Superpark Oy
SuperPark Oy designs, operates, and franchises indoor multi-activity parks combining approximately 100 physical activities across three themed zones, serving families, schools, and corporate groups in 27 parks across 12 countries via owned Finnish operations and a global franchise network.
- Company typePrivate
- Founded2012
- HeadquartersVuokatti, Finland
- Headcount—
- GTM typeB2B and B2C
- OfferingServices
What Superpark Oy does
SuperPark Oy, founded in Finland in 2012 and headquartered in Vuokatti, designs, operates, and franchises all-in-one indoor multi-activity parks targeting families, children, schools, and corporate/celebration groups. Each park integrates three themed zones — Adventure Area (multi-story playground with climbing, slides, zip wires, pedal cars), Game Arena (sports-themed activities enhanced by digital and mixed-reality technology), and Freestyle Hall (trampolines, parkour, gymnastics, climbing walls) — combining approximately 100 distinct physical activities per location across 2,000–3,500 sqm venues anchored in shopping malls.
The technology stack centers on physical structures embedded with digital and mixed-reality games, projection/display walls, and tech-enhanced sports activities; the concept is validated by academic research published in the International Journal of Environmental Research and Public Health and rooted in Finnish learning-through-play pedagogy. No proprietary AI models, APIs, or SDKs are disclosed; the UserWay accessibility widget is the only third-party integration noted.
SuperPark earns revenue through a hybrid model: directly-operated parks in Finland (8 locations) generate admission ticket and membership sales, F&B, birthday packages, and corporate/school bookings; internationally, the company licenses its brand and concept to franchise partners — master franchisees (FranGlobal in India, Aika Entertainment in the Gulf), local operators (DreamUs Edutainment in Indonesia), and mall-developer partners (Majid Al Futtaim in Dubai, Marakez in Egypt, Megaworld in the Philippines) — earning franchise fees and royalties. As of late 2025, the network comprises 27 parks across 12 countries serving roughly 2 million annual visitors and 8 million cumulative customer experiences, with a UK launch (Glasgow, Q1 2026) and US franchise pipeline in development.
Superpark Oy firmographics
Firmographics- Name
- Superpark Oy
- Legal name
- SuperPark Oy
- Website
- https://superparkunited.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Short description
- SuperPark Oy designs, operates, and franchises indoor multi-activity parks combining approximately 100 physical activities across three themed zones, serving families, schools, and corporate groups in 27 parks across 12 countries via owned Finnish operations and a global franchise network.
- Ownership category
- akta.pro rank
Superpark Oy industry classification
Industry- Product category
- Family Entertainment Centers
- NAICS
- Amusement Parks and Arcades (7131), Amusement Arcades (71312), All Other Amusement and Recreation Industries (713990)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Family Entertainment Centers & Indoor Amusement (Arcades, Trampoline Parks, Indoor Play) (THAAAAAD)
- akta.pro secondary industries
- Trampoline & Active Play Parks (Trampoline, Ninja/Obstacle, Indoor Active Parks) (THAJAEAJ), Multi-Sport Complexes & Community Sports Parks (MPAKAEAH)
Keywords
Where Superpark Oy is headquartered
LocationHeadquarters
- HQ city
- Vuokatti
- HQ country
- Finland
- HQ region
- Europe
Offices17 records
Markets served
Superpark Oy business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Admission ticket sales: Visitors purchase entry tickets to access parks and activities. Pricing varies by country (e.g., Indonesia: Rp 220,000 weekdays / Rp 270,000 weekends for 2-hour sessions).
- Membership programs: Annual and recurring membership cards offering discounted entry prices and partner brand discounts. Indonesia membership: Rp 100,000 per year with Rp 70,000-100,000 ticket discounts and birthday package discounts.
- Diversified on-site revenue: Beyond admission tickets, revenue streams include F&B, birthday party packages, school group visits, corporate outings, and event hosting. SuperPark Vantaa's record year cited diversified revenue streams across multiple business lines.
- Franchise licensing: SuperPark licenses its concept, brand, and operating model to franchisees (local operators, developers, investors) in exchange for franchise fees and/or royalty arrangements. Expansion via master franchise agreements (India, Indonesia) and direct franchise partnerships.
- Retail and partnership revenue: Brand partners (Baskin Robbins, Mothercare, etc.) offer discounts to members; SuperPark earns revenue through these partnerships. Revenue also generated from F&B outlet partnerships and retail within parks.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Weekday admission — 2-hour session for all ages |
| Unit Pricing | Pay-as-you-go | Weekend and holiday admission — 2-hour session |
| Subscription | Annual | Annual membership — weekday access |
| Subscription | Annual | Annual membership — weekend access |
| Subscription | Annual | 1-year general membership |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels7 records
Superpark Oy product offering
Product offeringCore offering
SuperPark Oy designs, operates and licenses multi-activity indoor activity parks combining physical play structures with mixed-reality digital games. Each park delivers approximately 100 activities across three themed zones — Adventure Area (multi-story playground), Game Arena (technology-enhanced sports), and Freestyle Hall (trampolines, parkour, gymnastics) — for visitors of all ages. Beyond direct park operations in Finland, SuperPark licenses its proven concept and brand to franchisees and property developers worldwide for installation in 2,000–3,500 sqm venues in high-traffic shopping malls and entertainment centers.
