Emex DWC
Emex DWC is a Dubai DWC Free Zone-based B2B wholesale marketplace for genuine OEM and aftermarket auto spare parts, serving global resellers, repair shops, and suppliers via a self-serve platform with multi-regional price lists, supplier fulfilment services, and a SOAP-based ERP/CRM integration API.
- Company typePrivate
- Founded2008
- HeadquartersDubai, United Arab Emirates
- Headcount51–100
- GTM typeB2B
- OfferingDigital Commerce or Content
What Emex DWC does
Emex DWC, legally PARTNUGGET CAR PARTS TRADING DWC-LLC, is a privately held B2B wholesale marketplace for genuine OEM and aftermarket auto spare parts, headquartered and operationally anchored in the Dubai DWC Free Zone, United Arab Emirates. The company's platform (emexdwc.ae) enables global wholesale buyers to search parts by part number, vehicle model, or VIN code, request Excel-file quotations, and place orders through a self-serve e-commerce interface. Distribution is supported by a 24/7 fulfilment centre in Dubai South / Logistic City, supplemented by multi-regional price lists that source from UAE, Japan, Europe, USA, Korea, and (since 2020) China, with delivery times spanning 48 hours to 12 months.
The technology surface is built on a multi-price-list system with real-time inventory and price synchronisation, an asterisk-based supplier rating mechanism, and a SOAP-based Web Services API (PHP SDK available) for ERP/CRM integration by both buyers and suppliers. The company additionally offers Fulfilment Solutions enabling suppliers to warehouse stock in Dubai with free storage, handling, and real-time ERP/CRM sync; an Agent Program providing commission-based referral economics to automotive professionals; and Same-Day Delivery for UAE Local Market and Free Zone customers in Dubai and Sharjah. Publicly disclosed commercial mechanics include a tiered buyer-discount schedule from 0% (under $10K monthly turnover) to 9% (above $1M monthly turnover), 10% order-placement deposit (rising to 20% in May 2026), and 7-day free sorting-centre storage (down from 28 days in March 2026).
Revenue is generated across four streams: wholesale parts transactions (transaction-fee take-rate), supplier fulfilment and warehousing services (managed-services), agent commissions (affiliate/referral), and shipping/delivery fees. Customer segmentation is horizontal across four primary cohorts: auto parts wholesalers and resellers (primary), automotive repair shops and service centres, auto parts suppliers and manufacturers, and automotive professionals acting as commissioned agents. The company has been continuously operating since 2008, has no disclosed external funding, no parent company, and remains bootstrapped or founder-owned per available ownership commentary.
Emex DWC firmographics
Firmographics- Name
- Emex DWC
- Legal name
- PARTNUGGET CAR PARTS TRADING DWC-LLC
- Website
- https://emexdwc.ae
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Emex DWC is a Dubai DWC Free Zone-based B2B wholesale marketplace for genuine OEM and aftermarket auto spare parts, serving global resellers, repair shops, and suppliers via a self-serve platform with multi-regional price lists, supplier fulfilment services, and a SOAP-based ERP/CRM integration API.
- Ownership category
- akta.pro rank
Where Emex DWC is headquartered
LocationHeadquarters
- HQ city
- Dubai
- HQ country
- United Arab Emirates
- HQ region
- Middle East
Offices2 records
Markets served
Emex DWC business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Infrastructure, Technology or R&D, Marketing or Sales, Personnel
Revenue model
- Auto parts wholesale sales: Primary revenue from selling genuine and aftermarket auto parts to wholesale buyers. Orders require 10% prepayment at placement and 90% before shipment. Volume-based discount tiers from 0-9% based on monthly turnover.
- Fulfillment and warehousing services: Provides warehousing, storage, and logistics handling for suppliers placing stock in Dubai warehouse. Services include inventory management, customs processing, and global shipping coordination.
- Agent commissions: Commission-based revenue sharing with automotive professionals who refer or sign up customers to the platform. Commission earned based on percentage of each order.
