DreamUs Group
DreamUs Group is a Singapore-based operator of themed indoor activity centers and playgrounds for children and families, running four parks in Singapore (SuperPark, Pororo Park, Tayo Station, Petite Tayo KidsClub) plus two in Indonesia under exclusive Korean animation IP licenses and a SuperPark brand license.
- Company typePrivate
- Founded2014
- HeadquartersSingapore, Singapore
- Headcount51–100
- GTM typeB2C
- OfferingServices
What DreamUs Group does
DreamUs Group is a Singapore-based operator of themed indoor activity centers and playgrounds for children and families, established in 2014. The company operates four parks in Singapore: SuperPark Singapore (a 40,000 sq ft sports-oriented indoor activity park at Suntec City Mall featuring 20+ activities including trampolines, climbing walls, archery, and skate zones), Pororo Park Singapore (an 11,000 sq ft Korean character-themed playground at Marina Square based on Pororo the Little Penguin), Tayo Station (a Tayo the Little Bus-themed playground at Downtown East), and Petite Tayo KidsClub (a 1,500 sq ft concept at Kallang Wave Mall featuring dedicated working pods for parents). The company also operates SuperPark Indonesia and Pororo Park Indonesia.
The company's technology stack is essentially physical — purpose-built indoor venues with themed play equipment, sports facilities, Korean character IP-based attractions, and live character meet-and-greets. Digital touchpoints are limited to e-commerce platforms for merchandise and e-gift cards, plus social media channels for each sub-brand. No proprietary software, app, or AI/ML capability is disclosed.
DreamUs generates revenue through four streams: per-session ticket sales ($19.90-$39.90 for 2-hour sessions), annual and multi-year memberships ($30-$1,200 across Lite, Gold/Elite, and Super Family tiers), physical and online retail of Korean IP-themed merchandise, and digital e-gift cards ($25-$100 denominations). Its customer base spans families with children, working parents seeking combined work-play environments, children and teenagers seeking active entertainment, and group bookings for corporate events. The go-to-market is product-led and event-driven, leveraging themed attractions, seasonal events (SuperSpook, Christmas programming), social media engagement, and bank partner promotions to drive foot traffic across mall-based retail locations.
DreamUs Group firmographics
Firmographics- Name
- DreamUs Group
- Legal name
- DreamUs International Holdings Pte Ltd
- Website
- https://dreamusgroup.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- DreamUs Group is a Singapore-based operator of themed indoor activity centers and playgrounds for children and families, running four parks in Singapore (SuperPark, Pororo Park, Tayo Station, Petite Tayo KidsClub) plus two in Indonesia under exclusive Korean animation IP licenses and a SuperPark brand license.
- Ownership category
- akta.pro rank
DreamUs Group industry classification
Industry- Product category
- Family Entertainment and Indoor Recreation
- NAICS
- Amusement Parks and Arcades (7131), Amusement and Theme Parks (71311)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Destination Theme Parks (Large-Scale, Multi-Attraction Parks) (THAJAEAA)
Keywords
Where DreamUs Group is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices5 records
Markets served
DreamUs Group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Park Admission Tickets: Per-session ticket sales for SuperPark Singapore and other parks. Tickets sold at $19.90-$39.90 per 2-hour session depending on visitor type (infant, junior, regular, student).
- Membership Subscriptions: Annual and multi-year membership packages offering discounts and priority access. Memberships range from $50 to $299 for Lite and Elite tiers at Pororo Park/Tayo Station, and up to $1,200 for Super Family packages at SuperPark.
- Toy and Merchandise Retail: Sale of toys and merchandise under Korean IP (Pororo and Tayo characters) through physical retail stores and online platforms at Pororo Park, Tayo Station, and Petite Tayo KidsClub.
