First Financial Group of America

What First Financial Group of America does

First Financial Group of America (FFGA), founded in 1966 and headquartered in Houston, Texas, is a privately held third-party administrator of supplemental health and financial benefits for U.S. public-sector employers. The firm is owned by the Cameron family (acquired 1994) and consolidated under Cameron Enterprise, a 12-company financial services holding group; First Financial Administrators, Inc. is the primary operating entity. FFGA's customer base centers on K-12 school districts, hospitals, and county/municipal government entities across the South and Mountain West (Texas, New Mexico, Arizona, Louisiana, Montana, North Carolina, South Carolina, Virginia).

The company's product portfolio is centered on the FFenroll benefits administration platform, supported by the Administrative Billing Center, ComparePlus reconciliation tool, FF Mobile Account App, and per-organization Employee Benefits Center websites. Service lines span Section 125 cafeteria plan administration, FSA/HSA/Limited Purpose FSA/DDC reimbursement accounts, 403(b)/457(b)/Section 3121 retirement plan administration, and COBRA administration. Retirement-plan securities are distributed in-house through First Financial Securities of America, Inc. (FFSA), a FINRA/SIPC-registered broker-dealer. FFGA is appointed with 90+ A-rated insurance carriers and holds 50+ 403(b) contract provider agreements, aggregating carrier relationships on behalf of employer clients.

Revenue is generated through third-party administrative fees for enrollment, billing, claims processing, and compliance management, supplemented by insurance-carrier supplemental commissions and in-house brokerage economics on retirement plan assets. Distribution is a high-touch, high-tech field-sales model: salaried (non-commission) licensed account representatives provide on-site enrollment and ongoing account management from regional offices, reinforced by participation in state school-business-official conferences (MASBO, TASPA, LASSA, NMCEL, etc.). Customer references include El Paso ISD, Highland Park ISD, Eagle Mountain Saginaw ISD, Albuquerque Aviation Academy, Bloomfield School, and Clayton Municipal Schools. The firm serves 40,000+ FSA participants and has operated continuously for over 58 years under family ownership.

Name

First Financial Group of America

Legal name

First Financial Administrators, Inc.

Website

https://ffga.com

Company type

Private

Founded year

1966

Operating status

Operating

Headcount range

101–250 employees

Short description

First Financial Group of America (FFGA) is a privately held Houston-based third-party administrator providing supplemental health, retirement, and Section 125 benefits administration to U.S. public-sector employers — primarily K-12 school districts, hospitals, and government entities across the South and Mountain West.

Ownership category

akta.pro rank

Headquarters

HQ city

Houston

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Third-Party Administration Services: FFGA serves as a fully licensed third-party administrator for employee benefit plans including health insurance, retirement plans, and Section 125 cafeteria plans. Revenue is generated through administrative fees charged to employer groups for processing enrollments, billing, claims, and compliance management.
2. Securities Brokerage: Securities are offered through First Financial Securities of America, Inc. (FFSA), a registered broker-dealer and member of FINRA, for retirement plan investments including 403(b) and 457(b) plans.
3. COBRA Administration: Administration of COBRA benefits for employees after termination, including generating notifications, processing payments, and managing carrier communications.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

First Financial Group of America is a third-party administrator of employee benefits programs for public-sector employer groups, operating its proprietary FFenroll platform to deliver enrollment, billing, compliance, and account management services. Core offerings include Section 125 cafeteria plan administration, FSA/HSA/HRA reimbursement account administration, 403(b) and 457(b) retirement plan administration, COBRA administration, Section 3121 FICA Alternative plans, benefits consulting, on-site enrollment services, and Medicare transition assistance.

Product overview

First Financial Group of America (FFGA) offers a modular employee benefits administration platform centered on the FFenroll benefits administration system. The core portfolio includes benefits enrollment and management (FFenroll, Enrollment Services), billing administration (ComparePlus, Administrative Billing Center, On-Leave Billing), tax-advantaged account administration (HSA, FSA, Limited Purpose FSA, Dependent Day Care Accounts), retirement plan administration (403(b), 457(b), Section 3121), COBRA administration, and Medicare solutions. Supporting tools include the FF Mobile Account App, Employee Benefits Center websites, and Benefits Card. The company also partners with FSA Store and HSA Store for consumer marketplaces. All services are oriented toward public schools, governmental entities, and non-profit organizations.

