L'intendance

What L'intendance does

L'intendance (legal entity: Deplastify, SAS, RCS Paris 843 548 835) is a French B2B circular-economy company founded in 2019 in Paris that operates a Container-as-a-Service (CaaS) platform connecting brands, merchants, and industrial washing partners in a closed-loop reusable container system. The company equips eligible containers with QR-based "Magic Identifiers," operates a merchant collection network, and coordinates washing and recertification with partners such as Uzaje, while providing brands with API-based traceability integration and real-time reporting dashboards on container fleet metrics.

Originally launched as a bulk-food e-commerce (vrac) delivery service serving 20,000+ consumers across France with 60+ partner brands and 1,000+ product references, L'intendance pivoted around 2022 into a B2B reuse-as-a-service model after recognizing that brand partners needed a unified reuse solution to comply with France's AGEC law (mandating 5% reusable containers since January 2023). Since the pivot, the company has onboarded 50+ enterprise customers into its container fleet management system — including McDonald's and Reflets de France — and leverages a network of merchant collection points where consumers return containers without dedicated space requirements.

Revenue is generated through recurring service fees (CaaS) for managing container fleets and reuse logistics, with quote-based pricing gated behind demo requests and segmented contact forms (brands, merchants, other). Go-to-market is primarily direct B2B sales with a 48-hour response commitment, supported by institutional backing from ADEME, BPI France, Station F, and Région Île-de-France. The company collects -33% water usage and -79% greenhouse gas emissions versus classic recycling as its primary quantified environmental value proposition.

Name

L'intendance

Legal name

Deplastify, SAS

Website

https://lintendance.co

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

L'intendance operates a B2B Container-as-a-Service platform that helps French brands, merchants, and washing partners comply with the AGEC law by equipping containers with QR-based traceability identifiers, operating a merchant return network, and coordinating certified industrial washing and recertification for closed-loop reuse.

Ownership category

akta.pro rank

Product category

Reusable Packaging and Circular Economy Logistics Services

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Foodservice/To-Go Packaging (Cups, Clamshells, Cutlery) (IMALAHAM)

akta.pro secondary industry

Grab-and-Go Packaging, Merchandising & Food Safety Programs (Retail Ops) (CRAHAKAL)

Keywords

• Reusable container management
• Circular economy services
• Container traceability system
• Packaging reuse service
• AGEC compliance solutions

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Container Reuse as a Service (CaaS): L'intendance provides a turnkey system for brands to implement reusable containers, including identification, tracking, collection network, and washing partner coordination. Revenue is derived from service fees for managing the container fleet and reuse logistics.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels3 records

Core offering

L'intendance sells a turnkey Container Reuse as a Service (CaaS) that enables brands, merchants, and washing partners to operate a closed-loop reusable container system. The service equips containers with QR-code "Magic Identifiers," manages collection from merchants, coordinates washing through certified partners such as Uzaje, and provides an API and real-time dashboard for traceability and AGEC compliance reporting.

Product overview

L'intendance operates as a unified reuse service platform connecting brands, merchants, and washing partners in a closed-loop container management system. The core Service de Réemploi serves as the central platform, while the Solution pour les marques provides brands with traceability API integration, existing infrastructure analysis, and real-time reporting tools to meet AGEC law requirements. The Solution pour les commerçants offers merchants a no-dedicated-space-required collection system with optional app-based or hardware-triggered collection points. These products work together to enable end-to-end container reuse from initial brand distribution through consumer return, washing, and recertification.

Differentiator

Problem solved

Functional benefit

Products and services

• Service de Réemploi (Container Reuse as a Service) Turnkey reusable container management service that equips eligible containers with tracking identifiers, manages the collection network, coordinates washing through certified partner facilities, and provides real-time reporting on container fleet status for brands, merchants, and washing partners.
• Solution pour les marques (For Brands) Solution for consumer-product brands and manufacturers (metteurs en marché) that includes an analysis of existing infrastructure, implementation of the QR-code traceability system, API-based integration into brand logistics, real-time reporting dashboards, and priority access to washed and certified reusable containers, enabling AGEC compliance without altering existing pricing or processes.
• Solution pour les commerçants (For Merchants) Flexible deposit-return collection system for merchants that does not require dedicated floor space, supports customer loyalty through participation in the circular economy, generates additional foot traffic, and offers per-container compensation through integration with either an app or physical collection hardware.

Quantifiable outcome

• -33% water usage compared to classic recycling cycle
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered core and supporting.

• UzajecoreStrategic or Co-development PartnerUzaje is a washing facility partner that cleans and certifies containers to reuse standards. Containers collected from merchants are washed at Uzaje facilities before being returned to circulation.
• Réseau ConsignesupportingStrategic or Co-development PartnerDeposit network organization supporting the consigne (deposit) ecosystem in France, listed as a supporting partner in the company's ecosystem.

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Vytal: Germany-headquartered reusable packaging tech platform providing deposit-based reusable containers for foodservice with a digital tracking system. Directly comparable to L'intendance as a European reusable-container-as-a-service operator targeting brand and merchant customers under tightening EU reuse regulation.
• CupClub: UK-headquartered reusable cup service for offices and foodservice venues with smart tracking of container returns. Comparable to L'intendance as a reusable foodservice container operator with traceability technology and merchant-based collection.
• Uzaje: French industrial washing operator and L'intendance's named washing partner. Directly comparable because Uzaje controls the certified cleaning layer of the French reuse loop and could readily expand into the brand-facing orchestration role L'intendance currently plays.
• Alancienne: French operator of reusable glass bottle and container pooling schemes serving food and beverage producers in France. Comparable to L'intendance as a French reusable packaging pooling operator targeting metteurs en marché under AGEC-style compliance pressure.
• Re-uz: French reusable cup and container operator serving event and foodservice customers with washing and pooling logistics. Comparable to L'intendance as a French reusable foodservice packaging operator with washing infrastructure and brand/merchant customers facing AGEC-style pressure.
• Bobee: French reusable coffee cup operator offering branded reusable cups to coffee chains and workplaces with deposit/return logistics. Comparable to L'intendance as a French reusable-container-as-a-service operator with brand and merchant collection points in a similar regulatory environment.
• Deliver Zero: US-based reusable takeout container network providing restaurants with returnable container programs and logistics. Directly comparable to L'intendance as a reusable foodservice container operator selling to brand/restaurant customers and managing return logistics.
• MIWA: Czech-headquartered reusable packaging technology company operating smart reusable containers with refill logistics for retail and foodservice. Comparable to L'intendance as a European reuse-tech operator with traceability infrastructure and brand/retail partnerships.

Emerging players

• Too Good To Go: European surplus-food marketplace connecting consumers with restaurants and retailers to reduce food waste via an app-based pickup model. Comparable to L'intendance as a French/European circular-economy consumer brand with merchant-side operations, though focused on food waste rather than packaging reuse.

Broad incumbents

• TerraCycle / Loop: Global circular economy and reusable packaging platform operating the Loop reusable consumer goods program with major FMCG brands and retailers. Comparable to L'intendance as a brand-facing reusable packaging service, though broader in scope and larger in scale than the French-focused foodservice use case.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about L'intendance