Ultra Records
Ultra Records is an electronic dance music record label founded in 1995 and operating as a subsidiary of Sony Music Entertainment. It releases and distributes dance music through global streaming platforms, serving dance music fans, DJs, and festival organizers.
- Company typePrivate
- Founded1995
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingDigital Commerce or Content
What Ultra Records does
Ultra Records is an electronic dance music record label founded in 1995 by Patrick Moxey, headquartered in New York, and currently operating as a subsidiary of Sony Music Entertainment. The label's core function is curating, releasing, and distributing dance and electronic music recordings to a global audience of dance music consumers, professional DJs, and electronic music tastemakers. Distribution is executed through major digital streaming platforms including Spotify and Apple Music, with the company's website offering embedded Spotify playlist integration as a direct listening surface. The company also maintains an active presence at industry events such as Miami Music Week, reinforcing its positioning within the electronic dance music ecosystem.
The business model relies on two revenue streams: streaming royalties generated on a usage-based model through digital service providers, and music licensing fees derived from commercial and synchronization use of the catalog. Operationally, Ultra Records runs with a lean team of 11-50 employees and depends on Sony Music Entertainment for global distribution infrastructure, marketing scale, and back-office support. The catalog's age and the label's continued inclusion on Billboard's Dance Power Players list indicate a mature, established presence in the dance music segment rather than a high-growth operation.
Revenue concentration sits at the platform and parent layers — Sony Music as distributor and major DSPs (Spotify, Apple Music) as monetization channels — while end-consumer exposure is fragmented across the global dance music listening base. No proprietary technology platform, AI tooling, or standalone data product is described in available materials; the label's value is primarily its catalog, brand, and curation capability, amplified by parental distribution scale.
Ultra Records firmographics
Firmographics- Name
- Ultra Records
- Website
- https://ultramusic.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Ultra Records is an electronic dance music record label founded in 1995 and operating as a subsidiary of Sony Music Entertainment. It releases and distributes dance music through global streaming platforms, serving dance music fans, DJs, and festival organizers.
- Ownership category
- akta.pro rank
Ultra Records industry classification
Industry- Product category
- Music Label
- NAICS
- Record Production and Distribution (51225), Record Production and Distribution (512250)
- akta.pro primary industry
- Record Labels (Major & Independent) (MPAIAAAA)
- akta.pro secondary industries
- Sync Rights Representation (Pitching, Clearance, Negotiation) (MPAIABAF), Music & Audio Rights for Broadcast (Sync/Master/Library) (MPABANAF)
Keywords
Where Ultra Records is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Ultra Records business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Streaming Royalties: Revenue generated from streaming plays on platforms like Spotify, Apple Music, and other digital music services. As a record label under Sony Music Entertainment, Ultra Records earns royalties based on stream counts and licensing agreements with streaming platforms.
- Music Licensing: Licensing of recorded music for commercial use, synchronization in media, and other licensing opportunities.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
Ultra Records product offering
Product offeringCore offering
Ultra Records is an electronic dance music record label, owned by Sony Music Entertainment, that releases and distributes dance and electronic music through major digital streaming platforms such as Spotify and Apple Music. The label also licenses its recorded music catalog for commercial use and synchronization in media, generating revenue from streaming royalties and licensing agreements managed via Sony Music Entertainment's global infrastructure.
Product overview
Ultra Records is a single core product — an electronic music record label owned by Sony Music Entertainment. The company releases and distributes music through digital platforms including Spotify integration. No modular product architecture or additional named products/services are identified in the available source data.
Differentiator
Problem solved
Functional benefit
Products and services
- Ultra Records (electronic dance music catalog) Electronic dance music record label owned by Sony Music Entertainment, specializing in dance and electronic music releases from established and emerging artists; the catalog is distributed digitally through streaming platforms such as Spotify and Apple Music and licensed for commercial and synchronization use.
