Rfx
RFX Inc. is a Hollywood-based value-added reseller and systems integrator that supplies visual effects studios, post-production facilities, and freelance artists with hardware, software, and professional services from over 100 vendors, including Autodesk, V-Ray, Qumulo, and GB Labs.
- Company typePrivate
- Founded1978
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Rfx does
RFX Inc. is a privately held value-added reseller and systems integrator founded in 1978 by Ray Feeney, headquartered at 748 Seward Street in Hollywood, Los Angeles. The firm provides hardware, software, and professional services to the visual effects industry, serving clients that range from individual freelancers to enterprise VFX studios, film and post-production facilities, and game development studios. With more than 45 years of continuous operation, RFX resells over 100 products from vendors including Autodesk, Chaos Group (V-Ray), Maxon (Cinema 4D), Boris FX, Red Giant, Qumulo, GB Labs, ELEMENTS, Nvidia, Lenovo, and EIZO, positioning itself as a one-stop procurement channel for VFX production technology.
The company's offerings span three revenue streams: hardware resale (storage systems, workstations, GPUs, networking, and displays), software resale (rendering, compositing, animation, and effects tools sold through licensing and maintenance subscriptions), and professional services (consulting, pipeline planning, implementation, training, and ongoing technical support). RFX also operates a sub-brand called RFX Virtual Infrastructure (RFXVI), which delivers turnkey enterprise-grade virtual studio infrastructure for remote digital artist teams using Teradici PCoIP technology. The firm is not a technology developer; its value lies in integration expertise, vendor-agnostic advice, and hands-on deployment support for complex VFX production pipelines.
RFX operates a direct, sales-led go-to-market model with consultative account executives, quote-based engagements, and multi-year enterprise contracts. Lead generation is event-driven, anchored by annual SIGGRAPH participation, the firm's own Pipeline Revolution seminars, vendor-specific workshops (V-Ray, Marvelous Designer, RealFlow), and customer appreciation nights. The company is independently owned by founder Ray Feeney, who remains active as President, with no external funding or ownership changes disclosed in the input data.
Rfx firmographics
Firmographics- Name
- Rfx
- Legal name
- RFX Inc.
- Website
- https://rfx.com
- Company type
- Private
- Founded year
- 1978
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- RFX Inc. is a Hollywood-based value-added reseller and systems integrator that supplies visual effects studios, post-production facilities, and freelance artists with hardware, software, and professional services from over 100 vendors, including Autodesk, V-Ray, Qumulo, and GB Labs.
- Ownership category
- akta.pro rank
Rfx industry classification
Industry- Product category
- Visual Effects Hardware and Software Reseller / VFX Systems Integration
- NAICS
- Custom Computer Programming Services (541511)
- SIC
- Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- VFX Production & Supervision (2D/3D, Compositing, FX, CG) (MPADAHAA)
- akta.pro secondary industries
- Real-Time Content & Engine Services (Unreal/Unity, Real-Time Rendering Pipelines) (MPADAHAH), Customer Experience (CX) & Digital Experience (BPAHAEAC)
Keywords
Where Rfx is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Rfx business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Hardware Resale: RFX resells VFX hardware including storage systems (Qumulo, GB Labs, ELEMENTS), workstations (Lenovo, HP), GPUs (Nvidia), networking (Mellanox, ATTO), and displays (EIZO). Revenue is generated through hardware markup and value-added integration services.
- Software Resale: RFX resells over 100 software products from vendors including Autodesk, Chaos Group (V-Ray), Maxon (Cinema 4D), Boris FX, Red Giant, RE:Vision, Silhouette, and many others. Revenue comes from software licensing fees and maintenance subscriptions.
