TIPi Group

What TIPi Group does

TIPi Group is a London-based independent network of wholly-owned specialist digital agencies, founded in 2015 by Ollie Bishop. The group operates four subsidiary brands: ROAST (digital performance media covering SEO, paid search, paid social, programmatic, content, and data analytics), Kitty (creative technology and web/UX development), Rabbit & Pork (voice experience and Alexa Smart Properties solutions for hospitality, senior living, and stadiums), and The Market (boutique search). The firm also runs TIPi Academy, a structured free two-week training program that produces entry-level talent certified in Google Ads. The network serves a diversified client base of enterprise and mid-market brands across insurance, gambling, healthcare, retail, education, finance, entertainment, travel, lottery, and cryptocurrency, including Experian, Audible, National Lottery, Refinitiv, Unibet, LV=, GoCompare, and HCA Healthcare. \n\nRevenue is generated through professional services delivery under custom agency retainer and project-based pricing on multi-year contracts. Go-to-market is sales-led B2B direct engagement, augmented by industry events, award participation, and earned media in publications such as Campaign, The Drum, and Digiday. The firm holds Premier Google Partner status and IAB membership, and its technology stack centers on third-party ad platforms (Google, Bing, programmatic) and voice ecosystems (Alexa, Google Actions) rather than proprietary infrastructure. No public revenue disclosure is available, and the group remains privately held with no identified institutional investors or parent company.

Name

TIPi Group

Legal name

TIPI GROUP LIMITED

Website

https://tipigroup.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

101–250 employees

Short description

TIPi Group is a London-based independent network of specialist digital agencies (ROAST, Kitty, Rabbit & Pork, The Market) providing performance media, web development, and voice experience services to enterprise and mid-market brands across multiple verticals.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Marketing Consulting Services (541613)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Lead Nurturing & Marketing Operations (List Management, Scoring) (MPAAAIAJ)

Keywords

• Digital marketing services
• Performance media agency
• Voice experience solutions
• Creative technology services
• Web development agency

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Performance Media Services: Digital advertising and marketing services including SEO, PPC, paid social, programmatic, display, and content marketing. Revenue generated through agency fees, retainer arrangements, and campaign management charges.
2. Web Design & Development: Platform development, UX design, website development, CRM and CRO services for brands. Project-based and retainer fee structures.
3. Voice Experience Solutions: Alexa Smart Properties implementation, voice app development and management for hospitality, senior living, and stadium sectors. Consultative and project-based delivery.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

TIPi Group is a network of specialist digital agencies that delivers performance marketing, creative technology, and voice experience services to brands ranging from start-ups to global enterprises. Its agencies (ROAST, Kitty, Rabbit & Pork, The Market) provide SEO, paid search, paid social, programmatic, content marketing, UX design, web development, CRM/CRO, and Alexa/Google voice application development. Services are sold on agency-fee, retainer, and project-based pricing models.

Product overview

TIPi Group is a network of specialist agencies operating as separate brands under a shared infrastructure. The founding agency ROAST provides digital performance media services (SEO, paid search, paid social, programmatic, data science). Kitty offers creative technology, UX design, and web development. Rabbit & Pork specializes in voice experience as an Alexa Smart Properties Solution Provider, building voice apps and chatbots. The Market provides boutique search services. TIPi Academy is an internal talent development program. Each agency maintains individual branding and client relationships while sharing values, leadership, and group-wide resources.

Differentiator

Problem solved

Functional benefit

Brands

• ROAST: Performance Media Agency specialising in digital performance solutions including SEO, Paid Search, Paid Social, Programmatic, Data Science & Analytics.
• Kitty
• Rabbit & Pork
• The Market

Products and services

• ROAST - Performance Media Agency Digital performance media agency and founding agency of TIPi Group, providing SEO, paid search, paid social, programmatic display, content services, AI and innovation, data science and analytics, and integrated media planning for brands seeking ROI.
• Kitty - Creative Technology & Platform Development Agency Creative technology and platform development agency providing UX design, website development, technical partnerships, and CRM & CRO services to design best-in-class digital experiences and technology-led solutions for brands.
• Rabbit & Pork - Voice Experience Agency Voice experience experts and Alexa Smart Properties Solution Provider in the EU, building voice applications (Alexa Skills, Google Actions) and web chatbots for hospitality, senior living, and stadium sectors, with capabilities spanning voice strategy, optimization, and analytics.
• The Market - Boutique Search Agency Boutique search agency within TIPi Group, providing specialized search marketing services to complement the broader ROAST performance media offering.

Quantifiable outcome

• 100% of TIPi Academy graduates agreed the course was more valuable than any previous work experience
• +1 more outcomes

Named customers20 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• GooglecoreTechnology or IntegrationPremier Google Partner status; agencies certified in Google Ads and marketing technologies; provides access to latest Google advertising tools and beta programs
• IABminorStrategic or Co-development PartnerInteractive Advertising Bureau membership; industry standards and best practices collaboration
• Green Small BusinessminorStrategic or Co-development PartnerSustainability partnership to establish environmental baseline, define long-term ESG goals, and create measurable sustainability targets for ROAST operations
• Electric GlueminorGTM or Marketing PartnerMedia broker partner; conducted brand, strategy, and media buying takeover day for TIPi Academy students as part of modern marketer training initiative

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Wavemaker: WPP-owned global media agency competing with TIPi across performance media planning and buying, particularly for large multinationals that overlap with TIPi's enterprise client base.
• Jellyfish: Global digital marketing agency (now part of Brandtech Group) offering media, creative, and technology services. Competes with TIPi Group on enterprise performance media and web development at a much larger scale.
• iProspect: Dentsu's global performance marketing network directly competing with ROAST on paid search, SEO, and programmatic at enterprise scale, including for clients overlapping with TIPi's financial services and insurance roster.
• ForwardPMX: Stagwell Global performance marketing agency offering paid media, SEO, and data services. Overlaps with ROAST in performance media and competes for similar B2C enterprise clients.

Direct peers

• Tug: UK-based digital performance marketing agency offering SEO, paid media, content, and CRO services. Comparable size and client profile to ROAST within the independent UK digital-agency tier.
• Croud: UK-headquartered, independently owned digital media and performance agency with a comparable multi-disciplinary network model. Croud competes head-to-head with ROAST on SEO, paid search, paid social, and programmatic for mid-market and enterprise clients in the UK.
• Brainlabs: Data-led digital performance agency founded in the UK, competing with ROAST on paid media, SEO, and analytics. Similar independent, founder-led positioning and emphasis on data science as a differentiator.
• Brave Bison: UK-listed digital media and marketing group operating a network of specialist agencies. Directly comparable to TIPi Group's multi-brand, specialist-agency-network model in the UK market.
• MVF: UK-headquartered digital customer acquisition business combining performance media with proprietary lead-generation capability. Comparable to TIPi in serving B2C brands across financial services and consumer verticals.
• Search Laboratory: Independent UK search and digital marketing agency specialised in multilingual SEO, paid search, and content. Closely overlaps ROAST and The Market in search-led performance work for international brands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/TIPiGroup
• Facebookfacebook.com/TIPiGroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TIPi Group