Zrii
Zilis is a privately held, founder-owned wellness company that sells plant-derived cannabinoid and botanical supplements through direct-to-consumer e-commerce and a multi-level Ambassador network, serving retail VIP Customers and independent distributors across the USA and LATAM.
- Company typePrivate
- Founded2015
- HeadquartersDraper, United States
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Zrii does
Zilis LLC is a privately held, founder-owned wellness company headquartered in Lewisville, Texas, that develops and distributes plant-derived cannabinoid and botanical supplements formulated to interact with the body's endocannabinoid system (ECS). Founded in 2015 by Angie Thompson, who continues to serve as CEO and owner, the company markets a portfolio including UltraVibe (a CBD/CBG/CBC hemp formulation), B-FIT (a metabolic and appetite-regulation powder), Amalaki (a 7-botanical blend), and adjacent categories spanning cellular balance, skincare, sleep, cognition, weight management, and pet wellness. Zilis claims proprietary ECS-targeting formulations with exclusive bioavailability technology, supported by filed/pending patents and studies.
The business operates a dual-channel model: direct-to-consumer e-commerce via shop.zilis.com and a multi-level marketing (MLM) Ambassador network in which independent distributors enroll VIP Customers and earn cash bonuses when those customers place orders of 50 BV or more. Ambassador enrollment costs $99 plus a $49 annual renewal, both waived for veterans and first responders under the Patriot Program. Geographic reach is described as USA and LATAM, with product availability varying by jurisdiction due to hemp-derived cannabinoid regulations. A Medical Advisory Board (DNP, DMD, DVM, DC, DVM-DACVIM credentials) provides clinical guidance.
Zilis maintains no parent company, no disclosed institutional investors, no funding rounds, no mobile application, no public API, and no documented AI/ML capabilities. Revenue, headcount, and detailed financials are not publicly disclosed. The company is differentiated primarily through its MLM distribution model, ECS-focused product positioning, and a community-driven culture anchored by incentive events such as the Cartagena Cruise (scheduled 2026). Note: the input contains a firmographic header referencing a different entity ("Zrii," founded 2008, Draper, UT), which appears inconsistent with the detailed Zilis (founded 2015, Lewisville, TX) data set; this analysis is based on the substantive Zilis documentation.
Zrii firmographics
Firmographics- Name
- Zrii
- Legal name
- Zilis LLC
- Website
- https://zrii.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Zilis is a privately held, founder-owned wellness company that sells plant-derived cannabinoid and botanical supplements through direct-to-consumer e-commerce and a multi-level Ambassador network, serving retail VIP Customers and independent distributors across the USA and LATAM.
- Ownership category
- akta.pro rank
Zrii industry classification
Industry- Product category
- Health and Wellness Network Marketing
- NAICS
- Food (Health) Supplement Retailers (456191), Medicinal and Botanical Manufacturing (325411)
- SIC
- Medicinal Chemicals & Botanical Products (2833), Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- CBD/Hemp Wellness & Supplements Retail (CRANAHAC)
- akta.pro secondary industries
- Herbal & Botanical Supplements (CRADAGAD), Healthy Aging & Cognitive Support Supplements (CRADAGAM)
Keywords
Where Zrii is headquartered
LocationHeadquarters
- HQ city
- Draper
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Zrii business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Marketing or Sales, Operations, Personnel, Supply Chain, Technology or R&D
Revenue model
- Product Sales (Direct to Consumer): Zilis generates revenue through direct sales of wellness products including hemp-based supplements, skincare, sleep support, weight management, and pet health products via its e-commerce platform (shop.zilis.com). Customers can purchase as VIP Customers at wholesale pricing by the case.
- Ambassador/Distributor Network Revenue: Multi-level marketing structure where Ambassadors purchase products at wholesale and resell to end customers. Ambassadors earn cash bonuses when personally enrolled VIP Customers place orders of 50 BV or more. Enrollment involves a $99 fee and $49 annual renewal (waived for Patriot Program members).
- Loyalty Rewards Program: VIP Customers and Ambassadors can earn rewards through the company's loyalty program, driving repeat purchases and customer retention.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | VIP Customer - Personal use buyers |
| Subscription | Annual | Ambassador - Independent distributor |
| Subscription | Annual | Patriot Ambassador/VIP - Veterans and first responders |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Zrii product offering
Product offeringCore offering
Zrii is a network marketing company that distributes a portfolio of health and wellness products through a multi-level marketing structure with Independent Ambassadors and VIP Customers. The product range centers on proprietary plant-derived formulations including metabolic powders (B-FIT), seven-botanical blends (Amalaki), and hemp-derived cannabinoid products (UltraVibe with CBD, CBG, CBC) designed to support homeostasis via the endocannabinoid system. Additional offerings span skincare, sleep support, energy/cognition, weight management, and pet wellness categories, distributed through e-commerce and an Ambassador network across the USA and LATAM.
Product overview
Zilis is a wellness company offering a portfolio of science-backed, nature-inspired products centered on plant-derived cannabinoids and bioactive botanicals that interact with the body's endocannabinoid system. The core product lineup includes B-FIT (metabolic and appetite regulation powder), Amalaki (7-botanical blend for comprehensive wellness), and UltraVibe (CBD/CBG/CBC hemp formulation for stress and relaxation). Additional products span Cellular Balance, Revolutionary Skincare, Sleep Support, Energy & Cognition, Weight Management Support, and Healthy Pet Support. The company operates its own e-commerce platform (shop.zilis.com) and operates through an Ambassador/independent distributor model.
