Boligsiden
Boligsiden is Denmark's leading online real estate marketplace, founded in 1999 and headquartered in Copenhagen. It aggregates 44,000+ property listings and serves home buyers, sellers, renters, landlords, and over 1,420 real estate agents through a free consumer portal and paid agent subscriptions.
- Company typePrivate
- Founded1999
- HeadquartersCopenhagen, Denmark
- Headcount1–10
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Boligsiden does
Boligsiden is a Danish online real estate marketplace founded in 1999 and headquartered in Copenhagen, operating as Boligsiden A/S (CVR 12375646). The platform aggregates property listings across Denmark — including homes for sale (~44,000), rentals (~1,497), forced auctions (~97), and pre-market ('Kommer snart') listings (~1,188) — and serves as the country's most visited real estate website. Core products include property search with filters, a sold-properties price database, Boligsidens Markedsindeks (a monthly market index tracking Danish housing prices since 2011), interactive property valuation maps built with Septima, and Mæglermatch (agent matching). The platform also operates dedicated portals for real estate agents (maegler.boligsiden.dk), landlords and renters (udlejning.boligsiden.dk), and a sub-brand for agricultural properties (Landbrugssiden.dk), with native iOS and Android apps extending mobile reach.
The business operates a two-sided marketplace model. Consumers (home buyers, sellers, renters, landlords) access the platform free of charge via self-serve web and mobile channels, driving consumer-side engagement through content marketing, SEO, a monthly podcast (Boligkvarteret), a bi-weekly newsletter, and hosted editorial content. The paying customer base is on the B2B side: over 1,420 real estate agents — including major chains (danbolig, EDC, home, Nybolig, RealMæglerne) and independent firms — pay subscription/listing fees to publish and manage listings through a dedicated agent portal. Additional revenue streams include Mæglermatch premium placements and a transaction-fee model via the Safepay Nordic integration ('Sikker Betaling') that secures rental deposits on the rental platform. Partnerships with Septima (data/maps) and Safepay Nordic (payments) extend platform functionality. The company is privately held with no disclosed external investors, no parent company, no funding rounds, and no M&A activity recorded in the available data, with leadership consisting of Chairman Per Rasmussen and CEO Peter Bruhn.
Boligsiden firmographics
Firmographics- Name
- Boligsiden
- Legal name
- Boligsiden A/S
- Website
- https://boligsiden.dk
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Boligsiden is Denmark's leading online real estate marketplace, founded in 1999 and headquartered in Copenhagen. It aggregates 44,000+ property listings and serves home buyers, sellers, renters, landlords, and over 1,420 real estate agents through a free consumer portal and paid agent subscriptions.
- Ownership category
- akta.pro rank
Boligsiden industry classification
Industry- Product category
- Real Estate Marketplace
- NAICS
- Offices of Real Estate Agents and Brokers (531210), Web Search Portals, Libraries, Archives, and Other Information Services (519)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Online/Virtual Real Estate Auctions (Marketplace Platforms) (BPAJAEAJ)
- akta.pro secondary industry
- Foreclosure/REO & Distressed Property Auctions (BPAJAEAF)
Keywords
Where Boligsiden is headquartered
LocationHeadquarters
- HQ city
- Copenhagen
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
Boligsiden business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Agent/Broker Listing Fees: Real estate agents and brokers pay to list properties on Boligsiden. The platform aggregates listings from over 1,420 agents across Denmark. Agents access a dedicated portal (maegler.boligsiden.dk) for listing management and performance metrics.
- Mæglermatch (Agent Matching Service): Tool helping consumers find and compare real estate agents based on sales performance, customer ratings, and local area expertise. Revenue derived from agent participation and premium placements.
- Rental Platform Services: Boligsiden Udlejning provides a free rental listing platform for landlords. Revenue is generated through 'Sikker Betaling' transaction fees (paid by tenant, not landlord).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free for consumers (buyers, sellers, renters) |
| Freemium | Pay-as-you-go | Free rental listings for landlords |
| Subscription | Monthly | Agent/Broker subscription (specific pricing not disclosed) |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
Boligsiden product offering
Product offeringCore offering
Boligsiden operates Denmark's most visited real estate marketplace, aggregating property listings from over 1,420 agents across the country. The platform offers searchable inventory of homes for sale (44,000+), rental properties, and forced auctions, supplemented by historical sales data, a monthly market index since 2011, interactive property valuation maps, agent-matching tools, and digital rental services including secure escrow payments and e-signature contracts.
Product overview
Boligsiden is Denmark's leading property listing platform operating as a unified digital marketplace with multiple integrated modules. The core offering consists of property search for sale (44,000+ listings) and rental listings, supplemented by specialized tools including Boligsidens Markedsindeks for market statistics, Find Ejendomsmægler for agent matching, and Ejendomsvurderinger for property valuations. The platform extends into adjacent services through Boligsiden Udlejning (rental platform with Safepay payment integration), comprehensive guides for buying/selling/renovation, a monthly podcast, and pre-market listings. The ecosystem connects property seekers, sellers, and over 1,420 real estate agents.
