Wit Studio
Wit Studio is a Tokyo-based animation production company founded in 2012 that produces television anime, films, and commercials for global streaming platforms, publishers, and IP holders. It operates as a subsidiary of IG Port and is known for Attack on Titan, SPY×FAMILY, and the upcoming Netflix remake of THE ONE PIECE.
- Company typePrivate
- Founded2012
- HeadquartersMusashino, Japan
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Wit Studio does
Wit Studio (株式会社ウィットスタジオ) is a Tokyo-based animation production studio founded in June 2012 by Wada George (President/CEO), Nakatake Tetsuya, and Asano Kyoji. The company produces television anime, theatrical films, web content, commercials, and video game animation, operating as a wholly-owned subsidiary of IG Port, Inc., the publicly listed holding company that also owns sister studio Production I.G. As of early 2026, Wit Studio has grown to over 320 employees including a 135-person animation department, and is best known for animating Attack on Titan (Seasons 1–3), SPY×FAMILY (with CloverWorks), Violet Evergarden, Vinland Saga, and the upcoming Netflix remake of THE ONE PIECE scheduled for February 2027.
The studio's core production technology is 2D hand-drawn animation executed through a digital workflow centered on TVPaint software, supplemented by stop-motion work via its TORUKU subsidiary and CGI co-productions. Wit Studio has invested in proprietary tooling, releasing custom TVPaint panel data and source code under an MIT license to streamline animation production tasks such as frame counting, line timing, brush adjustment, project templating, and layer management. The company earns revenue primarily through commissioned animation production contracts with streaming platforms, TV networks, publishers, and IP holders, with a secondary merchandise licensing stream operated through WIT STORE and joint retail locations in Shanghai, Tokyo, and Kyoto.
Wit Studio sells exclusively on a B2B project basis, with production fees negotiated individually by scope, format, and episode count — pricing is not publicly disclosed. Customer relationships are anchored to a small set of high-value enterprise counterparties including Netflix (THE ONE PIECE, Prism Rondo, My Melody & Kuromi), Disney+/Lucasfilm (Star Wars: Visions Vol. 3), Shueisha (One Piece IP), CloverWorks (SPY×FAMILY), KADOKAWA, Sanrio, Google (Google Play commercial), and Bandai Namco Filmworks, alongside traditional Japanese TV broadcasters (Yomiuri TV, Nippon TV, TBS, Tokyo MX, BS11) and streaming aggregators (Crunchyroll, ABEMA, DMM TV, Prime Video, Hulu). Global distribution is achieved through streaming partnerships, while physical merchandise is sold direct-to-consumer through WIT STORE and rotating pop-up shops.
Wit Studio firmographics
Firmographics- Name
- Wit Studio
- Legal name
- 株式会社ウィットスタジオ
- Website
- https://witstudio.co.jp
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Wit Studio is a Tokyo-based animation production company founded in 2012 that produces television anime, films, and commercials for global streaming platforms, publishers, and IP holders. It operates as a subsidiary of IG Port and is known for Attack on Titan, SPY×FAMILY, and the upcoming Netflix remake of THE ONE PIECE.
- Ownership category
- akta.pro rank
Wit Studio industry classification
Industry- Product category
- Animation Production Services
- NAICS
- Motion Picture and Sound Recording Industries (512)
- SIC
- Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Anime Production (MPADACAF)
- akta.pro secondary industries
- Animated Series Production (TV/Streaming) (MPADACAG), Co-Development, Porting & Remaster Studios (MPAFAAAM)
Keywords
Where Wit Studio is headquartered
LocationHeadquarters
- HQ city
- Musashino
- HQ country
- Japan
- HQ region
- Asia
Offices1 record
Markets served
Wit Studio business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Animation Production Services: WIT Studio generates revenue primarily through commissioned animation production contracts with streaming platforms, TV networks, film distributors, and publishers. The studio produces TV anime, films, web content, commercials, and video games for various clients including Netflix, Disney+, Crunchyroll, and major Japanese publishers.
- Merchandise Licensing and Sales: Revenue from licensing anime characters and content for merchandise including figures, apparel, stationery, and accessories sold through WIT STORE and partner retail locations.
Go-to-market motion1 record
Distribution channels7 records
Marketing channels6 records
Wit Studio product offering
Product offeringCore offering
WIT Studio is a Japanese animation production studio that produces TV anime series, theatrical films, web anime, commercials, and video game animation on a commissioned basis for streaming platforms, TV networks, publishers, and brands. It adapts manga and light novel IPs into anime, develops original anime, and handles end-to-end production from planning through final delivery. The studio also sells officially licensed anime merchandise (figures, apparel, stationery, accessories) through its WIT STORE and partner retail outlets.
