miraDry
miraDry is a private medical technology company that sells an FDA-cleared, microwave-based device used by trained dermatologists, plastic surgeons, and med spas to permanently eliminate underarm sweat, odor, and hair in a single outpatient procedure, distributed across 35+ countries.
- Company typePrivate
- Founded2007
- HeadquartersSanta Clara, United States
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What miraDry does
miraDry, Inc. is a private medical technology company founded in 2007 and headquartered in Newport Beach, California, that developed the FDA-cleared miraDry System (MN-MD4000-MS) for the permanent reduction of underarm sweat, odor, and hair. The core technology uses controlled microwave thermal energy delivered through a proprietary handpiece (MN-MD4000-HP) and bioTip (MN-MD4000-TP) to destroy sweat glands, odor glands, and hair follicles at the dermal-hypodermal interface in a single, approximately one-hour outpatient procedure. The company protects the architecture with a layered US patent estate (method, system, and design patents including 8,401,668, 8,535,302, 9,028,477, 9,149,331, 10,463,429, 10,624,696, 10,779,887, 11,123,136, 11,419,678, and 12,186,015, plus design patents D636,087 and D713,537) and holds FDA clearance for the device's sweat, odor, and hair-removal indications, with EU MDR certification secured in July 2025.
The business model is a procedure-revenue model operated through a trained-and-certified provider channel: miraDry does not sell directly to patients but supplies devices and treatment protocols to dermatologists, plastic surgeons, med spa operators, and other licensed aesthetic practitioners who bill patients per treatment, with pricing varying by region and practice. Distribution is global, spanning 35+ countries via direct enterprise field sales in North America and an international distributor network in Europe, Asia Pacific, the Middle East, Africa, and Latin America. Demand is generated through a hybrid marketing approach combining educational content (blog, social media, earned media in outlets such as Allure, Glamour, and the New York Times), industry events (A4M, AmSpa, ASLMS, IMCAS), monthly provider training webinars, and awareness campaigns such as Odor Awareness Week and Hyperhidrosis Awareness Month run in partnership with the International Hyperhidrosis Society.
The company serves two interlocking customer segments: end patients experiencing hyperhidrosis, bromhidrosis, or unwanted underarm hair who seek a permanent non-surgical solution, and medical aesthetic provider practices that monetize miraDry as a high-margin differentiated offering. Recent performance signals include 55% year-over-year growth in patient spend and 43% year-over-year growth in total treatments for Q1 2026, compared with roughly 4% growth in the broader medical aesthetic energy-based device market. The leadership team comprises CEO Robert Catlin and Chair Amber Edwards (both appointed January 2023) and COO Trish Howell (appointed May 2025). No venture capital funding rounds, parent company, or public-market listing are disclosed.
miraDry firmographics
Firmographics- Name
- miraDry
- Legal name
- miraDry, Inc.
- Website
- https://miradry.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- miraDry is a private medical technology company that sells an FDA-cleared, microwave-based device used by trained dermatologists, plastic surgeons, and med spas to permanently eliminate underarm sweat, odor, and hair in a single outpatient procedure, distributed across 35+ countries.
- Ownership category
- akta.pro rank
miraDry industry classification
Industry- Product category
- Medical Aesthetic Devices
- NAICS
- Electromedical and Electrotherapeutic Apparatus Manufacturing (334510)
- SIC
- Electromedical & Electrotherapeutic Apparatus (3845)
- akta.pro primary industry
- Skincare Devices (Cleansing Brushes, Microcurrent, LED, Dermaplaning) (CRABAKAI)
Keywords
Where miraDry is headquartered
LocationHeadquarters
- HQ city
- Santa Clara
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
miraDry business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Supply Chain, Operations
Revenue model
- Procedure/Treatment Revenue: miraDry generates revenue through the sale of treatments performed by its network of provider partners. Patients pay for the miraDry procedure, which is performed by licensed healthcare practitioners in medical aesthetic practices, dermatology offices, and other clinical settings. Pricing varies by region and practice.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Single treatment procedure with potential for follow-up |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
miraDry product offering
Product offeringCore offering
miraDry manufactures and distributes the miraDry System (MN-MD4000-MS), an FDA-cleared medical device that uses controlled microwave thermal energy to permanently eliminate sweat glands, odor glands, and hair follicles in the underarm area. The company sells the device and its proprietary handpiece and bioTip components to a global network of licensed medical professionals—including dermatologists, plastic surgeons, and med spa operators—who perform the approximately one-hour, non-invasive miraDry procedure on patients in clinical settings.
Product overview
miraDry offers a non-invasive medical treatment system that uses thermal energy (microwave technology) to permanently eliminate sweat glands, odor glands, and hair follicles in the underarm area. The core product is the miraDry System (MN-MD4000-MS), which comprises the handpiece (MN-MD4000-HP) and bioTip (MN-MD4000-TP) components. The treatment is FDA-cleared for reduction of underarm sweat and odor, and takes approximately one hour in an outpatient setting with local anesthesia. The miraDry System and miraDry fresh are trademarks of miraDry, Inc.
