SubroSmart
SubroSmart is a Dallas-headquartered InsurTech firm that manages end-to-end subrogation claims for 150+ insurance carriers across the US, Canada, UK, and Bermuda via a proprietary platform and 80+ professionals.
- Company typePrivate
- Founded2013
- HeadquartersDallas, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What SubroSmart does
SubroSmart (legal entity North American Subrogation LLC) is a Dallas-headquartered subrogation management firm founded in 2013 by Gregory M. Zarin and Elliot Schuler. Operating as part of the Amborella Group alongside affiliated Amborella Law PLLC and LimeIQ LLC, the company manages subrogation claims from intake through recovery for insurance carriers, MGAs, captives, and adjusting firms across the United States, Canada, the United Kingdom, and Bermuda. SubroSmart reports serving more than 150 carriers and managing thousands of subrogation matters annually, with deep specialization in commercial property and commercial motor/transportation losses.
The firm delivers its services through a proprietary InsurTech subrogation platform built from scratch, incorporating custom intake workflows, business intelligence, real-time analytics dashboards, and automation designed to scale subrogation handling. A San Francisco technology office, established in 2021, focuses on machine learning and AI capability development. The operational footprint includes headquarters in Plano, TX (Dallas), with regional offices in London, Montreal, Victoria (British Columbia), Scottsdale (Amborella Law), and San Francisco, supported by 80+ professionals across insurance, legal, forensic, and technology disciplines averaging 15+ years of industry experience.
SubroSmart pursues a sales-led B2B managed-services model with consultative onboarding, customized partnership arrangements, and a horizontal go-to-market across multiple insurance customer segments. Pricing is not publicly disclosed and contract structures are tailored per client. The company is privately held under parent Amborella LLC, with no external institutional funding disclosed, and earned SOC 2 Type I certification in October 2024 alongside four consecutive US Captive Awards (2015-2018) for Subrogation Specialist of the Year, signaling enterprise-grade compliance and brand credibility in the captive insurance market.
SubroSmart firmographics
Firmographics- Name
- SubroSmart
- Legal name
- North American Subrogation LLC d/b/a SubroSmart
- Website
- https://subrosmart.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SubroSmart is a Dallas-headquartered InsurTech firm that manages end-to-end subrogation claims for 150+ insurance carriers across the US, Canada, UK, and Bermuda via a proprietary platform and 80+ professionals.
- Ownership category
- akta.pro rank
SubroSmart industry classification
Industry- Product category
- Insurance Subrogation Management Services
- NAICS
- Waste Management and Remediation Services (562)
- SIC
- Services-Help Supply Services (7363)
- akta.pro primary industry
- Subservicing (Third-Party Servicing for Owners/Originators) (FSALAEAD)
Keywords
Where SubroSmart is headquartered
LocationHeadquarters
- HQ city
- Dallas
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
SubroSmart business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Subrogation Management Services: SubroSmart provides premium subrogation management services to insurance carriers, MGAs, captives, and adjusting firms. They manage subrogation claims from investigation to recovery, focusing on commercial losses with third party recovery potential across all perils and sizes.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
SubroSmart product offering
Product offeringCore offering
SubroSmart provides outsourced subrogation management services to insurance carriers, MGAs, captives, and adjusting firms. The company takes over the full subrogation lifecycle — identification, investigation, demand, negotiation, and recovery — using a proprietary InsurTech platform and a team of more than 80 subrogation professionals serving more than 150 carrier clients across North America and the United Kingdom.
Product overview
SubroSmart is a subrogation management firm offering a unified technology platform and professional services for insurance carriers, MGAs, captives, and adjusting firms. The core offering is the SubroSmart Product Suite, a proprietary subrogation management platform that encompasses active subrogation management, detailed onboarding consultation, data and business intelligence reporting, and claims handling across property and transportation loss types. The company operates across the United States, Canada, and United Kingdom with approximately 40-80 professionals providing cradle-to-grave subrogation recovery services.
Differentiator
Problem solved
Functional benefit
Products and services
- Managed Subrogation Services End-to-end outsourced subrogation management for insurance carriers, MGAs, captives, and adjusting firms, covering identification, investigation, demand, negotiation, and recovery, delivered via a proprietary InsurTech platform and a team of more than 80 subrogation professionals serving more than 150 carrier clients.
Quantifiable outcome
- Manage thousands of subrogation matters each year throughout the United States, Canada, and the United Kingdom
- +1 more outcomes
Companies that use SubroSmart
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles2 records
SubroSmart technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
SubroSmart partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- McLarenscoreSubroSmart and affiliate Amborella Law co-sponsored a networking Happy Hour with McLarens at the LEA 95th Annual Educational Conference. McLarens is a leading property claims adjusting firm, and this partnership strengthens collaboration in the property claims and recovery landscape.
- Bermuda Foundation for Insurance Studies (BFIS)minorHost of Future Claims Bermuda 2025 conference bringing together Bermuda's claims professionals. SubroSmart participates to engage in key industry discussions and contribute to advancement of claims management excellence.
