Zenwise Health
- Company typePrivate
- Founded2014
- HeadquartersCarlsbad, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
Zenwise Health firmographics
Firmographics- Name
- Zenwise Health
- Legal name
- Zenwise LLC
- Website
- https://zenwise.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Zenwise Health industry classification
Industry- Product category
- Dietary Supplements
- NAICS
- Food (Health) Supplement Retailers (456191)
- SIC
- Medicinal Chemicals & Botanical Products (2833), Food And Kindred Products (2000)
- akta.pro primary industry
- Probiotics & Digestive Health Supplements (CRADAGAF)
- akta.pro secondary industries
- Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity) (CRADAGAE), Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI)
Keywords
Where Zenwise Health is headquartered
LocationHeadquarters
- HQ city
- Carlsbad
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Zenwise Health business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D
Revenue model
- Direct Product Sales: Zenwise generates revenue through direct-to-consumer sales of dietary supplements via its e-commerce platform. Products are sold as one-time purchases or through subscription plans with 15-20% savings. Subscription customers receive free shipping, welcome gifts, and exclusive discounts.
- One-Time Product Purchases: Individual product purchases at full retail price with shipping fees. Products range from $25-$52 per unit depending on the supplement.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Metabolism + Gut - One-time purchase vs subscription |
| Subscription | Monthly | Digestive Enzyme Mints - Berry flavor, 60 tablets |
| Subscription | Monthly | Tribiotic Complex - Women's probiotic, 60 capsules |
| Subscription | Monthly | No Bloat - 100 capsules |
| Subscription | Monthly | Digestive Balance Bundle (Enzymes + Mints) |
| Subscription | Monthly | Inner Wellness Bundle (Metabolism + Gut + Tribiotic) |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels8 records
Zenwise Health product offering
Product offeringCore offering
Zenwise Health manufactures and sells direct-to-consumer dietary supplements focused on gut health. The product line combines prebiotics, probiotics, postbiotics, and digestive enzymes in capsule, chewable mint, and stick pack formats, addressing digestive comfort, bloating, regularity, satiety, and women's vaginal/urinary microbiome health. Products are sold via the company's own e-commerce storefront as one-time purchases or recurring subscriptions, supported by curated product bundles.
Product overview
Zenwise Health is a direct-to-consumer dietary supplement brand specializing in gut health products. The company offers a portfolio of standalone gut health supplements (Metabolism + Gut, Digestive Enzymes, Digestive Enzyme Mints, No Bloat, Tribiotic Complex) and curated bundles that combine multiple products for targeted wellness goals. The core products focus on digestive support through combinations of prebiotics, probiotics, postbiotics, and digestive enzymes, with formulations for general digestive health, bloating relief, and women's wellness. Zenwise positions itself as 'The Gut Health Company' with a gut-first approach to overall wellness.
Differentiator
Problem solved
Functional benefit
Brands
- The Good Gut Club: Subscription membership program offering exclusive discounts and benefits
Products and services
- Metabolism + Gut A daily prebiotic fiber and probiotic formula combining 6g of clinically studied Fibersol prebiotic fiber with 2 billion CFU of OPTIBIOME BS50 probiotic, designed to support satiety, digestive regularity, and metabolic balance through a gut-first approach. Available in Unflavored and Pomegranate flavors.
- Digestive Enzyme Mints Berry-flavored chewable tablets powered by digestive enzymes (Lipase, Amylase, Glucoamylase, Bromelain, Invertase, Cellulase, Lactase, Papain, Diastase) with papaya fruit powder, designed to support easier digestion of proteins, fats, carbs, fiber, and dairy, and reduce bloating on the go without water.
- Tribiotic Complex A complete pre-, pro-, and postbiotic system formulated for women's wellness, supporting gut microbiome balance, vaginal health, urinary tract wellness, and optimal vaginal pH balance with 25 Billion CFU of clinically studied probiotic strains including Astarte, LGG, and BB-12.
- Digestive Enzymes A gut health formula of 10 key digestive enzymes combined with prebiotics (Inulin) and 10 probiotic strains, designed to support healthy digestion and nutrient absorption for proteins, fats, carbohydrates, fiber, and dairy.
- No Bloat A bloat-fighting formula powered by enzymes, probiotics, and botanicals (turmeric, ginger, dandelion, fennel, cinnamon) with 1 billion CFUs of Bacillus subtilis, designed to reduce bloating, gas, and digestive discomfort within hours.
- Digestive Balance Bundle A bundle combining Digestive Enzymes capsules and Digestive Enzyme Mints to support smoother digestion at home and on the go, helping break down hard-to-digest foods and reduce occasional bloating.
- Inner Wellness Bundle A bundle combining Metabolism + Gut (for fullness and regularity) with Tribiotic Complex (for gut, vaginal, and urinary health), providing comprehensive daily wellness support from within.
- On-The-Go Daily Essentials Bundle A bundle pairing daily Metabolism + Gut support for lasting fullness with convenient Digestive Enzyme Mints for smoother digestion on the go.
