Brooklyn College

What Brooklyn College does

Brooklyn College is a public liberal arts college within the City University of New York (CUNY) system, located in Brooklyn, New York, and founded in 1930. The college serves undergraduate and graduate students across multiple academic disciplines, producing 4,100+ graduates at its recent commencement. It holds AACSB accreditation for its business programs and has been recognized by Forbes (ranked #1 in a category) and U.S. News & World Report, building a brand that has accumulated over more than 90 years. Core academic products include degree programs, continuing education, and increasingly AI-enabled experiential learning delivered in partnership with IBM and through the CUNY AI Initiative, which has issued 1,700+ AI certifications system-wide. The college also operates NCAA Division III athletics and participates in teacher pipeline programs such as NYC Men Teach.

The college's business model is that of a public nonprofit institution: revenue is generated through a mix of tuition (priced materially below private NYC-area competitors), New York State and City appropriations, federal financial aid, external research grants (including NSF BUEE), and philanthropic donations. Pricing is set within the CUNY system framework rather than through market-rate negotiation. Go-to-market is driven primarily by admissions recruiting, academic reputation, and public affordability positioning; commercial partnerships (IBM, Saint Elizabeth University, NYC Men Teach) extend programmatic reach without representing material revenue channels. Strategic positioning emphasizes experiential learning, workforce-aligned credentials (notably AI), and serving New York City's working- and middle-class student base.

Underlying technology is not proprietary infrastructure; rather, Brooklyn College leverages IBM-provided tooling for AI experiential learning and participates in shared CUNY system initiatives. The college's competitive position rests on its public-affordability, accumulated brand equity, regulatory accreditation, and integration into the CUNY distribution network rather than on differentiated in-house technology. Recent strategic activity — including the CUNY $3M AI Innovation Fund award, the IBM partnership, and NCAA conference expansion with Saint Elizabeth University — indicates incremental product-line expansion rather than transformation of the underlying business model.

Name

Brooklyn College

Legal name

Brooklyn College

Website

https://brooklyn.cuny.edu

Company type

Public

Founded year

1930

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Brooklyn College is a public liberal arts college within the CUNY system, serving undergraduate and graduate students in Brooklyn, NY, with AACSB-accredited business programs and expanding AI-enabled experiential learning via an IBM partnership.

Ownership category

akta.pro rank

Product category

Higher Education

NAICS

Colleges, Universities, and Professional Schools (6113)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Public Community Colleges (EDAHADAA)

akta.pro secondary industry

University/College Continuing Education (Extension) Programs (EDAAAEAA)

Keywords

• Higher education services
• Undergraduate degree programs
• Graduate degree programs
• Liberal arts college
• Public university tuition

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Tuition and Fees: Public institution offering affordable education with tuition and fees funded through a combination of state appropriations, federal financial aid, and student payments.
2. Grants and Government Appropriations: Brooklyn College receives state funding through CUNY system appropriations and has secured grants through the CUNY AI Initiative ($3M systemwide) and NSF-supported programs (BUEE).
3. Private Philanthropy: Brooklyn College Foundation raises private donations to support student scholarships, faculty research, and programmatic initiatives.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Brooklyn College is a public CUNY senior college that provides affordable undergraduate and graduate education through five academic schools covering business, education, humanities, natural and behavioral sciences, and visual/media/performing arts. The college also delivers specialized graduate programs at the Feirstein Graduate School of Cinema, the Conservatory of Music, and NSF- and IBM-supported research and AI training programs. Core academic support is delivered through the Magner Career Center, the Brooklyn College Library, and dedicated admissions offices for first-year, transfer, graduate, international, and nontraditional students.

Product overview

Brooklyn College is a public CUNY college offering undergraduate and graduate education through five academic schools: the AACSB-accredited Murray Koppelman School of Business, School of Education, School of Humanities and Social Sciences, School of Natural and Behavioral Sciences, and School of Visual, Media and Performing Arts. The college provides specialized programs including the Feirstein Graduate School of Cinema and Conservatory of Music. Academic support services include the Magner Career Center and Brooklyn College Library with comprehensive research resources. Research facilities include the Aquatic Research and Environmental Assessment Center (AREAC) and the NSF-sponsored Brooklyn Urban Ecology and Environment Program (BUEE). The college has recently launched AI initiatives through the CUNY AI Initiative, including IBM-powered experiential learning programs.

Differentiator

Problem solved

Functional benefit

Brands

• Murray Koppelman School of Business: Brooklyn's only AACSB-accredited business school within Brooklyn College.