Product overview
WIT Studio is an animation production company founded in 2012, producing television anime, films, web content, commercials, and game-related animation. The studio operates as a production house rather than a software product company, creating anime works for various distribution platforms including Netflix, Disney+, Crunchyroll, Amazon Prime Video, TBS, and TV networks. Major ongoing productions include THE ONE PIECE (Netflix, 2027), LONA (Spring 2027), SPY×FAMILY Season 3 (with CloverWorks), Candy Caries (2026), Ascendance of a Bookworm Part 3 (2026), and The Four Seasons Proxy (2026). The studio also maintains merchandise operations through WIT STORE and develops animation tools (TVPaint Scripts) released as open source.
Differentiator
Problem solved
Functional benefit
Products and services
- THE ONE PIECE Netflix series remake of Eiichiro Oda's One Piece manga, produced by WIT Studio. Features 7 episodes covering the East Blue saga (first 50 manga chapters) totaling approximately 300 minutes. Scheduled for February 2027 world premiere on Netflix.
- LONA Original near-future anime series announced as WIT Studio's 15th-anniversary project. Features screenwriter Akiko Nogi (Unnatural, MIU404) and director Takashi Katagiri. Set in a slightly future, broken world dealing with mysterious incidents of the deceased. Premieres Spring 2027.
- Candy Caries (キャンディーカリエス) Original stop-motion style TV anime produced by TORUKU from WIT STUDIO. Comedy about a candy-loving girl Ame and the cavity 'Caries' living in her mouth. Premiered April 2026 on TBS and various streaming platforms.
- Ascendance of a Bookworm: Adopted Daughter of an Archduke (本好きの下剋上 領主の養女) Third season/part of WIT Studio's ongoing adaptation of Miya Kazuki's light novel series. Features protagonist Main becoming an adopted noble daughter. WIT Studio took over animation from Ajia-do for this arc. Two consecutive cours from April-September 2026.
- The Spring Dance of the Four Seasons Proxy (春夏秋冬代行者 春の舞) TV anime adaptation of Akatsuki Kana's four-seasons fantasy novel series, produced by WIT Studio. Story follows 'Seasonal Proxies' who bring seasons to the world and the guardians protecting them. Premiered March 2026.
- Prism Rondo (プリズム輪舞曲) Netflix original series based on Yoko Kamio's manga (Eternal Sunshine of the Spotless Mind author). Romantic drama set in London. Streamed exclusively on Netflix from January 2026.
- SPY×FAMILY Popular anime adaptation of Tatsuya Endo's manga about a spy, assassin, and telepath forming a fake family. WIT Studio co-produces with CloverWorks. Multiple seasons produced, with Season 3 airing October 2025.
- The Bounty Hunters Original short animation as part of Star Wars: Visions Volume 3, a Lucasfilm anime project collaboration. Streamed exclusively on Disney+ from October 2025.
- My Melody & Kuromi Netflix original series collaboration with Sanrio featuring My Melody and Kuromi characters. World exclusive streaming on Netflix from July 2025.
- Google Play Short Anime - 'Reincarnated as an Android User' (Google Play で超無双？！転生したら Android ユーザーだった。) Google Play short anime series produced by WIT Studio. Isekai-themed comedy about a gamer reincarnated in a world where Android smartphones are revered. Released July 2025 on Google Play official channels.
- Attack on Titan (進撃の巨人) WIT Studio's flagship anime adaptation of Hajime Isayama's manga. Originally produced seasons 1-3 and films. The studio remains associated with the franchise, including merchandise and special projects.
- WIT STORE (Official Merchandise Store) Official online merchandise store operated by WIT Studio through IG Port Online Store. Sells anime merchandise, official goods, and limited edition items for WIT Studio productions.
Quantifiable outcome
- SPY×FAMILY anime adaptation has achieved massive global popularity with millions of viewers
- +2 more outcomes
Companies that use Wit Studio
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles3 records
Wit Studio technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Wit Studio partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- NetflixcoreNetflix is a primary strategic partner for multiple anime productions including THE ONE PIECE anime remake and Prism Rondo. Netflix provides worldwide streaming distribution and co-production funding for these projects. The partnership represents a core distribution channel for WIT Studio's major productions.
- CrunchyrollcoreCrunchyroll serves as a streaming partner for distribution of WIT Studio productions including Ascendance of a Bookworm Season 4. Provides global streaming audience access for Japanese anime.
- Lucasfilm / DisneycoreWIT Studio was selected as one of 9 Japanese anime studios to create short films for Star Wars: Visions Volume 3. The studio produced 'The Bounty Hunters' short film exclusively for Disney+ streaming. This partnership brings together anime and Star Wars franchises.
- Google PlayminorWIT Studio created a short anime series for Google Play marketing campaign. Project involved original content development promoting Google Play services.
- Production I.GcoreProduction I.G is the parent company of IG Port and operates as a sister company to WIT Studio. The two studios jointly operate I.G & WIT Anime Studio Store retail locations in Shanghai, Tokyo, and Kyoto. They share resources and occasionally collaborate on productions.
