Sliquid
Sliquid is a Dallas, Texas-based privately held CPG company formulating and selling body-safe, glycerin-free intimate lubricants and wellness products (Naturals, Organics, Balance collections plus apparel) via DTC e-commerce, 50+ global retailers, and a 255-location Medical Partners Program serving health-conscious consumers, menopause patients, and clinical practitioners.
- Company typePrivate
- Founded2006
- HeadquartersDallas, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Sliquid does
Sliquid is a privately held, Dallas, Texas-based formulated CPG company specializing in body-safe intimate lubricants and wellness products, operating as Sliquid, LLC since approximately 2006. The company sells a portfolio organized into the Naturals collection (water-based, silicone-based, and hybrid lubricants including H2O, Sassy, Silk, Silver, Satin, Sea, Sizzle, Soul), the Organics collection (USDA-certified botanical lubricants with hibiscus, green tea, and aloe vera), the Balance Collection (intimate bath and body care), the Ride Lube specialty line, the Swirl flavored line, and the LubeCo branded apparel line. All products are formulated to be 100% vegan, glycerin-free, paraben-free, gluten-free, sulfate-free, pH-balanced, and manufactured in the USA with discreet packaging.
The business operates a multi-channel go-to-market model combining direct-to-consumer e-commerce at sliquid.com, wholesale through 50+ certified online retailers globally (including Lovehoney, Babeland, SheVibe, Goop), brick-and-mortar retail via authorized distributors, and a Medical Partners Program with 255+ healthcare practitioner and college wellness locations that distribute complimentary patient samples. Pricing is unit-based, ranging from $10 to $44 per SKU with a Minimum Advertised Price policy set at 20% below MSRP. The company pursues a community-and-editorial-led marketing strategy, with consistent features in major publications (Self Magazine, Glamour, Well+Good, The New York Times, Women's Health, GQ, Men's Health, Teen Vogue, POPSugar) and active industry awards pursuit through AVN, XBIZ HONORS, XBIZ Exec Awards, and XMAs.
The operating footprint is small at 1-10 employees with no disclosed external funding, parent company, or institutional investors, indicating a bootstrapped, founder-controlled business model. Strategic execution in 2026 has included the launch of the Sliquid HQ B2B portal for partner enablement, expansion of the Medical Partners Program, and brand-extension into apparel, while benefiting from a broader market tailwind with the global personal lubricants market projected to grow from $1.92B in 2026 to $3.67B in 2033 at 9.7% CAGR. No AI/ML, software platform, or technology-as-a-service components are evident; competitive differentiation rests on formulation chemistry, editorial brand reputation, and distribution breadth rather than software or data assets.
Sliquid firmographics
Firmographics- Name
- Sliquid
- Legal name
- Sliquid, LLC
- Website
- https://sliquid.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Sliquid is a Dallas, Texas-based privately held CPG company formulating and selling body-safe, glycerin-free intimate lubricants and wellness products (Naturals, Organics, Balance collections plus apparel) via DTC e-commerce, 50+ global retailers, and a 255-location Medical Partners Program serving health-conscious consumers, menopause patients, and clinical practitioners.
- Ownership category
- akta.pro rank
Sliquid industry classification
Industry- Product category
- Personal Lubricants & Intimate Wellness
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Surface Active Agent Manufacturing (325613)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Vaginal Moisturizers & Lubricants (CRABAIAI)
- akta.pro secondary industries
- Intimate Washes & Feminine Cleansers (CRABAIAH), Spa Body Treatments & Massage (Oils, Scrubs, Wraps) (CRABALAG)
Keywords
Where Sliquid is headquartered
LocationHeadquarters
- HQ city
- Dallas
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Sliquid business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Direct E-commerce Sales: Sliquid sells directly to consumers through their sliquid.com e-commerce platform, offering their full product range including lubricants, accessories, and apparel.
- Wholesale to Online Retailers: Sliquid supplies products to certified online retailers globally, including major platforms like Lovehoney, Babeland, and specialized adult retailers.
- Wholesale to Physical Retailers: Sliquid distributes to brick-and-mortar retailers through their store locator network and authorized distributors.
