Vision One

What Vision One does

Vision One is a UK-based full-service market research agency operating since 1999 from a London headquarters at 85-87 Bayham Street, Camden, with regional offices in Liverpool, Birmingham, and Leeds. The firm delivers qualitative, quantitative, and neuromarketing research services to both B2B and B2C clients across sectors including financial services, insurance, FMCG, retail, beverages, technology, charities, and the public sector. Its disclosed client base spans enterprise accounts such as Allianz, Coca-Cola, Nike, McDonald's, Porsche, Land Rover, TUI, The Perfume Shop, Heineken, Pitney Bowes, and Deloitte, alongside mid-market and startup engagements with Salcombe Gin, Swyft, and Power X. The agency is privately held, with no disclosed institutional or venture capital backing; founder Tony Lewis and co-founder/chairman Stephen Harper remain actively involved alongside directors Jas Gidda and Sam Turnbull.

The firm's product portfolio centres on proprietary, branded research frameworks. BrandVision™ is a bespoke brand health tracking programme linking brand performance to drivers of loyalty and advocacy. The Brand Momentum framework, developed by CEO Tony Lewis, classifies brands as growing, static, or declining using a single velocity-based consumer question combined with mass and equity metrics. The Charity Brand Barometer is an annual benchmark of the UK's top 50 charity brands built on 3,000 UK adults, and AdProbe is a specialist advertising pre-testing methodology. Neuromarketing is delivered through the Advanced Research Unit (ARU), which operates eye-tracking, EEG, facial coding, galvanic skin response, heart rate variability, and implicit reaction time testing, complemented by an AI-based predictive eye-tracking analytics feature branded as Visual Attention Analysis. The firm holds ISO 20252 accreditation, MRS Company Partner status, ESOMAR corporate membership, AQR membership, Cyber Essentials, and ICO data-protection registration.

Vision One operates a sales-led, professional services revenue model with quote-based, project-specific pricing. Standard invoicing is 50% on commissioning and 50% on completion, with multi-phase projects following a 40/40/20 schedule and 100% upfront for international or new clients. GTM combines direct senior-led enterprise sales, telephone/CATI-based inside sales, and inbound enquiries via the website and pricing calculator. Marketing spans content, social media (Twitter, LinkedIn, YouTube, Instagram), PR, thought leadership, case studies, the consumer panel community "The Lounge," and industry events. International research is delivered across North America, Europe, EMEA, and APAC, and the firm markets itself with awards including three-time winner of The Drum's Best Market Research Agency and a Clutch rating of 9.4/10 from UK research buyers.

Name

Vision One

Legal name

Vision One Research Limited

Website

https://visionone.co.uk

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Vision One is a UK-based full-service market research agency operating since 1999 from London with regional offices, delivering qualitative, quantitative, and neuromarketing research alongside proprietary brand-tracking frameworks to B2B and B2C clients.

Ownership category

akta.pro rank

Product category

Market Research Services

NAICS

Marketing Research and Public Opinion Polling (54191), Marketing Research and Public Opinion Polling (541910), Marketing Consulting Services (541613)

SIC

Services-Advertising (7310)

akta.pro industry

PRIMARYBPAFAEAJ

Brand Consulting, Audits & Research (Brand Health, Equity, Competitive)

Business & Public Services/Marketing, Advertising & PR Services/Brand Strategy & Creative Services

SECONDARYMPAAALAN

Behavioral & Neuroscience Research (Biometrics, Eye-Tracking, Neuromarketing)

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Market Research & Consumer Insights

SECONDARYBPAFAEAA

Brand Strategy & Positioning

Business & Public Services/Marketing, Advertising & PR Services/Brand Strategy & Creative Services

SECONDARYBPAFAEAD

Creative Concepting & Campaign Development

Business & Public Services/Marketing, Advertising & PR Services/Brand Strategy & Creative Services

Keywords

• Market research services
• Brand tracking research
• Neuromarketing research
• Consumer insight research
• Qualitative research services

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Market Research Services: Full-service market research projects including qualitative focus groups, quantitative surveys, brand tracking, customer satisfaction research, and neuromarketing studies. Standard invoicing is 50% on commissioning and 50% on completion. For international/new clients, 100% on commissioning. Multi-phased projects follow 40%/40%/20% schedule.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Vision One is a full-service UK market research agency that designs, fields and analyses bespoke qualitative, quantitative and neuromarketing studies for business clients. Its offerings span brand tracking (BrandVision™), the Brand Momentum brand trajectory framework, advertising evaluation (AdProbe), customer experience and segmentation research, concept and product testing, shopper and retail research, and international multi-country research, supported by an in-house Advanced Research Unit and a consumer research panel called The Lounge.

Product overview

Vision One is an award-winning full-service market research agency offering a portfolio of proprietary research products, methodologies, and consulting services for both B2B and B2C clients. The core offering is anchored by proprietary branded tools: BrandVision™ (brand tracking and health measurement), Brand Barometer (structured brand performance framework), and Brand Momentum (brand trajectory/energy framework). Supporting these are qualitative research services (focus groups, depth interviews, ethnography, online qualitative), quantitative survey research (CATI, CAPI, CAWI, hall/CLT testing), and neuromarketing services (eye-tracking, facial coding, EEG, implicit reaction time testing) delivered through its Advanced Research Unit (ARU). The agency also offers advertising research (AdProbe), customer experience and segmentation research, concept and product testing, shopper/retail research, and international research. All services are enhanced by advanced analytics including sentiment analysis, regression modelling, and predictive insights. The company holds ISO 20252 accreditation and operates across UK and international markets.

