Boligsiden

What Boligsiden does

Boligsiden is a Danish online real estate marketplace founded in 1999 and headquartered in Copenhagen, operating as Boligsiden A/S (CVR 12375646). The platform aggregates property listings across Denmark — including homes for sale (~44,000), rentals (~1,497), forced auctions (~97), and pre-market ('Kommer snart') listings (~1,188) — and serves as the country's most visited real estate website. Core products include property search with filters, a sold-properties price database, Boligsidens Markedsindeks (a monthly market index tracking Danish housing prices since 2011), interactive property valuation maps built with Septima, and Mæglermatch (agent matching). The platform also operates dedicated portals for real estate agents (maegler.boligsiden.dk), landlords and renters (udlejning.boligsiden.dk), and a sub-brand for agricultural properties (Landbrugssiden.dk), with native iOS and Android apps extending mobile reach.

The business operates a two-sided marketplace model. Consumers (home buyers, sellers, renters, landlords) access the platform free of charge via self-serve web and mobile channels, driving consumer-side engagement through content marketing, SEO, a monthly podcast (Boligkvarteret), a bi-weekly newsletter, and hosted editorial content. The paying customer base is on the B2B side: over 1,420 real estate agents — including major chains (danbolig, EDC, home, Nybolig, RealMæglerne) and independent firms — pay subscription/listing fees to publish and manage listings through a dedicated agent portal. Additional revenue streams include Mæglermatch premium placements and a transaction-fee model via the Safepay Nordic integration ('Sikker Betaling') that secures rental deposits on the rental platform. Partnerships with Septima (data/maps) and Safepay Nordic (payments) extend platform functionality. The company is privately held with no disclosed external investors, no parent company, no funding rounds, and no M&A activity recorded in the available data, with leadership consisting of Chairman Per Rasmussen and CEO Peter Bruhn.

Name

Boligsiden

Legal name

Boligsiden A/S

Website

https://boligsiden.dk

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

Boligsiden is Denmark's leading online real estate marketplace, founded in 1999 and headquartered in Copenhagen. It aggregates 44,000+ property listings and serves home buyers, sellers, renters, landlords, and over 1,420 real estate agents through a free consumer portal and paid agent subscriptions.

Ownership category

akta.pro rank

Product category

Real Estate Marketplace

NAICS

Offices of Real Estate Agents and Brokers (531210), Web Search Portals, Libraries, Archives, and Other Information Services (519)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Online/Virtual Real Estate Auctions (Marketplace Platforms) (BPAJAEAJ)

akta.pro secondary industry

Foreclosure/REO & Distressed Property Auctions (BPAJAEAF)

Keywords

• Real estate marketplace
• Property listing platform
• Housing market data
• Real estate agent portal
• Rental property search

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Agent/Broker Listing Fees: Real estate agents and brokers pay to list properties on Boligsiden. The platform aggregates listings from over 1,420 agents across Denmark. Agents access a dedicated portal (maegler.boligsiden.dk) for listing management and performance metrics.
2. Mæglermatch (Agent Matching Service): Tool helping consumers find and compare real estate agents based on sales performance, customer ratings, and local area expertise. Revenue derived from agent participation and premium placements.
3. Rental Platform Services: Boligsiden Udlejning provides a free rental listing platform for landlords. Revenue is generated through 'Sikker Betaling' transaction fees (paid by tenant, not landlord).

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Boligsiden operates Denmark's most visited real estate marketplace, aggregating property listings from over 1,420 agents across the country. The platform offers searchable inventory of homes for sale (44,000+), rental properties, and forced auctions, supplemented by historical sales data, a monthly market index since 2011, interactive property valuation maps, agent-matching tools, and digital rental services including secure escrow payments and e-signature contracts.

Product overview

Boligsiden is Denmark's leading property listing platform operating as a unified digital marketplace with multiple integrated modules. The core offering consists of property search for sale (44,000+ listings) and rental listings, supplemented by specialized tools including Boligsidens Markedsindeks for market statistics, Find Ejendomsmægler for agent matching, and Ejendomsvurderinger for property valuations. The platform extends into adjacent services through Boligsiden Udlejning (rental platform with Safepay payment integration), comprehensive guides for buying/selling/renovation, a monthly podcast, and pre-market listings. The ecosystem connects property seekers, sellers, and over 1,420 real estate agents.

Differentiator

Problem solved

Functional benefit

Products and services

• Properties for Sale (Boliger til salg)

Quantifiable outcome

• 44,000+ properties listed for sale
• +2 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• SeptimacoreTechnology or IntegrationSeptima is a specialist in maps and property data that developed the interactive property valuation map for Boligsiden. The map displays 2024 preliminary valuations for property and land values across Denmark, showing ejendomme covered by the preliminary 2024 valuation (excluding owner-occupied apartments).
• Safepay NordiccoreTechnology or IntegrationSafepay Nordic provides the 'Sikker Betaling' (Secure Payment) escrow solution for Boligsiden's rental platform. The service protects rental deposits and prepaid rent until keys are transferred to the tenant. Both parties verify identity with MitID, and funds are held in a secure account.

Scale indicators7 records

Recent moves6 records

Expansion highlights12 records

Others

• Landbrugssiden: Landbrugssiden is a Danish agricultural property listing portal operated as a related brand under the Boligsiden umbrella. It demonstrates vertical extension capability but is adjacent rather than directly competitive.

Broad incumbents

• Rightmove: Rightmove is the UK's leading real estate portal, operating an agent-subscription model very similar to Boligsiden. It serves as a benchmark for valuation, monetization depth, and the long-term trajectory of mature single-country real estate portals.
• Zillow: Zillow is the US real estate platform with a marketplace and data-driven valuation business. While its iBuying model differs, the consumer search, agent directory, and market data products overlap meaningfully with Boligsiden's offering.
• Zoopla: Zoopla is a major UK real estate portal competing in a similar two-sided marketplace model with agent subscriptions and consumer-facing property search. Comparable in business model and revenue structure to Boligsiden, though at much larger scale.
• Immobilienscout24: Immobilienscout24 is Germany's leading real estate portal, operating an agent subscription model structurally similar to Boligsiden. It provides a relevant European benchmark for portal unit economics and competitive dynamics.
• Finn.no (Schibsted): Finn.no is Norway's largest general classifieds marketplace with a major real estate vertical that aggregates agent listings and charges subscription fees. It serves as a Nordic structural peer with a broader horizontal marketplace model than Boligsiden.

Direct peers

• Hemnet: Hemnet is Sweden's dominant real estate listing platform, operating a very similar business model to Boligsiden—aggregating agent listings, charging subscription fees, and providing market data. As the closest Nordic structural analog, it offers direct comparability on revenue model and unit economics.
• Idealista: Idealista is a leading Southern European real estate portal (primarily Spain, Portugal, Italy) with a marketplace model aggregating listings from real estate agents and owners. It represents the closest European pure-play comparability to Boligsiden's model.
• Boliga: Boliga is a Danish real estate listing portal directly competing with Boligsiden for property search traffic and agent listings. It offers comparable property search, sold price data, and market statistics for the Danish residential market.
• Estate Danmark: Estate is one of Denmark's largest real estate broker chains with its own digital presence, competing with Boligsiden for agent partnerships and consumer traffic. Its integration with the RealMæglerne brand creates overlapping agent relationships.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/playlist?list=PLKYPQ1_0H099aTzsrW8HGUxuAC6EURFAJ
• LinkedInlinkedin.com/company/boligsiden
• Xx.com/boligsiden
• Facebookfacebook.com/boligsiden.dk

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Boligsiden