SubroSmart

What SubroSmart does

SubroSmart (legal entity North American Subrogation LLC) is a Dallas-headquartered subrogation management firm founded in 2013 by Gregory M. Zarin and Elliot Schuler. Operating as part of the Amborella Group alongside affiliated Amborella Law PLLC and LimeIQ LLC, the company manages subrogation claims from intake through recovery for insurance carriers, MGAs, captives, and adjusting firms across the United States, Canada, the United Kingdom, and Bermuda. SubroSmart reports serving more than 150 carriers and managing thousands of subrogation matters annually, with deep specialization in commercial property and commercial motor/transportation losses.

The firm delivers its services through a proprietary InsurTech subrogation platform built from scratch, incorporating custom intake workflows, business intelligence, real-time analytics dashboards, and automation designed to scale subrogation handling. A San Francisco technology office, established in 2021, focuses on machine learning and AI capability development. The operational footprint includes headquarters in Plano, TX (Dallas), with regional offices in London, Montreal, Victoria (British Columbia), Scottsdale (Amborella Law), and San Francisco, supported by 80+ professionals across insurance, legal, forensic, and technology disciplines averaging 15+ years of industry experience.

SubroSmart pursues a sales-led B2B managed-services model with consultative onboarding, customized partnership arrangements, and a horizontal go-to-market across multiple insurance customer segments. Pricing is not publicly disclosed and contract structures are tailored per client. The company is privately held under parent Amborella LLC, with no external institutional funding disclosed, and earned SOC 2 Type I certification in October 2024 alongside four consecutive US Captive Awards (2015-2018) for Subrogation Specialist of the Year, signaling enterprise-grade compliance and brand credibility in the captive insurance market.

Name

SubroSmart

Legal name

North American Subrogation LLC d/b/a SubroSmart

Website

https://subrosmart.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

SubroSmart is a Dallas-headquartered InsurTech firm that manages end-to-end subrogation claims for 150+ insurance carriers across the US, Canada, UK, and Bermuda via a proprietary platform and 80+ professionals.

Ownership category

akta.pro rank

Product category

Insurance Subrogation Management Services

NAICS

Waste Management and Remediation Services (562)

SIC

Services-Help Supply Services (7363)

akta.pro primary industry

Subservicing (Third-Party Servicing for Owners/Originators) (FSALAEAD)

Keywords

• Insurance subrogation management
• Claims recovery services
• Property casualty subrogation
• Subrogation outsourcing
• Carrier subrogation platform

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Subrogation Management Services: SubroSmart provides premium subrogation management services to insurance carriers, MGAs, captives, and adjusting firms. They manage subrogation claims from investigation to recovery, focusing on commercial losses with third party recovery potential across all perils and sizes.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

SubroSmart provides outsourced subrogation management services to insurance carriers, MGAs, captives, and adjusting firms. The company takes over the full subrogation lifecycle — identification, investigation, demand, negotiation, and recovery — using a proprietary InsurTech platform and a team of more than 80 subrogation professionals serving more than 150 carrier clients across North America and the United Kingdom.

Product overview

SubroSmart is a subrogation management firm offering a unified technology platform and professional services for insurance carriers, MGAs, captives, and adjusting firms. The core offering is the SubroSmart Product Suite, a proprietary subrogation management platform that encompasses active subrogation management, detailed onboarding consultation, data and business intelligence reporting, and claims handling across property and transportation loss types. The company operates across the United States, Canada, and United Kingdom with approximately 40-80 professionals providing cradle-to-grave subrogation recovery services.

Differentiator

Problem solved

Functional benefit

Products and services

• Managed Subrogation Services End-to-end outsourced subrogation management for insurance carriers, MGAs, captives, and adjusting firms, covering identification, investigation, demand, negotiation, and recovery, delivered via a proprietary InsurTech platform and a team of more than 80 subrogation professionals serving more than 150 carrier clients.

