Hawk's Mill Winery

Winery / Wine Productionhawksmillwinery.com

Hawk's Mill Winery is a privately owned Wisconsin craft winery operating a tasting room, DTC e-commerce shipping to 30+ states, regional retail distribution, an Event Pavilion for weddings and private events, and a Case Club subscription, serving individual wine consumers, event planners, and local retail buyers.

Company typePrivate
Founded2015
HeadquartersBrowntown, United States
Headcount1–10
GTM typeB2C
OfferingHardware or Manufacturing

What Hawk's Mill Winery does

Hawk's Mill Winery is a privately held, founder-owned craft winery based in Browntown, Wisconsin, established by Ric and Teresa Joranlien. The company started its vineyard in 2012, opened the tasting room and winery in March 2015, and now operates from an 18-acre hilltop site with 2 acres of estate vineyards producing cold-climate varietals Frontenac Gris, Marquette, and Petite Pearl, supplemented by purchased grapes from local and regional sources. Its product portfolio emphasizes sweeter blends and fruit wines, with all labels themed around local scenery and wildlife.

Hawk's Mill Winery firmographics

Firmographics

Name: Hawk's Mill Winery
Legal name: Hawk's Mill Winery
Website: https://hawksmillwinery.com
Company type: Private
Founded year: 2015
Operating status: Operating
Headcount range: 1–10 employees
Short description: Hawk's Mill Winery is a privately owned Wisconsin craft winery operating a tasting room, DTC e-commerce shipping to 30+ states, regional retail distribution, an Event Pavilion for weddings and private events, and a Case Club subscription, serving individual wine consumers, event planners, and local retail buyers.
Ownership category
akta.pro rank

Hawk's Mill Winery industry classification

Industry

Product category: Winery / Wine Production
NAICS: Wineries (312130), Beer, Wine, and Liquor Retailers (44532), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482)
SIC: Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
akta.pro primary industry: Wineries & Vineyards (Tasting Rooms) (THAFALAE)
akta.pro secondary industries: Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB), Wine Shops (Off-Premise) (CRANAAAB)

Keywords

Estate winery
Wine production
Wine tastings
Event venue rental
Custom wine labels

Where Hawk's Mill Winery is headquartered

Location

Headquarters

HQ city: Browntown
HQ country: United States
HQ region: North America

Offices1 record

Markets served

Hawk's Mill Winery business model

Business model

GTM type: B2C
Offering type: Hardware or Manufacturing
Cost components: Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales

Revenue model

Direct Wine Sales (Tasting Room): Wine sold by the bottle or glass directly to visitors at the tasting room, including tastings, with additional offerings of beer and soft drinks
E-commerce Wine Sales: Online wine orders shipped to customers in over 30 states across the United States
Retail Distribution: Wholesale distribution to liquor stores, grocery chains, and specialty retailers in Southern Wisconsin and Northern Illinois
Case Club Membership: Subscription-style membership offering discounts on case purchases (12 bottles) with free tastings for 2 people for 12 months. First case gets 5% discount, additional case within 12 months gets 10% discount
Event Venue Rental: Event Pavilion rental for private events including weddings, receptions, reunions, showers, and fundraising events accommodating groups from 40-200 people

Pricing tiers

Model	Billing	Price
Subscription	Pay-as-you-go	Case Club - 5% discount on first case
Subscription	Pay-as-you-go	Case Club - 10% discount on second case

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Hawk's Mill Winery product offering

Product offering

Core offering

Hawk's Mill Winery produces wines from estate-grown Frontenac Gris, Marquette, and Petite Pearl grapes on 2 acres of vineyards at its 18-acre property in Browntown, Wisconsin, supplemented by purchased local and regional grapes. The winery sells its wines directly to consumers through an on-site tasting room with daily tastings, an online shop shipping to over 30 states, and retail distribution across Southern Wisconsin and Northern Illinois. The winery also hosts private events at its Event Pavilion and operates a Case Club membership program with case discounts and free tastings.

Product overview

Hawk's Mill Winery is a Wisconsin winery offering wine tasting experiences, event hosting, and direct-to-consumer wine sales. The core product is the tasting room experience, complemented by an Event Pavilion (seating up to 200), online wine shop with shipping to 30+ states, Case Club membership with discounts, and custom wine label services. The winery specializes in sweeter blends and fruit wines, with all wines named for local scenery and wildlife. The winery also produces specialty products like the Corey Cox Strawberry Wine partnership.

Differentiator

Problem solved

Functional benefit

Products and services

Wine Tastings Daily wine tasting experiences offered in the on-site tasting room, featuring the winery's wine selections. Includes sampling wines, browsing the gift shop, and purchasing wine by the bottle or glass, with beer and soft drinks also available.
Event Pavilion Outdoor event venue with seating capacity of up to 200 people, featuring panoramic views of the vineyard and State Park land. Available May–October for weddings, receptions, reunions, showers, and fundraising events.
Wine Sales (Online) Direct-to-consumer wine sales through the winery's online shop, with shipping available to more than 30 states. Also offers local pickup option at the winery.
Case Club Membership Wine subscription program where members receive discounts (5% on first case of 12 bottles, 10% on second case within 12 months) and free tastings for two people. No additional cost or obligation to enroll.
Custom Wine Labels Custom wine label creation service for special events such as birthdays, anniversaries, or weddings, allowing customers to personalize wine bottles for occasions.
Corey Cox Strawberry Wine Limited-edition specialty strawberry wine co-produced with country music artist Corey Cox in 2017 to promote his single release of the same name.

