Beverage Digest Company
Beverage Digest Company is a privately held B2B media and data publishing firm, founded in 1982 and based in Lilburn, Georgia, that provides subscription-based market intelligence, historical volume data, and bottler-distribution maps to U.S. non-alcoholic beverage executives, bottlers, distributors, and analysts.
- Company typePrivate
- Founded1982
- HeadquartersLilburn, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Beverage Digest Company does
Beverage Digest Company, founded in 1982 and headquartered in Lilburn, Georgia, is a privately held B2B media and data publishing platform serving the U.S. non-alcoholic beverage industry. The company produces premium subscription intelligence for beverage executives, analysts, bottlers, distributors, and marketing professionals, with stated reach across 'thousands' of industry subscribers. The product portfolio centers on four recurring data and information assets: the bimonthly Beverage Digest Newsletter ($995/year, with single-user, team, and company-wide license tiers), the annual Fact Book ($1,295, currently in its 31st edition, tracking U.S. non-alcoholic beverage volume data back to 1985), and two distribution-system map books covering the Coke/Pepsi bottler network ($1,195/year, covering 140+ bottlers with zip-code-level franchise territory maps) and the Keurig Dr Pepper system ($1,195/year). The Fact Book contains 50 charts and tables and tracks retail volume share across 41 metro markets.
Revenue is generated primarily through recurring annual subscriptions, complemented by event and ancillary revenue from the annual Future Smarts conference in New York City ($1,150-$1,450 admission), the Beverage Digest Awards program ($195-$245 per category entry, with 160-170 entrants annually since inception in 2020), sponsorships (EY, Ball, Cooler Screens, PureCircle, Boxed Water, Monster, Lemon Perfect), and the Breeze podcast distributed on Apple Podcasts, Spotify, and Amazon Music. Distribution is direct-to-consumer via beverage-digest.com, with tiered licensing (single-user, team, enterprise) and a free headlines-only registration tier serving as a top-of-funnel acquisition layer.
The company is family-run with a 1-10 employee team led by Editor & Publisher Duane Stanford, COO & Digital Editor Laura Stanford, Product Engineer and Event Director Lina Zikas, and Product Engineer and Design Lead Tripp Stanford. It has operated without external institutional investment since founding, and its competitive positioning rests on four decades of proprietary brand-level volume data, zip-code-level franchise territory mapping, and an editorial brand trusted by bottlers and distributors across the U.S. beverage industry.
Beverage Digest Company firmographics
Firmographics- Name
- Beverage Digest Company
- Legal name
- Beverage Digest
- Website
- https://beverage-digest.com
- Company type
- Private
- Founded year
- 1982
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Beverage Digest Company is a privately held B2B media and data publishing firm, founded in 1982 and based in Lilburn, Georgia, that provides subscription-based market intelligence, historical volume data, and bottler-distribution maps to U.S. non-alcoholic beverage executives, bottlers, distributors, and analysts.
- Ownership category
- akta.pro rank
Where Beverage Digest Company is headquartered
LocationHeadquarters
- HQ city
- Lilburn
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Beverage Digest Company business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Newsletter Subscription: Annual subscription to the Beverage Digest Newsletter providing premium market intelligence, insights, data, and periodic Green Sheet sales data. Includes searchable archive access, news alerts, and PDF newsletter downloads. Offered as single-user, team, or enterprise licenses.
- Fact Book: The Fact Book is a statistical yearbook of US non-alcoholic beverages tracking volume sales back to 1985. Currently in its 31st edition (published 2026), it provides data across all channels including the fountain channel for CSDs. Includes PDF report, XLSX datasheets, and presentation pack.
- Keurig Dr Pepper System: Maps and analysis of KDP distribution system including high-quality territory maps, route to market maps, and Dr Pepper brand territory affiliation data.
- Coke and Pepsi Systems: Maps and analysis of Coke and Pepsi bottling distribution systems with zip-code level franchise territory maps, bottling plant locations, headquarters data for 140+ bottlers, and volume distribution analysis.
- Future Smarts Conference: Annual in-person conference in New York City providing networking, insights, and industry connections. Includes welcome reception and announcements of Beverage Digest Awards winners. Early bird admission $1,150, regular admission $1,450.
