foodguys

What foodguys does

foodguys (legal entity Cascade Fruit Marketing Inc.) is a privately held B2B bulk ingredient supplier founded in 1991 by Mark N. and headquartered in the Wilsonville, Oregon area, with additional offices in Pasadena, California and Jupiter, Florida. The company operates as an intermediary between global ingredient producers and North American manufacturers, sourcing, negotiating, transporting, and delivering industrial-scale food and adjacent-category ingredients by the pallet (minimum 2,000 lbs), truckload, partial truckload, and container. Pricing is quote-based and not publicly disclosed; the company supports both spot and contractual purchasing and extends flexible credit terms to qualifying customers. The go-to-market motion is sales-led, with account executives managing customer relationships on a transaction-based revenue model.

The product catalog spans more than 20 categories, including IQF frozen fruits and vegetables, fruit purees and NFC/concentrate juices, bulk herbs and spices, grains and flours, oils and vinegars, sweeteners (over 100 varieties of sugars and syrups), nuts and seeds, animal and plant-based proteins, release agents, and dried/freeze-dried/dehydrated fruits, vegetables, and meats. Primary customers are food and beverage manufacturers (human-grade, baby food, and pet food); secondary segments include personal care and beauty manufacturers, nutraceutical firms, retailers and distributors, and food service operators. foodguys also offers private-label solutions such as RediGrains, ready-to-use and ready-to-eat beans for retailers and restaurants, extending beyond pure ingredient supply into branded packaged products.

foodguys employs 11–50 people and claims a global supplier and logistics footprint, with dedicated domestic and international vendor submission pipelines and a food-safety team focused on supplier vetting, documentation, and traceability. Slade C. joined as President in 2012, leading the company alongside founder Mark N., with Keri as VP of Finances and Jessica P. as VP of Human Resources. The company has not disclosed external funding rounds, partnerships, or acquisitions and appears to be self-funded and owner-operated, having been recognized as a Top 100 Workplace in 2020.

Name

foodguys

Legal name

Cascade Fruit Marketing Inc.

Website

https://foodguys.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

foodguys is a B2B bulk ingredient supplier sourcing from a global network for manufacturers in food and beverage, personal care, nutraceutical, and related industries. Founded in 1991, it intermediates procurement, logistics, and delivery on a transaction basis.

Ownership category

akta.pro rank

Headquarters

HQ city

Wilsonville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Bulk Ingredient Sales: foodguys generates revenue through the sale of bulk industrial food ingredients to manufacturers. As a bulk ingredient supplier and global importer/exporter, they source and supply ingredients by the pallet, truckload, and container. The company acts as an intermediary between global producers/suppliers and manufacturers, earning margins on ingredient procurement, negotiation, transportation, and delivery services. Revenue is generated through transaction-based sales with pricing based on volume, specifications, and market conditions.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

foodguys is a B2B bulk industrial ingredient supplier that sources, negotiates, transports, and delivers ingredients to manufacturer specifications from a global network of producers, growers, freight providers, and warehouses. It supplies IQF frozen fruits and vegetables, fruit purees and juices (NFC and concentrate), bulk sweeteners, flours, grains and legumes, herbs and spices, oils and vinegars, nuts and seeds, plant-based and animal proteins, and dried/dehydrated/freeze-dried products by the pallet (minimum 2,000 lbs), truckload, or container, with food safety documentation and traceability.

Product overview

foodguys is a bulk ingredient supplier platform for manufacturers, offering comprehensive industrial ingredient sourcing services since 1991. The company operates as a one-stop-shop for bulk ingredients across multiple categories including IQF frozen fruits and vegetables, fruit purees and juices (NFC and concentrate), bulk herbs and spices, grains and flours, oils and vinegars, sweeteners (over 100 types including sugars and syrups), nuts and seeds, animal and plant-based proteins, and dried/dehydrated/freeze-dried products. The core offering is the sourcing and procurement service that connects manufacturers with global supplier networks, handling negotiating, transportation, and door-to-door delivery. Additional services include product development assistance, process streamlining, supply chain stabilization, and logistical support. The company serves food and beverage (human-grade, baby, and pet food), personal care, beauty, and nutraceutical industries. MOQs begin at one pallet (2,000 lbs) with pricing for truckload, partial truckload, and container orders.