Product overview
SuperPark Oy operates all-in-one indoor activity parks offering approximately 100 different physical activities across three themed areas: Adventure Area (multi-story playground with climbing, slides, zip wires), Game Arena (digital-enhanced sports activities like basketball, football, tennis, mixed-reality games), and Freestyle Hall (trampolines, parkour, gymnastics). The company licenses its proven concept globally to franchise partners, with parks strategically located in shopping malls and entertainment centers. The ideal park size ranges from 2000 to 3500 square meters. SuperPark's business model is based on the Finnish educational approach of learning through play, targeting families, children, and groups seeking joyful physical activity experiences.
Differentiator
Problem solved
Functional benefit
Brands
- Adventure Area: Multi-story playground area designed primarily for children and families, featuring climbing structures, obstacle walls, zip wires, slides, playtowers, pedal car racing track, and more.
- Game Arena
- Freestyle Hall
Products and services
- Adventure Area Multi-story indoor playground zone featuring climbing structures, obstacle walls, zip wires, slides, playtowers, pedal car racing track, ball games, and an interactive digital wall. Primarily designed for children and families, suitable for multi-generational play.
- Game Arena Sports-themed indoor activity zone enhanced by digital technology, featuring baseball, tennis, golf, basketball, football, cycling, running, dodgeball, digital parkour, and one-of-a-kind freeform mixed-reality games. Designed for families, friends, schools, birthday groups, corporate guests, and sports clubs.
- Freestyle Hall Professional-grade freestyle activity zone featuring trampolines with mixed-reality games, foam pit, big air, parkour course, gymnastics floor, freedrop, tube drop, bounce track, skate and scoot world, and climbing walls. Supports both beginners and professionals in a safe environment.
- SuperPark Concept (Franchise & Licensing) Turnkey indoor activity park concept available for licensing to franchisees, property owners, and operators worldwide. Includes three themed areas (Adventure Area, Game Arena, Freestyle Hall) with approximately 100 different activities, designed for installation in 2,000–3,500 sqm venues in high-traffic locations such as shopping malls and entertainment centers.
Quantifiable outcome
- Approximately 2 million annual visitors, with numbers growing rapidly
- +3 more outcomes
Companies that use Superpark Oy
Customer profileNamed customers1 record
Segments5 records
Ideal customer profiles2 records
Superpark Oy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature5 records
Superpark Oy partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Aika EntertainmentcoreAika Entertainment has driven exceptional growth for SuperPark in the Gulf region, expanding the brand across Kuwait (5 parks), Dubai, and Saudi Arabia (2 parks opened by late 2025). Awarded SuperPark Partner of the Year 2025 for its expansion work in the Gulf.
- MarakezcoreAward-winning mixed-use real estate developer Marakez partnered with SuperPark United to open the first SuperPark in Egypt at Mall of Arabia, Cairo (opened May 2024). Marakez is the leading developer of mixed-use destinations in Egypt, providing prime retail real estate for the SuperPark concept.
- Majid Al FuttaimcoreMajid Al Futtaim partnered with SuperPark to open Dubai's first SuperPark at City Centre Mirdif (opened May 2024). The 3,800 sqm flagship park features 42 unique activities. Majid Al Futtaim is a leading shopping mall, retail, and leisure pioneer in the Middle East and Africa.
- DreamUs Edutainment IndonesiacoreDreamUs Edutainment Indonesia operates SuperPark Indonesia as its first venue in Indonesia. DreamUs also manages Pororo Park in the same market. Opened first SuperPark Indonesia at Pondok Indah Mall (November 2023) and second at Puri Indah Mall (December 2024). Responsible for local brand building, marketing, and operations.
- DreamUs International (Parent of DreamUs Edutainment Indonesia)coreDreamUs International, through its Indonesian subsidiary DreamUs Edutainment Indonesia, operates SuperPark Indonesia and Pororo Park. President Director Jeffrey Tan led the expansion of global brands SuperPark (Finland) and Pororo Park (South Korea) into the Indonesian market.
- Brand partners (Indonesia)minorSuperPark Indonesia brand partners include Baskin Robbins, Mothercare, Sun Sand & Sports, Paldo foods, Grouu.id, Loluna, Stroberiteen, Madame Gie, Juis Official, and Onix Fragrance. Members receive up to 20% discounts at these brand partner outlets. These partnerships provide cross-promotional marketing and additional value to SuperPark members.
- FranGlobalcoreMaster franchise agreement signed with FranGlobal for India. FranGlobal, Asia's leading franchising solutions firm, is working with SuperPark to open 25-30 indoor parks across India within 5 years, targeting leading mall developers. Each park is expected to be 25,000-30,000 sq ft. First park targeted within one year of agreement.
