Bio-Kult
Bio-Kult is a UK-based DTC probiotic supplement brand (Everyday, Boosted, Intimate Flora, gummies) operated by ADM Protexin Ltd, a subsidiary of ADM, distributing to 96 countries via e-commerce, Amazon, and wholesale, with a subscription model targeting general gut-health, women, mother & child, and teens.
- Company typePrivate
- Founded1992
- HeadquartersSomerset, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Bio-Kult does
Bio-Kult is a UK-based consumer health brand specializing in clinically studied probiotic (live bacteria) supplements for gut health, immunity, gut-brain axis, and intimate health. The brand is operated by The Hut.com Limited under arrangement with ADM Protexin Ltd, a wholly owned subsidiary of ADM (Archer Daniels Midland) following its 2018 acquisition of Probiotics International Ltd (founded 1992). Manufacturing, warehousing, and headquarters sit in Somerset, UK, with a US subsidiary (Protexin Inc.) in Florida and product distribution reaching 96 countries worldwide.
Core products include Bio-Kult Everyday (14-strain formula), Boosted (with vitamin B12 for immune support), Infantis (children), Migrea (migraine support), S. Boulardii (yeast probiotic), and Intimate Flora (women's health), delivered via capsules, Fast Dissolve powder sachets, and 3-in-1 pre/pro/postbiotic gummies. Bio-Kult's underlying technology is cryoprotected multi-strain bacterial formulations backed by 30+ clinical trials on final blends rather than individual strains, positioning the brand on clinical evidence rather than commodity probiotic differentiation.
Bio-Kult monetizes through direct-to-consumer e-commerce (bio-kult.com), Amazon marketplace (10,000+ 5-star reviews), and international wholesale distribution. Pricing ranges from £11.99 to £47.99 per unit, with a Subscribe and Save program offering up to 35% discounts, student/essential worker discounts, and a referral scheme. Customer segments include general consumers, women, mother & child, teens, and use-case buyers (immunity, gut-brain axis). No revenue figures are publicly disclosed.
Bio-Kult firmographics
Firmographics- Name
- Bio-Kult
- Legal name
- ADM Protexin Ltd
- Website
- https://bio-kult.com
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Bio-Kult is a UK-based DTC probiotic supplement brand (Everyday, Boosted, Intimate Flora, gummies) operated by ADM Protexin Ltd, a subsidiary of ADM, distributing to 96 countries via e-commerce, Amazon, and wholesale, with a subscription model targeting general gut-health, women, mother & child, and teens.
- Ownership category
- akta.pro rank
Bio-Kult industry classification
Industry- Product category
- Probiotic and gut health dietary supplements
- NAICS
- Food (Health) Supplement Retailers (456191)
- SIC
- Food And Kindred Products (2000)
- akta.pro primary industry
- Probiotics & Digestive Health Supplements (CRADAGAF)
- akta.pro secondary industries
- Probiotics (Human & Animal Strains, Spore-Formers, Synbiotic Bases) (AFAJAJAE), Probiotic, Prebiotic & Gut-Health Foods Manufacturing (Fermented Functional Foods, Synbiotics) (AFAKAJAH)
Keywords
Where Bio-Kult is headquartered
LocationHeadquarters
- HQ city
- Somerset
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
Bio-Kult business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel
Revenue model
- Direct Product Sales: Sale of probiotic and gut health supplement products directly to consumers through e-commerce website and Amazon marketplace. Products include capsules, gummies, and powder sticks with various formulations targeting digestion, immunity, gut-brain axis, and intimate health.
- Subscription & Recurring Revenue: Subscribe and save program offering up to 35% discount on regular orders, generating predictable recurring revenue from returning customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Monthly | Bio-Kult Everyday - 14 strain daily gut health support |
| Unit Pricing | Monthly | Bio-Kult Boosted - Immune support with Vitamin B12 |
| Unit Pricing | Monthly | Bio-Kult Intimate Flora - Women's intimate health |
| Unit Pricing | Monthly | Bio-Kult Boosted with Vitamin B12 (60 capsules) |
| Subscription | Monthly | Subscription/Subscribe & Save Program |
| Subscription | Monthly | Student & Essential Worker Discount |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Bio-Kult product offering
Product offeringCore offering
Bio-Kult manufactures and sells multi-strain live bacteria (probiotic) dietary supplements in capsule, gummy, and powder stick formats targeting gut health, immune support, gut-brain axis, intimate health, and pregnancy/childhood wellness. Products are cryoprotected so bacteria survive to reach the gut alive and are clinically studied as final blends rather than individual strains.
Product overview
Bio-Kult is a gut health supplement brand manufactured by ADM Protexin Ltd, offering a diverse portfolio of live bacteria (probiotic) supplements in multiple formats. The core product line includes Bio-Kult Everyday (14-strain formula), Bio-Kult Boosted (with vitamin B12 for immune support), Bio-Kult Infantis (for children), Bio-Kult Migrea (for migraines), Bio-Kult S. Boulardii (yeast probiotic), and Bio-Kult Intimate Flora (women's health). The range extends to Fast Dissolves (powder sticks in berry and peach flavours) and 3-in-1 Biotic Gummies for teens. Supporting supplements include targeted vitamins (A, B, C, D), minerals (Magnesium, Zinc), and bundle options including multi-product bundles, single-product bundles, and a 90-Day Plan. All formulations are clinically studied, scientifically developed strain blends with cryoprotection technology to ensure live bacteria reach the gut alive.