Differentiator

Problem solved

Functional benefit

Products and services

• Bulk Ingredient Sourcing Services End-to-end industrial bulk ingredient sourcing, negotiating, transporting, and delivering ingredients from global networks to manufacturer specifications, including product development, process streamlining, supply chain stabilization, and logistical support for food and beverage, personal care, beauty, and nutraceutical manufacturers.
• IQF Frozen Fruits and Vegetables Individually Quick Frozen (IQF) fruits including apple, banana, berry varieties, mango, pineapple, and grapes, plus IQF vegetables such as broccoli, corn, peas, and other items, supplied in bulk to food manufacturers.
• Bulk Fruit Puree Single strength and concentrated fruit purees including acai berry, apple, banana, blueberry, mango, passionfruit, raspberry, and more, available aseptic and frozen in conventional and organic grades for food manufacturers.
• Bulk Fruit Juice (NFC and Concentrate) NFC and concentrated fruit juices including aronia, blood orange, elderberry, grapefruit, lemon, lime, mandarin, and orange, available aseptic and frozen with various certifications for beverage and food manufacturers.
• Bulk Sweeteners and Sugars Over 100 types of bulk sweeteners and sugars including beet sugar, cane sugar, confectioners sugar, liquid sugars, syrups, rice syrup, tapioca syrup, and syrup solids, in various formats and packaging for food manufacturers.
• Tapioca Syrups Organic tapioca rice syrup, clarified tapioca syrup, hi maltose tapioca syrup, infant safe tapioca syrup, and low sugar tapioca syrup, available in various DE levels (28, 42, 45, 60) for food and infant formula manufacturers.
• Bulk Beans Canned beans, dried beans, IQF beans, dehydrated beans, ready-to-eat beans, and powders/flakes, with organic, non-GMO, kosher, and halal options, supplied to food manufacturers.
• Bulk Flours Gluten-free, nut-free, and conventional flours including almond flour, coconut flour, oat flour, quinoa flour, rice flour, and wheat flour, available with kosher, organic, non-GMO, and halal certifications for food manufacturers.
• Bulk Herbs and Spices Bulk herbs and spices for food manufacturing including basil and other culinary herbs and spices.
• Bulk Oils and Vinegars Bulk oils including various culinary oils and vinegars for food manufacturing applications.
• Bulk Nuts Raw, roasted, salted, unsalted, and candied nuts including almonds, cashews, hazelnuts, macadamia nuts, peanuts, pecans, pistachios, and walnuts, plus nut butters and nut oils for food manufacturers.
• Bulk Seeds Over 100 seed wholesale products including black quinoa seed, cassia seed, chia seeds, hemp seeds, flaxseeds, milk thistle seed, pepitas, pomegranate seeds, poppy seeds, psyllium seeds, pumpkin seeds, safflower seeds, sesame seeds, and sunflower seeds, available as kernels, oils, and protein powders.
• Plant-Based Proteins Over 50 plant-based proteins including alfalfa, algae, amaranth, brown rice, chia seed, chickpea, flaxseed, hemp, lentil protein, oat protein, pea protein, quinoa, soy protein, spirulina, and sunflower seed protein for food, beverage, and nutraceutical manufacturers.
• Bulk Animal Proteins and Offals Fresh or frozen meats and offals including alligator, beef, bison, chicken, duck, elk, goat, lamb, ostrich, pork, rabbit, salmon, and seafood, plus fats, bones, broths, grinds, dices, and organs, for human and pet food manufacturers.
• Dried and Freeze-Dried Meats Dehydrated and freeze-dried meats including alligator, beef, bison, chicken, duck, lamb, pork, salmon, shrimp, and turkey, available in chunks, dices, ground, and powdered formats for human and animal consumption.
• Dried and Dehydrated Fruits Air-dried, freeze-dried, and dehydrated fruits including acai berry, apple, apricot, banana, blueberry, cherry, cranberry, mango, pineapple, and more, available in chips, rings, dices, kernels, whole, slices, and powder.
• Dried and Dehydrated Vegetables Dried, freeze-dried, and dehydrated vegetables including artichoke, asparagus, broccoli, carrot, corn, garlic, onion, pea, potato, and spinach, available in powders, minces, granules, flakes, slices, or chopped.
• Bulk Banana Products Over 50 banana products including IQF banana, straight block frozen banana, banana juice NFC and concentrate, banana puree, banana extracts, banana powder, dehydrated banana, and freeze-dried banana.
• Bulk Apple Products IQF apples, apple juice NFC and concentrate, apple puree, apple extracts, apple powder, dehydrated apple, freeze-dried apples, and apple cider vinegar.
• Bulk Grape Ingredients IQF grapes, grape juice, grape juice concentrate, white grape juice, grape puree, grape extracts, grape powder, grape flavoring, bulk grape leaves, and grape skin, including Pinot Noir, Chardonnay, and Concord varieties.
• Bulk Orange Products IQF orange, orange juice concentrate, orange juice NFC, orange pulp, orange puree, orange extracts, orange powder, orange zest, and blood orange products, in over 100 varieties including Valencia, navel, and blood orange.
• Bulk Lemon Products IQF lemons, lemon juice concentrate, lemon juice NFC, lemon pulp, lemon extracts, lemon powder, lemon zest, lemon essential oil, and Meyer lemon oil.
• Bulk Lime Products IQF limes, lime juice concentrate, lime juice NFC, lime pulp, lime essence, lime extracts, lime powder, lime zest, and key lime puree, available in conventional, non-GMO, and organic grades.
• RediGrains Ready-to-use and ready-to-eat beans for retailers and restaurants, with private labeling available.

