Production I.G
Japan-based animation studio founded in 1996, providing full-service anime production including TV series, theatrical films, live-action, and original content. It serves broadcasters, streaming platforms, film distributors, and publishers with iconic franchises such as Ghost in the Shell, PSYCHO-PASS, and Haikyu!!.
- Company typePrivate
- Founded1996
- HeadquartersTokyo, Japan
- Headcount—
- GTM typeB2B
- OfferingServices
What Production I.G does
Production I.G (株式会社プロダクション・アイジー) is a privately held Japanese animation studio founded in 1996 and headquartered at 2-1-9 Naka-machi, Musashino, Tokyo. The studio provides full-service anime production across television series, theatrical films, OVA, and original short anime, and operates complementary revenue lines including a motion-capture studio (IG Motion / IG-MC), an online merchandise store (I.G Store Online), and a themed restaurant (Musashino Campus). Its portfolio spans decades of globally recognized franchises, including Ghost in the Shell, PSYCHO-PASS, Attack on Titan, Haikyu!!, Kaiju No. 8, Kimi ni Todoke, Kuroko's Basketball, Space Battleship Yamato 2199, and Legend of the Galactic Heroes Die Neue These.
Production I.G's core technology combines traditional 2D hand-drawn animation with full-digital workflows, 3DCG integration, and motion capture. The studio pioneered full-digital anime with Blood: The Last Vampire in 2000 and continues to push format boundaries, now producing live-action films as well (e.g., Beyond the Stars). Recent and upcoming works include the Kaiju No. 8 Final Arc, Hanakimi Season 2, Rilakkuma, Left-Brained Eren, Demons Crest, Haikyu!! theatrical sequels, and the original short Narumi's Weekday.
The business model is B2B service production with multi-channel monetization. Revenue streams include: (1) production service contracts with Japanese broadcasters such as MBS/TBS, TV Tokyo, and NTV for TV anime; (2) theatrical co-productions and distribution via TOHO and Warner Bros; (3) international licensing through streaming platforms including Netflix and Amazon Prime; (4) franchise IP licensing for merchandise, games, and adaptations, exemplified by co-productions with publishers such as Kodansha on Attack on Titan, Haikyu!!, and Kaiju No. 8; and (5) royalty participation in mobile games such as Kaiju No. 8 THE GAME with Akatsuki Games and TOHO. Customer segments are horizontal: broadcasters and streamers, entertainment franchise partners, and film distributors. Marketing is conducted through anime industry events (Anime EXPO, Anime Revolution), the official @ProductionIG social channel, and award-circuit exposure at Annecy, Fantasia, and the Tokyo International Film Festival.
Production I.G firmographics
Firmographics- Name
- Production I.G
- Legal name
- 株式会社プロダクション・アイジー
- Website
- https://production-ig.co.jp
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Short description
- Japan-based animation studio founded in 1996, providing full-service anime production including TV series, theatrical films, live-action, and original content. It serves broadcasters, streaming platforms, film distributors, and publishers with iconic franchises such as Ghost in the Shell, PSYCHO-PASS, and Haikyu!!.
- Ownership category
- akta.pro rank
Production I.G industry classification
Industry- Product category
- Animation Production Services
- NAICS
- Motion Picture and Video Production (51211), Motion Picture and Video Production (512110)
- SIC
- Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Anime Production (MPADACAF)
- akta.pro secondary industries
- Animated Series Production (TV/Streaming) (MPADACAG), Animated Feature Film Production (MPADACAH)
Keywords
Where Production I.G is headquartered
LocationHeadquarters
- HQ city
- Tokyo
- HQ country
- Japan
- HQ region
- Asia
Offices1 record
Markets served
Production I.G business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Animation Production Services: Production I.G creates anime content for TV series, films, and streaming platforms as a production studio, generating revenue through production contracts with broadcasters and distributors
- Licensing and Merchandising: The company generates revenue through licensing its anime properties for merchandise, international distribution, and franchise extensions
- Game Development: Co-production of games based on anime properties such as 'Kaiju No. 8 THE GAME' with partners Akatsuki Games and TOHO
Go-to-market motion2 records
Distribution channels4 records
Marketing channels3 records
Production I.G product offering
Product offeringCore offering
Production I.G is a Japanese animation production studio that produces TV anime series, theatrical films, OVA, and original short anime for broadcasters, film distributors, publishers, and streaming platforms. The studio also co-produces mobile games based on its anime properties and operates ancillary businesses including a motion capture studio (IG-MC), an online merchandise store, and physical retail stores selling anime merchandise.
