Peyman
Peyman Kuruyemiş is a Turkish privately held producer of packaged dried nuts, dried fruits, and snacks, founded in 1995 in Eskişehir. It operates four sub-brands (Bahçeden Çiğ, Bahçeden Kavrulmuş, Nutzz, Çitliyo) serving health-conscious and casual-snack consumers through modern retail, e-commerce marketplaces, and its own D2C storefront in Turkey, with Amazon UK exports.
- Company typePrivate
- Founded1995
- HeadquartersIstanbul
- Headcount501–1,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What Peyman does
Peyman Kuruyemiş Gıda A.Ş., founded in 1995 in Eskişehir, Turkey, is a privately held producer of packaged dried nuts, dried fruits, and snack products. Operating under four sub-brands — Peyman Bahçeden Çiğ (raw nuts and dried fruits), Peyman Bahçeden Kavrulmuş (roasted nuts and legumes), Nutzz (flavored fried peanuts and popcorn), and Çitliyo (chickpea-based puff snacks, including the Kara Şimşek licensed variant) — the company runs a manufacturing facility in the Eskişehir Organized Industrial Zone and an Istanbul headquarters. Its product range spans more than 100 SKUs, from individual raw nuts and dried fruits to mixed blends, snack bars, mini honey bars, gourmet assortments, popcorn, and chickpea puffs.
The company runs on conventional CPG food-production technology combined with GFSI-compliant food safety management, Halal certification, designated gluten-free production areas, and farm-to-consumer traceability. It generates revenue principally through branded consumer packaged goods (one-time retail purchases) sold across four channel layers: (1) modern retail chains in Turkey (Migros, CarrefourSA); (2) Turkish e-commerce marketplaces (Trendyol, Hepsiburada, n11); (3) its own D2C storefront peymanshop.com; and (4) export channels, primarily Amazon UK, supported by Gulfood and Anuga trade shows. Pricing follows standard packaged-retail shelf pricing (e.g., 40g pillow packs, 110–145g doy packs) with no disclosed subscription or recurring model.
The company serves three primary segments: health-conscious consumers seeking raw/natural products, casual/party snackers, and B2B retail and trade partners. With 501–1,000 employees and recognition as Turkey's leading dried nut brand (Yılın Kuruyemiş Markası), Peyman's primary revenue drivers are domestic modern-trade and marketplace volumes, with export sales as a developing second leg.
Peyman firmographics
Firmographics- Name
- Peyman
- Legal name
- Peyman Kuruyemiş Gıda Aktariye Kimyevi Maddeler Tarım Ürünleri Sanayi ve Ticaret A.Ş.
- Website
- https://peyman.com.tr
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Peyman Kuruyemiş is a Turkish privately held producer of packaged dried nuts, dried fruits, and snacks, founded in 1995 in Eskişehir. It operates four sub-brands (Bahçeden Çiğ, Bahçeden Kavrulmuş, Nutzz, Çitliyo) serving health-conscious and casual-snack consumers through modern retail, e-commerce marketplaces, and its own D2C storefront in Turkey, with Amazon UK exports.
- Ownership category
- akta.pro rank
Peyman industry classification
Industry- Product category
- Packaged Dried Nuts, Dried Fruits & Branded Snacks
- NAICS
- Confectionery and Nut Retailers (445292), Other Grocery and Related Products Merchant Wholesalers (42449), All Other Specialty Food Retailers (445298)
- SIC
- Food And Kindred Products (2000), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Miscellaneous Food Preparations & Kindred Products (2090), Wholesale-Groceries & Related Products (5140)
- akta.pro primary industry
- Nuts, Seeds & Dried Fruit Trading/Wholesale (AFAIAKAF)
- akta.pro secondary industries
- Bulk Confectionery, Nuts & Snack Wholesalers-to-Consumer (CRAHAMAG), Religious & Cultural Foods Wholesale (Halal, Kosher, etc.) (AFAIAIAI)
Keywords
Where Peyman is headquartered
LocationHeadquarters
- HQ city
- Istanbul
Offices2 records
Markets served
Peyman business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Dried Nuts & Dried Fruits Sales: Core revenue from manufacturing and selling dried nuts (almonds, hazelnuts, walnuts, cashews, pistachios, pumpkin seeds, etc.) and dried fruits (dried apricots, figs, raisins, dates, prunes, mulberries, cranberries) under the Peyman Bahçeden brand family.