Differentiator
Problem solved
Functional benefit
Brands
- miraDry fresh: Trademark brand associated with miraDry odor reduction treatments.
Quantifiable outcome
- 82% average sweat reduction at 12 months
- +2 more outcomes
Companies that use miraDry
Customer profileSegments2 records
Ideal customer profiles2 records
miraDry technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
miraDry partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- International Hyperhidrosis Society (Odor Awareness Week)coreAnnual Odor Awareness Week initiative featuring educational webinars and community engagement. Led by Chris Callewaert, also known as 'Dr. Armpit.'
- MellingMedicalminorMellingMedical offers miraDry to federal medical centers, expanding access to military and government healthcare facilities.
- International Hyperhidrosis SocietycoremiraDry partnered with the International Hyperhidrosis Society to advance hyperhidrosis treatment and support patients worldwide. The partnership supports Hyperhidrosis Awareness Month and educational initiatives. miraDry is recognized as a Proud Supporter of the organization.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
miraDry competitors and assessment
Company assessmentDirect peers
- Cynosure: Energy-based aesthetic device platform (lasers, RF, body contouring) sold to dermatologists, plastic surgeons, and med spas — directly overlapping miraDry's provider customer base and energy-based device category.
- Cutera: Aesthetic medical device company offering energy-based platforms (e.g., TruSculpt, excel V) to the same dermatologist and med-spa channel that miraDry serves, with comparable capital-equipment + consumable economics.
- InMode: Public medical aesthetics company selling minimally invasive and non-invasive energy-based platforms (BodyTite, Morpheus8, Evolve) into the same physician and med-spa channel as miraDry.
- BTL Industries: Privately held developer of non-invasive aesthetic devices (Emsculpt, Emface, Exilis) targeting body and face aesthetics through the same physician and med-spa channels as miraDry.
- Alma Lasers: Global energy-based aesthetic device manufacturer (laser, RF, ultrasound) selling into the same dermatology and aesthetic practice market; comparable go-to-market model and capital equipment + consumable economics.
- Solta Medical (Bausch Health): Aesthetic energy-device franchise (Thermage, Fraxel, Clear+Brilliant) sold into dermatology and plastic surgery practices — directly comparable business model and customer set to miraDry.
- Sciton: Private developer of laser and light-based aesthetic and medical platforms sold into dermatology, plastic surgery, and med-spa practices — comparable customer base and energy-device economics.
- Venus Concept: Aesthetic medical device company offering energy-based platforms for body contouring, skin tightening, and hair removal to the same physician and med-spa channel as miraDry.
Broad incumbents
- AbbVie (Botox / Allergan Aesthetics): Botox is the leading pharmaceutical alternative for axillary hyperhidrosis and the dominant non-surgical aesthetic injectable overall; competes for the same patient indication and the same provider relationships as miraDry.
Emerging players
- Dermadry: Direct-to-consumer iontophoresis device for hyperhidrosis of hands, feet, and underarms — competes for the same patient population as miraDry via a lower-cost, at-home alternative treatment modality.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
miraDry social profiles
Digital presencemiraDry compliance and trust
Trust signalCompliance1 record
miraDry financial estimates
Financial estimateRevenue estimate
Valuation estimate
miraDry leadership team
Management profileNumber of profiles
Profiles3 records
miraDry funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
miraDry M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about miraDry
What does miraDry do?
miraDry manufactures and distributes the miraDry System (MN-MD4000-MS), an FDA-cleared medical device that uses controlled microwave thermal energy to permanently eliminate sweat glands, odor glands, and hair follicles in the underarm area. The company sells the device and its proprietary handpiece and bioTip components to a global network of licensed medical professionals—including dermatologists, plastic surgeons, and med spa operators—who perform the approximately one-hour, non-invasive miraDry procedure on patients in clinical settings.
Is miraDry a public or private company?
miraDry is a private company. It is classified as management employee owned and is currently operating.
When was miraDry founded?
miraDry was founded in 2007. It employs 101 to 250 people.
Where is miraDry based?
miraDry is headquartered in Santa Clara, United States, in the North America region.
How does miraDry make money?
One revenue line is on record: procedure/Treatment Revenue.
Who are miraDry's main competitors?
Direct peers on record are Cynosure, Cutera, InMode, BTL Industries, Alma Lasers, Solta Medical (Bausch Health), Sciton and Venus Concept. AbbVie (Botox / Allergan Aesthetics) is listed as a broad incumbent. Dermadry is listed as an emerging player.
Does miraDry have an API?
No public API is recorded for miraDry.
What industry is miraDry in?
miraDry's product category is Medical Aesthetic Devices. Its primary akta.pro industry code is CRABAKAI, Skincare Devices (Cleansing Brushes, Microcurrent, LED, Dermaplaning). Its NAICS code is 334510 and its SIC code is 3845.