Southwest Medical

What Southwest Medical does

Southwest Medical, founded in 1972 and headquartered in Las Vegas, is one of Nevada's largest multispecialty medical groups, operating as part of Optum Nevada under Optum, Inc. (a UnitedHealth Group subsidiary). The company delivers a comprehensive continuum of care spanning primary care, pediatrics, specialty care (cardiology, oncology, gastroenterology), obstetrics/gynecology, urgent care, outpatient surgery, hospice, palliative, home health, pharmacy, and durable medical equipment. Service delivery is anchored by 25 clinic locations, 5 urgent care centers, partnerships with 23 hospitals, and a mobile medical center branded "Medicine on the Move" that extends care into northern Nevada communities. Patient-facing digital infrastructure is provided through the MyChart portal, enabling scheduling, medical record access, care-team messaging, and bill pay.

The business model is healthcare-services revenue: patient encounters are billed through commercial health insurance plans and Medicare, with a complementary pharmacy and DME stream generated through home delivery of prescriptions and medical supplies. GTM is sales- and service-led, combining phone-based scheduling, walk-in urgent care, community wellness events (e.g., the Aging Wellness Expo), and digital self-service via MyChart. The customer base is segmented across Medicare beneficiaries (primary), families and children (primary), and specialty-care patients (secondary), with no single enterprise customer concentration. Pricing is not publicly disclosed; services are covered under accepted insurance and Medicare plans, with quote-based pricing for uninsured services on a recurring monthly billing cadence.

Strategically, Southwest Medical functions as the in-state clinical operating arm of Optum Nevada, leveraging Optum's brand, payer relationships, and integrated delivery platform to serve a broad Nevada population across the full acuity spectrum — from pediatric wellness visits through end-of-life hospice care. The company is privately held within the Optum corporate structure, does not raise outside capital, and does not disclose standalone financials.

Name

Southwest Medical

Legal name

Southwest Medical

Website

https://smalv.com

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Southwest Medical, part of Optum Nevada, is one of Nevada's largest multispecialty medical groups, operating 25 clinics, 5 urgent care centers, and a mobile medical center to deliver primary, specialty, pediatric, hospice, and pharmacy care to Medicare beneficiaries, families, and specialty patients statewide.

Ownership category

akta.pro rank

Headquarters

HQ city

Las Vegas

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Healthcare Services Revenue: Southwest Medical generates revenue through direct patient care services including primary care, specialty care, pediatrics, ob/gyn, urgent care, surgery, hospice, and palliative care. Services are billed through insurance plans and Medicare.
2. Pharmacy and DME Revenue: Revenue from prescription services and medical equipment delivery to patients' homes.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Southwest Medical is a Nevada-based multispecialty medical group that delivers primary care, pediatric, ob/gyn, specialty care (cardiology, oncology, gastroenterology), urgent care, outpatient surgery, hospice, palliative, home-health, pharmacy and durable medical equipment services. Care is delivered through 25 clinics, 5 urgent care centers, 23 hospital partnerships and a mobile medical center, with billing primarily through insurance plans and Medicare.

Product overview

Southwest Medical, operating as part of Optum Nevada, is a comprehensive healthcare services platform offering a unified portfolio of medical services through a multi-location care network. The organization provides primary care, pediatrics, specialty care (cardiology, oncology, gastroenterology), women's health services, urgent care, pharmacy, surgery, hospice, and palliative care. The platform operates across 25 clinics, 5 urgent care centers, and 23 hospitals in Nevada, supplemented by a mobile medical center called 'Medicine on the Move' that provides community-based healthcare access. Patient-facing digital services include the MyChart patient portal for appointment scheduling, medical records access, and care team communication. The integrated service model combines traditional in-person care delivery with digital tools to serve populations from pediatrics through Medicare beneficiaries.

Differentiator

Problem solved

Functional benefit

Brands

• Medicine on the Move: Mobile medical center operated by Optum Nevada offering healthcare services in the community.

