HSA Store
HSA Store is a US e-commerce platform curating 2,500+ HSA-eligible health, wellness, and wearable products for individual Health Savings Account holders, complemented by 20+ telehealth affiliate partnerships and subscription services.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount—
- GTM typeB2C
- OfferingDigital Commerce or Content
What HSA Store does
HSA Store is a direct-to-consumer e-commerce platform operated by FSA Store Inc. (under parent company HealthECommerce) that curates and sells HSA-eligible health, wellness, and health-tech products to individual Health Savings Account holders across the lower 48 US states. The platform lists 2,500+ SKUs across categories including over-the-counter medications, personal care, light therapy, smart scales, and wearables (Oura Ring, WHOOP), backed by a 100% HSA eligibility guarantee and supporting tools such as an HSA Eligibility List, Tax Savings Calculator, and Expense Tracker mobile app. Built on Demandware (Salesforce Commerce Cloud) with a builder.io CMS layer, the site also hosts an exclusive proprietary brand (Caring Mill) for everyday value health goods.
The business operates three distinct revenue streams: direct product sales (one-time purchases with free shipping on $50+ orders), affiliate referral commissions from a network of 20+ telehealth and health-tech partners (Talkspace, Warby Parker, Oura Ring, SmileSet, Lofta, Daybreak, LifeMD, BetterHelp, Wisp, Everlywell, RexMD, among others), and recurring subscription revenue from co-branded telehealth services including Patiently GLP-1 weight loss ($199/month) and Patiently menopause hormone replacement therapy ($79/month). Go-to-market is product-led and self-serve, with customer acquisition driven by SEO, content marketing through a Learning Center, email capture ($20 off first $150 order), a points-based loyalty program (HSA Perks), and cross-promotion with sister company FSA Store. The company holds LegitScript certification and is privately held, with no disclosed funding rounds, headcount, or revenue figures.
HSA Store firmographics
Firmographics- Name
- HSA Store
- Legal name
- FSA Store Inc.
- Website
- https://hsastore.com
- Company type
- Private
- Operating status
- Operating
- Short description
- HSA Store is a US e-commerce platform curating 2,500+ HSA-eligible health, wellness, and wearable products for individual Health Savings Account holders, complemented by 20+ telehealth affiliate partnerships and subscription services.
- Ownership category
- akta.pro rank
HSA Store industry classification
Industry- Product category
- Health and Wellness E-commerce (HSA-eligible Products)
- NAICS
- Health and Personal Care Retailers (456), Health and Personal Care Retailers (4561)
- SIC
- Hospital & Medical Service Plans (6324)
- akta.pro primary industry
- High-Deductible Health Plans (HDHP) with HSA-Eligible Coverage (FSAIAFAM)
- akta.pro secondary industry
- Flexible Benefits Administration (FSA/HSA/HRA) (HLAEALAK)
Keywords
HSA Store business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Supply Chain, Marketing or Sales, Technology or R&D, Personnel, Infrastructure
Revenue model
- Product Sales: Direct e-commerce sales of HSA-eligible health products including over-the-counter medications, health tech devices, personal care, and wellness products. Revenue generated from consumer purchases at listed prices.
- Telehealth Referrals: Affiliate commissions from directing customers to telehealth partner services including weight loss (Patiently), mental health (Talkspace, BetterHelp), vision (Warby Parker), sleep (Lofta, Daybreak), dental (SmileSet), and other health services.
- Subscription Services: Monthly subscription plans for telehealth services like Patiently weight loss ($199/month) and menopause treatment ($79/month) offered through the platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Free shipping threshold |
| Subscription | Monthly | Weight Loss Program - Patiently |
| Subscription | Monthly | Menopause Treatment - Patiently |
| Subscription | Monthly | Various telehealth services |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
HSA Store product offering
Product offeringCore offering
HSA Store is a direct-to-consumer e-commerce platform selling 2,500+ HSA-eligible health and wellness products, with a 100% eligibility guarantee. Its catalog spans over-the-counter medications, health tech devices, personal care, and wellness items, complemented by an affiliate-driven telehealth ecosystem (Patiently weight loss and menopause, Talkspace, Warby Parker, Oura Ring, SmileSet, Lofta, BetterHelp, etc.), the proprietary Caring Mill private label, and supporting tools including an Expense Tracker app, HSA Tax Savings Calculator, and HSA Eligibility List.
Product overview
HSA Store is an e-commerce platform for HSA-eligible health and wellness products featuring 2,500+ items across multiple categories. The platform operates through its core e-commerce marketplace combined with integrated telehealth services (Patiently for weight loss and menopause, Talkspace for mental health, Oura Ring and WHOOP for wearables), proprietary brand Caring Mill, and partner services including dental aligners, vision care, sleep solutions, and lab testing. Key tools include the HSA Perks rewards program, Expense Tracker app, and tax savings calculator, all designed to help consumers maximize their pre-tax healthcare dollars.