- Snack & Popcorn Brand Sales: Revenue from branded snack products including Nutzz (flavored peanuts, popcorn, party snacks) and Çitliyo (chickpea snack / leblebi), sold through retail and e-commerce channels.
- Export Revenue: International sales including exports to the UK (Amazon UK), the Middle East, and other global markets. The company maintains an export department ([email protected]) and participates in international trade shows.
- E-commerce (peymanshop.com): Direct online sales through the company's owned e-commerce platform, selling the full product portfolio to end consumers domestically.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Consumer retail packaged goods — standard shelf pricing |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels5 records
Peyman product offering
Product offeringCore offering
Peyman manufactures and sells packaged dried nuts, dried fruits and branded snack products in Turkey and selected export markets under four sub-brands: Peyman Bahçeden Çiğ (raw nuts and dried fruits), Peyman Bahçeden Kavrulmuş (roasted nuts and legumes), Nutzz (flavored popcorn, fried peanuts and sauced corn snacks) and Çitliyo (chickpea-based puff snacks). Products reach consumers through Peyman's own e-commerce storefront (peymanshop.com), Turkish e-commerce marketplaces, modern retail chains, traditional wholesale channels, and limited international export.
Product overview
Peyman is a Turkish dried nuts and snacks company founded in 1995 in Eskişehir, operating as a multi-brand portfolio. The product portfolio consists of four main sub-brands: Peyman Bahçeden Çiğ (raw nuts and dried fruits), Peyman Bahçeden Kavrulmuş (roasted nuts and legumes), Nutzz (flavored fried peanuts, popcorn, and sauced corn snacks), and Çitliyo (chickpea-based puff snacks). Within Bahçeden Çiğ, there are individual raw products (almonds, walnuts, hazelnuts, cashews, dried apricots, figs, raisins, cranberries, dates, mulberries, pumpkin seeds), mixed raw snack blends (Classic, Energy, Snack/Inter-meal), mini honey bars (with cashew-cranberry-chia, pistachio, and almond-cranberry), and snack bars (peanut, pistachio, hazelnut). Within Bahçeden Kavrulmuş, there are roasted nuts and legumes plus mixed roasted snack assortments (Asorti, Gurme, Klasik, Soslu, regional Ege and Anadolu varieties). Nutzz includes flavored fried peanuts (Spicy, Taco, Classic, Cheddar & Onion), popcorn (Classic, Spicy Chili & Tomato, Salted Caramel, Peanut & Almond), and Barbekü Corn. Çitliyo includes chickpea puffs in Classic, Bol Tuzlu, Tuzsuz, and the licensed Kara Şimşek variants. Products are sold through the company's own PeymanShop.com e-commerce platform as well as major Turkish online marketplaces (Trendyol, Hepsiburada, n11, Migros Sanal Market, Migros Hemen, Carrefour). The company also sells via Amazon UK internationally.
Differentiator
Problem solved
Functional benefit
Brands
- Peyman Bahçeden: Raw nuts and dried fruits product line including Bahçeden Çiğ (raw), Bahçeden Kavrulmuş (roasted), and various mixed nut products
- Çitliyo
- Nutzz
- Dorleo
Products and services
- Peyman Bahçeden Çiğ
Quantifiable outcome
- The Turkish dried nuts market reached approximately 26 billion TL in 2021, indicating strong market demand.
Companies that use Peyman
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
Peyman technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Peyman partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Amazon UKcorePeyman products (Bahçeden, Nutzz, Çitliyo) are sold through Amazon's UK marketplace, enabling direct export sales to UK consumers. This represents the company's primary international e-commerce distribution channel.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Peyman competitors and assessment
Company assessmentDirect peers
- Borges International Group: Spanish/Mediterranean producer of branded nuts, dried fruits, and olive oils with multi-country retail distribution. Comparable to Peyman as a branded nuts-and-dried-fruits manufacturer with export-oriented distribution and Mediterranean sourcing heritage.
- Kar's Nuts: US-based branded trail mix and nut snack manufacturer selling through mass retail and convenience. Comparable in product mix (mixed nuts, trail mixes, single-serve snack packs) and modern-trade distribution approach to Peyman's Bahçeden and Nutzz lines.