- Medical Partners Program: Sliquid provides products to medical clinics, sexual health practitioners, and college wellness facilities through their Medical Partners Program with complimentary initial samples and discounted refills.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Naturals Collection - Water-based lubricants ranging from $10 to $25 |
| Unit Pricing | Pay-as-you-go | Organics Collection - Organic/botanical enhanced lubricants ranging from $12 to $24 |
| Unit Pricing | Pay-as-you-go | Balance Collection - Intimate care products |
| Unit Pricing | Pay-as-you-go | Ride Lube Collection - Specialty lubricants |
| Unit Pricing | Pay-as-you-go | Apparel - T-shirts and accessories |
| Other | Pay-as-you-go | Medical Partners Program - Professional samples |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
Sliquid product offering
Product offeringCore offering
Sliquid manufactures and sells body-safe intimate lubricants and personal wellness products under three main collections: Naturals (water-based, silicone-based, and hybrid formulas), Organics (USDA-certified organic botanical lubricants), and the Balance Collection (bath and body care), plus specialty lines like Ride Lube and Swirl, and branded apparel under LubeCo. All formulations are glycerin-free, paraben-free, gluten-free, pH-balanced, 100% vegan, and cruelty-free, made in the USA, and sold direct-to-consumer via sliquid.com, through 50+ certified online and physical retailers worldwide, and through a 255+ location Medical Partners Program for healthcare providers and college wellness facilities.
Product overview
Sliquid is a body-safe wellness and intimate lubricant company offering a diverse portfolio organized into three main product collections: Naturals (water-based, silicone-based, and hybrid lubricants), Organics (USDA-certified organic lubricants with botanical extracts), and Balance (bath and body care products). The company also sells Ride Lube specialty lubricants and branded merchandise. All Sliquid products are 100% vegan, glycerin-free, paraben-free, gluten-free, and pH-balanced. The company positions itself as a women-first, body-safe brand with products recommended by major publications like Glamour, Self, Well+Good, and others.
Differentiator
Problem solved
Functional benefit
Brands
- Sliquid Naturals: Water-based lubricant collection featuring formulas like H2O, Sassy, Silk, Silver, Sea, and Satin.
- Sliquid Organics
- The Balance Collection
- Ride Lube
- Swirl
- LubeCo
Products and services
- Sliquid Naturals H2O Water-based personal lubricant with a clean, hypoallergenic, glycerin-free, paraben-free formula compatible with all condoms and sex toys.
- Sliquid Naturals Sassy Thicker water-based gel lubricant designed for anal play, pH-balanced and glycerin-free for sensitive use.
- Sliquid Naturals Silk Hybrid water/silicone lubricant providing long-lasting glide with condom and toy compatibility for extended intimate sessions.
- Sliquid Naturals Silver Pure silicone-based lubricant offering long-lasting glide for extended intimate sessions; not compatible with silicone sex toys.
- Sliquid Naturals Satin Water-based intimate moisturizer with Aloe Vera, Vitamin E, and seaweed extracts for daily vaginal moisturizing and lubricant use; named Best Lube for Menopause by Self Magazine.
- Sliquid Naturals Sea Water-based lubricant in the Naturals collection designed for everyday sensitive-skin intimate use.
- Sliquid Organics Natural USDA-certified organic water-based lubricant formulated with organic hibiscus, green tea, and aloe vera extracts for sensitive skin.
- Sliquid Organics Natural Gel Organic gel lubricant in the Organics line providing thickness and extended glide with certified botanical ingredients.
- Sliquid Organics O Gel Organic arousal gel designed for clitoral stimulation, formulated with organic botanicals.
- Sliquid Soul Topical organic coconut moisturizer designed for aftercare and general skin hydration.
- Sliquid Swirl (Cherry Vanilla) Flavored lubricant line within the Sliquid Swirl collection, including a Cherry Vanilla variant.
- The Balance Collection Bath and body care line including Sliquid Splash, focused on natural solution-based intimate care.
- Ride Lube Collection Specialty lubricant collection designed for sensual massage and extended intimate play.
- LubeCo Unisex T-shirt Official Sliquid branded apparel featuring the LubeCo logo, available in various colors and sizes.
- LubeCo Hoodie Official Sliquid branded hoodie with front pouch pocket and custom embroidery.
- Sliquid Fitted Trucker Hat Official branded trucker hat with custom Sliquid logo 3D embroidery and mesh back panels.
- Sliquid HQ B2B Portal Web-based B2B portal providing verified retailers, distributors, and Medical Partners with access to product training materials, information sheets, product images, catalogs, logos, social media assets, and wholesale pricing for partner activation.
Quantifiable outcome
- 500+ customer reviews with 4.81/5 rating for H2O product
- +5 more outcomes
Companies that use Sliquid
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles3 records
Sliquid technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Sliquid partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core, major and minor.