Differentiator
Problem solved
Functional benefit
Brands
- Caring Mill: Exclusive HSA Store brand offering everyday value health products including light therapy devices, pain relief, and wellness tools
- Patiently
Products and services
- HSA Store E-commerce Platform Online marketplace offering 2,500+ HSA-eligible health and wellness products, with free shipping on orders over $50 and a 100% HSA eligibility guarantee. Targeted at U.S. consumers with Health Savings Accounts.
- Patiently Weight Loss Clinically guided telehealth weight loss program offering semaglutide and tirzepatide treatments starting at $199/month, with HSA-first eligibility verification. For consumers seeking HSA-funded medical weight loss.
- Patiently Menopause Licensed-provider-reviewed hormone replacement therapy for menopause symptoms (hot flashes, mood swings, vaginal dryness), starting at $79/month. For women seeking HSA-funded menopause treatment.
- Caring Mill Brand Exclusive HSA Store private-label brand offering everyday value health products including light therapy devices, pain relief, first aid, skincare, and wellness tools.
- WHOOP Peak Wearable Health & Activity Tracker Wearable health and activity tracker with 12-month membership, monitoring fitness and health metrics. Marketed as HSA-eligible on HSA Store.
- WHOOP Life Wearable Health & Activity Tracker Wearable health and activity tracker with 12-month membership for comprehensive fitness tracking. Marketed as HSA-eligible on HSA Store.
- Dr Dennis Gross DRx SpectraLite FaceWare Pro Light therapy facial device using LED technology for skincare treatment. Sold on HSA Store as an HSA-eligible product.
- Full Body Analysis Scale — Caring Mill by Aura Smart scale measuring body composition metrics including weight, BMI, and body fat percentage. Sold under the Caring Mill private label on HSA Store.
- Medicine Cabinet Essentials Collection Curated collection of 283 essential HSA-eligible health products including cold & flu remedies, baby care, pain relief, skincare, menstrual care, and digestive aids. Targeted at consumers preparing for back-to-school and busy schedules.
- HSA Perks Rewards Program Points-based loyalty program offering rewards on purchases with exclusive member-only discounts and savings. For repeat HSA Store customers.
- Expense Tracker Mobile App Mobile application for tracking HSA expenses and managing healthcare spending through dashboard features. For HSA account holders managing reimbursements and budgets.
- HSA Eligibility List Comprehensive searchable database of 2,500+ HSA-eligible products and expenses, helping users verify which items qualify for HSA reimbursement. Used as a content library to drive organic search traffic.
Companies that use HSA Store
Customer profileSegments1 record
Ideal customer profiles1 record
HSA Store technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
HSA Store partnerships and signals
Strategic signalPartnerships
21 partnerships are on record, tiered core and minor.
- TalkspacecoreMental health telehealth partnership offering online therapy and psychiatry services. HSA Store receives affiliate commissions for referrals. Offers $100 off for new members with code FSA100.
- Warby ParkercoreVision care partnership offering prescription eyewear, contacts, and eye exams. 20% off contacts and 15% off 2+ pairs of Rx glasses. HSA Store receives affiliate commissions for referrals.
- Oura RingcoreHealth tech wearable partnership featuring the Oura Ring 5, tracking 50+ health metrics. HSA Store receives affiliate commissions for sales through dedicated landing page.
- SmileSetcoreAt-home dental aligner partnership offering impression kits and aligner treatments. Up to 45% off aligner systems. HSA Store receives affiliate commissions for referrals.
- PatientlycoreGLP-1 weight loss program partnership offering semaglutide and tirzepatide treatments. Plans from $199/month. HSA-first process to verify coverage before purchase.
- Patiently (Menopause)coreMenopause treatment partnership offering hormone replacement therapy from $79/month. Includes licensed provider reviews and ongoing support.
- LoftaminorCPAP and sleep apnea equipment partnership. Premium CPAP products with personalized coaching and expedited shipping.
- DaybreakminorCPAP-free sleep apnea solution partnership. At-home sleep test for $79 (50% off), custom-fit oral device treatment covered by insurance.
- Bilt LabsminorMedical-grade custom insole partnership. 100% custom insoles made from foot molds for plantar fasciitis and pain relief.
- LifeMDminorSleep medication telehealth partnership offering 35% off prescription sleep aids. FDA-approved medications shipped discreetly with free delivery.
- CurexminorAllergy treatment partnership offering immunotherapy drops for long-term relief. Starting at $4.99/month for new customers.
- BetterHelpminorOnline therapy partnership with 25% off first month. Access to 30,000+ licensed therapists with live sessions and messaging.
- WispminorWomen's health partnership offering birth control, vaginal health, STD treatment. 20% off first order with code SAVINGS20. Subscription from $5/month.
- HealthLabs.comminorLab testing partnership offering direct access to blood work and diagnostics. 10% off all lab tests with $10 off when purchasing 2+ tests.
- DoctorDermminorPrescription skincare partnership offering customized dermatology treatments. Formulated by experts with 1:1 member success manager.