Differentiator
Problem solved
Functional benefit
Products and services
- Properties for Sale (Boliger til salg)
Quantifiable outcome
- 44,000+ properties listed for sale
- +2 more outcomes
Companies that use Boligsiden
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles4 records
Boligsiden technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature5 records
Boligsiden partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- SeptimacoreSeptima is a specialist in maps and property data that developed the interactive property valuation map for Boligsiden. The map displays 2024 preliminary valuations for property and land values across Denmark, showing ejendomme covered by the preliminary 2024 valuation (excluding owner-occupied apartments).
- Safepay NordiccoreSafepay Nordic provides the 'Sikker Betaling' (Secure Payment) escrow solution for Boligsiden's rental platform. The service protects rental deposits and prepaid rent until keys are transferred to the tenant. Both parties verify identity with MitID, and funds are held in a secure account.
Scale indicators7 records
Recent moves6 records
Expansion highlights12 records
Boligsiden competitors and assessment
Company assessmentOthers
- Landbrugssiden: Landbrugssiden is a Danish agricultural property listing portal operated as a related brand under the Boligsiden umbrella. It demonstrates vertical extension capability but is adjacent rather than directly competitive.
Broad incumbents
- Rightmove: Rightmove is the UK's leading real estate portal, operating an agent-subscription model very similar to Boligsiden. It serves as a benchmark for valuation, monetization depth, and the long-term trajectory of mature single-country real estate portals.
- Zillow: Zillow is the US real estate platform with a marketplace and data-driven valuation business. While its iBuying model differs, the consumer search, agent directory, and market data products overlap meaningfully with Boligsiden's offering.
- Zoopla: Zoopla is a major UK real estate portal competing in a similar two-sided marketplace model with agent subscriptions and consumer-facing property search. Comparable in business model and revenue structure to Boligsiden, though at much larger scale.
- Immobilienscout24: Immobilienscout24 is Germany's leading real estate portal, operating an agent subscription model structurally similar to Boligsiden. It provides a relevant European benchmark for portal unit economics and competitive dynamics.
- Finn.no (Schibsted): Finn.no is Norway's largest general classifieds marketplace with a major real estate vertical that aggregates agent listings and charges subscription fees. It serves as a Nordic structural peer with a broader horizontal marketplace model than Boligsiden.
Direct peers
- Hemnet: Hemnet is Sweden's dominant real estate listing platform, operating a very similar business model to Boligsiden—aggregating agent listings, charging subscription fees, and providing market data. As the closest Nordic structural analog, it offers direct comparability on revenue model and unit economics.
- Idealista: Idealista is a leading Southern European real estate portal (primarily Spain, Portugal, Italy) with a marketplace model aggregating listings from real estate agents and owners. It represents the closest European pure-play comparability to Boligsiden's model.
- Boliga: Boliga is a Danish real estate listing portal directly competing with Boligsiden for property search traffic and agent listings. It offers comparable property search, sold price data, and market statistics for the Danish residential market.
- Estate Danmark: Estate is one of Denmark's largest real estate broker chains with its own digital presence, competing with Boligsiden for agent partnerships and consumer traffic. Its integration with the RealMæglerne brand creates overlapping agent relationships.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Boligsiden social profiles
Digital presenceBoligsiden financial estimates
Financial estimateRevenue estimate
Valuation estimate
Boligsiden leadership team
Management profileNumber of profiles
Profiles3 records
Boligsiden funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Boligsiden M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Boligsiden
What does Boligsiden do?
Boligsiden operates Denmark's most visited real estate marketplace, aggregating property listings from over 1,420 agents across the country. The platform offers searchable inventory of homes for sale (44,000+), rental properties, and forced auctions, supplemented by historical sales data, a monthly market index since 2011, interactive property valuation maps, agent-matching tools, and digital rental services including secure escrow payments and e-signature contracts.
Is Boligsiden a public or private company?
Boligsiden is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Boligsiden founded?
Boligsiden was founded in 1999. It employs 1 to 10 people.
Where is Boligsiden based?
Boligsiden is headquartered in Copenhagen, Denmark, in the Europe region.
How does Boligsiden make money?
Three revenue lines are on record. Agent/Broker Listing Fees are the primary driver. The others are Mæglermatch (Agent Matching Service) and rental Platform Services.
Who are Boligsiden's main competitors?
Landbrugssiden is listed as an others. Broad incumbents are Rightmove, Zillow, Zoopla, Immobilienscout24 and Finn.no (Schibsted). Direct peers are Hemnet, Idealista, Boliga and Estate Danmark.
Does Boligsiden have an API?
No public API is recorded for Boligsiden.
What industry is Boligsiden in?
Boligsiden's product category is Real Estate Marketplace. Its primary akta.pro industry code is BPAJAEAJ, Online/Virtual Real Estate Auctions (Marketplace Platforms), with a secondary code of BPAJAEAF, Foreclosure/REO & Distressed Property Auctions. Its NAICS code is 531210 and its SIC code is 6531.