Quantifiable outcome

• Manage thousands of subrogation matters each year throughout the United States, Canada, and the United Kingdom
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• McLarenscoreStrategic or Co-development Partner · 28 January 2026SubroSmart and affiliate Amborella Law co-sponsored a networking Happy Hour with McLarens at the LEA 95th Annual Educational Conference. McLarens is a leading property claims adjusting firm, and this partnership strengthens collaboration in the property claims and recovery landscape.
• Bermuda Foundation for Insurance Studies (BFIS)minorGTM or Marketing Partner · 30 October 2025Host of Future Claims Bermuda 2025 conference bringing together Bermuda's claims professionals. SubroSmart participates to engage in key industry discussions and contribute to advancement of claims management excellence.
• Net DiligenceminorGTM or Marketing Partner · 9 October 2025SubroSmart participated in the Net Diligence Cyber Risk Summit in Philadelphia. This event brings together cyber insurance professionals and breach response experts, helping SubroSmart integrate into the cyber insurance and risk management community.
• Specialty Claims CanadacoreGTM or Marketing Partner · 17 April 2025In-house claims management department of Specialty Programs Group Canada managing claims for Cansure, Beacon, I3, Totten and AMT brands. SubroSmart attended their annual Pub Night event in Vancouver, BC, strengthening relationships within the Canadian market.
• Johanson Group LLPcoreImplementation/ SI/ Consulting Partner · 5 October 2024Leading third party certification body that completed SubroSmart's SOC 2 Type I audit. Johanson Group specializes in SOC 2 audits and provides audit and professional services to public and private companies in variety of industries.
• Webcheck SecuritycoreTechnology or Integration · 5 October 2024Benjamin Card serves as SubroSmart's independent Fractional Information Security Officer (FISO) at Webcheck Security. Mr. Card brings extensive security experience from military intelligence and PwC consulting to support SubroSmart's information security posture.
• Amborella Law PLLCcoreOthers · 1 January 2024Affiliate full-service law firm launched in 2024. Nicole Ward serves as General Counsel of SubroSmart and played instrumental role in launching Amborella Law. Growing team of attorneys in Scottsdale, Arizona.
• Amborella LLC (Parent Company)coreOthers · 27 September 2023SubroSmart is part of The Amborella Group along with Amborella Law PLLC and LimeIQ LLC. The group celebrated 13 years of growth in 2026 with 80+ professionals across multiple offices.

Scale indicators7 records

Recent moves17 records

Expansion highlights6 records

Broad incumbents

• Sedgwick: Major global claims management provider with subrogation capabilities as part of its broader TPA and claims adjusting services. Represents incumbent competition with much larger scale.
• Crawford & Company: Large global claims management firm offering subrogation services among its broader claims administration portfolio. Indirect competitor that occupies significant share of the outsourced claims space.
• McLarens: Global independent claims adjusting firm with subrogation and recovery practice. Listed as a SubroSmart partner/sponsor, indicating overlap in claims and recovery services.
• Verisk Claims Solutions: InsurTech/claims analytics provider whose ClaimSearch and subrogation analytics products serve a similar carrier-recovery function via technology rather than managed services. Comparable on underlying purpose even if delivery model differs.
• Charles Taylor Group: Insurance services firm providing claims management, subrogation support, and adjusting across global markets. Comparable given its UK/London market presence and overlap with SubroSmart's services.

Direct peers

• Carlin Claims Consultants: Specialized subrogation management firm handling third-party recoveries for insurance carriers. Closest direct competitor to SubroSmart given overlapping service offering and shared customer base of insurance carriers.
• The Subrogation Recovery Group (SRG): Third-party subrogation services provider serving insurance carriers and self-insureds. Direct competitor with similar cradle-to-grave recovery management model.
• Brimstone (formerly Ark Subrogation): UK-based subrogation and recovery services firm serving London market and international insurers. Comparable to SubroSmart's UK operations and London Market Solutions offering.

Others

• LimeIQ LLC: Affiliate technology/data company within The Amborella Group. Adjacent rather than competitive; supports SubroSmart's analytics and automation road map.
• National Association of Subrogation Professionals (NASP): Industry trade association for subrogation professionals; not a competitor but SubroSmart participates actively and the membership reflects the competitive set of specialist subrogation firms.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/subrosmart
• Xx.com/SubroSmart_NAS

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SubroSmart