Differentiator

Problem solved

Functional benefit

Brands

• FFenroll: Industry-leading benefits administration platform for enrollment, administrative and compliance processes.
• ComparePlus
• FF Mobile Account App

Products and services

• Benefits Administration Platform (FFenroll) FFGA's flagship benefits administration platform that streamlines enrollment, administrative, and compliance processes into one solution with 24/7 online access, real-time updates, ACA reporting capability, and custom payroll file derivation, delivered to employer groups in the public sector.
• Section 125 Cafeteria Plan Administration Administration of IRS and DOL-compliant Section 125 cafeteria plans allowing employees to pay for benefits on a pre-tax basis, including forms processing, salary reduction agreements, plan documents, payroll deduction coordination, and consolidated online billing.
• Flexible Spending Account (FSA) Administration Pre-tax savings account administration covering out-of-pocket healthcare costs and dependent day care expenses, with record-keeping services for over 40,000 participants.
• Health Savings Account (HSA) Administration Tax-advantaged HSA administration for high-deductible health plan participants to set aside money for eligible medical expenses, with year-to-year balance rollover, administered in partnership with trustee banks offering no-fee arrangements for participants who elect electronic statements.
• Limited Purpose FSA Administration FSA administration designed to work alongside HSAs, covering dental and vision expenses while preserving HSA funds for other qualified medical purposes.
• Dependent Day Care Account (DDC) Administration Reimbursement account administration for dependent care expenses for children under 13 or adults incapable of self-care, reimbursing daycare, babysitters, and nannies.
• Section 403(b) Plan Administration Administration of 403(b) retirement plans with IRS compliance, over 50 contract provider agreements with annuity and mutual fund providers, and consolidated online billing for public schools and non-profit employers.
• Section 457(b) Plan Administration Administration of IRC Section 3121 Social Security Alternative Programs and full-time voluntary 457 plans for government and non-governmental entities, including compliance, annual audits, and emergency request administration.
• Section 3121 FICA Alternative Plan Administration IRS-approved program allowing part-time, temporary, and seasonal employees to contribute toward retirement as an alternative to Social Security, with 100% vesting.
• COBRA Administration Full COBRA administration for employer groups including generating notifications, payment tracking, carrier communication, and re-enrollment packet handling for qualifying events following employee termination.
• 403(b) Retirement Plan Investments Tax-advantaged 403(b) retirement plan investments available to employees of public schools and non-profit organizations, offered through First Financial Securities of America (FFSA), a FINRA/SIPC registered broker-dealer.
• 457(b) Retirement Plan Investments Non-qualified, tax-deferred 457(b) retirement plan investments for employees working within government and non-governmental entities, distributed through First Financial Securities of America (FFSA).
• Medicare Solutions Retirement and health insurance transition assistance for retiring employees, including guidance on TRS benefits, 403(b)/457(b) plans, Social Security income, and Medicare options including Advantage and supplement plans.
• Benefits Consulting Comprehensive benefits consulting covering plan design, communication needs, employee education, and tailored benefits packages with access to over 90 top-rated insurance companies through FFGA's carrier appointments.
• Enrollment Services High-touch, high-tech enrollment services combining in-person support with online enrollment capabilities, including custom benefits websites, employee education programs, and one-on-one benefits selection meetings led by fully licensed account representatives.
• Benefits Debit Card Convenient debit card providing instant reimbursement for qualified FSA/HSA expenses without requiring upfront payment and waiting for reimbursement.
• FF Mobile Account App Mobile application for FSA, HSA, and HRA participants to view account balances, submit claims, upload receipts, update profiles, and access other account details on Android and Apple devices.

