Eduventures
- Company typePrivate
- Founded1993
- HeadquartersBoston, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
Eduventures firmographics
Firmographics- Name
- Eduventures
- Legal name
- Encoura
- Website
- https://eduventures.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Eduventures industry classification
Industry- Product category
- Higher Education Research & Advisory
- NAICS
- Management, Scientific, and Technical Consulting Services (5416), Educational Support Services (611710)
- SIC
- Services-Management Consulting Services (8742), Services-Educational Services (8200)
- akta.pro primary industry
- Education Research & Pedagogy Scholarly Publishing (EDAGAFAH)
Keywords
Where Eduventures is headquartered
LocationHeadquarters
- HQ city
- Boston
- HQ country
- United States
- HQ region
- North America
Markets served
Eduventures business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Research & Advisory Subscriptions: Eduventures provides subscription-based research and advisory services to higher education institutions. Institutions gain access to proprietary research reports, market data, analyst consultations, and ongoing advisory support to inform strategic decision-making around enrollment, marketing, and academic portfolio decisions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Research & Advisory Services Subscription |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Eduventures product offering
Product offeringCore offering
Eduventures sells subscription-based research and advisory services to U.S. higher education institutions, delivering proprietary market intelligence on prospective students, parents, adult learners, and transfer students, alongside program innovation studies such as Program Strength Assessment, Program Feasibility Study, and Bachelor's and Master's Market Updates. Clients also receive ongoing access to senior and principal research analysts for consultative advising on enrollment, branding, communications, and academic portfolio strategy.
Product overview
Eduventures Research & Advisory Services is a comprehensive research platform for higher education institutions. The offering consists of Eduventures Research as the core platform providing market intelligence, combined with multiple specialized research products organized into three categories: Persona-Based Marketing research (including Prospective Student Brand Research™, Admitted Student Research™, Student Sentiment Research™, Prospective Parent Research™, Adult Prospect Research™, and Transfer Student Research™); Mindset-based research products (Prospective Student Mindsets™, Prospective Parent Mindsets™, Transfer Student Types™, Life After High School Mindsets™, and Adult Learner Mindsets™); and Program Innovation research (Program Strength Assessment, Program Feasibility Study, Bachelor's Market Update, Master's Market Update, Program Explorer Study, and Custom Research Study). Supporting offerings include the Eduventures Wake-Up Call™ weekly newsletter and Eduventures Webinars. The portfolio evaluates over 500+ programs annually and provides dedicated research analysts for client advising.
Differentiator
Problem solved
Functional benefit
Brands
- CHLOE Report: Survey of chief online learning officers across U.S. colleges and universities providing insights on online higher education trends
- Eduventures Innovation Awards
- Prospective Student Mindsets
- Wake-Up Call
Products and services
- Eduventures Research & Advisory Services Industry-leading subscription-based research and advisory service that supports U.S. higher education institutions' growth strategy through market intelligence, persona-based marketing insights, and program innovation solutions, with dedicated senior and principal research analysts.
- Prospective Student Brand Research™ Research that helps institutions understand prospective students' decision-making factors and expectations for college to shape communications and brand reputation.
- Admitted Student Research™ Research providing insights on what admitted students think about an institution relative to competitors, to improve programming, communication, and financial aid.
- Student Sentiment Research™ Research that helps institutions understand students' college search behaviors and perceptions about institutional marketing to shape prospective student outreach.
- Prospective Parent Research™ Research providing insight into the preferences and expectations of parents/guardians to refine communication strategies.
- Adult Prospect Research™ Research uncovering insights on adult learners, including delivery mode preferences, behavioral mindsets, and employment statuses.
- Transfer Student Research™ Research revealing transfer students' plans, experiences, and decision-making factors to strengthen institutional outreach.
- Prospective Student Mindsets™ Identifies six distinct Student Mindsets for Gen-Z, understanding each student's primary motivations and expected outcomes for college.
- Prospective Parent Mindsets™ Research to understand what's on the minds of parents/guardians and refine family communications as parents play larger roles in college searches.
- Transfer Student Types™ Provides understanding of the unique motivations and priorities of students from each of the six Transfer Types to support transfer pathway design.
- Life After High School Mindsets™ Research exploring the motivations, goals, and reasons of traditional-aged students who opted not to enroll in college.
- Adult Learner Mindsets™ Research matching modality, student services, and pricing messaging to the four Mindsets of adults to improve engagement and meet enrollment goals.
- Program Strength Assessment Evaluates academic programs against internal and external benchmarks to create a future-proof program portfolio.
- Program Feasibility Study Examines a single academic program to assess its potential for launch or growth across undergraduate, graduate, online, or on-campus modalities.
- Bachelor's Market Update Provides academic leaders with insights on where the bachelor's market is headed and how to assess their school's program portfolio readiness.
- Master's Market Update Provides knowledge of current forces affecting the graduate market and actionable insights for serving today's master's students.
- Program Explorer Study Provides understanding of the relative health of existing programs and identifies the most promising programs to potentially launch.