- Beverage Digest Awards: Awards program celebrating excellence across the beverage industry. Entry fees of $195-$245 per category. Awards announced at Future Smarts conference with year-round marketing exposure for winners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Single-Person License Newsletter Subscription |
| Subscription | Annual | Team License |
| Subscription | Annual | Company-Wide License |
| Freemium | Annual | Free Registration |
| One time/ perpetual license | Annual | Fact Book 31st Edition |
| Subscription | Annual | Keurig Dr Pepper System - Single User |
| Subscription | Annual | Coke and Pepsi Systems - Single User License |
| Subscription | Annual | Future Smarts 2026 Conference Admission |
| Unit Pricing | Annual | Beverage Digest Awards Entry |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
Beverage Digest Company product offering
Product offeringCore offering
Beverage Digest Company is a subscription-based media and market-intelligence publisher serving the U.S. non-alcoholic beverage industry since 1982. Its core offerings are a bimonthly trade newsletter, an annual statistical Fact Book, bottler distribution territory map books for the Coca-Cola, Pepsi, and Keurig Dr Pepper systems, and an annual Future Smarts conference with the Beverage Digest Awards program. Products are sold as annual single-user, team, and enterprise-wide licenses directly to beverage industry professionals via its website.
Product overview
Beverage Digest offers a subscription-based media and data platform centered on premium beverage industry intelligence. The core portfolio consists of the Beverage Digest Newsletter (bimonthly industry analysis), The Fact Book (annual statistical yearbook of US non-alcoholic beverages), The Keurig Dr Pepper System (distribution territory maps), and The Coke and Pepsi Systems (franchise territory analysis). The platform is complemented by The Breeze podcast, the annual Future Smarts Conference, and the Beverage Digest Awards program. Products are sold as individual single-user licenses with multi-user and enterprise tier options available.
Differentiator
Problem solved
Functional benefit
Products and services
- Beverage Digest Newsletter Annual subscription to a premium bimonthly newsletter delivering curated market intelligence, analysis, news, and data-driven insights on the U.S. non-alcoholic beverage industry. Includes PDF newsletter downloads, email news alerts, and searchable archive access. Offered as single-user, team, or company-wide enterprise licenses for beverage industry executives and analysts.
- The Fact Book Statistical yearbook of U.S. non-alcoholic beverages providing volume and value data across all channels, including the fountain channel for carbonated soft drinks. Contains 50 charts and tables with brand-level data from 1985 to present, delivered as PDF report, XLSX datasheets, and a presentation pack. Sold as a single-user perpetual license ($1,295) for analysts, researchers, and beverage companies.
- The Keurig Dr Pepper System Premium map book and analysis product covering the Keurig Dr Pepper distribution system, including high-quality territory maps, route-to-market maps, and Dr Pepper brand territory affiliation data. Sold as a single-user annual subscription at $1,195 with continuous updates for one year, targeted at bottlers, distributors, and beverage industry analysts.
- The Coke and Pepsi Systems Map book and analysis of the Coca-Cola and Pepsi bottling distribution systems with zip-code level franchise territory maps, bottling plant locations, headquarters data for 140+ bottlers, and volume distribution analysis. Sold as a single-user annual subscription at $1,195 with continuous updates, serving bottlers, distributors, and beverage industry strategists.
- The Breeze Podcast Original podcast hosted by Editor & Publisher Duane Stanford covering beverage industry news, competitive trends, new products, categories, and market analysis. Distributed free on Apple Podcasts, Spotify, and Amazon Music for beverage industry professionals seeking accessible insights on the U.S. non-alcoholic beverage market.
- Future Smarts Conference Annual one-day beverage industry conference held in New York City featuring expert speakers, panel discussions, data snapshots, networking, and the Beverage Digest Awards ceremony. Early bird admission is $1,150 and regular admission is $1,450, with attendees including beverage industry executives, brand owners, suppliers, and investors.
- Beverage Digest Awards Annual industry awards program celebrating excellence across the U.S. non-alcoholic beverage industry with categories including Best New Brand, Best New Drink Concept, Best Brand Extension, Best Premium Drink, Best Functional Drink, Best Low/No Sugar Drink, Best Marketing/Social Media Campaign, Best Packaging/Label Design, Best Technology Innovation, Best Cannabis Drink, and Best RTD Cocktail. Entry fees are $195-$245 per category with winners announced at the Future Smarts conference.