- On-the-Go Balance Bundle A bundle combining Tribiotic Complex for gut and vaginal health with fast-acting Digestive Enzyme Mints to ease occasional bloating after meals anywhere.
- Women's Total Balance Bundle A targeted digestive and microbiome support bundle for women combining Tribiotic Complex and Digestive Enzymes to ease bloating and promote gut, vaginal, and urinary tract health.
Quantifiable outcome
- Fibersol increases GLP-1 hormone production by 3x with two stick packs daily
- +6 more outcomes
Companies that use Zenwise Health
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles3 records
Zenwise Health technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Zenwise Health partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- FORMminorComplimentary FORM membership offered as a benefit to subscription customers. Zenwise customers receive a free month of FORM service as part of subscription onboarding.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Zenwise Health competitors and assessment
Company assessmentDirect peers
- Pendulum Therapeutics: Pendulum sells medical-grade probiotics (e.g., glucose control, Akkermansia strains) DTC and through clinicians — closely comparable to Zenwise's Metabolism + Gut (GLP-1, satiety, metabolic balance) and its 500+ clinician endorsement angle.
- OLLY: OLLY is a DTC-leaning, mass-retail supplement brand known for gummy/chewable formats; comparable to Zenwise in product format innovation (chewable mints) and target demographic of women seeking convenient daily wellness.
- Seed Health: Seed is a venture-backed DTC synbiotic (pre+pro+postbiotic) brand with a science-first positioning, a subscription model, and clinician-channel distribution — directly comparable to Zenwise's Tribiotic Complex on ingredient philosophy and target consumer.
- HUM Nutrition: HUM is a DTC supplement brand with subscription, quiz-based personalization, and a beauty/gut-from-within positioning; overlaps with Zenwise's quiz-driven funnel and women's gut/skin/wellness targeting.
- Care/of: Care/of is a personalized DTC vitamin/subscription brand using a recommendation quiz — directly comparable to Zenwise's product quiz, subscription mechanics, and monthly supply cadence.
- Ritual: Ritual is a DTC multivitamin and supplement brand built on transparent, traceable ingredients and subscription; it competes with Zenwise for the same health-conscious millennial/Gen-X consumer and uses similar clinically-backed ingredient claims and bundling.
- AG1 (Athletic Greens): AG1 is a daily greens/nutrition powder sold via DTC subscription for comprehensive wellness — overlapping with Zenwise's gut-first daily wellness positioning and Metabolism + Gut value proposition around daily nutritional completeness.
Emerging players
- Bio-Kult: Bio-Kult is a multi-strain probiotic brand with digestive enzyme combinations sold internationally; comparable to Zenwise's Digestive Enzymes product on enzyme + probiotic blend philosophy and gut health claims.
Broad incumbents
- Culturelle: Culturelle is a mass-market probiotic brand owned by i-Health (DSM) sold across drug/grocery retail; a broad incumbent competitor that competes with Zenwise's digestive probiotic SKUs but lacks Zenwise's DTC subscription and bundling depth.
- Garden of Life: Garden of Life (Nestlé Health Science) is a broad probiotic, enzyme, and supplement portfolio across retail; comparable to Zenwise's digestive enzyme and probiotic categories but distributed through mass retail rather than DTC subscription.
Market position
Weaknesses5 records
Competitive moat4 records
Key highlights7 records
Customer concentration
Zenwise Health social profiles
Digital presenceZenwise Health financial estimates
Financial estimateRevenue estimate
Valuation estimate
Zenwise Health leadership team
Management profileNumber of profiles
Profiles5 records
Zenwise Health funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Zenwise Health M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Zenwise Health
What does Zenwise Health do?
Zenwise Health manufactures and sells direct-to-consumer dietary supplements focused on gut health. The product line combines prebiotics, probiotics, postbiotics, and digestive enzymes in capsule, chewable mint, and stick pack formats, addressing digestive comfort, bloating, regularity, satiety, and women's vaginal/urinary microbiome health. Products are sold via the company's own e-commerce storefront as one-time purchases or recurring subscriptions, supported by curated product bundles.
Is Zenwise Health a public or private company?
Zenwise Health is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Zenwise Health founded?
Zenwise Health was founded in 2014. It employs 11 to 50 people.
Where is Zenwise Health based?
Zenwise Health is headquartered in Carlsbad, United States, in the North America region.
How does Zenwise Health make money?
Two revenue lines are on record. Direct Product Sales are the primary driver. The others are one-Time Product Purchases.
Who are Zenwise Health's main competitors?
Direct peers on record are Pendulum Therapeutics, OLLY, Seed Health, HUM Nutrition, Care/of, Ritual and AG1 (Athletic Greens). Bio-Kult is listed as an emerging player. Broad incumbents are Culturelle and Garden of Life.
Does Zenwise Health have an API?
No public API is recorded for Zenwise Health.
What industry is Zenwise Health in?
Zenwise Health's product category is Dietary Supplements. Its primary akta.pro industry code is CRADAGAF, Probiotics & Digestive Health Supplements, with a secondary code of CRADAGAE, Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity). Its NAICS code is 456191 and its SIC code is 2833.