- Megaworld CorporationcoreMegaworld Lifestyle Malls partnered with SuperPark to open the first SuperPark Philippines at Eastwood Mall, Quezon City (October 2023). Partnership enabled SuperPark's entry into the Philippines market. Second location opened at Venice Grand Canal Mall, Taguig (June 2024).
Scale indicators9 records
Recent moves7 records
Expansion highlights6 records
Superpark Oy competitors and assessment
Company assessmentDirect peers
- Urban Air Adventure Parks: US franchised indoor adventure park chain offering trampolines, climbing, go-karts and active play. Closely mirrors SuperPark's multi-activity indoor park model across Adventure Area, Game Arena and Freestyle Hall.
- Pororo Park: Korean-origin indoor children's theme park franchise operating in malls across Asia including Indonesia, where it is co-located with SuperPark (same DreamUs Edutainment operator). Directly comparable concept, customer base and mall distribution model.
- Rockin' Jump: US trampoline and indoor active-play park franchise. Competes for the same multi-activity indoor family entertainment wallet and offers a comparable franchise-driven expansion model.
- Sky Zone: Largest US-based indoor trampoline and active-play park operator with hundreds of franchised locations. Directly comparable to SuperPark's Freestyle Hall offering and overall indoor FEC positioning, particularly relevant as SuperPark enters the US market.
- Flip Out: Global trampoline and indoor adventure park franchise headquartered in the UK/Australia. Comparable franchise-led international growth model targeting similar family and youth segments as SuperPark.
- Bounce Inc: Australian-founded global trampoline and active-play park operator with locations across Australia, Asia, Middle East and Europe. Direct competitor to SuperPark in multiple shared markets including Australia.
Broad incumbents
- Smyths Toys Superstores: Major European toy and family entertainment retailer with superstores in mall locations. Adjacent competitor for family entertainment wallet share, particularly relevant for SuperPark's UK launch.
- LEGOLAND Discovery Centers (Merlin Entertainments): Merlin Entertainments operates LEGOLAND Discovery Centers globally, offering indoor family attractions in malls and city centers. Broader incumbent in the FEC category with deeper capital and IP than SuperPark, but less differentiated in the active-play niche.
- KidZania: Global indoor edutainment theme park operator with locations across Asia, Middle East, Europe and the Americas. Comparable indoor, family-oriented, mall-anchored concept but focused on role-play rather than physical activity.
Emerging players
- Adventure Park USA / TreeTop Adventure Parks: Outdoor and indoor adventure park operators focused on climbing, ropes courses and active challenges. Adjacent competitor for active-family leisure spend, particularly relevant to SuperPark's Adventure Area.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Superpark Oy social profiles
Digital presenceSuperpark Oy compliance and trust
Trust signalCompliance1 record
Superpark Oy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Superpark Oy leadership team
Management profileNumber of profiles
Profiles7 records
Superpark Oy subsidiaries and ownership
Company hierarchySubsidiaries13 records
Superpark Oy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Superpark Oy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Superpark Oy
What does Superpark Oy do?
SuperPark Oy designs, operates and licenses multi-activity indoor activity parks combining physical play structures with mixed-reality digital games. Each park delivers approximately 100 activities across three themed zones — Adventure Area (multi-story playground), Game Arena (technology-enhanced sports), and Freestyle Hall (trampolines, parkour, gymnastics) — for visitors of all ages. Beyond direct park operations in Finland, SuperPark licenses its proven concept and brand to franchisees and property developers worldwide for installation in 2,000–3,500 sqm venues in high-traffic shopping malls and entertainment centers.
Is Superpark Oy a public or private company?
Superpark Oy is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Superpark Oy founded?
Superpark Oy was founded in 2012.
Where is Superpark Oy based?
Superpark Oy is headquartered in Vuokatti, Finland, in the Europe region.
How does Superpark Oy make money?
Five revenue lines are on record. Admission ticket sales are the primary driver. The others are membership programs, diversified on-site revenue, franchise licensing and retail and partnership revenue.
Who are Superpark Oy's main competitors?
Direct peers on record are Urban Air Adventure Parks, Pororo Park, Rockin' Jump, Sky Zone, Flip Out and Bounce Inc. Broad incumbents are Smyths Toys Superstores, LEGOLAND Discovery Centers (Merlin Entertainments) and KidZania. Adventure Park USA / TreeTop Adventure Parks is listed as an emerging player.
Does Superpark Oy have an API?
No public API is recorded for Superpark Oy.
What industry is Superpark Oy in?
Superpark Oy's product category is Family Entertainment Centers. Its primary akta.pro industry code is THAAAAAD, Family Entertainment Centers & Indoor Amusement (Arcades, Trampoline Parks, Indoor Play), with a secondary code of THAJAEAJ, Trampoline & Active Play Parks (Trampoline, Ninja/Obstacle, Indoor Active Parks). Its NAICS code is 7131 and its SIC code is 7900.