eyes+more
eyes+more is a European eyewear retailer operating over 250 stores in Germany plus locations in Belgium, Netherlands, Austria, and Sweden, selling prescription glasses, sunglasses, and sports eyewear under a transparent all-inclusive pricing model, as part of the Nexeye group.
- Company typePrivate
- Founded2005
- HeadquartersSon, Netherlands
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What eyes+more does
eyes+more is a European specialty eyewear retailer operating over 250 physical stores in Germany with additional locations in Belgium, the Netherlands, Austria, and Sweden. The company sells prescription eyeglasses (single-vision from €99, progressive from €209), sunglasses (with or without prescription, ranging €99-€358), sports eyewear, children's glasses, and blue light / occupational lenses under a transparent all-inclusive pricing model that bundles premium lens coatings into a single fixed price. The assortment combines proprietary sub-brands (DRIIVE sport, Sylvie's women's collection, Sansibar sunglasses) with licensed fashion houses including Ray-Ban, Tommy Hilfiger, Hugo Boss, Armani Exchange, Guess, and Karl Lagerfeld.
The company is a brand within the Nexeye group, a pan-European optician platform that operates approximately 750 stores across Europe under the eyes+more, Hans Anders, and Direkt Optik banners, with a stated target to reach 1,000 stores by 2028. Distribution combines a high-density physical retail footprint with an e-commerce site built on Salesforce Commerce Cloud, browser-based virtual try-on, at-home trial of up to four frames, and online appointment booking for in-store eye tests. Ancillary services include free eye tests at all German stores, a glasses protection insurance product, and the Club More loyalty program with over one million members.
The business model is direct-to-consumer retail: revenue is generated through unit-based sales of frames combined with prescription and non-prescription lenses, supplemented by loyalty-driven repeat purchases and add-on protection plans. The customer base is fragmented across individual consumers in five European countries, with no disclosed B2B or enterprise contracts. The company markets through its own website, email/Club More newsletter, Facebook, and Instagram, supported by Google Ads, Meta Pixel, Bing, LinkedIn, and Pinterest advertising pixels, and analytics tooling from Google Analytics 4, Microsoft Clarity, Hotjar, and VWO.
eyes+more firmographics
Firmographics- Name
- eyes+more
- Website
- https://www.eyesandmore.de/
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- eyes+more is a European eyewear retailer operating over 250 stores in Germany plus locations in Belgium, Netherlands, Austria, and Sweden, selling prescription glasses, sunglasses, and sports eyewear under a transparent all-inclusive pricing model, as part of the Nexeye group.
- Ownership category
- akta.pro rank
eyes+more industry classification
Industry- Product category
- Optical Retail / Eyewear Retail
- NAICS
- Optical Goods Retailers (45613)
- SIC
- Ophthalmic Goods (3851)
- akta.pro primary industry
- Optical Dispensing & Eyewear Devices (Frames, Lenses, Lens Edging/Finishing Equipment) (HLAHAJAD)
- akta.pro secondary industries
- Sunglasses (Non-Prescription) (CRAAAKAB), Luxury & Designer Eyewear (CRAAAKAD), Sport & Performance Eyewear (CRAAAKAC), Optical & Eyewear Store-in-Store (CRAGAHAF)
Keywords
Where eyes+more is headquartered
LocationHeadquarters
- HQ city
- Son
- HQ country
- Netherlands
- HQ region
- Europe
Offices5 records
Markets served
eyes+more business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Eyewear Product Sales: Direct sale of eyeglasses, sunglasses, and sports glasses with prescription and non-prescription options. Revenue generated from frame sales combined with lens packages and treatments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Single vision glasses (Einstärkenbrillen) |
| Unit Pricing | Pay-as-you-go | Progressive/Multi-focal glasses (Gleitsichtbrillen) |
| Unit Pricing | Pay-as-you-go | Designer brand sunglasses without prescription |
| Unit Pricing | Pay-as-you-go | Self-tinting glasses (Photochromic) |
| Unit Pricing | Pay-as-you-go | Club More promotion (1+1=3) |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
eyes+more product offering
Product offeringCore offering
eyes+more is an eyewear retailer that sells prescription glasses (single-vision, progressive, reading, computer, and children's), sunglasses, and sports eyewear through 250+ company-owned stores across Germany and an e-commerce site. The retailer bundles premium lenses, anti-reflective coatings, blue light filters, and tints into transparent all-inclusive fixed prices (single-vision from €99, progressive from €209). It complements product sales with free in-store eye tests, a virtual try-on tool, a multi-tier Club More loyalty program, and an eyewear protection plan.