Products and services

• Murray Koppelman School of Business
• School of Education
• School of Humanities and Social Sciences
• School of Natural and Behavioral Sciences
• School of Visual, Media and Performing Arts
• Feirstein Graduate School of Cinema
• Conservatory of Music
• Magner Career Center
• Brooklyn College Library
• Brooklyn Urban Ecology and Environment Program (BUEE) NSF-sponsored Research Experiences for Undergraduates site at Brooklyn College supporting training of ten students per year in integrative summer research on human-coupled natural systems, leveraging the Aquatic Research and Environmental Assessment Center (AREAC) and Science and Resilience Institute at Jamaica Bay.
• Aquatic Research and Environmental Assessment Center (AREAC) Hands-on experimentation laboratory and center of innovation for aquatic ecosystem sustainability science at Brooklyn College, covering fisheries and aquaculture science, environmental assessment and management, and biology and ecophysiology of aquatic organisms.
• Biology Department Life sciences department at Brooklyn College offering undergraduate and graduate degrees in biology, with faculty-led research in marine biology, microbiology, zoology, and related fields.

Quantifiable outcome

• Over 4,100 graduates from Class of 2026 completed commencement at Barclays Center.
• +3 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability4 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• CUNY AI InitiativecoreStrategic or Co-development Partner · 7 April 2026Brooklyn College secured multiple grants through CUNY's AI Initiative to fund interdisciplinary AI projects across business, computer science, arts, education, and student affairs, including an AI business course and IBM-powered experiential learning programs that have produced over 1,700 AI certifications.
• IBMcoreTechnology or Integration · 7 April 2026IBM powers experiential learning AI programs at Brooklyn College's Koppelman School of Business, supporting over 1,700 student AI certifications and engaging nearly 400 students in hands-on training.
• Saint Elizabeth UniversityminorOthers · 30 March 2026Saint Elizabeth University announced it will join the newly expanded NCAA Division III conference (rebranding from the CUNY Athletic Conference) beginning in the 2027-28 academic year, bringing 12 NCAA Division III sports to the conference alongside Brooklyn College and eight other NYC-based CUNY institutions.
• CUNY (City University of New York)coreStrategic or Co-development Partner · 12 March 2026CUNY awarded $3 million to support 113 campus-led AI initiatives systemwide, including multiple projects at Brooklyn College, as part of Governor Hochul's commitment to position New York as a leader in artificial intelligence.
• Science and Resilience Institute at Jamaica BaycoreStrategic or Co-development PartnerBUEE leverages the Science and Resilience Institute at Jamaica Bay as a research partner, focusing on urban sustainability and resilience alongside Brooklyn College's AREAC facility.
• NYC Mayor's Office - Young Men's InitiativeminorStrategic or Co-development PartnerNYC Men Teach is a partnership between the NYC Mayor's Office, NYC Public Schools, and CUNY aimed at improving diversity in the NYC teaching workforce by adding male teachers of color. Brooklyn College serves as a CUNY campus partner providing teacher education pathways.
• NYC Public SchoolsminorChannel Partner/ Reseller/ DistributorNYC Public Schools partners with Brooklyn College through the NYC Men Teach program to recruit and ultimately hire Brooklyn College graduates as certified NYC public school teachers.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• New York University (NYU): Large private NYC university with a School of Professional Studies and various colleges; competes for the same NYC undergraduate and graduate talent pool but at a vastly different price point and selectivity.
• SUNY Purchase: SUNY public liberal arts college with a performing arts focus; comparable in public liberal arts mission but outside NYC geography and more selective.

Direct peers

• College of Staten Island (CUNY): CUNY senior college with broad liberal arts and pre-professional programs, serving a similar commuter student population within the CUNY system.
• Lehman College (CUNY): CUNY senior college in the Bronx serving a comparable diverse, commuting undergraduate population with similar tuition and social-mobility positioning.
• Hunter College (CUNY): CUNY senior college with extensive graduate programs and AACSB-accredited business school (Silberman), competing for similar NYC undergraduates and graduate students.
• City College of New York (CCNY): CUNY senior college with a strong liberal arts and STEM focus, similar urban public mission, and comparable research-center footprint, serving overlapping NYC student demographics.
• Baruch College (CUNY): CUNY senior college heavily focused on business (Zicklin School, AACSB-accredited), competing directly with Brooklyn's Koppelman School for NYC business students and employer pipelines.
• York College (CUNY): CUNY senior college in Queens with comparable mission of providing accessible, affordable liberal arts education to a diverse urban student body.
• Queens College (CUNY): Another CUNY senior liberal arts college serving a similar NYC undergraduate population with comparable tuition structure and program mix; the closest one-to-one peer within the CUNY system.

Regional players

• SUNY Geneseo: Public liberal arts college in the SUNY system with strong value and outcomes rankings, comparable to Brooklyn College's public liberal arts positioning though in a different geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/bklyncollege411

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brooklyn College