Differentiator
Problem solved
Functional benefit
Products and services
- B-FIT An all-natural powder designed to regulate appetite, fuel metabolism, and support total body wellness including gut and immune health, joints, and mobility. Contains ingredients that promote metabolic balance and may help reduce fat accumulation.
- Amalaki A synergistic blend of 7 powerful botanicals formulated to support digestion, metabolism, immune and heart health, liver function, energy, relaxation, mental clarity, and restful sleep.
- UltraVibe (VIBE) Advanced hemp product combining CBD, CBG, and CBC to support a healthy response to situational stress, total body relaxation, elevated mood, gut health, and exercise recovery.
- Cellular Balance Wellness product targeting cellular health and homeostasis through the endocannabinoid system.
- Revolutionary Skincare Clinically supported skincare product line designed for total body wellness.
- Sleep Support Sleep support product designed to promote restful sleep through ECS and serotonin receptor interactions.
- Energy & Cognition Product designed to support muscle and joint health as well as cognitive function and energy levels.
- Weight Management Support Wellness product designed to support healthy weight management goals.
- Healthy Pet Support Holistic wellness product for pets, supported by veterinary advisory board members.
Quantifiable outcome
- Products are designed to support metabolic balance and may help reduce fat accumulation
- +1 more outcomes
Companies that use Zrii
Customer profileSegments3 records
Ideal customer profiles3 records
Zrii technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Zrii partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Medical Advisory BoardcoreZilis maintains a Medical Advisory Board including Dr. Kerrie Suits (DNP, PMHNP, FNP), Dr. Steven Todd (DMD), Dr. Emilie Blough (DVM), Dr. Derrick Hendricks (DC), and Dr. Susan Wagner (DVM, MS, DACVIM). These medical professionals provide scientific and clinical guidance for product development and wellness formulations.
Scale indicators3 records
Recent moves6 records
Expansion highlights2 records
Zrii competitors and assessment
Company assessmentDirect peers
- doTERRA International: MLM wellness company selling essential oils and proprietary wellness formulations through independent distributors, closely matching Zilis's Ambassador-driven distribution model and plant-based product positioning.
- Young Living Essential Oils: Direct MLM competitor in plant-derived wellness products with a global distributor network and similar e-commerce + relationship-driven hybrid sales motion.
- Nature's Sunshine Products: Herbal and botanical supplement company with a multi-level marketing structure, offering directly comparable botanical supplement SKUs and distributor economics.
- USANA Health Sciences: MLM-focused nutritional supplement company with a science-driven positioning and independent distributor (Associate) network, paralleling Zilis's clinical-advisory-led differentiation.
- Plexus Worldwide: MLM wellness brand marketing supplements and 'natural' health products through ambassadors - directly comparable channel, customer base, and category mix.
- Isagenix International: MLM nutrition and wellness company selling meal replacements, supplements, and weight-management products - direct overlap with Zilis's B-FIT and weight-management SKUs and Ambassador economics.
- Nu Skin Enterprises: Direct-selling beauty and wellness company with anti-aging and nutritional supplements sold via independent distributors, comparable to Zilis's combination of skincare and supplement lines.
- Charlotte's Web Holdings: Vertically integrated CBD wellness company selling hemp-derived cannabinoid products through retail and DTC channels - direct peer for Zilis's UltraVibe CBD/CBG/CBC product line and ECS positioning.
Broad incumbents
- Herbalife Nutrition: Large, publicly-traded MLM nutrition company with extensive global footprint and a much larger distributor base; a broad incumbent that anchors the MLM wellness category Zilis competes in.
- Amway: Global MLM incumbent offering nutrition, beauty, and home products through independent distributors - a broader competitor with overlapping wellness channels but a much wider portfolio.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Zrii social profiles
Digital presenceZrii financial estimates
Financial estimateRevenue estimate
Valuation estimate
Zrii leadership team
Management profileNumber of profiles
Profiles6 records
Zrii funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Zrii M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Zrii
What does Zrii do?
Zrii is a network marketing company that distributes a portfolio of health and wellness products through a multi-level marketing structure with Independent Ambassadors and VIP Customers. The product range centers on proprietary plant-derived formulations including metabolic powders (B-FIT), seven-botanical blends (Amalaki), and hemp-derived cannabinoid products (UltraVibe with CBD, CBG, CBC) designed to support homeostasis via the endocannabinoid system. Additional offerings span skincare, sleep support, energy/cognition, weight management, and pet wellness categories, distributed through e-commerce and an Ambassador network across the USA and LATAM.
Is Zrii a public or private company?
Zrii is a private company. It is classified as unknown and is currently operating.
When was Zrii founded?
Zrii was founded in 2015. It employs 251 to 500 people.
Where is Zrii based?
Zrii is headquartered in Draper, United States, in the North America region.
How does Zrii make money?
Three revenue lines are on record. Product Sales (Direct to Consumer) is the primary driver. The others are ambassador/Distributor Network Revenue and loyalty Rewards Program.
Who are Zrii's main competitors?
Direct peers on record are doTERRA International, Young Living Essential Oils, Nature's Sunshine Products, USANA Health Sciences, Plexus Worldwide, Isagenix International, Nu Skin Enterprises and Charlotte's Web Holdings. Broad incumbents are Herbalife Nutrition and Amway.
Does Zrii have an API?
No public API is recorded for Zrii.
What industry is Zrii in?
Zrii's product category is Health and Wellness Network Marketing. Its primary akta.pro industry code is CRANAHAC, CBD/Hemp Wellness & Supplements Retail, with a secondary code of CRADAGAD, Herbal & Botanical Supplements. Its NAICS code is 456191 and its SIC code is 2833.