Huodongxing

What Huodongxing does

Huodongxing (活动行) is a Beijing-based event discovery and ticketing platform founded in 2012, operating as a two-sided marketplace that connects event organizers with event attendees across more than 20 Chinese cities including Beijing, Shanghai, Shenzhen, Hangzhou, Wuhan, and Chengdu. The platform self-reports 50 million-plus registered users and serves both individual hosts and enterprise clients, spanning event categories such as technology conferences, entrepreneurship summits, gaming events, reading clubs, and lifestyle gatherings. Notable organizer relationships include Wuhan University's Remote Sensing program, Newrank (新榜), Cyzone (创业邦), CiGA GameJam, and the SISYPHE bookstore chain, indicating diversified demand across education, media, gaming, and retail verticals.

Name

Huodongxing

Legal name

北京艾科创意信息技术有限公司

Website

https://huodongxing.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Huodongxing is a Beijing-based event discovery and ticketing platform connecting organizers with attendees across 20+ Chinese cities, offering virtual event tools, enterprise solutions, and venue marketplace services to a self-reported 50M+ user base.

Ownership category

akta.pro rank

Headquarters

HQ city

Beijing

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Ticket Transaction Fees: Platform commission on paid events, processing payments between attendees and organizers with integrated third-party payment providers (WeChat Pay, Alipay)
2. VIP Organizer Services: Subscription-based premium services for event organizers including enhanced promotion, analytics, branded pages, and priority support
3. Advertising and Promoted Events: Featured placement and promotional services for events seeking additional visibility on the platform
4. Enterprise Solutions: Custom branded event management systems and private deployment solutions for large enterprises and associations
5. Venue and Services Marketplace: Commission from venue sourcing and event service providers including photography, catering, and equipment rental

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Huodongxing is a two-sided online event marketplace and management platform enabling event organizers to publish, promote, register attendees, and sell tickets for free or paid events, while allowing individual attendees to discover local events across 20+ Chinese cities. The platform provides end-to-end event lifecycle services including ticketing with WeChat Pay and Alipay integration, live streaming for virtual events, venue sourcing, on-site check-in, and enterprise-grade solutions with private cloud deployment options.

Product overview

Huodongxing (活动行) is an event discovery and live streaming platform offering a comprehensive suite of products. The core platform consists of a Virtual Event Platform for online summits and webinars, and Huodongxing Enterprise for professional event management. These are supplemented by the Digital Cloud Exhibition for virtual/metagaverse exhibitions, Private Deployment options for enterprises requiring on-premises infrastructure, and Conference Solutions for large-scale MICE events. Additional services include the Huodongxing Butler companion app for organizers, the Activity Treasure Box toolkit for event logistics (venues, photography, catering), and Venue Sourcing Services. An Activity Data API enables enterprise partners to integrate event data into their systems. The platform is accessible via web, iOS, and Android apps.

Differentiator

Problem solved

Functional benefit

Products and services

• Virtual Event Platform (线上峰会/研讨会) One-stop live streaming solution for virtual summits and webinars covering promotion, registration, live interaction, offline filming/editing, and data analytics for event organizers and enterprises.
• Huodongxing Enterprise (活动行企业版) Branded event management system designed for enterprises, associations, and exhibition companies requiring brand identity customization and high data security.
• Digital Cloud Exhibition (数字云展厅) Customizable virtual exhibition hall solution with image, audio, and video galleries and metaverse exhibitions, featuring independent exhibitor detail pages and lead generation capabilities.
• Private Deployment (私有化部署) Rapid private deployment of enterprise event management solutions on Alibaba Cloud, Tencent Cloud, AWS, or other infrastructure providers for organizations requiring on-premises data control.
• Huodongxing Butler (活动行管家) Companion mobile application for event organizers to manage events, perform attendee check-in, and handle on-site logistics.
• Conference Solutions (大会解决方案) End-to-end MICE (Meetings, Incentives, Conferences, and Exhibitions) solutions for large-scale events and conferences.
• Activity Treasure Box (活动百宝箱) Comprehensive marketplace toolkit for event organizers providing venue sourcing, photography, catering, printing, and network rental services.
• Venue Sourcing Service (找场地) Platform for finding and booking event venues across multiple cities in China, connecting event organizers with suitable venues.
• Activity Data API (活动数据API) API interface for enterprise partners to access event data and integrate Huodongxing event information into their own systems.
• iOS Mobile App Native iOS mobile application for event discovery, ticket purchasing, registration, and attendee management for individual event participants.
• Android Mobile App Native Android mobile application for event discovery, ticket purchasing, registration, and attendee management for individual event participants.

Quantifiable outcome

• 50 million+ registered users on platform
• +1 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration21 records

AI capability4 records

Feature8 records

Partnerships

Two partnerships are on record, tiered core.

• 腾讯 (Tencent)coreTechnology or IntegrationTencent provides WeChat SDK for social login and sharing, WeChat Pay integration for payment processing, and Tencent Cloud live streaming capabilities for virtual events. Critical infrastructure partner enabling core platform functionality.
• 阿里巴巴 (Alibaba)coreTechnology or IntegrationAlibaba provides Alipay SDK for payment processing, Alibaba Cloud OSS for storage, and device identification services. Enables payment ecosystem integration and cloud infrastructure.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Eventbrite: Global self-service event ticketing and registration marketplace serving independent organizers and attendees. Closest international analog to Huodongxing's core two-sided event registration and ticketing model with a freemium plus paid organizer tier structure.
• 互动吧 (Hudongba): China-based event discovery and ticketing platform targeting SMB organizers and consumer attendees with similar freemium and promotional tools. Most directly comparable Chinese head-to-head competitor for Huodongxing's core event registration and ticketing flow.
• Meetup: Community-driven event discovery platform organizing interest-based meetups with built-in RSVP and ticketing. Comparable to Huodongxing in grassroots event listings, community/group organization, and city-based discovery across many local markets.
• DICE: Mobile-first live event ticketing and discovery platform focused on concerts and nightlife. Comparable to Huodongxing through consumer event discovery, paid ticketing, and a feed-style discovery experience, though with a narrower live-music vertical.

Broad incumbents

• 大麦网 (Damai): China's dominant ticketing platform for concerts, sports, and live entertainment, now under Alibaba. Overlaps Huodongxing on paid event ticketing but operates at far larger scale and is vertically integrated with Alibaba's entertainment ecosystem.
• 猫眼 (Maoyan): Leading Chinese movie ticketing and live entertainment platform with integrated payment and merchant services. Comparable to Huodongxing through the consumer ticketing and event-discovery lens, though concentrated on movie and selected live categories.
• Ticketmaster: Global live event ticketing leader with deep venue integrations and large catalog of concerts, sports, and theater. Comparable as a ticketing and event distribution incumbent, though with a much broader geographic and category footprint than Huodongxing.
• Cvent: Enterprise meetings, incentives, conferences, and exhibitions (MICE) software platform with registration, event management, and venue sourcing. Comparable to Huodongxing's Huodongxing Enterprise and private deployment products targeting corporate event teams.

Emerging players

• Bizzabo: B2B event experience platform offering registration, marketing, and analytics for corporate events. Comparable to Huodongxing's enterprise and virtual event products at a similar mid-market positioning, though focused on Western markets.
• Splash: Event marketing platform enabling branded microsites, registration, and ticketing for marketing-led events. Comparable to Huodongxing's VIP organizer subscription tiers and enterprise-branded event pages aimed at organizers prioritizing brand and promotion.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInhuodongxing.com/account/linkedinlogin

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds4 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Huodongxing