
Companies that use NinjaOne
Customer profileNamed customers32 records
Segments7 records
Ideal customer profiles4 records
NinjaOne technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability10 records
Feature7 records
NinjaOne partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered flagship technology partner, core technology partner, flagship channel partner, core distribution partner, minor distribution partner, minor msp partner, core government distribution partner and flagship brand partnership.
- CrowdStrikeflagship technology partnerAnnounced a strategic partnership in February 2025 to deliver full-spectrum cyber protection. Integrates with CrowdStrike Falcon Prevent AV and Falcon Insight XDR for endpoint protection and threat visibility.
- Microsoftflagship technology partnerAnnounced Microsoft Intune integration in November 2025 to streamline endpoint management and boost productivity; broader strategic partnership announced alongside Intune integration for vulnerability management and healthcare IT solutions.
- SentinelOnecore technology partnerIntegration with SentinelOne Singularity Control and Singularity Complete for endpoint protection, detection, remediation, and threat hunting.
- ServiceNowcore technology partnerIntegration syncs assets and automates ticket creation between NinjaOne and ServiceNow for IT efficiency.
- Zendeskcore technology partnerIntegration automates ticket creation for any activity, condition, or scheduled automation in Zendesk, launched September 2025.
- Freshservicecore technology partnerIntegration connects NinjaOne's endpoint management directly with Freshservice's service desk platform, including MSP mode.
- HaloPSAcore technology partnerPartnership launched October 2024 on a new joint platform to compete with Kaseya 365, combining NinjaOne RMM with HaloPSA's PSA capabilities.
- Pax8flagship channel partnerGlobal partnership launched May 2026 to help MSPs expand IT operations and cybersecurity offerings for SMBs via Pax8's marketplace of 47,000+ IT partners and 800,000 SMBs; initially referral-based with full marketplace listing as long-term goal. Builds on prior relationship through Dropsuite acquisition.
- Rashi Peripherals (RP Tech)core distribution partnerStrategic distribution partnership announced July 2024 covering India and SAARC region; RP Tech integrates NinjaOne's endpoint management, patch, MDM, RMM, and endpoint backup into its portfolio for SMB, enterprise, and MSP clients across ITeS, Healthcare, Education, BFSI, and Manufacturing verticals.
- GTS (Global Technology Solutions)minor distribution partnerDetroit-based technology services distributor partnership announced June 2026 to provide NinjaOne PSA software stack to GTS's MSP sales partners for resale.
- blueAPACHEminor msp partnerAustralian MSP partnership announced April 2026; blueAPACHE embedded NinjaOne's unified IT operations platform into its managed services architecture for remote endpoint/server monitoring, automated patching, secure remote access, and proactive remediation.
- Babbleminor msp partnerUK-based MSP partnership announced February 2026; Babble selected NinjaOne to replace 5 fragmented legacy tools, unifying IT operations for 12,000+ client devices and applications with strong compliance for regulated public sector environments.
- Carahsoftcore government distribution partnerGovernment IT distribution partnership enabling federal agency sales; Executech uses Carahsoft route to support federal government clients; Carahsoft improves IT efficiency using NinjaOne (60+ hours saved per month, 10+ minutes per patch deployment).
- Audi (Audi Revolut F1 Team)flagship brand partnershipStrategic partnership with Audi's new F1 team (Audi Revolut F1) for IT operations support; major brand visibility and GTM asset featured prominently on NinjaOne's homepage and marketing materials.
Scale indicators16 records
Recent moves9 records
Expansion highlights8 records
NinjaOne competitors and assessment
Company assessmentDirect peers
- Kaseya: Largest direct RMM and IT management competitor for the MSP channel, with Kaseya 365 bundling RMM, PSA, cybersecurity, and backup. Holds ~22.5% RMM share (Omdia 2026) and competes head-to-head with NinjaOne across endpoint, patch, backup, and PSA.
- ConnectWise: Leading RMM and PSA suite for MSPs, holding ~23.8% RMM share (Omdia 2026). Competes directly with NinjaOne in endpoint management, PSA, and security; ConnectWise's broader portfolio (including Security360) overlaps the NinjaOne + CrowdStrike partnership story.
