PartSouq
PartSouq is a Dubai-based online marketplace for OEM automotive spare parts, offering a searchable catalog of 17 million parts across 19+ vehicle brands to customers in 190 countries via a 300+ supplier network.
- Company typePrivate
- Founded-
- HeadquartersDubai, United Arab Emirates
- Headcount—
- GTM typeB2C
- OfferingDigital Commerce or Content
What PartSouq does
PartSouq (legal entity: PS AUTO GOODS WHOLESALERS L.L.C.) is a Dubai-headquartered online marketplace that supplies OEM automotive spare parts to customers in 190 countries. The company aggregates a catalog of approximately 17 million parts covering 19+ vehicle brands — including Japanese OEMs (Toyota, Lexus, Nissan, Honda, Mazda, Mitsubishi, Subaru, Suzuki, Isuzu), Korean OEMs (Hyundai, Kia), and selected European and American marques — across engine, gearbox, chassis, body, finishing, and electrical categories. The platform is accessible in five languages (English, Spanish, French, Arabic, German) and supports over 100 currencies, with VIN/Frame and part-number search as the primary discovery mechanism. The company is registered in Ras Al Khor Industrial Area 2, Dubai, with contact channels via [email protected] and WhatsApp at +97143339111.
The operating model is asset-light distribution: PartSouq aggregates supply from a network of 300+ global sub-suppliers and OEM relationships, dispatching orders via air freight through DHL, UPS, and TNT. The company claims an average dispatch time of two days, and the website reports 205,040 satisfied clients. PCI DSS compliance is in place for payment processing, and PartSouq maintains a presence on eBay (4.8/5 across 4,234 reviews), Google Maps (4.8/5 across 1,523 reviews), and Trustpilot. The company also operates branded social channels on Facebook, Instagram, and Twitter/X. Marketing is digital-first, with multi-language SEO-optimized URLs as the primary acquisition surface.
Revenue mechanics are transactional: PartSouq sells OEM parts directly to end consumers and small resellers on a per-order basis with no disclosed subscription or recurring pricing. The customer base is described as individual vehicle owners needing genuine parts for Japanese and Korean vehicles, addressing pain points of local unavailability, counterfeit risk, and high dealer pricing. Pricing is not publicly disclosed on the website and is only revealed at checkout. The company is privately held with no disclosed funding rounds, no parent company, no named management team in the public record, and no public revenue figure. Operational continuity was tested in April 2024 when severe Dubai flooding damaged the Mitsubishi warehouse; operations resumed April 22, 2024.
PartSouq firmographics
Firmographics- Name
- PartSouq
- Legal name
- PS AUTO GOODS WHOLESALERS L.L.C.
- Website
- https://partsouq.com
- Company type
- Private
- Operating status
- Operating
- Short description
- PartSouq is a Dubai-based online marketplace for OEM automotive spare parts, offering a searchable catalog of 17 million parts across 19+ vehicle brands to customers in 190 countries via a 300+ supplier network.
- Ownership category
- akta.pro rank
PartSouq industry classification
Industry- Product category
- Online Auto Parts Marketplace
- NAICS
- Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312), Automotive Parts and Accessories Retailers (441330)
- SIC
- Wholesale-Motor Vehicle Supplies & New Parts (5013), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)
- akta.pro primary industry
- Automotive Parts, Tools & Accessories Marketplaces (CRAFABAJ)
- akta.pro secondary industry
- Automotive Aftermarket Parts Distribution (Light-Duty) (TLAKAOAA)
Keywords
Where PartSouq is headquartered
LocationHeadquarters
- HQ city
- Dubai
- HQ country
- United Arab Emirates
- HQ region
- Middle East
Offices1 record
Markets served
PartSouq business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure
Revenue model
- Direct Parts Sales: One-time transaction-based sales of OEM auto parts directly to end consumers. Customers browse online catalog, select parts, and pay per order. No subscription or recurring fees.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
PartSouq product offering
Product offeringCore offering
PartSouq operates an online marketplace that supplies genuine OEM and aftermarket auto parts globally through searchable brand-specific catalogs covering 17 million parts across 19+ vehicle brands (Toyota, Lexus, Nissan, Infiniti, Mitsubishi, Subaru, Hyundai, Kia, Suzuki, Mazda, Honda, Isuzu, Renault, Volvo, Chrysler, Jeep, Dodge, Ram, Mercedes-Benz, BMW, Volkswagen, Audi, Chevrolet, Land Rover, Porsche, Ford, Peugeot). Customers search by VIN/Frame number or part number, place orders on the website, and receive parts shipped via air freight to 190 countries through DHL, UPS, and TNT with an average 2-day dispatch time.
Product overview
PartSouq is an online B2B auto parts marketplace offering a unified platform for purchasing OEM auto parts globally. The core offering consists of the PartSouq Online Parts Catalog, which provides searchable access to 17 million parts across 190 countries, supported by brand-specific Genuine Parts Catalogs covering Japanese brands (Toyota, Lexus, Nissan, Infiniti, Mitsubishi, Subaru, Mazda, Honda, Isuzu, Suzuki), Korean brands (Hyundai, Kia), European brands (Renault, Volvo, Chrysler, Jeep, Dodge, Ram, Mercedes-Benz, BMW, Volkswagen, Audi, Land Rover, Porsche, Ford, Peugeot, Chevrolet), and other manufacturers. Parts span engine, gearbox, chassis, body, finishing, and electrical systems categories.