Product overview
eyes+more is an eyewear retailer operating over 250 stores across Germany as part of the Nexeye group. The product portfolio consists of prescription eyewear (single-vision and progressive lenses), sunglasses (with and without prescription), and sports eyewear, all offered at transparent all-inclusive fixed prices that include premium lenses, anti-reflective coating, and optional enhancements. Key proprietary sub-brands include the Sansibar sunglasses collection, DRIIVE sport eyewear (with DRIIVE Pro and DRIIVE Hybrid variants), and the Sylvie women's collection. The company distributes partner brand eyewear including Ray-Ban, Tommy Hilfiger, Hugo Boss, Armani Exchange, Guess, Calvin Klein Jeans, Gant, Karl Lagerfeld, MAX&Co., and Vogue. Services include a free loyalty program (Club More with 1M+ members), virtual try-on technology, free eye tests, and glasses protection plans. The pricing model bundles lenses, coatings (anti-reflective, blue light filter), and tints into a single transparent price, with single-vision glasses from €99 and progressive lenses from €209.
Differentiator
Problem solved
Functional benefit
Brands
- club more: Loyalty program offering exclusive price benefits, events, and newsletter updates with over 1 million members.
- Sylvie's collection
- DRIIVE
Products and services
- Single-Vision Glasses (Einstärkenbrillen) Prescription glasses with a single focal length for near, intermediate, or distance vision correction, priced at €99 with premium lenses and anti-reflective coating included.
- Progressive / Multi-focal Glasses (Gleitsichtbrillen) Multi-focal prescription glasses providing clear vision at near, intermediate, and far distances without visible lines, priced at €209 all-inclusive.
- Sunglasses (Sonnenbrillen) Sunglasses available with or without prescription, including progressive options, with self-tinting, blue light filter, and tint options included at no additional cost.
- Sports Eyewear (Sportbrillen) Athletic eyewear including the DRIIVE, DRIIVE Pro, and DRIIVE Hybrid collections, available with prescription lenses for cycling, running, and other sports.
- Blue Light Filter Glasses (Blaulichtfilterbrillen) Glasses with a special blue light filtering coating designed to reduce digital eye strain and fatigue, available as single-vision or progressive lenses.
- Computer / Office Glasses (Arbeitsplatzbrillen) Occupational eyewear designed for screen work, with blue light filter included as a standard feature.
- Reading Glasses (Lesebrillen) Single-focus glasses designed for close-up reading and near-vision tasks.
- Children's Eyewear (Kinderbrillen) Prescription glasses designed specifically for children, featuring durable frames and lenses.
- Sansibar Sunglasses Collection Proprietary sunglasses brand inspired by island lifestyle, with 97 models in round, hexagon, and other shapes; priced from €99 without prescription, €149 with prescription, and €319 with progressive lenses.
- DRIIVE Sport Eyewear Collection Proprietary athletic eyewear brand with DRIIVE, DRIIVE Pro, and DRIIVE Hybrid variants designed for active use.
- Sylvie Women's Eyewear Collection Proprietary women's eyewear collection featuring fashion-forward designs including the BOMBSHELL model.
- Licensed Designer Eyewear (Ray-Ban, Tommy Hilfiger, Hugo Boss, Armani Exchange, Guess, etc.) Eyewear from licensed designer brands including Tommy Hilfiger (€129/€198/€358), Ray-Ban (Wayfarer, Aviator), Hugo Boss, Armani Exchange, Guess, Calvin Klein Jeans, Gant, Karl Lagerfeld, MAX&Co., Levi's, Ciircle, DYSYGN, and Vogue, available with or without prescription.
- Club More Loyalty Program Free membership loyalty program with over 1 million members offering exclusive pricing (e.g., 2+2 promotion), early access to new collections, special events, newsletter with exclusive offers, and a free glasses case with purchase.
- Virtual Try-On Service (Virtuelle Brillenanprobe) Browser-based tool allowing customers to virtually try on glasses via smartphone, tablet, or PC without an app, complemented by the option to order up to 4 frames for free in-store try-on.
- Free Eye Test (Kostenloser Sehtest) Complimentary vision testing conducted by trained optical experts using modern equipment, available at all 250+ eyes+more stores across Germany.
- Eyewear Protection Plan (Brillenschutz) Insurance and protection plan covering eyewear against damage, theft, or loss.
Quantifiable outcome
- 90-day satisfaction guarantee on all purchases
- +1 more outcomes
Companies that use eyes+more
Customer profileSegments2 records
Ideal customer profiles3 records
eyes+more technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
Feature3 records
eyes+more partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights5 records
eyes+more competitors and assessment
Company assessmentDirect peers
- Fielmann: Germany's largest eyewear retailer with ~1,000+ stores across Europe, offering prescription glasses, sunglasses, and contact lenses at transparent prices. Fielmann is eyes+more's most direct large-scale domestic competitor with overlapping value pricing, broad assortment, and similar free eye-test service model.