- N-able: Public RMM and security vendor focused on MSPs, formerly part of SolarWinds. A top-5 RMM player competing with NinjaOne on endpoint management, backup, and security, and was displaced by NinjaOne in some channel rankings per Canalys.
- Atera: Cloud-native RMM and PSA platform purpose-built for MSPs, with a per-technician pricing model. Direct competitor to NinjaOne in the SMB and small-MSP segment, especially where simpler, all-in-one subscription pricing is preferred.
- Syncro: RMM, PSA, and remote access platform for MSPs with per-technician pricing. Competes with NinjaOne in the small-to-mid MSP market, particularly where PSA is bundled with RMM in a lighter-weight offering.
- Jamf: Apple device management and endpoint security specialist serving enterprise and education. Competes with NinjaOne in the MDM and Apple endpoint management modules, particularly for macOS/iOS-heavy organizations.
- Tanium: Real-time endpoint management and security platform for large enterprises and government. Competes with NinjaOne at the high end of the market on endpoint visibility, patch, and vulnerability management, particularly in regulated industries.
- Datto (Kaseya): MSP-focused RMM, backup, and business continuity platform, now part of Kaseya. Competes with NinjaOne on RMM, backup, and SaaS data protection — the latter an area where NinjaOne has invested via the Dropsuite acquisition.
Broad incumbents
- Microsoft Intune: Microsoft's endpoint management suite, bundled into Microsoft 365 enterprise plans. A broad incumbent competing with NinjaOne for Windows-heavy enterprise IT teams, with which NinjaOne also partners via an integration announced in November 2025.
- ManageEngine (Zoho): Broad IT management suite from Zoho covering endpoint management, RMM, ITSM, and security. A larger, broader incumbent competing with NinjaOne across multiple modules, often at lower price points for cost-sensitive IT teams.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat7 records
Key risks7 records
Key highlights7 records
Customer concentration
NinjaOne social profiles
Digital presenceNinjaOne compliance and trust
Trust signalCompliance8 records
NinjaOne financial estimates
Financial estimateRevenue estimate
Valuation estimate
NinjaOne leadership team
Management profileNumber of profiles
Profiles12 records
NinjaOne subsidiaries and ownership
Company hierarchySubsidiaries1 record
NinjaOne funding detail
Funding detailFunding overview
Funding rounds5 records
Investors12 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NinjaOne M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NinjaOne
What does NinjaOne do?
NinjaOne provides a cloud-native, multi-tenant unified IT operations platform that consolidates endpoint management, patch management, remote access, mobile device management (MDM), backup, vulnerability management, IT asset management, ticketing, PSA, and documentation into a single console. The platform is built ground-up as multi-tenant SaaS with a shared data model and is sold primarily on a per-endpoint subscription basis to Managed Service Providers (MSPs) and enterprise IT teams across more than 140 countries.
Is NinjaOne a public or private company?
NinjaOne is a private company. It is classified as venture growth investor backed and is currently operating.
When was NinjaOne founded?
NinjaOne was founded in 2013. It employs 1,001 to 5,000 people.
Where is NinjaOne based?
NinjaOne is headquartered in Austin, United States, in the North America region.
How does NinjaOne make money?
Three revenue lines are on record. Subscription-based SaaS (ARR) is the primary driver. The others are per-Endpoint / Per-Device Subscription Pricing and professional Services and Migration Support.
Who are NinjaOne's main competitors?
Direct peers on record are Kaseya, ConnectWise, N-able, Atera, Syncro, Jamf, Tanium and Datto (Kaseya). Broad incumbents are Microsoft Intune and ManageEngine (Zoho).
Does NinjaOne have an API?
Yes. NinjaOne provides a public Developer API documented at app.ninjarmm.com/apidocs/, available to customers and partners. The API enables automation and integration with the NinjaOne platform for endpoint management, RMM, backup, ticketing, and other IT operations workflows. Developer documentation is at app.ninjarmm.com/apidocs.