Products and services

• Primary Care Personalized primary care services for Nevada residents, where physicians take time to understand patient needs and provide long-term health support, available across 25 clinic locations.
• Pediatrics Caring and attentive healthcare services for children from infancy through their teenage years, including wellness visits and immunizations, offered as part of the multispecialty network.
• Specialty Care Access to medical specialists across cardiology, oncology, gastroenterology and other disciplines, providing coordinated specialty consultations and advanced treatment options.
• Ob/Gyn (Women's Health) Women's health services including prenatal care, routine exams and additional support services for women of childbearing age.
• Urgent Care Walk-in care at 5 urgent care centers for non-emergency medical needs including earaches, fevers, injuries and allergic reactions.
• Surgery Center Award-winning outpatient surgical procedures featuring advanced technology, provided within the Southwest Medical network.
• Hospice Care Comfort and dignity care for patients during the final stages of life, delivered through the Optum Nevada network.
• Palliative Care Specialized care for patients with serious illnesses focusing on relief from symptoms and stress.
• Home Health Care Health care services delivered to patients in their homes, supporting post-acute and ongoing care needs across Nevada.
• Pharmacy and Durable Medical Equipment Convenient prescription services and durable medical equipment delivery to patients' homes.
• Mobile Medical Center (Medicine on the Move) A mobile medical center that provides healthcare services at various community locations across northern Nevada, extending care access beyond fixed clinic sites.
• Medicare Resources Healthcare resources and support services specifically designed to help Medicare patients in Nevada live their healthiest life.
• MyChart Patient Portal Online Epic-based portal enabling patients to schedule appointments, access medical records, message care teams, and pay bills for Southwest Medical services.

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Rio Pavilion BallroomminorOthers · 9 October 2025Venue partner for the 11th annual Aging Wellness Expo where Optum Nevada showcased its mobile medical center, Medicine on the Move. The event featured over 70 exhibitors offering healthcare and wellness services.

Scale indicators2 records

Recent moves1 record

Expansion highlights4 records

Direct peers

• Renown Health: Northern Nevada's largest locally owned not-for-profit health system offering primary, specialty, urgent, and hospital care directly competing with Southwest Medical in the Reno market.
• DaVita Medical Group: Multispecialty physician group platform (formerly HealthCare Partners) with primary and specialty care clinics; functionally equivalent care-delivery structure to Southwest Medical.
• Privia Health: Physician-enablement and multi-specialty group operator with value-based primary care models closely aligned to Southwest Medical's ACO and Medicare-aligned positioning.
• Oak Street Health: Senior-focused primary care group operating value-based clinics for Medicare beneficiaries — directly analogous to Southwest Medical's primary care for Medicare segment.
• One Medical (Amazon): Membership-based primary and limited specialty care platform; comparable clinic-based primary care model with digital patient-portal engagement similar to MyChart.
• CareMore Health (Anthem): Senior-focused integrated care delivery network addressing Medicare patients with primary, specialty, and chronic care services comparable to Southwest Medical.
• Atrius Health: Large New England-based multispecialty medical group offering primary, specialty, and ancillary services under a unified brand — structurally comparable to Southwest Medical.

Broad incumbents

• Intermountain Health: Large multi-state integrated delivery network with significant Las Vegas/Nevada footprint providing primary and specialty care comparable in scope to Southwest Medical's multispecialty model.
• HCA Healthcare: Operates major Las Vegas hospitals (Sunrise, MountainView, Southern Hills) and affiliated physician networks — overlapping with Southwest Medical's hospital-partner and urgent care footprint.

Emerging players

• Agilon Health: Value-based primary care group for seniors on Medicare Advantage; represents a younger, payer-partnered operating model overlapping with Southwest Medical's ACO strategy.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/sma_lv
• Facebookfacebook.com/SMALasVegas
• LinkedInlinkedin.com/company/southwestmedicalassociates
• Instagraminstagram.com/optum/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Southwest Medical