What Re-uz does

Re-uz, founded in 2009 and headquartered in Le Boulou, France, is a privately held provider of reusable tableware and turnkey reuse solutions serving events, hospitality, restaurants, and catering sectors across Western Europe. The company's product portfolio is anchored by the Ecocup® line of BPA-free polypropylene reusable cups available in sizes from 12cl to 90cl, and is supplemented by the Beer Up System® (bottom-fill beer taps and pint cups), Billie Cup® (deposit-based reusable coffee cups), Kio Box® (reusable food containers), Newcy (beverage dispensers), and the legacy GreenCup and Boxeaty brands. Manufacturing is conducted in France using single-material polypropylene designed for hundreds of wash cycles and full recyclability, and the company supports its products with proprietary services including industrial washing (via washing centers and mobile laundry units), proximity-based storage, in-mold labeling customization, deposit-based return systems, end-of-life recycling, and LCA-based impact measurement developed with RDC Environnement.

Re-uz generates revenue through four streams: outright container sales (one-time/perpetual license), event rental subscriptions with full logistics, managed industrial washing services for both rental and customer-owned containers, and customization services. Go-to-market spans event-driven rental programs for festivals and concerts, enterprise field sales to restaurants, hotels, stadiums, and corporate clients, and direct-to-consumer e-commerce. The customer base is segmented across festivals/concerts, restaurants/fast food (primary), hotels, corporate, sports stadiums, collective catering, bars/terraces, and outdoor hospitality. Pricing is quote-based and not publicly disclosed.

In 2024, Re-uz formed the "Re-uz for ETERNITY" joint venture with ETERNITY Systems to serve the collective catering sector (central kitchens, school cafeterias, company restaurants) with integrated container production and industrial washing aligned with France's AGEC and EGAlim laws. That same year, the company achieved EcoVadis Gold certification (74/100, top 5% globally). Re-uz operates across France, Belgium, the Netherlands, and Germany, is privately held with no disclosed external funding rounds or institutional investors, and employs 101-250 people.

Name

Re-uz

Legal name

Re-uz ®

Website

https://re-uz.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

101–250 employees

Short description

Re-uz is a French provider of reusable tableware and turnkey reuse solutions for events, hospitality, foodservice, and catering across Europe, operating brands like Ecocup, Beer Up System, and Billie Cup with integrated rental, industrial washing, and logistics services.

Ownership category

akta.pro rank

Product category

Reusable Tableware

NAICS

Plastics Bottle Manufacturing (326160)

SIC

Miscellaneous Plastics Products (3080)

akta.pro primary industry

Reusable & Refill Packaging Systems (Returnable Packaging, Refill-at-Home/In-Store) (IMALAMAE)

akta.pro secondary industries

Reusable Packaging & Refill Systems (Returnable Transport Items, Deposit/DRS Ops) (EUAIANAE), Foodservice/To-Go Packaging (Cups, Clamshells, Cutlery) (IMALAHAM)

Keywords

• Reusable tableware
• Reusable cups
• Event rental services
• Industrial washing
• Zero waste packaging

Headquarters

HQ city

Le Boulou

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Container Sales: Sale of reusable cups, glasses, plates, bowls, and customized tableware. Customers purchase containers outright, owning them for long-term reuse across recurring events or daily operations.
2. Container Rental: Turnkey rental solutions for events including container deployment, collection, washing, and storage. Re-uz provides temporary access to reusable containers for specific events with full logistical support.
3. Industrial Washing Services: Professional washing services for reusable containers through a network of local washing centers and mobile laundry units, serving both rental and direct purchase customers.
4. Customization Services: Personalization of containers with logos, branding, and custom designs using screen printing, digital printing, or in-mold labeling techniques.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Re-uz manufactures and distributes reusable plastic tableware (cups, glasses, plates, bowls, beer systems, coffee cups, food containers) made from BPA-free polypropylene, and operates an end-to-end reuse service including container sales, event rentals, industrial washing, customization/personalization, deposit-return systems, and proximity storage/logistics. The company serves events, restaurants, hotels, stadiums, corporate clients, and collective catering across France and Europe, with operations anchored by the Ecocup® brand and supplemented by Beer Up System®, Billie Cup®, Kio Box®, and Newcy.

Product overview

Re-uz is a comprehensive reuse ecosystem built around a portfolio of branded reusable tableware products and supporting service solutions. The core product portfolio is anchored by the historic Ecocup® brand of reusable BPA-free polypropylene cups (available in 12 cl to 90 cl sizes), supplemented by Beer Up System® (bottom-fill beer taps and pint cups), Billie Cup® (deposit-based takeaway coffee cups), Kio Box® (reusable serving dishes), and Newcy (beverage dispensers). Legacy and acquired brands including GreenCup and Boxeaty further expand the product family. The offering extends beyond individual products into a suite of integrated service solutions: industrial washing (including the Re-uz for ETERNITY joint venture with ETERNITY Systems for large-scale catering washing), proximity storage and logistics, deposit-based reuse systems, lifecycle impact analysis, custom branding/personalization, eco-design and made-in-France manufacturing, and end-of-life recyclability. Re-uz serves diverse sectors — events, festivals, sports stadiums, restaurants, hotels, companies, and catering — through both container purchase and rental commercial models, positioning itself as a full-cycle reuse platform rather than a single-product vendor.