- ShueishacoreShueisha is the publisher of One Piece manga and provides IP licensing for THE ONE PIECE anime remake produced by WIT Studio. The partnership enables adaptation of Eiichiro Oda's manga into new anime format.
- Yomiuri TV / Nippon TVcoreMajor Japanese TV networks for broadcast distribution of anime productions. Yomiuri TV serves as the main broadcaster for Ascendance of a Bookworm Part 3 and other WIT Studio productions.
- CloverWorkscoreSPY×FAMILY anime is co-produced by WIT Studio and CloverWorks, combining expertise from both animation studios. WIT Studio handles Season 1-2 production with CloverWorks joining for Season 3.
Scale indicators4 records
Recent moves9 records
Expansion highlights6 records
Wit Studio competitors and assessment
Company assessmentDirect peers
- Madhouse: Long-established Tokyo anime studio (Death Note, One Punch Man, Frieren). Same B2B studio model, similar mid-to-large headcount, and active on the same Netflix/Crunchyroll commissioning circuit.
- MAPPA: Rival boutique-to-mid-tier anime studio producing Jujutsu Kaisen, Attack on Titan Final Season, Chainsaw Man, Hell's Paradise. Closely comparable on tier of IP handled, streaming-era growth trajectory, and headcount range.
- Kyoto Animation: Mid-sized Japanese animation studio with comparable prestige-niche positioning (Violet Evergarden source material was referenced in WIT's anime slate; Kyoto produced Sound! Euphonium, Clannad). Same tier of IP, similar talent culture emphasis.
- Studio Trigger: Boutique Tokyo anime studio (Promare, Kill la Kill, Cyberpunk: Edgerunners). Comparable size tier to WIT, similarly focused on premium streaming commissions, and a direct competitor for Netflix/Crunchyroll deal flow.
- Ufotable: Japanese animation studio behind Demon Slayer, Fate/stay night, and Godzilla. Comparable on premium production values, theatrical film + streaming releases, and global IP fanbase economics.
- Bones (Studio Bones): Studio behind My Hero Academia, Fullmetal Alchemist, Mob Psycho 100. Same size tier, same prestige-manga-adaptation positioning, and overlapping competition for streaming-era commissions.
- CloverWorks: Co-producer of SPY×FAMILY alongside WIT. Tokyo-based anime studio with comparable scale, prestige IP portfolio (Bocchi the Rock!, My Dress-Up Darling, Wonder Egg Priority), and similar streaming-era commissions.
- Production I.G: WIT Studio's sister studio within the IG Port group, producing the same kind of TV anime and film adaptations (Ghost in the Shell, Psycho-Pass, Haikyu!!). Directly comparable on size, client roster (streaming partners), and parentage.
- A-1 Pictures (Aniplex): Sony-owned anime studio (Sword Art Online, Kaguya-sama, Oshi no Ko). Roughly comparable headcount tier and competes with WIT for premium Shueisha/Kodansha manga adaptations and Sony-aligned streaming slots.
Broad incumbents
- Toei Animation: Industry incumbent producing Dragon Ball, the original One Piece, and Sailor Moon. WIT is contracted to remake Toei's own One Piece franchise, making Toei both a structural counterparty and the dominant incumbent in the same Japanese anime production space.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Wit Studio social profiles
Digital presenceWit Studio financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wit Studio leadership team
Management profileNumber of profiles
Profiles3 records
Wit Studio subsidiaries and ownership
Company hierarchySubsidiaries1 record
Wit Studio funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wit Studio M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wit Studio
What does Wit Studio do?
WIT Studio is a Japanese animation production studio that produces TV anime series, theatrical films, web anime, commercials, and video game animation on a commissioned basis for streaming platforms, TV networks, publishers, and brands. It adapts manga and light novel IPs into anime, develops original anime, and handles end-to-end production from planning through final delivery. The studio also sells officially licensed anime merchandise (figures, apparel, stationery, accessories) through its WIT STORE and partner retail outlets.
Is Wit Studio a public or private company?
Wit Studio is a private company. It is classified as corporate owned and is currently operating.
When was Wit Studio founded?
Wit Studio was founded in 2012. It employs 51 to 100 people.
Where is Wit Studio based?
Wit Studio is headquartered in Musashino, Japan, in the Asia region.
How does Wit Studio make money?
Two revenue lines are on record. Animation Production Services are the primary driver. The others are merchandise Licensing and Sales.
Who are Wit Studio's main competitors?
Direct peers on record are Madhouse, MAPPA, Kyoto Animation, Studio Trigger, Ufotable, Bones (Studio Bones), CloverWorks, Production I.G and A-1 Pictures (Aniplex). Toei Animation is listed as a broad incumbent.
Does Wit Studio have an API?
No public API is recorded for Wit Studio.
What industry is Wit Studio in?
Wit Studio's product category is Animation Production Services. Its primary akta.pro industry code is MPADACAF, Anime Production, with a secondary code of MPADACAG, Animated Series Production (TV/Streaming). Its NAICS code is 512 and its SIC code is 7812.