- Professional Services: RFX provides consulting, implementation, training, and ongoing support services for hardware and software deployments. This includes pipeline planning, workflow optimization, and technical support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom enterprise pricing |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels4 records
Rfx product offering
Product offeringCore offering
RFX is a value-added reseller and systems integrator that supplies visual effects studios with more than 100 hardware and software products from leading VFX vendors, combined with professional services such as pipeline planning, implementation, training, and ongoing technical support. The company also operates its own RFX Virtual Infrastructure (RFXVI) turnkey enterprise virtual studio service that delivers remote desktop access for digital artist teams.
Product overview
RFX is a leading hardware and software solution provider for the visual effects industry, serving clients worldwide from its Hollywood location. The company operates as a comprehensive VFX solutions provider offering visual effects hardware (workstations, storage, networking, displays), software (over 100 products including Autodesk, V-Ray, Cinema 4D, Boris FX, Red Giant, and many others), professional services, and specialized offerings like the RFX Virtual Infrastructure service. The product portfolio centers on acting as a value-added reseller and integrator for enterprise-grade VFX tools, combining hardware and software solutions with in-house professional services, technical support, and training programs to serve production studios from freelancers to major film studios.
Differentiator
Problem solved
Functional benefit
Brands
- RFX Virtual Infrastructure: Virtual Studio infrastructure service for digital artist teams
Products and services
- Visual Effects Hardware Resale
- Visual Effects Software Resale
- RFX Virtual Infrastructure (RFXVI)
- Professional Services
- Training and User Group Programs
- Cinedeck cineXtools
- Qumulo Storage Solutions
Companies that use Rfx
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles3 records
Rfx technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Rfx partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- TeradicicoreRFX collaborated with Teradici on remote work solutions for VFX studios during the COVID-19 pandemic. RFX implements Teradici PCoIP technology to enable artists to work securely from home while keeping production files in the studio.
- ELEMENTScoreELEMENTS added RFX Inc. to its reselling partner network in the US. RFX resells ELEMENTS workflow solutions including ELEMENTS ONE, ELEMENTS GATEWAY, and ELEMENTS CUBE, providing ultra-high bandwidth storage for 8K and higher workflows.
- GB LabscoreGB Labs, innovators of intelligent storage for Media and Entertainment workflows, partnered with RFX as a reseller in the US market. RFX offers GB Labs storage solutions including Space, FastNAS, and Hyperspace systems to their VFX clients.
- QumulocoreRFX partnered with Qumulo to provide modern scale-out storage solutions for VFX workloads including VR, VFX, 4K, animation rendering and broadcast. RFX resells the full Qumulo product line including Performance Series and Capacity Series.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Rfx competitors and assessment
Company assessmentMarket position
Strengths4 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Rfx social profiles
Digital presenceRfx financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rfx leadership team
Management profileNumber of profiles
Profiles3 records
Rfx funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rfx M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rfx
What does Rfx do?
RFX is a value-added reseller and systems integrator that supplies visual effects studios with more than 100 hardware and software products from leading VFX vendors, combined with professional services such as pipeline planning, implementation, training, and ongoing technical support. The company also operates its own RFX Virtual Infrastructure (RFXVI) turnkey enterprise virtual studio service that delivers remote desktop access for digital artist teams.
Is Rfx a public or private company?
Rfx is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Rfx founded?
Rfx was founded in 1978. It employs 11 to 50 people.
Where is Rfx based?
Rfx is headquartered in Los Angeles, United States, in the North America region.
How does Rfx make money?
Three revenue lines are on record. Hardware Resale is the primary driver. The others are software Resale and professional Services.
Does Rfx have an API?
No public API is recorded for Rfx.
What industry is Rfx in?
Rfx's product category is Visual Effects Hardware and Software Reseller / VFX Systems Integration. Its primary akta.pro industry code is MPADAHAA, VFX Production & Supervision (2D/3D, Compositing, FX, CG), with a secondary code of MPADAHAH, Real-Time Content & Engine Services (Unreal/Unity, Real-Time Rendering Pipelines). Its NAICS code is 541511 and its SIC code is 7373.