- E-Gift Cards: Digital gift cards sold in denominations of $25, $50, and $100 for use across all parks.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | SuperPark Singapore single-session tickets |
| Unit Pricing | Pay-as-you-go | Petite Tayo KidsClub admission fees |
| Subscription | Annual | SuperPark membership tiers |
| Subscription | Annual | Pororo Park and Tayo Station membership tiers |
| Unit Pricing | Pay-as-you-go | SuperSpook Halloween event tickets |
| One time/ perpetual license | Pay-as-you-go | E-Gift Cards |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels6 records
DreamUs Group product offering
Product offeringCore offering
DreamUs Group operates a portfolio of themed indoor activity parks and playgrounds in Singapore, including SuperPark Singapore (40,000 sq ft sports activity park), Pororo Park Singapore, Tayo Station, and Petite Tayo KidsClub. The company sells per-session admission tickets, recurring memberships, and Korean-IP toy merchandise directly to families and individuals at physical venues, and also operates in Indonesia.
Product overview
DreamUs Group operates a portfolio of themed indoor activity centers and playgrounds for children and families across Singapore. Their core products include SuperPark Singapore (indoor sports activity park at Suntec City Mall offering 20+ activities across 40,000 sq ft), Pororo Park Singapore (Korean character-themed playground in Marina Square), Tayo Station (Tayo the Little Bus-themed playground in Downtown East), and Petite Tayo KidsClub (innovative indoor playground with working pods for parents at Kallang Wave Mall). The company also distributes toy merchandise under popular Korean intellectual property.
Differentiator
Problem solved
Functional benefit
Brands
- SuperPark Singapore: 40,000 sq ft indoor sports-oriented activity center located at Suntec City Mall with over 20 sports-centric activities across two levels.
- Pororo Park Singapore
- Tayo Station
- Petite Tayo KidsClub
Products and services
- SuperPark Singapore Finland-branded indoor sports activity center spanning 40,000 sq ft at Suntec City Mall, offering 20+ sports-centric activities including trampolines, skate & scoot, flying fox, climbing walls, and interactive games, targeted at families, children, and group bookings.
- Pororo Park Singapore Themed indoor playground at Marina Square (11,000 sq ft) featuring attractions based on Pororo the Little Penguin, including Pororo Express train, Petty Supermarket, Crong's Hinoki Backyard, Poby Gym, Pororo House, Shark Ball Pool, and the 'Pororo & Friends' Gallop Station' carousel. Aimed at children aged 6 and below.
- Tayo Station Tayo the Little Bus-themed indoor playground at Downtown East featuring multiple play zones with pretend play areas and live character meet-and-greet sessions, targeted at young children and families.
- Petite Tayo KidsClub Purpose-built indoor playground at Kallang Wave Mall combining play and work, featuring dedicated working pods with high-speed internet, pantry access, and PlayGuide supervision. Drop-off program available for children aged 3+. 1,500 sqft space with 8+ themed activity zones under Tayo the Little Bus IP, targeted at working parents.
- Pororo and Tayo Toy Merchandise Toy merchandise and character products sold under the licensed Korean IPs of Pororo the Little Penguin and Tayo the Little Bus, distributed through on-site retail at parks and through dedicated e-commerce platforms shop.tayostation.com and shop.pororoparksg.com.
- DreamUs Group E-Gift Cards Digital gift cards sold in $25, $50, and $100 denominations, redeemable for admission, memberships, and merchandise across all DreamUs Group parks (SuperPark Singapore, Pororo Park, Tayo Station, and Petite Tayo KidsClub).
Quantifiable outcome
- TripAdvisor Certificate of Excellence awarded to Pororo Park Singapore and Tayo Station for 2019 and 2020
Companies that use DreamUs Group
Customer profileSegments4 records
Ideal customer profiles3 records
DreamUs Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
DreamUs Group partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and supporting.
- SuperPark OYcoreLicense agreement with Finland-based SuperPark to operate 40,000 sq ft branded indoor activity park in Singapore. SuperPark OY selected DreamUs as the local operator due to their extensive customer base and track record in delivering play experiences. DreamUs operates the park under SuperPark branding and operational standards.
- APM Property Management Pte LtdsupportingProperty manager of Suntec City Mall partnering with DreamUs for SuperPark reopening. Provides retail space and collaborative marketing support for experiential retail offerings.
- Korean IP Holders (Pororo and Tayo)coreDreamUs distributes toy merchandise and operates indoor playgrounds under popular Korean animation IPs: Pororo the Little Penguin and Tayo the Little Bus. These exclusive partnerships enable themed attractions and merchandise sales.