Differentiator

Problem solved

Functional benefit

Brands

• BrandVision: Bespoke brand tracking and brand health measurement tool that integrates current performance with drivers of loyalty and advocacy, part of the BrandVision framework.
• Brand Momentum
• The Lounge
• Charity Brand Barometer

Products and services

• BrandVision™ Bespoke brand tracking and brand health measurement programme that continuously monitors brand perception, awareness, loyalty and positioning, integrating brand performance metrics with drivers of loyalty and advocacy.
• Charity Brand Barometer Annual benchmark ranking the UK's top 50 leading charity brands using a proprietary framework measuring Awareness, Support and Brand Momentum, based on research among 3,000 UK adults.
• Brand Momentum Strategic framework and methodology developed by Tony Lewis at Vision One for understanding brand trajectory, measuring whether brands are growing, static or declining by combining brand velocity with mass and equity measures.
• AdProbe Advertising pre-testing approach that evaluates advertising executions against competitor adverts on metrics including Fascination, Recall and Action to predict in-market performance.
• Qualitative Research Services Qualitative research services including focus groups, depth interviews, online qualitative, ethnography, observation and online communities to uncover consumer motivations, behaviours and emotions.
• Quantitative Survey Research Quantitative research services including CATI (telephone), CAPI (face-to-face) and CAWI (online) surveys, hall and CLT testing, and exit interviews, enhanced by advanced analytics, regression modelling and predictive insights.
• Neuromarketing Research Neuromarketing services including eye-tracking (mobile and stationary), facial coding, EEG, galvanic skin response, heart rate variability and implicit association testing (IAT) to measure unconscious consumer responses.
• Implicit Reaction Time Testing (IRT) Research method that measures how quickly individuals respond to stimuli, revealing insights into cognitive processing, engagement and unconscious attitudes beyond self-reported responses.
• Customer Experience (CX) Research Customer experience research combining advanced analytics with qualitative insight and customer journey mapping, including CSAT, NPS measurement and customer segmentation to reveal drivers of loyalty and behaviour.
• Segmentation & Audience Research Market segmentation services that divide markets into actionable groups, generate personas and frameworks, and are supported by activation workshops for sharper targeting and strategy.
• Concept & Product Testing New product development research including concept testing, packaging research and pricing research, designed to de-risk launches and identify ideas with the best potential using real-world purchase condition replication.
• International & Global Research Multi-country and international market research covering North America, Europe, EMEA, Asia Pacific, Australia and South America, supporting both B2B and B2C international markets with consistent methodology across all major territories.
• Shopper & Retail Research Shopper research including accompanied shopping trips, mystery shopping, shopper intercepts and exit interviews to understand in-store and online purchasing behaviour and decision drivers.
• Advanced Research Unit (ARU) Specialist unit combining neuroscience, cognitive psychology and marketing to deliver insights about the relationship between the human mind and behaviour, including neuromarketing research and eye-tracking.
• The Lounge Consumer Research Panel Online consumer research panel community where members can take part in paid online surveys and focus groups, supporting Vision One's qualitative and quantitative fieldwork operations.

Quantifiable outcome

• Rated 9.4 out of 10 by UK research buyers
• +1 more outcomes

Named customers19 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• The Wildlife Trust for Lancashire, Manchester & North MerseysidecoreStrategic or Co-development Partner · 1 June 2026Vision One is working in partnership with The Wildlife Trust for Lancashire, Manchester & North Merseyside on an official research programme designed to better understand the perspectives and experiences of their valued supporters. Commissioned and fully endorsed by the Trust, this study forms part of the Trust's ongoing commitment to listening to supporters and understanding how people want to connect with nature. The insights gathered will help inform decisions and shape direction.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Walnut Unlimited: UK-based full-service insight agency specialising in brand and communications research. Closest mid-market UK peer with overlapping qualitative, quantitative, and brand effectiveness offerings.
• Mintel: UK-headquartered consumer market research agency producing syndicated and custom research across FMCG and consumer markets. Closely comparable on B2C and brand research verticals, with similar UK heritage and mid-size boutique positioning.
• The Research Partnership: UK-headquartered full-service insight agency specialising in healthcare and B2B research. Comparable mid-tier boutique with similar qualitative/quantitative mix and enterprise client base.

Broad incumbents

• Kantar: Global market research and insights giant with a strong UK presence and brand tracking tools (e.g., BrandZ, Link). Competes for the same brand research and brand health briefs Vision One serves.
• Ipsos: One of the largest global research agencies, with significant UK operations and deep brand and communications research capabilities. Competes across most of Vision One's service lines.
• YouGov: Panel-based consumer research firm with strong brand tracking and syndicated products. Overlaps with Vision One on brand health tracking and custom quantitative research, but operates at very different scale and via panel subscription model.
• NielsenIQ: Global data and analytics firm serving FMCG and retail clients with consumer insights. Competes indirectly for shopper, brand, and innovation research briefs that Vision One's retail and FMCG clients commission.
• GfK: Global consumer research and analytics firm (now part of NielsenIQ) with strong presence in UK consumer goods and brand research. Competes for similar B2C briefs across Vision One's retail, FMCG and tech client verticals.

Emerging players

• Attest: UK-based consumer research platform offering self-serve brand and campaign research via its own panels. Comparable on brand tracking and consumer survey work but competes aggressively on speed and price for mid-market budgets.
• i-research consulting: Boutique UK neuromarketing and consumer insight consultancy offering eye-tracking, EEG and implicit testing. Direct competitor on Vision One's higher-margin neuromarketing and Advanced Research Unit briefs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/vision_one_uk
• YouTubeyoutube.com/user/VisionOneResearch
• LinkedInlinkedin.com/company/vision-one-research
• Instagraminstagram.com/visionone_research

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vision One