- Custom Research Study Explores research questions not addressed by standard Program Feasibility Studies, including non-degree markets, data-driven enrollment projections, and online strategy shaping.
- CHLOE Report Survey-based research product examining trends in online learning across U.S. colleges and universities, benchmarking faculty readiness, modality mix, and competitive dynamics.
Quantifiable outcome
- Institutions report improved student recruitment through competitive analysis and growth opportunity identification
- +2 more outcomes
Companies that use Eduventures
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles3 records
Eduventures technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Eduventures partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Element451coreEduventures announced a strategic partnership with Element451, integrating their respective capabilities to provide enhanced services to higher education institutions. Element451 is an education technology company focused on enrollment and student success solutions.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Eduventures competitors and assessment
Company assessmentBroad incumbents
- Anthology: Anthology is a large EdTech platform serving higher education institutions across SIS, CRM, student success, and lifecycle engagement. While broader in scope, its Student Success and Lifecycle Engagement products intersect with the application of Eduventures' research and program portfolio insights across the same institutional customers.
- Huron Consulting Group: Huron is a large professional services firm with a higher education practice covering strategy, operations, and enrollment advisory. While its HE practice is part of a broader portfolio, it competes with Eduventures for institutional strategy and program portfolio consulting engagements.
- Wiley Education Services: Wiley provides a broad portfolio of higher education services including program management, marketing, and research-informed enrollment support. The firm competes with Eduventures for institutional outsourcing and program strategy mandates, particularly for online programs.
- ACT, Inc. ACT operates the well-known college admissions test and runs a research arm producing higher education policy, readiness, and workforce research. Its research publications and Condition of College Readiness reports compete for institutional executive mindshare alongside Eduventures' CHLOE and Wake-Up Call franchises.
Emerging players
- Element451: Element451 is an enrollment and student success platform that recently entered a strategic partnership with Eduventures. While adjacent rather than directly competitive today, its AI-powered CRM and engagement automation increasingly overlaps with the operationalization of Eduventures' persona and mindset research at the same institutional customers.
- Gallup Education: Gallup produces subscription research on education, workforce, and student outcomes, competing for institutional research budgets and thought leadership mindshare. Its higher education and student wellbeing studies parallel Eduventures' persona and mindset research franchises.
Direct peers
- EAB: EAB is a research and advisory firm serving higher education and K-12 institutions with member-based research, enrollment, and student success programs. It competes head-to-head with Eduventures for subscription research and strategic advisory budgets at US colleges and universities.
- Capture Higher Ed: Capture Higher Ed delivers enrollment marketing, analytics, and content strategy services to higher education institutions, overlapping with Eduventures' Persona-Based Marketing and prospective student research products. The firm targets the same enrollment leadership buyer with comparable subscription and consulting offerings.
- Ruffalo Noel Levitz: RNL provides enrollment marketing, analytics, and advisory services to colleges and universities, directly overlapping with Eduventures' enrollment strategy and program portfolio offerings. RNL also co-hosts the National Conference with parent Encoura, indicating tight competitive proximity in the higher ed enrollment advisory market.
- Carnegie Communications: Carnegie is an enrollment marketing and student search agency serving colleges and universities, providing research-backed marketing strategies. It competes with Eduventures for institutional marketing budgets focused on prospective student acquisition and brand strategy.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Eduventures social profiles
Digital presenceEduventures financial estimates
Financial estimateRevenue estimate
Valuation estimate
Eduventures leadership team
Management profileNumber of profiles
Profiles11 records
Eduventures funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Eduventures M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Eduventures
What does Eduventures do?
Eduventures sells subscription-based research and advisory services to U.S. higher education institutions, delivering proprietary market intelligence on prospective students, parents, adult learners, and transfer students, alongside program innovation studies such as Program Strength Assessment, Program Feasibility Study, and Bachelor's and Master's Market Updates. Clients also receive ongoing access to senior and principal research analysts for consultative advising on enrollment, branding, communications, and academic portfolio strategy.
Is Eduventures a public or private company?
Eduventures is a private company. It is classified as corporate owned and is currently operating.
When was Eduventures founded?
Eduventures was founded in 1993. It employs 101 to 250 people.
Where is Eduventures based?
Eduventures is headquartered in Boston, United States, in the North America region.
How does Eduventures make money?
One revenue line is on record: research & Advisory Subscriptions.
Who are Eduventures's main competitors?
Broad incumbents on record are Anthology, Huron Consulting Group, Wiley Education Services and ACT, Inc.. Emerging players are Element451 and Gallup Education. Direct peers are EAB, Capture Higher Ed, Ruffalo Noel Levitz and Carnegie Communications.
Does Eduventures have an API?
No public API is recorded for Eduventures.
What industry is Eduventures in?
Eduventures's product category is Higher Education Research & Advisory. Its primary akta.pro industry code is EDAGAFAH, Education Research & Pedagogy Scholarly Publishing. Its NAICS code is 5416 and its SIC code is 8742.