- RexMDminorMen's health partnership offering erectile dysfunction medications from $2/tablet. FDA-approved treatments delivered discreetly.
- JaseminorEmergency Rx supply partnership offering antibiotics, antivirals, EpiPens. Up to 12-month prescription backup with physician-guided care.
- EverlywellminorLab testing partnership offering at-home test kits for 83 biomarkers. Results reviewed by clinicians with follow-up consultations.
- Fertility CloudminorFertility care partnership offering $50 off monthly fertility management. Virtual consultations with board-certified reproductive specialists.
- WinonaminorMenopause care partnership offering 30% off first treatment plan. Bioidentical HRT for hot flashes, weight gain, and 100+ menopause symptoms.
- FSA StorecoreSister company under common ownership (FSA Store Inc.). Cross-promotional relationship where FSA Store customers are referred to HSA Store and vice versa.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
HSA Store competitors and assessment
Company assessmentEmerging players
- Warby Parker: DTC eyewear brand with vertical telehealth (vision exams) and HSA Store partnership. Comparable in telehealth + curated consumer health commerce, though Warby is a brand owner and HSA Store is a marketplace.
- Wisp: Women's health telehealth platform (birth control, UTIs, STDs) featured as a core partner on HSA Store. Comparable subscription telehealth model ($5+/mo) targeting the same HSA-funded consumer base.
- Talkspace: Online therapy and psychiatry platform with which HSA Store has a core referral partnership. Comparable in telehealth delivery and HSA/FSA payment acceptance, though Talkspace is a service provider.
Direct peers
- FSA Store: Sister company under HealthECommerce operating the parallel FSA-eligible marketplace. Directly comparable in curation model, 100%-eligibility guarantee, and partner ecosystem, but targets FSA rather than HSA accounts.
- Ro: Vertical telehealth and pharmacy platform (Roman, Rory, Ro Pharmacy) selling prescription products DTC. Overlaps with HSA Store's telehealth-plus-product marketplace thesis and recurring subscription model.
- GoodRx: Consumer-facing health marketplace model with coupons, telehealth (GoodRx Care), and pharma e-commerce. Comparable in DTC acquisition mechanics and affiliate-style monetization of healthcare spend.
- Hims & Hers Health: DTC telehealth + consumer health product platform with subscriptions in weight loss, mental health, men's and women's health. Highly comparable in bundling telehealth referrals with curated health product SKUs.
Broad incumbents
- CVS Health: National pharmacy and health retailer with extensive HSA-eligible assortment, owned PBM (Caremark), and MinuteClinic telehealth. Competes for the same HSA consumer dollar across retail and digital.
- Amazon Pharmacy: Largest US e-commerce platform with HSA/FSA-eligible product filtering and prescription delivery. Comparable in product breadth and price competition; vastly larger but not HSA-specialized.
- Walgreens: Multi-channel pharmacy and health retailer with HSA-eligible SKUs, owned telehealth (Walgreens Virtual Care), and Boots loyalty. Comparable end-customer (HSA holders) but vastly broader assortment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
HSA Store social profiles
Digital presenceHSA Store compliance and trust
Trust signalCompliance1 record
HSA Store financial estimates
Financial estimateRevenue estimate
Valuation estimate
HSA Store leadership team
Management profileNumber of profiles
HSA Store funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HSA Store M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HSA Store
What does HSA Store do?
HSA Store is a direct-to-consumer e-commerce platform selling 2,500+ HSA-eligible health and wellness products, with a 100% eligibility guarantee. Its catalog spans over-the-counter medications, health tech devices, personal care, and wellness items, complemented by an affiliate-driven telehealth ecosystem (Patiently weight loss and menopause, Talkspace, Warby Parker, Oura Ring, SmileSet, Lofta, BetterHelp, etc.), the proprietary Caring Mill private label, and supporting tools including an Expense Tracker app, HSA Tax Savings Calculator, and HSA Eligibility List.
Is HSA Store a public or private company?
HSA Store is a private company. It is classified as corporate owned and is currently operating.
When was HSA Store founded?
HSA Store was founded in -1.
How does HSA Store make money?
Three revenue lines are on record. Product Sales are the primary driver. The others are telehealth Referrals and subscription Services.
Who are HSA Store's main competitors?
Emerging players on record are Warby Parker, Wisp and Talkspace. Direct peers are FSA Store, Ro, GoodRx and Hims & Hers Health. Broad incumbents are CVS Health, Amazon Pharmacy and Walgreens.
Does HSA Store have an API?
No public API is recorded for HSA Store.
What industry is HSA Store in?
HSA Store's product category is Health and Wellness E-commerce (HSA-eligible Products). Its primary akta.pro industry code is FSAIAFAM, High-Deductible Health Plans (HDHP) with HSA-Eligible Coverage, with a secondary code of HLAEALAK, Flexible Benefits Administration (FSA/HSA/HRA). Its NAICS code is 456 and its SIC code is 6324.