Quantifiable outcome
- BD tracks retail volume share in 36 of 41 metro markets where Coca-Cola held CSD lead in 2025
- +1 more outcomes
Companies that use Beverage Digest Company
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles3 records
Beverage Digest Company technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Beverage Digest Company partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights6 records
Beverage Digest Company competitors and assessment
Company assessmentDirect peers
- Beverage Marketing Corporation: Long-standing beverage industry research firm publishing multi-category market reports (bottled water, CSDs, energy drinks, beer) with a similar subscription-driven research model. Directly comparable to Beverage Digest's data-product business for US non-alcoholic beverages.
- BevNet: Trade media and reviews platform covering the beverage industry, including new product launches and industry news. Competes for the same beverage-executive audience through editorial content and event-adjacent coverage.
- just-drinks (William Reed): Trade publication covering the global drinks industry with news, analysis, and research subscriptions. Directly comparable in offering editorial intelligence and data to beverage industry professionals.
- BeverageDaily.com (William Reed): Sister B2B trade title within the William Reed network covering non-alcoholic beverages, parallel to just-drinks. Comparable audience and editorial/data product mix targeting beverage industry executives.
Broad incumbents
- NielsenIQ (NIQ): Global retail measurement and consumer intelligence giant whose CPG analytics bundles include deep beverage category data. Competes with BD for beverage-analyst and brand-team budgets at the enterprise level.
- Circana: Major retail measurement and consumer analytics firm (formed from IRI and NPD merger) covering CPG including beverages. Offers integrated data products that overlap with BD's volume-share and bottler-distribution tracking.
- Mintel: Global market research firm publishing CPG and beverage category reports with a subscription model. Overlaps with BD on market intelligence for beverage analysts and brand managers.
- Euromonitor International: Global market research firm covering consumer goods including beverages, with country and category-level data. Competes for the same analyst and corporate strategy budgets as BD at larger enterprise tiers.
Emerging players
- SPINS: Wellness-focused retail measurement and consumer insights provider with strong coverage in natural, organic, and functional categories. Partial overlap with BD's newer functional and emerging beverage category data.
- Numerator: Consumer panel and omni-channel purchase data provider expanding into CPG and beverage analytics. Competes for brand-team marketing intelligence budgets that historically overlap with BD subscriptions.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Beverage Digest Company social profiles
Digital presenceBeverage Digest Company financial estimates
Financial estimateRevenue estimate
Valuation estimate
Beverage Digest Company leadership team
Management profileNumber of profiles
Profiles4 records
Beverage Digest Company funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Beverage Digest Company M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Beverage Digest Company
What does Beverage Digest Company do?
Beverage Digest Company is a subscription-based media and market-intelligence publisher serving the U.S. non-alcoholic beverage industry since 1982. Its core offerings are a bimonthly trade newsletter, an annual statistical Fact Book, bottler distribution territory map books for the Coca-Cola, Pepsi, and Keurig Dr Pepper systems, and an annual Future Smarts conference with the Beverage Digest Awards program. Products are sold as annual single-user, team, and enterprise-wide licenses directly to beverage industry professionals via its website.
Is Beverage Digest Company a public or private company?
Beverage Digest Company is a private company. It is classified as family owned and is currently operating.
When was Beverage Digest Company founded?
Beverage Digest Company was founded in 1982. It employs 1 to 10 people.
Where is Beverage Digest Company based?
Beverage Digest Company is headquartered in Lilburn, United States, in the North America region.
How does Beverage Digest Company make money?
Six revenue lines are on record. Newsletter Subscription is the primary driver. The others are fact Book, keurig Dr Pepper System, coke and Pepsi Systems, future Smarts Conference and beverage Digest Awards.
Who are Beverage Digest Company's main competitors?
Direct peers on record are Beverage Marketing Corporation, BevNet, just-drinks (William Reed) and BeverageDaily.com (William Reed). Broad incumbents are NielsenIQ (NIQ), Circana, Mintel and Euromonitor International. Emerging players are SPINS and Numerator.
Does Beverage Digest Company have an API?
No public API is recorded for Beverage Digest Company.