Differentiator
Problem solved
Functional benefit
Products and services
- PartSouq Online Parts Catalog Online marketplace connecting buyers with global suppliers for OEM auto parts, featuring searchable catalogs by vehicle brand and part category with real-time pricing and availability.
- Genuine OEM Parts Catalogs by Brand Brand-specific OEM parts catalogs covering Toyota, Lexus, Nissan, Infiniti, Mitsubishi, Subaru, Hyundai, Kia, Suzuki, Mazda, Honda, Isuzu, Renault, Volvo, Chrysler, Jeep, Dodge, Ram, Mercedes-Benz, BMW, Volkswagen, Audi, Chevrolet, Land Rover, Porsche, Ford, and Peugeot, enabling part lookup for specific vehicle brands.
Companies that use PartSouq
Customer profileSegments1 record
Ideal customer profiles1 record
PartSouq technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
PartSouq partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- DHLcoreInternational courier company used for worldwide air shipping of auto parts. PartSouq ships all products by air with individual tracking numbers.
- UPScoreInternational courier company providing shipping services. Customers can choose preferred shipping method based on their country.
- TNTcoreInternational courier company for expedited shipping services. PartSouq collaborates with experienced courier companies for reliable delivery.
- 300+ OEM SupplierscoreNetwork of over 300 reliable and esteemed suppliers from various places of the world providing genuine OEM parts. These suppliers enable competitive pricing through bulk orders and special arrangements with manufacturing plants.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
PartSouq competitors and assessment
Company assessmentDirect peers
- BuyAutoParts.com: Online retailer specializing in aftermarket and OEM replacement parts for US and import vehicles. Comparable e-commerce-only model and broad brand coverage.
- CarParts.com: US-focused online auto parts retailer offering collision, mechanical, and accessory parts. Comparable in e-commerce model and target customer, though more domestically oriented.
- RockAuto: US-based online retailer of aftermarket and OEM auto parts with a massive searchable catalog and global shipping. Most direct comparable to PartSouq's e-commerce model, though skewed more toward US customers and aftermarket SKUs.
- FCP Euro: Online specialist in genuine OEM and high-quality aftermarket European auto parts with VIN-based search. Closely comparable catalog-and-search experience and target customer (DIY enthusiasts seeking genuine parts).
- PartsGeek: US online retailer offering OEM and aftermarket parts across many vehicle brands with VIN search and direct shipping. Overlaps directly with PartSouq's model and brand coverage.
Broad incumbents
- AutoZone: Largest US specialty retailer of aftermarket automotive parts and accessories with both physical and online channels. A much larger incumbent overlapping PartSouq's category with significantly broader resources.
- NAPA Auto Parts: North American auto parts distribution and retail giant with a strong B2B/professional customer base. Comparable wholesale-to-retail parts model with a much larger installed footprint.
- Advance Auto Parts: Major US auto parts retailer combining physical stores and e-commerce. Direct category overlap with PartSouq's parts offering, though distributed through a hybrid online/offline model.
- eBay Motors: Online marketplace for vehicles and auto parts globally with seller-based catalog. PartSouq even maintains a 4.8 eBay rating, indicating direct category overlap and competitive pressure.
- Amazon Automotive: Global online marketplace with a large automotive parts and accessories category. Represents a broad incumbent competing for the same cross-border DIY parts buyer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
PartSouq social profiles
Digital presencePartSouq compliance and trust
Trust signalCompliance1 record
PartSouq financial estimates
Financial estimateRevenue estimate
Valuation estimate
PartSouq leadership team
Management profileNumber of profiles
PartSouq funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PartSouq M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PartSouq
What does PartSouq do?
PartSouq operates an online marketplace that supplies genuine OEM and aftermarket auto parts globally through searchable brand-specific catalogs covering 17 million parts across 19+ vehicle brands (Toyota, Lexus, Nissan, Infiniti, Mitsubishi, Subaru, Hyundai, Kia, Suzuki, Mazda, Honda, Isuzu, Renault, Volvo, Chrysler, Jeep, Dodge, Ram, Mercedes-Benz, BMW, Volkswagen, Audi, Chevrolet, Land Rover, Porsche, Ford, Peugeot). Customers search by VIN/Frame number or part number, place orders on the website, and receive parts shipped via air freight to 190 countries through DHL, UPS, and TNT with an average 2-day dispatch time.
Is PartSouq a public or private company?
PartSouq is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was PartSouq founded?
PartSouq was founded in -1.
Where is PartSouq based?
PartSouq is headquartered in Dubai, United Arab Emirates, in the Middle East region.
How does PartSouq make money?
One revenue line is on record: direct Parts Sales.
Who are PartSouq's main competitors?
Direct peers on record are BuyAutoParts.com, CarParts.com, RockAuto, FCP Euro and PartsGeek. Broad incumbents are AutoZone, NAPA Auto Parts, Advance Auto Parts, eBay Motors and Amazon Automotive.
Does PartSouq have an API?
No public API is recorded for PartSouq.
What industry is PartSouq in?
PartSouq's product category is Online Auto Parts Marketplace. Its primary akta.pro industry code is CRAFABAJ, Automotive Parts, Tools & Accessories Marketplaces, with a secondary code of TLAKAOAA, Automotive Aftermarket Parts Distribution (Light-Duty). Its NAICS code is 42312 and its SIC code is 5013.