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• Spring Independent School District (ISD)minorStrategic or Co-development Partner · 8 May 2025FFGA partnered with Spring ISD as a platinum sponsor of the CTE Advisory Board Scholarship. FFGA colleagues volunteer as judges for CTE Capstone Projects and the company provides four internships during winter/spring semester to CTE students.
• FSA StoreminorStrategic or Co-development PartnerFFGA has partnered with FSA Store to bring participants an easy-to-use online store to better understand and manage their reimbursement accounts. FSA Store is an online marketplace connecting consumers to FSA-eligible products.
• HSA StoreminorStrategic or Co-development PartnerFFGA partnered with HSA Store to offer participants access to over 4,000 HSA-eligible products and services. The marketplace also connects consumers to a national database of providers and an HSA Learning Center.
• First Financial Securities of America (FFSA)coreOEM/ Whitelabel/ Licensing PartnerSecurities are offered through First Financial Securities of America, Inc. (FFSA), member FINRA/SIPC. FFSA provides brokerage services for retirement plan investments including 403(b) and 457(b) plans managed by FFGA.
• Cameron EnterprisescoreOthersFFGA is owned by the Cameron family who purchased the company in 1994. Cameron Enterprise encompasses 12 companies that share values of financial security and foundation for success.
• Insurance Carriers (90+)coreChannel Partner/ Reseller/ DistributorFFGA is appointed with more than 90 top-rated insurance companies (A or better rating with AM Best Company) to offer supplemental services and products from a wide variety of carriers.
• 403(b) Contract Providers (50+)coreChannel Partner/ Reseller/ DistributorFFGA maintains over 50 contract provider agreements for 403(b) plans, allowing employees more investment choices through various annuity and mutual fund providers.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Lifetime Benefit Solutions: Regional third-party administrator delivering HSA, FSA, HRA, Section 125, and COBRA administration to employers, often cited in K-12 and public-sector RFPs alongside FFGA.
• TASC (Total Administrative Services Corporation): National third-party administrator of Section 125, FSA, HSA, HRA, COBRA, and commuter benefit plans serving employers across the U.S. Closely mirrors FFGA's benefits administration suite and employer-segment focus.
• Ameriflex: Benefits administrator providing HSA, FSA, HRA, COBRA, and Section 125 administration to employers and participants nationwide. Direct competitor in the same core product set as FFGA.
• Surency: Health FSA, HSA, HRA, and COBRA administrator with strong K-12 and employer footprint — directly comparable in products, segment focus, and benefit-account architecture to FFGA.
• Diversified Benefit Services: Third-party benefits administrator offering HSA, FSA, HRA, COBRA, and Section 125 plans with strong presence in K-12 and public-sector employer markets analogous to FFGA's verticals.
• Fringe Benefit Group: Specialized Section 125/cafeteria plan administrator for K-12 school districts and public employers, providing a near-exact analog to FFGA's Section 125 and education-focused value proposition.

Broad incumbents

• Newport Group: Retirement and investment advisor providing 403(b), 457(b), and defined contribution plan administration; directly parallels FFGA/FFSA's 403(b) and 457(b) retirement plan administration services in the education and government segments.
• Benefitfocus: Cloud-based benefits enrollment and administration platform serving carriers, TPAs, and employers nationally; an enterprise-scale incumbent providing comparable enrollment/billing tooling to FFGA's FFenroll and Administrative Billing Center.
• Equitable (formerly AXA Equitable) — Retirement Education & 403(b): Large retirement services carrier with 403(b)/457(b) products distributed through the same K-12 channels FFGA serves; competes for participant placement in FFGA's retirement plan administration book.
• WEX Health (formerly Discovery Benefits): WEX Health provides benefits administration software and services for consumer-directed healthcare accounts (HSA, FSA, HRA, COBRA) at scale and to other TPAs; a larger incumbent whose HSA/FSA technology competitors with FFGA's FFenroll stack.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/people/First-Financial-Group-of-America/100063789870378
• LinkedInlinkedin.com/company/first-financial-group-of-america
• Xx.com/_ffga

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about First Financial Group of America