- Blue Diamond Growers: Cooperative-owned manufacturer and marketer of branded almonds and nut products under multiple sub-brands. Closely comparable to Peyman as a vertically integrated nut manufacturer selling both raw and flavored/snack product lines through grocery and food-service channels.
- Sabra: Manufacturer of branded hummus, dips, and packaged snack products sold across major retailers. Comparable to Peyman as a branded packaged food producer leveraging modern trade and food-service distribution with a strong sub-brand portfolio.
- Şölen (Sölen): Leading Turkish confectionery and snack manufacturer (chocolate, biscuits, wafers) exporting globally. Comparable as a Turkish-headquartered branded snack producer with similar modern-trade, marketplace, and export-channel mix and a parallel Turkish consumer base.
Broad incumbents
- Olam Food Ingredients: Global supplier of nuts, seeds, dried fruits, and cocoa with proprietary origination networks. Comparable to Peyman in the underlying ingredient categories (nuts, seeds, dried fruits) and food-safety certifications, but operates as a B2B ingredient platform at far greater scale.
- Ülker: Turkey's largest branded packaged food conglomerate (cookies, chocolate, biscuits, snacks). Comparable as a Turkey-based multi-brand packaged food manufacturer competing for the same modern-trade shelf space and consumer mindshare as Peyman, though with a far larger portfolio and export footprint.
- Sundown Naturals / Nature's Bounty (Nestlé Health Science): Large CPG marketer of nuts, seeds, and dried fruit snacks under health-and-wellness positioning. Comparable to Peyman's Bahçeden Çiğ line in health-conscious consumer targeting and modern-trade distribution, though embedded in a much larger diversified parent.
- Planters (Hormel Foods): Iconic mass-market nut and snack brand owned by Hormel Foods. Comparable as a dominant branded nut/snack player with extensive retail distribution; broader CPG parent gives it scale advantages over Peyman in marketing spend and shelf negotiation.
Emerging players
- Wonderful Pistachios / Paramount Farms: Vertically integrated US pistachio grower and branded snack marketer. Comparable to Peyman in the branded pistachio/snack category and modern-trade distribution, with deeper vertical integration but a narrower single-nut focus.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Peyman social profiles
Digital presencePeyman financial estimates
Financial estimateRevenue estimate
Valuation estimate
Peyman leadership team
Management profileNumber of profiles
Profiles4 records
Peyman funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Peyman M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Peyman
What does Peyman do?
Peyman manufactures and sells packaged dried nuts, dried fruits and branded snack products in Turkey and selected export markets under four sub-brands: Peyman Bahçeden Çiğ (raw nuts and dried fruits), Peyman Bahçeden Kavrulmuş (roasted nuts and legumes), Nutzz (flavored popcorn, fried peanuts and sauced corn snacks) and Çitliyo (chickpea-based puff snacks). Products reach consumers through Peyman's own e-commerce storefront (peymanshop.com), Turkish e-commerce marketplaces, modern retail chains, traditional wholesale channels, and limited international export.
Is Peyman a public or private company?
Peyman is a private company. It is classified as venture growth investor backed and is currently operating.
When was Peyman founded?
Peyman was founded in 1995. It employs 501 to 1,000 people.
Where is Peyman based?
Peyman is headquartered in Istanbul.
How does Peyman make money?
Four revenue lines are on record. Dried Nuts & Dried Fruits Sales are the primary driver. The others are snack & Popcorn Brand Sales, export Revenue and E-commerce (peymanshop.com).
Who are Peyman's main competitors?
Direct peers on record are Borges International Group, Kar's Nuts, Blue Diamond Growers, Sabra and Şölen (Sölen). Broad incumbents are Olam Food Ingredients, Ülker, Sundown Naturals / Nature's Bounty (Nestlé Health Science) and Planters (Hormel Foods). Wonderful Pistachios / Paramount Farms is listed as an emerging player.
Does Peyman have an API?
No public API is recorded for Peyman.
What industry is Peyman in?
Peyman's product category is Packaged Dried Nuts, Dried Fruits & Branded Snacks. Its primary akta.pro industry code is AFAIAKAF, Nuts, Seeds & Dried Fruit Trading/Wholesale, with a secondary code of CRAHAMAG, Bulk Confectionery, Nuts & Snack Wholesalers-to-Consumer. Its NAICS code is 445292 and its SIC code is 2000.