- Net DiligenceminorSubroSmart participated in the Net Diligence Cyber Risk Summit in Philadelphia. This event brings together cyber insurance professionals and breach response experts, helping SubroSmart integrate into the cyber insurance and risk management community.
- Specialty Claims CanadacoreIn-house claims management department of Specialty Programs Group Canada managing claims for Cansure, Beacon, I3, Totten and AMT brands. SubroSmart attended their annual Pub Night event in Vancouver, BC, strengthening relationships within the Canadian market.
- Johanson Group LLPcoreLeading third party certification body that completed SubroSmart's SOC 2 Type I audit. Johanson Group specializes in SOC 2 audits and provides audit and professional services to public and private companies in variety of industries.
- Webcheck SecuritycoreBenjamin Card serves as SubroSmart's independent Fractional Information Security Officer (FISO) at Webcheck Security. Mr. Card brings extensive security experience from military intelligence and PwC consulting to support SubroSmart's information security posture.
- Amborella Law PLLCcoreAffiliate full-service law firm launched in 2024. Nicole Ward serves as General Counsel of SubroSmart and played instrumental role in launching Amborella Law. Growing team of attorneys in Scottsdale, Arizona.
- Amborella LLC (Parent Company)coreSubroSmart is part of The Amborella Group along with Amborella Law PLLC and LimeIQ LLC. The group celebrated 13 years of growth in 2026 with 80+ professionals across multiple offices.
Scale indicators7 records
Recent moves17 records
Expansion highlights6 records
SubroSmart competitors and assessment
Company assessmentBroad incumbents
- Sedgwick: Major global claims management provider with subrogation capabilities as part of its broader TPA and claims adjusting services. Represents incumbent competition with much larger scale.
- Crawford & Company: Large global claims management firm offering subrogation services among its broader claims administration portfolio. Indirect competitor that occupies significant share of the outsourced claims space.
- McLarens: Global independent claims adjusting firm with subrogation and recovery practice. Listed as a SubroSmart partner/sponsor, indicating overlap in claims and recovery services.
- Verisk Claims Solutions: InsurTech/claims analytics provider whose ClaimSearch and subrogation analytics products serve a similar carrier-recovery function via technology rather than managed services. Comparable on underlying purpose even if delivery model differs.
- Charles Taylor Group: Insurance services firm providing claims management, subrogation support, and adjusting across global markets. Comparable given its UK/London market presence and overlap with SubroSmart's services.
Direct peers
- Carlin Claims Consultants: Specialized subrogation management firm handling third-party recoveries for insurance carriers. Closest direct competitor to SubroSmart given overlapping service offering and shared customer base of insurance carriers.
- The Subrogation Recovery Group (SRG): Third-party subrogation services provider serving insurance carriers and self-insureds. Direct competitor with similar cradle-to-grave recovery management model.
- Brimstone (formerly Ark Subrogation): UK-based subrogation and recovery services firm serving London market and international insurers. Comparable to SubroSmart's UK operations and London Market Solutions offering.
Others
- LimeIQ LLC: Affiliate technology/data company within The Amborella Group. Adjacent rather than competitive; supports SubroSmart's analytics and automation road map.
- National Association of Subrogation Professionals (NASP): Industry trade association for subrogation professionals; not a competitor but SubroSmart participates actively and the membership reflects the competitive set of specialist subrogation firms.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
SubroSmart social profiles
Digital presenceSubroSmart compliance and trust
Trust signalCompliance1 record
SubroSmart financial estimates
Financial estimateRevenue estimate
Valuation estimate
SubroSmart leadership team
Management profileNumber of profiles
Profiles2 records
SubroSmart subsidiaries and ownership
Company hierarchySubsidiaries4 records
SubroSmart funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SubroSmart M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SubroSmart
What does SubroSmart do?
SubroSmart provides outsourced subrogation management services to insurance carriers, MGAs, captives, and adjusting firms. The company takes over the full subrogation lifecycle — identification, investigation, demand, negotiation, and recovery — using a proprietary InsurTech platform and a team of more than 80 subrogation professionals serving more than 150 carrier clients across North America and the United Kingdom.
Is SubroSmart a public or private company?
SubroSmart is a private company. It is classified as corporate owned and is currently operating.
When was SubroSmart founded?
SubroSmart was founded in 2013. It employs 11 to 50 people.
Where is SubroSmart based?
SubroSmart is headquartered in Dallas, United States, in the North America region.
How does SubroSmart make money?
One revenue line is on record: subrogation Management Services.
Who are SubroSmart's main competitors?
Broad incumbents on record are Sedgwick, Crawford & Company, McLarens, Verisk Claims Solutions and Charles Taylor Group. Direct peers are Carlin Claims Consultants, The Subrogation Recovery Group (SRG) and Brimstone (formerly Ark Subrogation). Others are LimeIQ LLC and National Association of Subrogation Professionals (NASP).
Does SubroSmart have an API?
No public API is recorded for SubroSmart.
What industry is SubroSmart in?
SubroSmart's product category is Insurance Subrogation Management Services. Its primary akta.pro industry code is FSALAEAD, Subservicing (Third-Party Servicing for Owners/Originators). Its NAICS code is 562 and its SIC code is 7363.