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Cargill: Cargill is one of the world's largest agricultural commodity producers and ingredient suppliers. While vastly larger, its food ingredients segment competes with foodguys for manufacturer contracts on sweeteners, oils, proteins, and grain-based ingredients.
• Azelis: Azelis is a global specialty ingredients distributor serving food, personal care, and nutraceutical manufacturers. Larger and more diversified than foodguys but operates the same B2B specialty ingredient intermediary model across the same verticals.
• ADM (Archer Daniels Midland): ADM is a global leader in food and beverage ingredient sourcing, processing, and distribution. Its Nutrition segment directly competes with foodguys on flavors, sweeteners, proteins, and specialty ingredients for CPG manufacturers.
• Univar Solutions: Univar Solutions is a major North American distributor of food ingredients and specialty chemicals. Comparable go-to-market as a value-added ingredient distributor to manufacturers, with stronger logistics infrastructure and broader product portfolio.
• Barentz: Barentz is a global specialty ingredients distributor focused on food, nutrition, personal care, and animal nutrition. Comparable customer base and ingredient categories as foodguys but at significantly larger scale and geographic footprint.
• Brenntag: Brenntag is the world's largest chemical and ingredients distributor, serving food, nutrition, and personal care manufacturers. While broader in scope than foodguys, the food ingredients division overlaps directly on sourcing, logistics, and customer support.
• Griffith Foods: Griffith Foods is a global product development and ingredient supplier serving food manufacturers. While more vertically integrated into formulation, it competes for the same manufacturer customer wallet on specialty food ingredient sourcing.

Direct peers

• Prinova Group: Prinova is a global supplier of bulk ingredients, vitamins, and nutritional premixes to food, beverage, and nutraceutical manufacturers. Closely mirrors foodguys' role as a multi-category ingredient intermediary with a similar sales-led B2B model.
• Batory Foods: Batory Foods is a US-based B2B distributor of food and ingredient raw materials serving manufacturers across multiple categories. Highly comparable in size, customer base, and product breadth to foodguys, with a similar specialty/multi-category sourcing model.

Emerging players

• Innophos: Innophos produces specialty ingredients including phosphate salts and mineral blends for food and personal care applications. Comparable as a specialty ingredient supplier to manufacturers in food, nutrition, and personal care verticals, though focused on a narrower product set.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/foodguys
• LinkedInlinkedin.com/company/foodguys

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about foodguys