Product overview
Production I.G is a traditional animation studio offering full-service anime production including TV series, theatrical films, OVA, and original content. The portfolio includes iconic franchises (Ghost in the Shell, PSYCHO-PASS), sports series (Haikyu!!, Kuroko's Basketball), romantic dramas (Kimi ni Todoke), action series (Kaiju No. 8), and fantasy works (Legend of the Galactic Heroes). The company also produces live-action films (Beyond the Stars) and operates complementary businesses including a motion capture studio, merchandise store, and themed restaurant. Recent productions span 2025-2026 including new anime seasons (Hanakimi 2nd Season, Rilakkuma, Left-Brained Eren), theatrical releases, and original projects.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Multiple award wins at international animation festivals including Annecy, Fantasia, and Tokyo Anime Awards
Companies that use Production I.G
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles5 records
Production I.G technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Production I.G partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered flagship, core and minor.
- WIT StudioflagshipJoint exhibition at Anime EXPO 2026 at Crypto.com Arena with a special panel, marking the closest collaboration between the two studio groups
- San-XcoreOriginal anime production for 'Rilakkuma' character franchise, producing animation for the popular relaxation-themed character brand
- Akatsuki GamescoreCo-production partnership for 'Kaiju No. 8 THE GAME' mobile game, combining anime adaptation with interactive gaming experience for the popular manga and anime series
- TOHOcoreJoint production partner for 'Kaiju No. 8 THE GAME', providing theatrical and promotional support for the anime game adaptation
- Anime RevolutionminorPartnership for cultural exchange event introducing Japanese anime culture and Production I.G works at Anime Revolution in Vancouver, Canada
- MadhousecoreCo-production partnership for TV anime series 'Diamond no Ace', combining resources from both animation studios for the popular baseball manga adaptation
- OLMcoreCo-production for science program 'Pikaira!' with OLM handling production while Production I.G creates animation segments
Scale indicators2 records
Recent moves6 records
Expansion highlights7 records
Production I.G competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Production I.G social profiles
Digital presenceProduction I.G financial estimates
Financial estimateRevenue estimate
Valuation estimate
Production I.G leadership team
Management profileNumber of profiles
Profiles2 records
Production I.G funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Production I.G M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Production I.G
What does Production I.G do?
Production I.G is a Japanese animation production studio that produces TV anime series, theatrical films, OVA, and original short anime for broadcasters, film distributors, publishers, and streaming platforms. The studio also co-produces mobile games based on its anime properties and operates ancillary businesses including a motion capture studio (IG-MC), an online merchandise store, and physical retail stores selling anime merchandise.
Is Production I.G a public or private company?
Production I.G is a private company. It is classified as unknown and is currently operating.
When was Production I.G founded?
Production I.G was founded in 1996.
Where is Production I.G based?
Production I.G is headquartered in Tokyo, Japan, in the Asia region.
How does Production I.G make money?
Three revenue lines are on record. Animation Production Services are the primary driver. The others are licensing and Merchandising and game Development.
Does Production I.G have an API?
No public API is recorded for Production I.G.
What industry is Production I.G in?
Production I.G's product category is Animation Production Services. Its primary akta.pro industry code is MPADACAF, Anime Production, with a secondary code of MPADACAG, Animated Series Production (TV/Streaming). Its NAICS code is 51211 and its SIC code is 7812.