Überlube
Überlube, Inc. is a family-owned US manufacturer and direct-to-consumer seller of a premium FDA-registered silicone personal lubricant, serving consumers and over 10,000 medical clinics worldwide via its own e-commerce site, affiliate, and clinical channels.
- Company typePrivate
- Founded2002
- HeadquartersSkokie, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Überlube does
Überlube, Inc. is a privately held, family-owned US consumer health products company that develops, manufactures, and sells a premium silicone-based personal lubricant under its own brand. The product concept originated in 2002 and the brand was commercially launched in 2010 from the company's own manufacturing facility in Chicago, Illinois. Its portfolio centers on a proprietary four-ingredient anhydrous silicone formula — Dimethicone, Dimethiconol, Cyclomethicone, and Tocopheryl Acetate (Vitamin E) — packaged in pharmaceutical-grade borosilicate glass with a metered pump and, for the portable SKU, a protective travel case. A separate sub-brand, Überlube Sport, extends the same formula into an anti-chafe positioning for endurance athletes.
The product is registered as an FDA 510(k)-cleared medical device in the US, holds CE marking and Medical Device Directive registration in the EU, is ISO 13485 certified for medical-device quality management, and is listed on the Australian Register of Therapeutic Goods. Manufacturing is conducted in-house in small batches, with all products bottled and quality-controlled at the Chicago facility. The product line comprises the Signature Bottle (55ml and 112ml), the Good-to-Go Traveler (15ml portable cartridge in 11 color options), refill cartridges, and Home-and-Away bundles. The formula is positioned as vegan, cruelty-free, and free of gluten, glycerin, alcohol, parabens, scents, and flavors.
Überlube generates revenue primarily through direct-to-consumer e-commerce at uberlube.com, including a subscription option (5% discount) and one-time purchases priced at $18.99–$21.99 per unit. Distribution is supplemented by an affiliate program via the AWIN network and a medical channel that places the product in OB-GYN practices and over 10,000 medical clinics worldwide, supported by a Clinical Sample Program for healthcare providers. The company ships from a US fulfillment center with free USPS shipping on US orders, and serves customers in the US, Canada, EU, and Australia through a multi-language website (English, German, Dutch, French, Spanish). Marketing spans owned social (Facebook, Instagram, LinkedIn), email (Mailchimp, Klaviyo), content, affiliate, and clinician engagement. The company has no disclosed institutional investors, is described as remaining family-owned as of 2023, and operates with 11–50 employees from Skokie, Illinois, with regulatory representation in Dublin and Manchester.
Überlube firmographics
Firmographics- Name
- Überlube
- Legal name
- Überlube, Inc.
- Website
- https://uberlube.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Überlube, Inc. is a family-owned US manufacturer and direct-to-consumer seller of a premium FDA-registered silicone personal lubricant, serving consumers and over 10,000 medical clinics worldwide via its own e-commerce site, affiliate, and clinical channels.
- Ownership category
- akta.pro rank
Überlube industry classification
Industry- Product category
- Personal Lubricants
- NAICS
- Medical Equipment and Supplies Manufacturing (3391)
- SIC
- Pharmaceutical Preparations (2834)
- akta.pro primary industry
- Lubricant Additives & Performance Chemicals (EUALAJAB)
Keywords
Where Überlube is headquartered
LocationHeadquarters
- HQ city
- Skokie
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Überlube business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Direct-to-Consumer E-commerce: Online sales through uberlube.com featuring subscription options (5% discount) and one-time purchases. Products include Signature Bottle (55ml/112ml), Good-to-Go Traveler (15ml), and bundle packages.
- Affiliate Program: Commission-based affiliate program through AWIN network. Partners receive unique tracking links and earn commissions on referred sales.
- Medical/Clinical Channel: Distribution through OB-GYN practices and medical clinics. Healthcare provider sample program for clinical distribution.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Signature Bottle 55ml/112ml with subscription option |
| One time/ perpetual license | Pay-as-you-go | Good-to-Go Traveler 15ml portable size |
| One time/ perpetual license | Pay-as-you-go | Home & Away Bundle - Signature Bottle + Good-to-Go Traveler |
| One time/ perpetual license | Pay-as-you-go | Good-to-Go Traveler + Refill Bundle |
| One time/ perpetual license | Pay-as-you-go | Good-to-Go Refill 2x 15ml cartridges |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Überlube product offering
Product offeringCore offering
Überlube manufactures and sells a premium silicone-based personal lubricant using a proprietary anhydrous formula of Dimethicone, Dimethiconol, Cyclomethicone, and Tocopheryl Acetate (Vitamin E). The product is packaged in pharmaceutical-grade borosilicate glass bottles with metered pumps and is registered as an FDA 510(k) and MDD medical device, sold primarily through direct-to-consumer e-commerce and clinical channels.
Product overview
Überlube is a premium silicone-based personal lubricant brand offering a focused product line built around its proprietary four-ingredient formula (Dimethicone, Dimethiconol, Cyclomethicone, and Vitamin E). The core offerings are the Signature Bottle (home use, available in 55ml and 112ml glass bottles with metered pumps) and the Good-to-Go Traveler (portable 15ml cartridge with protective travel case in 11 color options). Add-on products include Good-to-Go Refill cartridges for the travel case and bundle packages combining home and travel sizes. All products share the same medical-grade, cruelty-free, vegan formula and are registered as FDA 510(k) and MDD medical devices.
Differentiator
Problem solved
Functional benefit
Brands
- Überlube Sport: Anti-chafe product line for sports and athletic use, featuring the same premium silicone formula in travel-friendly packaging designed for active lifestyles.