Differentiator

Problem solved

Functional benefit

Brands

• Ecocup®: Historic brand and reference product line for reusable cups, glasses and tumblers, used as the standard for zero-waste reusable drink containers
• GreenCup
• Billie Cup®
• Kio Box®
• Beer Up System®
• Newcy
• Beer Up Party®
• Re-uz for ETERNITY
• Less is now

Products and services

• Ecocup® Reusable Cups Flagship reusable cup line available in sizes from 12cl to 90cl, made from BPA-free polypropylene. Cups are customizable, dishwasher safe, unbreakable, and designed for hundreds of reuse cycles at events, festivals, and venues.
• Beer Up System® Bottom-fill beer draft system with associated reusable pint cups, designed for professional draft beer service at events, bars, and stadiums.
• Billie Cup® Deposit-based reusable coffee cup with lid, designed for takeaway hot beverages, promoting reuse through a deposit system.
• Kio Box® Eco-designed reusable dish/container that enhances food presentation, part of the Re-uz ecosystem of reusable tableware for food service and delivery.
• Newcy Beverage dispenser solution designed for professional use, compatible with Re-uz reusable cups.
• Re-uz for ETERNITY (Joint Venture) Joint venture between Re-uz and ETERNITY Systems providing turnkey reuse solutions for the collective catering industry, covering design, production, delivery, collection, industrial washing, and storage of reusable food containers.
• Industrial Washing Service Eco-responsible industrial washing of reusable containers through a network of washing centers and mobile laundries, ensuring hygiene and longevity of reusable tableware for both rental and direct-purchase customers.
• Container Rental Turnkey rental solutions for reusable cups, glasses, and dishes for events, including delivery, collection, washing, and logistical support.
• Container Purchase Direct purchase of reusable containers for recurring use at owned events or establishments, with customization options for brand identity.
• Deposit and Reuse System (Consigne) Deposit-based container return system that incentivizes reuse, facilitating collection and redistribution of reusable containers.
• Container Customization / Personalization Custom branding and personalization of reusable containers through screen printing, four-color process printing, and in-mold labeling (IML), turning containers into brand communication vectors.

Quantifiable outcome

• Reusable cups used more than 5 times already minimize environmental impact compared to single-use containers (per LCA by RDC Environment)
• +2 more outcomes

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• ETERNITY SystemscoreStrategic or Co-development PartnerJoint Venture 'Re-uz for ETERNITY' combining Re-uz's expertise in reusable food containers with ETERNITY Systems' industrial washing capabilities. This partnership serves the collective catering sector (central kitchens, satellite kitchens, school cafeterias, company restaurants) with turnkey solutions covering the entire reuse cycle: design, production, delivery, collection, washing, and storage. Designed to meet requirements under French AGEC and EGAlim laws for sustainable consumption.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Mucca: Italian reusable tableware provider offering rental and washing services for events across Italy. Operates the same event-driven reusable tableware model as Re-uz but focused on the Italian market rather than France/BeNeLux.

Direct peers

• Vytal: German digital deposit-return platform for reusable take-away food containers, working with foodservice operators and offering a container pool with QR-based return. Operates in adjacent German-speaking markets to Re-uz and competes for the same foodservice DRS opportunity.
• Huskee: Australian-origin reusable coffee cup brand targeting cafés and on-the-go consumption with branded, dishwasher-safe cups. Direct competitor to Re-uz's Billie Cup® deposit-based coffee cup line, overlapping on durable cup manufacturing and reusable coffee deployment.
• CupClub: UK-based reusable cup rental and return service for events and corporate customers with full logistics and washing. Closely mirrors Re-uz's turnkey event rental model (deployment, collection, washing) for cups in dense urban markets.
• Recup: Germany's flagship reusable coffee cup deposit system with thousands of participating cafés and an established reverse logistics network. Comparable to Re-uz's Billie Cup® on reusable takeaway hot beverages and deposit-based reuse execution.

Emerging players

• Returnity: Reusable shipping and packaging provider serving e-commerce and event customers with managed reverse logistics. Overlaps with Re-uz's event/corporate reuse deployment and managed container cycle services.
• OZZI: US-based reusable take-out container system serving universities, corporate campuses, and foodservice operators with a deposit-based return model. Comparable to Re-uz's reusable food container and deposit programs, though focused on North America.

Broad incumbents

• Huhtamaki: Global foodservice packaging incumbent (cups, plates, containers) with growing investment in fiber and reusable solutions across Europe. Competes with Re-uz on foodservice customers but offers a far broader, established packaging portfolio at scale.
• Berry Global: Major global plastics packaging manufacturer with circular economy initiatives and reusable rigid container capabilities. Has the scale, materials expertise, and capital to compete with Re-uz's manufacturing and reusable platform across Europe.
• Sealed Air: Established global packaging company expanding into sustainable and reusable food service packaging solutions. Larger, more diversified player increasingly addressing the same foodservice and event reuse market as Re-uz.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@Re-uz
• Facebookfacebook.com/reuzofficial
• LinkedInlinkedin.com/company/re-uzofficial
• Instagraminstagram.com/reuz_lessisnow

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Re-uz