Quantifiable outcome

Wines shipped to more than 30 states
+1 more outcomes

Companies that use Hawk's Mill Winery

Customer profile

Segments3 records

Ideal customer profiles3 records

Hawk's Mill Winery technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature2 records

Hawk's Mill Winery partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

Corey CoxminorGTM or Marketing Partner · 26 September 2017Hawk's Mill Winery partnered with country music artist Corey Cox to produce a specialty 'Strawberry Wine' to promote his single release of the same name. The winery created and bottled the Corey Cox - Strawberry Wine during the promotion. Cox's recording was released to radio on September 26, 2017, and available on Spotify, Pandora, and Amazon Music. The partnership aimed to expose the winery to Cox's fans and country music audiences.

Scale indicators5 records

Recent moves10 records

Expansion highlights5 records

Hawk's Mill Winery competitors and assessment

Company assessment

Direct peers

Wollersheim Winery: Family-owned Wisconsin winery producing estate wines and offering tastings and tours on the Wisconsin River. Most direct comparable on craft Wisconsin winemaking, tasting-room-led DTC model and small-batch regional distribution.
Door 44 Winery: Wisconsin winery specializing in cold-hardy grape varietals such as Marquette, Frontenac and St. Pepin, with a tasting room and DTC sales. Closely comparable on grape varietal selection, scale and regional positioning.
Vines & Rushes Winery: Wisconsin farm winery producing wine from estate-grown cold-hardy grapes with on-site tastings and events. Comparable small-footprint estate winery model serving Wisconsin consumers.
Spurgeon Vineyards: Wisconsin family-owned winery producing cold-climate varietals including Marquette and Frontenac Gris. Closely comparable on grape varietal mix, family ownership structure and tasting-room DTC motion.
Chateau St. Croix Winery: Wisconsin family winery with tasting room, retail distribution and event hosting. Comparable on small-footprint Wisconsin estate winemaking and DTC/retail channel mix.
Botham Vineyards & Winery: Wisconsin family-owned vineyard and winery offering tastings and DTC wine. Comparable on small Wisconsin estate-winery operations and family-run tasting-room model.
Cedar Creek Winery: Wisconsin winery with tasting room, event venue and DTC sales in a small-operator format. Comparable on tasting-room and event-driven revenue mix within the Wisconsin craft-wine category.

Regional players

Galena Cellars Vineyard & Winery: Illinois winery just across the border from Wisconsin with a tasting room, retail distribution and event hosting. Comparable on regional Upper Midwest craft-wine positioning and multi-channel GTM.
Parley Lake Winery: Minnesota estate winery offering tastings, events and DTC wine sales in a similar small-batch family-operator model. Comparable on regional craft-wine DTC and event-led GTM in the Upper Midwest.
Round Lake Vineyards & Winery: Small winery in the Upper Midwest offering tastings and DTC wine. Comparable on small-batch regional craft-wine positioning adjacent to Hawk's Mill's geographic and channel footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Hawk's Mill Winery financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Hawk's Mill Winery leadership team

Management profile

Number of profiles

Profiles4 records

Hawk's Mill Winery funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Hawk's Mill Winery M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hawk's Mill Winery

What does Hawk's Mill Winery do?

Is Hawk's Mill Winery a public or private company?

Hawk's Mill Winery is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Hawk's Mill Winery founded?

Hawk's Mill Winery was founded in 2015. It employs 1 to 10 people.

Where is Hawk's Mill Winery based?

Hawk's Mill Winery is headquartered in Browntown, United States, in the North America region.

How does Hawk's Mill Winery make money?

Five revenue lines are on record. Direct Wine Sales (Tasting Room) is the primary driver. The others are E-commerce Wine Sales, retail Distribution, case Club Membership and event Venue Rental.

Who are Hawk's Mill Winery's main competitors?

Direct peers on record are Wollersheim Winery, Door 44 Winery, Vines & Rushes Winery, Spurgeon Vineyards, Chateau St. Croix Winery, Botham Vineyards & Winery and Cedar Creek Winery. Regional players are Galena Cellars Vineyard & Winery, Parley Lake Winery and Round Lake Vineyards & Winery.

Does Hawk's Mill Winery have an API?

No public API is recorded for Hawk's Mill Winery.

What industry is Hawk's Mill Winery in?

Hawk's Mill Winery's product category is Winery / Wine Production. Its primary akta.pro industry code is THAFALAE, Wineries & Vineyards (Tasting Rooms), with a secondary code of CRANABAB, Wine Retail (Bottle Shops & Wine Merchants). Its NAICS code is 312130 and its SIC code is 5180.