What DeGods does

DeGods is a blockchain-based digital art and community platform that originated as a profile-picture (PFP) NFT collection on the Solana blockchain, founded in 2021 in Los Angeles, California. The legal entity operating the brand is De Labs. Its core product is the DeGods PFP NFT collection, which grants holders community membership and access to a wider ecosystem. The broader product set includes a secondary NFT collection (DUSTIES 2.0), the native memecoin $DEGOD (traded on Raydium DEX and sold out at launch), a cross-chain bridge between Solana and Ethereum, an experimental Telegram bridge, an online gallery with attribute filtering, and a branded merchandise storefront at merch.de.xyz offering apparel such as t-shirts, hoodies, and trucker hats.

DeGods monetizes through three primary streams: one-time primary NFT sales (the initial collection sold out), secondary marketplace trading and token transaction activity (the $DEGOD token is fully sold out and trades on Raydium), and merchandise sales via its own e-commerce storefront. Pricing on secondary markets is market-based rather than fixed. Go-to-market is community-led, leveraging an active Discord server, the de/capital memecoin trading chat on Telegram, viral experiments (Tesla giveaways, treasure hunts, mansion parties, hotel takeovers), influencer and celebrity engagement (Hasbulla, FaZe Banks, Ice Cube, Andrew Tate, Beeple, Donald Trump, Wayne Rooney), and sustained earned media in Forbes, TechCrunch, Cointelegraph, and Decrypt.

The target customer is primarily NFT collectors, Solana ecosystem participants, and crypto-native users seeking exclusive digital assets and community status, with secondary segments in memecoin traders and merchandise buyers. Distribution occurs through NFT marketplaces (including Magic Eden), Raydium DEX, the merch.de.xyz storefront, and direct community sales via Discord. The company is privately held with 11-50 employees and has no disclosed institutional funding rounds.

Name

DeGods

Legal name

De Labs

Website

https://degods.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

DeGods is a Los Angeles-based NFT platform (founded 2021) operating a Solana-based PFP NFT collection, the $DEGOD memecoin on Raydium, the DUSTIES 2.0 collection, and branded merchandise, serving crypto-native collectors, memecoin traders, and community members through a viral, community-led GTM model.

Ownership category

akta.pro rank

Product category

Digital Collectibles (NFTs)

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

SIC

Security & Commodity Brokers, Dealers, Exchanges & Services (6200)

akta.pro primary industry

Trading Cards & Collectibles NFT Marketplaces (FSADANAI)

akta.pro secondary industries

Metaverse Commerce & Monetization (virtual goods storefronts, payments, ads) (FSAPAGAK), NFT Commerce, Ticketing & Utility Enablement (token-gated access, memberships, passes, ticketing rails) (FSAPAFAJ), Interoperability & Asset Bridging for Games (cross-game/cross-chain assets) (FSAPAGAJ)

Keywords

• NFT collections
• Digital art marketplace
• Memecoin trading
• Crypto community
• Blockchain merchandise

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. NFT Primary Sales: Initial sale of DeGods NFT collection. The project sold out its initial collection and continues to facilitate secondary market transactions.
2. $DEGOD Token: The native memecoin token of the DeGods ecosystem. Token is sold out (100% sold out) and is airdropped to holders via Raydium DEX.
3. Merchandise Sales: Branded merchandise including apparel (t-shirts, hoodies, trucker hats) sold through merch.de.xyz.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

DeGods operates a blockchain-based digital art ecosystem built on the Solana blockchain, centered on its flagship profile picture (PFP) NFT collection. The ecosystem extends to a native memecoin token ($DEGOD), a secondary NFT collection (DUSTIES 2.0), an online gallery for browsing, and branded physical merchandise. The project is community-driven, leveraging Discord, Telegram, and viral experiments (Tesla giveaways, mansion parties, treasure hunts) to drive engagement and adoption.

Product overview

DeGods is a single-product NFT ecosystem centered on its flagship DeGods PFP NFT collection, augmented by a native token ($DEGOD), a secondary NFT collection (DUSTIES 2.0), and various community experiments and features. The ecosystem includes an NFT gallery for viewing collections, merchandise shop for branded apparel, and a series of community engagement experiments ranging from doxxing initiatives to physical events and trading tools.