- Shipping and delivery fees: Delivery charges for UAE local market and FreeZone deliveries. Additional destinations beyond 2 free destinations incur 1% fee plus $100 monthly lease per destination.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Monthly | 0-10,000 USD monthly turnover: 0% discount |
| Transaction based/ take rate | Monthly | 10,000-20,000 USD: 1% discount |
| Transaction based/ take rate | Monthly | 20,000-50,000 USD: 2% discount |
| Transaction based/ take rate | Monthly | 50,000-100,000 USD: 3% discount |
| Transaction based/ take rate | Monthly | 100,000-200,000 USD: 4% discount |
| Transaction based/ take rate | Monthly | 200,000-300,000 USD: 5% discount |
| Transaction based/ take rate | Monthly | 300,000-400,000 USD: 6% discount |
| Transaction based/ take rate | Monthly | 400,000-500,000 USD: 7% discount |
| Transaction based/ take rate | Monthly | 500,000-1,000,000 USD: 8% discount |
| Transaction based/ take rate | Monthly | Above 1,000,000 USD: 9% discount |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Emex DWC product offering
Product offeringCore offering
Emex DWC operates a B2B wholesale marketplace from Dubai's DWC Free Zone that aggregates genuine OEM and aftermarket auto spare parts from multiple international suppliers into a single catalog. Buyers can search by part number, car model, or VIN, choose from multiple price lists with differing delivery terms (48 hours to 12 months), and place bulk orders with volume-based discounts. The platform is complemented by a Dubai-based fulfillment service for suppliers, a SOAP-based Web Services API for ERP/CRM integration, and an Agent referral program.
Product overview
Emex DWC operates a B2B wholesale auto parts marketplace from Dubai, connecting global buyers with genuine OEM and aftermarket spare parts suppliers. The core platform (emexdwc.ae) enables parts searching by number, model, or VIN, with multiple price lists (48H, EMIR, EMIS, EMIJ, EMIN, EMIT, FAST, KORA, EURU, EUSA, ECO) offering delivery from 1 day to 12 months. The company provides fulfilment solutions for suppliers storing inventory at Dubai DWC warehouse, the Web Services API for ERP/CRM integration, and an Agent Program for automotive professionals. Delivery services include UAE Local Market, Same-Day Delivery, and FreeZone Deliveries for JAFZA and DWC Free Zone customers.
Differentiator
Problem solved
Functional benefit
Products and services
- Emex DWC Marketplace Platform B2B e-commerce marketplace operating from Dubai that aggregates genuine OEM and aftermarket auto spare parts from international dealers, enabling wholesale buyers to search parts by part number, car model, or VIN, upload Excel quotation files, and place orders across multiple price lists with varying delivery terms.
- Fulfilment Solutions Warehouse fulfillment service for auto parts suppliers that provides free storage and handling at the Dubai DWC facility, real-time inventory synchronization, tax-free sales from the Dubai free zone, and integration with supplier ERP/CRM systems to enable global distribution.
- Agent Program Commission-based referral program allowing independent automotive professionals worldwide to earn a percentage commission and cash incentives on orders placed by customers they refer or sign up to the platform.
- Web Services API SOAP-based web services API allowing ERP/CRM system integration for real-time price list searches, customer account management, order processing, and stock/inventory synchronization with the Emex catalog.
- Same-Day Delivery Service Same-day delivery service for UAE local market customers and DWC/JAFZA Free Zone entities, delivering goods from the DWC sorting facility to commercial addresses in Dubai and Sharjah on the same day as dispatch.
- UAE Local Market Deliveries Delivery service for customers within the UAE local market covering Dubai and Sharjah, with orders above $500 receiving free delivery and lower-value orders incurring a 50 AED fee.
- FreeZone Deliveries
Quantifiable outcome
- Free storage for 7 calendar days at sorting center before storage charges apply
- +2 more outcomes
Companies that use Emex DWC
Customer profileSegments4 records
Ideal customer profiles4 records
Emex DWC technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Emex DWC partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights6 records
Emex DWC competitors and assessment
Company assessmentDirect peers
- PartSouq: UAE/MENA-based online auto parts platform specializing in genuine OEM parts for Japanese, Korean, and European vehicles. Direct geographic and product-line overlap with Emex DWC's core offering.