- Music Licensing & Synchronization
Companies that use Ultra Records
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Ultra Records technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Ultra Records partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Sony Music EntertainmentcoreSony Music Entertainment is the parent company and distributor of Ultra Records. All music releases are distributed through Sony Music's global infrastructure, leveraging their distribution networks, licensing capabilities, and marketing resources. The copyright notice on Ultra Records' website confirms this ownership and distribution relationship.
Scale indicators2 records
Recent moves5 records
Expansion highlights3 records
Ultra Records competitors and assessment
Company assessmentDirect peers
- Anjunabeats: Independent dance label founded by Above & Beyond, focused on trance, progressive, and melodic house. Comparable as a long-standing specialist EDM label with strong artist identity and global streaming distribution.
- Because Music: Paris-based independent label with a strong dance and electronic roster, named alongside Ultra Records in Billboard's Dance Power Players. Directly comparable as an indie dance-focused competitor with international reach.
- Defected Records: UK-based independent house music label also featured in Billboard's Dance Power Players list alongside Ultra Records. Directly comparable in scale, genre focus, and target audience of club and festival dance music consumers.
- Armada Music: Leading independent dance and electronic music label founded by Armin van Buuren, explicitly named alongside Ultra Records in Billboard's Dance Power Players. Directly comparable as a specialist EDM label competing for the same artist pool and streaming audience.
- Spinnin' Records: Major electronic and dance music label now operating under Warner Music Group. Direct peer as a globally distributed EDM label with comparable streaming-driven revenue model and festival/DJ focus.
- Musical Freedom: Tiësto-founded dance music label, also under Sony Music Entertainment. Direct peer as a Sony-affiliated EDM label targeting the same festival and streaming audience.
- Ministry of Sound Recordings: Long-running UK dance music brand with a record label division focused on house and electronic releases. Comparable as a heritage dance brand with a streaming-driven catalog and club-culture identity.
- Mad Decent: Independent dance/electronic label founded by Diplo, with comparable festival-circuit focus and dance-music streaming catalog. Direct competitor for emerging electronic artists and sync placements.
- Revealed Recordings: Hardwell-founded big-room and electro house label, comparable as a specialist dance label with strong festival orientation and streaming distribution.
Broad incumbents
- Atlantic Music Group: Major-label group within Warner Music that houses dance and electronic roster activity. Named alongside Ultra Records in Billboard's Dance Power Players. Comparable as a much larger incumbent that competes for the same sync deals and streaming audiences.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
Ultra Records social profiles
Digital presenceUltra Records financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ultra Records leadership team
Management profileNumber of profiles
Profiles2 records
Ultra Records funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ultra Records M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ultra Records
What does Ultra Records do?
Ultra Records is an electronic dance music record label, owned by Sony Music Entertainment, that releases and distributes dance and electronic music through major digital streaming platforms such as Spotify and Apple Music. The label also licenses its recorded music catalog for commercial use and synchronization in media, generating revenue from streaming royalties and licensing agreements managed via Sony Music Entertainment's global infrastructure.
Is Ultra Records a public or private company?
Ultra Records is a private company. It is classified as corporate owned and is currently operating.
When was Ultra Records founded?
Ultra Records was founded in 1995. It employs 11 to 50 people.
Where is Ultra Records based?
Ultra Records is headquartered in New York, United States, in the North America region.
How does Ultra Records make money?
Two revenue lines are on record. Streaming Royalties are the primary driver. The others are music Licensing.
Who are Ultra Records's main competitors?
Direct peers on record are Anjunabeats, Because Music, Defected Records, Armada Music, Spinnin' Records, Musical Freedom, Ministry of Sound Recordings, Mad Decent and Revealed Recordings. Atlantic Music Group is listed as a broad incumbent.
Does Ultra Records have an API?
No public API is recorded for Ultra Records.
What industry is Ultra Records in?
Ultra Records's product category is Music Label. Its primary akta.pro industry code is MPAIAAAA, Record Labels (Major & Independent), with a secondary code of MPAIABAF, Sync Rights Representation (Pitching, Clearance, Negotiation). Its NAICS code is 51225.