- Mister Spex: Berlin-headquartered online eyewear retailer with multi-brand prescription glasses and sunglasses plus brick-and-mortar partner stores. Mister Spex competes head-to-head with eyes+more in the German transparent-pricing, multi-brand online optical segment and represents the primary online-first disruptor.
- Apollo-Optik: German optical chain with several hundred stores operating under the Apollo brand, owned by EssilorLuxottica. Competes with eyes+more on prescription eyewear, sunglasses, and free eye tests in overlapping German urban trade areas, with similar broad assortment of branded and house frames.
- Hans Anders: Dutch optical chain and sister brand under the Nexeye group, alongside eyes+more and Direkt Optik. Operates a comparable value-priced, multi-brand prescription and sunglass retail model in Benelux, sharing back-office, sourcing, and group-level strategic direction with eyes+more.
- Pearle (GrandVision): Benelux-headquartered optical retail chain (part of EssilorLuxottica's GrandVision network) operating branded stores in the Netherlands, Belgium, Austria, and Sweden. Direct overlap with eyes+more's geographic footprint and product offering in prescription glasses, sunglasses, and eye-care services.
- Ace & Tate: Amsterdam-based direct-to-consumer eyewear brand selling prescription glasses and sunglasses at flat transparent price points (€95–€195) across Europe. Closely mirrors eyes+more's value-fashion positioning and use of own-brand plus curated designer assortment, with growing physical retail footprint.
- Brille24: German online eyewear retailer offering prescription glasses, sunglasses, and contact lenses at transparent price points with home try-on. Competes with eyes+more on price transparency and online convenience in the German market, representing a direct online-only challenger.
- Lensway: Nordic-headquartered online optical retailer selling prescription glasses, sunglasses, and contact lenses across Northern Europe. Comparable to eyes+more in transparent flat-fee pricing, multi-brand assortment, and at-home try-on model; overlaps in eyes+more's Swedish market.
Broad incumbents
- Specsavers: UK-founded global optical and hearing-care retail chain with thousands of stores across Europe, including the Nordics, offering prescription eyewear, eye tests, and audiology. Specsavers is a much larger, established optical retailer with overlapping service model and European geographic exposure.
- EssilorLuxottica: Global eyewear and lens giant combining Luxottica's branded frames (Ray-Ban, Oakley, Persol, etc.) with Essilor's lens technology and retail banners (LensCrafters, Sunglass Hut, Apollo, Pearle). Indirectly comparable to eyes+more as both a critical supplier of partner brands eyes+more sells and a major retail competitor via its banner network.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
eyes+more social profiles
Digital presenceeyes+more compliance and trust
Trust signalCompliance2 records
eyes+more financial estimates
Financial estimateRevenue estimate
Valuation estimate
eyes+more leadership team
Management profileNumber of profiles
Profiles1 record
eyes+more funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
eyes+more M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about eyes+more
What does eyes+more do?
eyes+more is an eyewear retailer that sells prescription glasses (single-vision, progressive, reading, computer, and children's), sunglasses, and sports eyewear through 250+ company-owned stores across Germany and an e-commerce site. The retailer bundles premium lenses, anti-reflective coatings, blue light filters, and tints into transparent all-inclusive fixed prices (single-vision from €99, progressive from €209). It complements product sales with free in-store eye tests, a virtual try-on tool, a multi-tier Club More loyalty program, and an eyewear protection plan.
Is eyes+more a public or private company?
eyes+more is a private company. It is classified as private equity controlled and is currently operating.
When was eyes+more founded?
eyes+more was founded in 2005. It employs 501 to 1,000 people.
Where is eyes+more based?
eyes+more is headquartered in Son, Netherlands, in the Europe region.
How does eyes+more make money?
One revenue line is on record: eyewear Product Sales.
Who are eyes+more's main competitors?
Direct peers on record are Fielmann, Mister Spex, Apollo-Optik, Hans Anders, Pearle (GrandVision), Ace & Tate, Brille24 and Lensway. Broad incumbents are Specsavers and EssilorLuxottica.
Does eyes+more have an API?
No public API is recorded for eyes+more.
What industry is eyes+more in?
eyes+more's product category is Optical Retail / Eyewear Retail. Its primary akta.pro industry code is HLAHAJAD, Optical Dispensing & Eyewear Devices (Frames, Lenses, Lens Edging/Finishing Equipment), with a secondary code of CRAAAKAB, Sunglasses (Non-Prescription). Its NAICS code is 45613 and its SIC code is 3851.