- AUTODOC: European-headquartered online retailer of car parts and accessories with B2B and B2C channels. Directly comparable to Emex DWC in offering multi-brand spare parts across OEM and aftermarket categories with digital ordering and global shipping.
- Mister-Auto: European online retailer of auto parts and accessories with multi-brand catalog and global delivery. Comparable business model and product breadth to Emex DWC.
- CarParts.com: US-based online auto parts retailer with broad OEM/aftermarket catalog. Similar digital-first marketplace model and customer base of DIY/installer buyers.
- PartsGeek: US-based online auto parts retailer offering OEM and aftermarket parts with broad catalog. Comparable digital distribution model targeting wholesale and retail buyers.
- RockAuto: US-based online auto parts catalog with extensive OEM/aftermarket SKUs and direct-to-customer shipping. Comparable to Emex as a digital-first, multi-brand parts distributor serving mechanics and resellers.
- JapanParts: European distributor specializing in Japanese vehicle spare parts with B2B and B2B2C channels. Comparable to Emex's strength in Japanese OEM brands (Toyota, Honda, Nissan, Mitsubishi) and aftermarket Japanese brands.
Broad incumbents
- TradeKey: Global B2B marketplace where auto parts suppliers list inventory for wholesale buyers. Competes with Emex at the marketplace layer, particularly for cross-border buyer-seller matching in emerging markets.
- Alibaba.com (Auto Parts category): Global B2B marketplace with massive auto parts vertical, connecting manufacturers and resellers worldwide. Emex faces competition from Alibaba as a broader incumbent where buyers can source directly from Chinese OEMs (a market Emex only entered in 2020).
Regional players
- UAP (United Auto Parts): Middle East distributor of auto parts with regional logistics. Comparable as a regional wholesale player, though primarily focused on aftermarket parts distribution rather than Emex's mixed OEM/aftermarket marketplace model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Emex DWC social profiles
Digital presenceEmex DWC financial estimates
Financial estimateRevenue estimate
Valuation estimate
Emex DWC leadership team
Management profileNumber of profiles
Profiles1 record
Emex DWC funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Emex DWC M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Emex DWC
What does Emex DWC do?
Emex DWC operates a B2B wholesale marketplace from Dubai's DWC Free Zone that aggregates genuine OEM and aftermarket auto spare parts from multiple international suppliers into a single catalog. Buyers can search by part number, car model, or VIN, choose from multiple price lists with differing delivery terms (48 hours to 12 months), and place bulk orders with volume-based discounts. The platform is complemented by a Dubai-based fulfillment service for suppliers, a SOAP-based Web Services API for ERP/CRM integration, and an Agent referral program.
Is Emex DWC a public or private company?
Emex DWC is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Emex DWC founded?
Emex DWC was founded in 2008. It employs 51 to 100 people.
Where is Emex DWC based?
Emex DWC is headquartered in Dubai, United Arab Emirates, in the Middle East region.
How does Emex DWC make money?
Four revenue lines are on record. Auto parts wholesale sales are the primary driver. The others are fulfillment and warehousing services, agent commissions and shipping and delivery fees.
Who are Emex DWC's main competitors?
Direct peers on record are PartSouq, AUTODOC, Mister-Auto, CarParts.com, PartsGeek, RockAuto and JapanParts. Broad incumbents are TradeKey and Alibaba.com (Auto Parts category). UAP (United Auto Parts) is listed as a regional player.
Does Emex DWC have an API?
Yes. Emex DWC offers SOAP-based web services (SOAP) accessible via https://soap.emexdwc.ae/service.asmx?wsdl. The API enables developers to perform price list searches, manage customer accounts, process orders, handle inventory inquiries, and synchronize stock/price data in real time with ERP/CRM systems. Authentication uses username/password credentials. Free usage has rate limits; queries exceeding reasonable limits are charged at $0.03 per request. A PHP example demonstrates integration using SoapClient. A test account is available (login: QXXX, password: qXQx). Programmer manual and WcfTestClient utility are available for download. Developer documentation is at soap.emexdwc.ae/service.asmx.