What human cognition does

human cognition is the operating label tied to a premium domain listing (humancognition.xyz) on the ProBroker LLC marketplace, a Florida-based premium domain brokerage founded in 2018 and operating with 1–10 employees. ProBroker functions as an intermediary that exclusively represents third-party domain sellers, brokering transactions between domain owners and prospective buyers rather than holding title to the inventory itself. Its marketplace aggregates 79,944 premium domain listings spanning .com, .ai, .net, .org, and other TLDs, with 2,363 Buy-It-Now enabled for instant purchase, priced from thousands to millions of dollars per name.

The platform is built on a conventional third-party SaaS stack — HubSpot for CRM and inquiry tracking, Cloudflare for security and bot management (including Turnstile human-verification tokens on landing pages), Google Workspace for email, and Escrow.com as the transaction escrow provider. Each domain gets an individual SEO-optimized landing page with domain intelligence (asking price, guidance price, minimum considered) and an inquiry form capturing buyer contact details and offer amount. The firm runs a hybrid GTM combining inbound traffic from these landing pages with outbound B2B email prospecting to business owners whose publicly available information suggests a portfolio domain may be relevant.

ProBroker monetizes through transactional commissions on completed sales facilitated via Escrow.com, with no disclosed subscription or recurring revenue streams. Customer segments span Fortune 500s, VCs, and top brands acquiring premium names for brand establishment and SEO authority, alongside general business buyers purchasing for naming, rebranding, or AI/healthcare/finance ventures. The firm cites 15+ years of premium domain brokerage experience and notable completed transactions including day.ai, ollie.com, and bunny.com, though no revenue, closed-deal cadence, or financial performance data is disclosed.

Name

human cognition

Legal name

ProBroker LLC

Website

https://humancognition.xyz

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

human cognition is a premium domain listing brokered by ProBroker LLC, a Florida-based domain brokerage (1–10 employees, founded 2018) that exclusively represents 79,944 third-party domains and earns commissions on transactions facilitated through Escrow.com.

Ownership category

akta.pro rank

Headquarters

HQ city

Florida

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations

Revenue model

1. Domain Brokerage Commission: ProBroker earns commissions as a broker facilitating transactions between domain sellers and buyers. The company does not hold title to domains but represents third-party domain owners in sales. Transaction fees are typically split per Escrow.com's default schedule, with registrar transfer fees typically paid by the buyer.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Human cognition is a data analytics firm that collects data and builds data monitoring tools for enterprise clients. The firm provides data intelligence and monitoring capabilities to help businesses aggregate, track, and analyze their data assets, supporting enterprise decision-making through dedicated data collection services and custom monitoring tooling.

Product overview

The offering is a single premium domain listing (humancognition.xyz) brokered by ProBroker LLC, a Florida-based domain brokerage representing third-party domain sellers. The listing provides domain acquisition inquiry functionality (an online form capturing name, company, email, phone, offer amount, and optional message) for buyers interested in purchasing the domain. ProBroker facilitates transactions exclusively through Escrow.com and does not hold title to listed domains.

Differentiator

Problem solved

Functional benefit

Products and services

• Data Collection Services
• Data Monitoring Tools

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered supporting.

• CloudflaresupportingTechnology or IntegrationCloudflare provides security, DDoS protection, and bot management services including Turnstile tokens used to verify human visitors on ProBroker landing pages.
• HubSpotsupportingTechnology or IntegrationHubSpot provides customer relationship management services for tracking inquiries and coordinating communications with prospective domain buyers.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Afternic: Afternic is a large premium domain marketplace owned by GoDaddy that connects sellers and buyers of high-value domains. It is the closest direct competitor to ProBroker in terms of serving premium inventory and facilitating high-value transactions, but operates at significantly greater scale and with integrated registrar infrastructure.
• Sedo: Sedo is one of the largest global domain marketplaces offering brokerage, auction, and fixed-price sales for premium domains. It is a direct peer to ProBroker because both broker third-party domain inventory for enterprise and SMB buyers, with Sedo's marketplace scale and SedoMLS distribution far exceeding ProBroker's.
• Dan.com: Dan.com is a domain marketplace that emphasizes streamlined Buy-It-Now transactions and installment payment plans for premium domains. It directly parallels ProBroker's Buy-It-Now enabled listings and installment payment options, and competes for the same buyer pool of brand-builders and small business acquirers.
• Squadhelp: Squadhelp is a brandable domain marketplace that combines curated listings with naming contests and brand services. It is a direct peer to ProBroker because it serves a similar buyer persona (founders acquiring brandable names) and operates in the premium brandable domain resale category, though it adds naming agency services on top.
• BrandBucket: BrandBucket is a curated marketplace for brandable business names and domains with an emphasis on quality-controlled inventory and instant purchase. It is directly comparable to ProBroker in targeting brandable premium inventory and offering fixed-price acquisition, but is more heavily oriented toward SMB buyers than enterprise.
• Undeveloped: Undeveloped is a premium domain marketplace that aggregates high-quality inventory from multiple sellers and offers Buy-It-Now and make-an-offer functionality. It is a direct competitor to ProBroker in the premium brokerage space and shares the same model of representing third-party sellers with fixed and negotiable pricing.

Broad incumbents

• GoDaddy: GoDaddy is the dominant domain registrar that owns Afternic and operates a broad portfolio of domain-related services including aftermarket brokerage, auctions, and valuations. It is comparable to ProBroker as a broad incumbent in the domain sales ecosystem but spans a much wider portfolio beyond brokerage.
• Namecheap: Namecheap is a major domain registrar and hosting provider that also operates a marketplace for premium and aftermarket domain sales. It is a broad incumbent peer to ProBroker because it competes in the same aftermarket but offers a much broader product portfolio including registration, hosting, and security.

Others

• MarkMonitor: MarkMonitor is a corporate domain management and brand protection firm that helps enterprises manage large domain portfolios and acquire premium domains defensively. It is an adjacent peer to ProBroker because both serve Fortune 500 buyers acquiring premium domains, but MarkMonitor focuses on portfolio management rather than marketplace brokerage.
• Escrow.com: Escrow.com is an online escrow service that is itself the primary settlement infrastructure for ProBroker's transactions. It is adjacent infrastructure rather than a competitor, but understanding its role is essential because it is the de facto transaction rail for the entire domain brokerage industry.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about human cognition