Differentiator

Problem solved

Functional benefit

Brands

• DUSTIES 2.0: A community initiative under the DeGods ecosystem.

Products and services

• DeGods NFT Collection A collection of digital NFT artwork characters serving as the flagship profile picture (PFP) NFTs that provide community membership and access to the broader DeGods ecosystem for individual collectors and crypto enthusiasts.
• $DEGOD Token The native memecoin token of the DeGods ecosystem that was sold out at launch and trades via Raydium DEX on Solana, providing holders with airdrops and ecosystem access.
• DUSTIES 2.0 NFT Collection A second iteration of the DUSTIES NFT collection featured as a branded section of the DeGods ecosystem.
• Branded Merchandise Shop Physical branded merchandise store (merch.de.xyz) offering apparel such as t-shirts, trucker hats, hoodies, and other DeGods-themed products for fans and collectors.

Quantifiable outcome

• 100% sold out of $DEGOD token
• +1 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Jeff HamiltoncoreStrategic or Co-development PartnerDeGods collaborated with fashion designer Jeff Hamilton on a limited edition merchandise collection. Jeff Hamilton is known for high-profile collaborations with sports and entertainment figures.
• RaydiumcoreTechnology or Integration$DEGOD token is listed and traded on Raydium DEX on Solana. The token LP migrates to Raydium after initial sale.
• Big3minorStrategic or Co-development PartnerDeGods owns the Killer 3s team in the Big3 basketball league, a unique partnership combining NFT culture with professional sports.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• y00ts: Originally launched under the same Dust Labs/De Labs umbrella as DeGods, y00ts is a Solana-based PFP NFT collection with a similar memecoin and brand-extension thesis. Closest possible peer given shared creators, Solana origin, and PFP + token mechanics.
• Doodles: PFP NFT collection that has aggressively pivoted into branded merchandise, music, animation, and a $DOOD token — the same IP-extension playbook DeGods is pursuing. Directly comparable on product, brand-building approach, and revenue diversification thesis.
• Milady Maker: Profile-picture NFT collection with a meme-driven, countercultural brand identity closely mirrored by DeGods. Comparable on target persona (crypto-native, internet-culture collectors) and GTM (organic virality, memecoin adjacency).
• Moonbirds (Proof Collective): PFP NFT collection by Kevin Rose / Proof with a community membership layer (Proof Collective) that closely resembles DeGods' Discord-led, event-driven community model. Comparable on product and community-first GTM.
• Azuki: Ethereum PFP NFT collection with an associated token (AZUKI/BEANZ) and significant IP-extension efforts (anime, streetwear collabs). Directly comparable product and brand-extension model.
• Pudgy Penguins: PFP NFT collection that has executed the same playbook as DeGods — community IP, branded merchandise, mainstream retail (Walmart/Toys"R"Us) licensing, and a sub-token ($PENGU). Closest analogue for DeGods' merchandise and brand-extension trajectory.
• Mad Lads: Solana-native PFP NFT collection backed by Coral/Backpack, considered the leading Solana PFP blue chip. Same chain, same product category, and competing for the same Solana-collector wallet share that DeGods occupies.

Broad incumbents

• Bored Ape Yacht Club (Yuga Labs): The flagship PFP NFT collection from Yuga Labs and the category-defining blue chip. Directly comparable product (PFP NFTs, community-gated experiences, IP licensing into Otherside/games), with a meaningfully larger institutional capital base and broader portfolio.
• CryptoPunks (Larva Labs / Yuga Labs): The original PFP NFT collection on Ethereum and the cultural template DeGods is built on. Comparable product (PFP NFTs, secondary-market-driven) but anchored to Ethereum liquidity and a much deeper legacy.

Others

• Tensor: Leading Solana NFT marketplace where DeGods secondary volume is routed. Comparable as ecosystem infrastructure rather than a competing collection.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/DeGodsNFT
• LinkedInlinkedin.com/company/degods

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DeGods