Scale indicators4 records
Recent moves2 records
Expansion highlights6 records
DreamUs Group competitors and assessment
Company assessmentBroad incumbents
- Sky Zone: Global operator of indoor trampoline and active-play parks. Comparable as a larger, established multi-location operator of sports-oriented indoor activity centers serving a similar family and youth demographic.
- SuperPark OY: Finland-based parent brand of the SuperPark concept that DreamUs operates under license in Singapore. Directly comparable as the originator of the same multi-activity indoor park format, with global operations that establish the category playbook.
Regional players
- Lilliput Children's Garden: Hong Kong-based operator of indoor children's playgrounds. Comparable as a regional Asia-based operator of paid indoor family play venues, with similar mall-anchored, character-and-play-positioned concept.
Direct peers
- Kiztopia: Singapore-based indoor playground and edutainment center for children, operating across multiple large mall locations. Directly comparable as a Singapore-headquartered operator of paid indoor family play venues targeting the same families-with-children segment.
- KidZania Singapore: Family edutainment center in Singapore offering role-play activities for children. Comparable as a ticketed, indoor, child-focused experience venue that combines entertainment with educational positioning in a mall setting.
- The Polliwogs: Singapore-based chain of indoor family entertainment centers with multiple outlets. Comparable as a Singapore competitor operating paid indoor play venues in malls targeting the same family demographic.
- Amazonia Indoor Playground: Large-scale indoor playground in Singapore combining play structures, food, and family amenities. Highly comparable as a Singapore-based, mall-anchored, multi-attraction indoor family entertainment venue.
- Bounce Inc: Singapore-based operator of indoor trampoline and activity parks with multiple locations. Comparable as a Singapore-headquartered operator of paid, sports-oriented indoor activity venues targeting families, children, and teens.
- Pororo Park (Korea, ICC Entertainment): Original Korean operator of Pororo-themed indoor playgrounds. Comparable as a direct IP-based peer using the same Pororo the Little Penguin character that underpins DreamUs's Pororo Park Singapore and Indonesian venues.
- Nerf Action Xperience: Indoor active-play attraction based on the Nerf brand, with a Singapore location. Comparable as a paid, themed, indoor active-play venue targeting families and children in a mall environment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
DreamUs Group social profiles
Digital presenceDreamUs Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
DreamUs Group leadership team
Management profileNumber of profiles
Profiles2 records
DreamUs Group subsidiaries and ownership
Company hierarchySubsidiaries1 record
DreamUs Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DreamUs Group M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DreamUs Group
What does DreamUs Group do?
DreamUs Group operates a portfolio of themed indoor activity parks and playgrounds in Singapore, including SuperPark Singapore (40,000 sq ft sports activity park), Pororo Park Singapore, Tayo Station, and Petite Tayo KidsClub. The company sells per-session admission tickets, recurring memberships, and Korean-IP toy merchandise directly to families and individuals at physical venues, and also operates in Indonesia.
Is DreamUs Group a public or private company?
DreamUs Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was DreamUs Group founded?
DreamUs Group was founded in 2014. It employs 51 to 100 people.
Where is DreamUs Group based?
DreamUs Group is headquartered in Singapore, Singapore, in the Asia region.
How does DreamUs Group make money?
Four revenue lines are on record. Park Admission Tickets are the primary driver. The others are membership Subscriptions, toy and Merchandise Retail and E-Gift Cards.
Who are DreamUs Group's main competitors?
Broad incumbents on record are Sky Zone and SuperPark OY. Lilliput Children's Garden is listed as a regional player. Direct peers are Kiztopia, KidZania Singapore, The Polliwogs, Amazonia Indoor Playground, Bounce Inc, Pororo Park (Korea, ICC Entertainment) and Nerf Action Xperience.
Does DreamUs Group have an API?
No public API is recorded for DreamUs Group.
What industry is DreamUs Group in?
DreamUs Group's product category is Family Entertainment and Indoor Recreation. Its primary akta.pro industry code is THAJAEAA, Destination Theme Parks (Large-Scale, Multi-Attraction Parks). Its NAICS code is 7131 and its SIC code is 7900.