Differentiator
Problem solved
Functional benefit
Products and services
- Bio-Kult Everyday
Quantifiable outcome
- 14 live gut-friendly bacteria strains in Bio-Kult Everyday
- +4 more outcomes
Companies that use Bio-Kult
Customer profileNamed customers2 records
Segments6 records
Ideal customer profiles4 records
Bio-Kult technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
Feature4 records
Bio-Kult partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- EcologiminorBio-Kult partners with Ecologi for climate positive workforce initiatives, demonstrating commitment to environmental sustainability.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
Bio-Kult competitors and assessment
Company assessmentDirect peers
- BioGaia: Swedish-listed probiotic specialist selling clinically documented Lactobacillus and Bifidobacterium strains in supplement and infant formula formats. Highly comparable to Bio-Kult on multi-strain science-led positioning, global distribution, and B2B/B2C mix.
- Optibac Probiotics: UK-based DTC probiotic supplement brand selling strain-specific formulations across capsules, sachets, and drops. Direct head-to-head competitor in the UK gut-health market with overlapping SKU targeting (everyday, women's, immunity, pregnancy).
- Culturelle: i-Health-owned probiotic supplement brand built around Lactobacillus rhamnosus GG. Competes with Bio-Kult in the clinically-validated, multi-condition probiotic category across US, UK, and global markets.
- Probio7: UK probiotic supplement brand offering multi-strain capsule and sachet formats with claims across immunity, digestion, and women's health. Direct UK DTC competitor with comparable pricing and channel mix.
Broad incumbents
- Yakult: Global probiotic fermented-milk drink brand with massive advertising reach and an established UK presence. Competes for the same gut-health consumer mindshare via a different delivery format (drink vs. capsules/sachets).
- Garden of Life: Nestlé Health Science-owned supplement brand offering probiotic SKUs alongside a broad vitamins and nutrition portfolio. Comparable as a multi-strain probiotic supplement brand with retail-shelf presence and stronger North American reach.
- Renew Life: Procter & Gamble-owned digestive health supplement brand featuring probiotic and cleanse lines. Overlaps with Bio-Kult in clinically-positioned daily probiotic supplements sold through mass retail and online channels.
- Danone (Actimel/Activia): Global dairy giant with Actimel and Activia probiotic product lines targeting everyday gut health. Competes with Bio-Kult for the same consumer occasions via refrigerated retail SKUs rather than supplements.
- Jarrow Formulas: US-based supplement brand offering a broad portfolio of probiotic SKUs across strain types and delivery formats. Comparable as a multi-strain, clinically-positioned supplement competitor with international distribution.
- NOW Foods: Large US supplement manufacturer with an extensive probiotic range sold globally through health-food retailers and e-commerce. Competes with Bio-Kult on price-accessible, multi-strain probiotic SKUs at scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Bio-Kult social profiles
Digital presenceBio-Kult compliance and trust
Trust signalCompliance2 records
Bio-Kult financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bio-Kult leadership team
Management profileNumber of profiles
Profiles4 records
Bio-Kult subsidiaries and ownership
Company hierarchySubsidiaries1 record
Bio-Kult funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bio-Kult M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bio-Kult
What does Bio-Kult do?
Bio-Kult manufactures and sells multi-strain live bacteria (probiotic) dietary supplements in capsule, gummy, and powder stick formats targeting gut health, immune support, gut-brain axis, intimate health, and pregnancy/childhood wellness. Products are cryoprotected so bacteria survive to reach the gut alive and are clinically studied as final blends rather than individual strains.
Is Bio-Kult a public or private company?
Bio-Kult is a private company. It is classified as corporate owned and is currently operating.
When was Bio-Kult founded?
Bio-Kult was founded in 1992. It employs 1 to 10 people.
Where is Bio-Kult based?
Bio-Kult is headquartered in Somerset, United Kingdom, in the Europe region.
How does Bio-Kult make money?
Two revenue lines are on record. Direct Product Sales are the primary driver. The others are subscription & Recurring Revenue.
Who are Bio-Kult's main competitors?
Direct peers on record are BioGaia, Optibac Probiotics, Culturelle and Probio7. Broad incumbents are Yakult, Garden of Life, Renew Life, Danone (Actimel/Activia), Jarrow Formulas and NOW Foods.
Does Bio-Kult have an API?
No public API is recorded for Bio-Kult.
What industry is Bio-Kult in?
Bio-Kult's product category is Probiotic and gut health dietary supplements. Its primary akta.pro industry code is CRADAGAF, Probiotics & Digestive Health Supplements, with a secondary code of AFAJAJAE, Probiotics (Human & Animal Strains, Spore-Formers, Synbiotic Bases). Its NAICS code is 456191 and its SIC code is 2000.