Products and services
- Signature Bottle Premium silicone-based personal lubricant in an elegant glass bottle with metered pump dispenser, available in 55ml and 112ml sizes. Designed for home use with long-lasting lubrication for intimate sexual activity and skin-to-skin sensation. Vegan, cruelty-free, and registered as an FDA 510(k) medical device.
- Good-to-Go Traveler Portable 15ml silicone lubricant cartridge with protective travel case, offering over 100 pumps per cartridge. Available in 11 color options including Silver, White, Gold, Navy, Red, Aqua, Black, Sedona Orange, Eggplant Purple, Chaise Lounge Green, and Blush Pink. Winner of Cosmopolitan Lube Awards 2023: Best for Travel Lube.
- Good-to-Go Refill Glass refill cartridges for the Good-to-Go Traveler case, sold as a pack of 2 cartridges at 15ml each. Allows users to replenish their travel case without replacing the protective outer casing.
- Home & Away Bundle Bundle combining the Signature Bottle (55ml or 112ml) with the Good-to-Go Traveler (choice of color), offering a 10% savings. Provides both home and travel-sized lubricant products in one package.
- Good-to-Go Traveler + Refill Bundle Bundle combining the Good-to-Go Traveler case with 3x 15ml refill cartridges at a 10% savings. Designed for ongoing replenishment of the travel-sized product.
Quantifiable outcome
- Available in over 10,000 medical clinics worldwide
- +2 more outcomes
Companies that use Überlube
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Überlube technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Überlube partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- AWINcoreAffiliate marketing network connecting überlube with publishers and content creators who earn commissions on referred sales.
- Sciart MarketingminorMarketing management company credited with website management.
Scale indicators4 records
Recent moves8 records
Expansion highlights6 records
Überlube competitors and assessment
Company assessmentDirect peers
- Sliquid: Sliquid is a premium natural and body-safe personal lubricant brand with a strong formulation-driven value proposition. Competes directly with Überlube in the ingredient-conscious, premium lubricant segment.
- Pjur: Pjur is a German premium silicone-based lubricant brand with established European and global distribution. Closely comparable product technology (silicone-based) and premium positioning, particularly in the EU.
- Dame Products: Dame is a venture-backed premium sexual wellness brand selling lubricants and other intimate products directly to consumers. Both compete in the same premium DTC sexual lubricant category with similar positioning around body-safe ingredients and female-forward design.
- Astroglide: Astroglide is one of the most established personal lubricant brands in the US, selling water- and silicone-based formulations across drugstores and online. Directly comparable on product offering, though typically positioned at lower price points than Überlube.
- Lelo: Lelo is a premium intimate wellness brand globally distributed, with silicone-based lubricants among its product range. Comparable premium positioning, multi-country distribution, and luxury brand identity.
- Maude: Maude is a premium sexual wellness brand offering personal lubricants alongside other intimates, with a similar DTC-first model and emphasis on body-safe, minimalist formulations. Directly comparable on product positioning, target consumer, and brand aesthetic.
Broad incumbents
- Lovehoney: Lovehoney is a major global sexual wellness retailer and house-brand operator with broad assortment across lubricant and intimate products. Comparable via overlapping category and global reach, but operates more as a retailer than a single-product brand.
- K-Y (Reckitt): K-Y is the mass-market personal lubricant category leader owned by Reckitt. Overlaps directly on product category but operates at much broader scale with mass retail distribution and lower price points.
Emerging players
- Coconu: Coconu is a smaller premium natural-lubricant brand focused on coconut oil and body-safe formulations. Overlaps with Überlube on the body-safe, premium DTC lubricant niche at a smaller scale.
- Foria Wellness: Foria is an emerging sexual wellness brand extending into intimacy and lubrication categories with botanical and CBD-forward formulations. Comparable in DTC sexual wellness positioning though differentiated by ingredient philosophy.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Überlube social profiles
Digital presenceÜberlube compliance and trust
Trust signalCompliance4 records
Überlube financial estimates
Financial estimateRevenue estimate
Valuation estimate
Überlube leadership team
Management profileNumber of profiles
Profiles1 record
Überlube funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Überlube M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Überlube
What does Überlube do?
Überlube manufactures and sells a premium silicone-based personal lubricant using a proprietary anhydrous formula of Dimethicone, Dimethiconol, Cyclomethicone, and Tocopheryl Acetate (Vitamin E). The product is packaged in pharmaceutical-grade borosilicate glass bottles with metered pumps and is registered as an FDA 510(k) and MDD medical device, sold primarily through direct-to-consumer e-commerce and clinical channels.
Is Überlube a public or private company?
Überlube is a private company. It is classified as family owned and is currently operating.
When was Überlube founded?
Überlube was founded in 2002. It employs 11 to 50 people.
Where is Überlube based?
Überlube is headquartered in Skokie, United States, in the North America region.
How does Überlube make money?
Three revenue lines are on record. Direct-to-Consumer E-commerce is the primary driver. The others are affiliate Program and medical/Clinical Channel.
Who are Überlube's main competitors?
Direct peers on record are Sliquid, Pjur, Dame Products, Astroglide, Lelo and Maude. Broad incumbents are Lovehoney and K-Y (Reckitt). Emerging players are Coconu and Foria Wellness.
Does Überlube have an API?
No public API is recorded for Überlube.
What industry is Überlube in?
Überlube's product category is Personal Lubricants. Its primary akta.pro industry code is EUALAJAB, Lubricant Additives & Performance Chemicals. Its NAICS code is 3391 and its SIC code is 2834.