- LovehoneycoreMajor global online retailer carrying Sliquid products across multiple regional platforms including US, UK, Europe, Canada, and Australia
- BabelandcoreCertified online retailer of Sliquid products, specializing in sexual wellness and adult products
- SheVibecoreCertified online retailer specializing in adult toys and intimate products, carrying Sliquid lubricant line
- GoopmajorPremium wellness lifestyle brand carrying Sliquid products as part of their health and wellness offerings
- Medical Clinics and Sexual Health PractitionerscoreNationwide network of 255+ medical professionals distributing Sliquid samples to patients through the Medical Partners Program
- College Wellness FacilitiesminorStudent health centers and campus wellness organizations participating in Medical Partners Program for student education and access
- Authorized DistributorscoreWholesale distribution partners carrying full Sliquid product line for retailer activation
- 50+ Online RetailerscoreCertified online retailers including Adult Sex Toys, Buzz Love, Come As You Are, and regional specialty retailers across multiple countries
Scale indicators6 records
Recent moves3 records
Expansion highlights5 records
Sliquid competitors and assessment
Company assessmentDirect peers
- Good Clean Love: Clean-label intimate care brand specializing in organic, pH-balanced, body-safe lubricants. Most direct comparable to Sliquid's Naturals and Organics collections on formulation philosophy.
- Uberlube: Premium minimalist silicone-based lubricant brand with strong DTC presence and minimalist design-led branding. Direct peer targeting the same health-conscious, design-aware consumer segment.
- Wet LLC: Intimate lubricant brand offering water-based, silicone, hybrid, and flavored products with broad retail distribution. Operates in the same intimate-care product category with overlapping formulation philosophy.
- ID Lubricants: Personal lubricant specialist offering a multi-format product line (water, silicone, hybrid) focused on body-safe formulations. Directly competes with Sliquid for sensitive-skin and medical-channel positioning.
- Astroglide: Established intimate lubricant brand with water-based, silicone, and hybrid formulas. Direct competitor in the same product category targeting similar consumer segments in retail and DTC channels.
Broad incumbents
- Lelo: Premium sexual wellness and intimate care brand with a global luxury positioning spanning lubricants, vibrators, and accessories. Wider portfolio but overlapping premium DTC customer base.
- KY / Church & Dwight: Mass-market intimate lubricant brand owned by Church & Dwight, the category incumbent with significantly larger marketing budgets, broader retail distribution, and ownership by a major CPG conglomerate.
Emerging players
- Dame Products: Sexual wellness brand offering lubricant and vibrator products with strong feminist branding. Competes in the wellness-oriented intimate care space with brand-led consumer engagement.
- Maude: Wellness-focused intimate care and sexual wellness brand with VC backing, offering lubricants alongside vibrators and body care. Competes for the same body-safe, mainstream wellness positioning with greater capital resources.
- Hathor Aphrodisia: Organic intimate care and arousal product brand. Smaller niche peer focused on natural botanicals, overlapping with Sliquid's Organics-line customer base.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Sliquid social profiles
Digital presenceSliquid financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sliquid leadership team
Management profileNumber of profiles
Sliquid funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sliquid M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sliquid
What does Sliquid do?
Sliquid manufactures and sells body-safe intimate lubricants and personal wellness products under three main collections: Naturals (water-based, silicone-based, and hybrid formulas), Organics (USDA-certified organic botanical lubricants), and the Balance Collection (bath and body care), plus specialty lines like Ride Lube and Swirl, and branded apparel under LubeCo. All formulations are glycerin-free, paraben-free, gluten-free, pH-balanced, 100% vegan, and cruelty-free, made in the USA, and sold direct-to-consumer via sliquid.com, through 50+ certified online and physical retailers worldwide, and through a 255+ location Medical Partners Program for healthcare providers and college wellness facilities.
Is Sliquid a public or private company?
Sliquid is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sliquid founded?
Sliquid was founded in 2006. It employs 1 to 10 people.
Where is Sliquid based?
Sliquid is headquartered in Dallas, United States, in the North America region.
How does Sliquid make money?
Four revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are wholesale to Online Retailers, wholesale to Physical Retailers and medical Partners Program.
Who are Sliquid's main competitors?
Direct peers on record are Good Clean Love, Uberlube, Wet LLC, ID Lubricants and Astroglide. Broad incumbents are Lelo and KY / Church & Dwight. Emerging players are Dame Products, Maude and Hathor Aphrodisia.
Does Sliquid have an API?
No public API is recorded for Sliquid.
What industry is Sliquid in?
Sliquid's product category is Personal Lubricants & Intimate Wellness. Its primary akta.pro industry code is CRABAIAI, Vaginal Moisturizers & Lubricants, with a secondary code of CRABAIAH, Intimate Washes & Feminine Cleansers. Its NAICS code is 456120 and its SIC code is 2844.