HiQ Tyres & Autocare

What HiQ Tyres & Autocare does

HiQ monetises through five primary revenue streams: regulated MOT testing, vehicle servicing (interim, full, major, and manufacturer-approved), tyre sales and fitting, vehicle parts and repairs (brakes, batteries, exhausts, clutches, bodywork), and finance/transaction fees via Payment Assist. Go-to-market is a hybrid of physical franchise centres and digital acquisition through the website, email, and broad social media presence across X, Facebook, YouTube, LinkedIn, Instagram, TikTok, and Pinterest. The strategic moat sits on Goodyear brand association, DVSA regulatory approval, and density of UK physical locations rather than proprietary technology, and there are no AI/ML capabilities, patents, or disclosed funding rounds in the source material.

Name

HiQ Tyres & Autocare

Legal name

HiQ Tyres & Autocare

Website

https://hiqonline.co.uk

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

HiQ Tyres & Autocare operates a UK franchise network of over 100 service centres offering MOT testing, tyre sales and fitting, and vehicle servicing and repairs for individual vehicle owners, backed by Goodyear and Castrol supplier partnerships.

Ownership category

akta.pro rank

Product category

Automotive Aftermarket Services

NAICS

Automotive Parts, Accessories, and Tire Retailers (4413), Tire Dealers (441340)

SIC

Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

Tire & Wheel Services (Mount/Balance/Alignment) (TLAKAAAD)

akta.pro secondary industries

HVAC & Cooling System Services (A/C, Radiator) (TLAKAAAG), Exhaust & Emissions/Smog Testing & Repair (TLAKAAAI), Wheel & Rim Repair/Refurbishment (TLAKADAG), Tire Pressure Monitoring (TPMS) & Tire Telematics (TLAEAFAK)

Keywords

• Automotive servicing
• Tyre fitting
• MOT testing
• Vehicle repairs
• Car maintenance

Headquarters

HQ city

Oxford

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. MOT Testing Services: Annual Ministry of Transport testing services for vehicles over 3 years old, covering Class 1, 2, 4, 5, and 7 vehicle categories. MOT tests are legally required and regulated by DVSA with maximum fee caps.
2. Vehicle Servicing: Car maintenance services including oil and filter changes, interim, full, and major services. Also covers hybrid and electric vehicle servicing. Services are priced per vehicle type and booked online or at centres.
3. Tyre Sales and Fitting: Sale and installation of tyres from multiple brands including Goodyear, Michelin, Pirelli, Continental, Bridgestone, Cooper, Yokohama, Hankook, Falken, GT Radial, Nexen. Includes wheel alignment, TPMS service, and tyre storage.
4. Vehicle Parts and Repairs: Replacement parts including batteries, brakes, clutches, exhausts, steering components, and bodywork repairs. Services include free health checks, air conditioning, and diagnostics.
5. Finance/Payment Assist: Payment Assist financing allowing customers to spread the cost of tyres, services, or repairs over multiple months, enabling purchases that might otherwise be deferred.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels10 records

Core offering

HiQ Tyres & Autocare operates a UK franchise network of over 100 service centres delivering MOT testing, tyre sales and fitting from premium brands, and tiered vehicle servicing (Oil & Filter, Interim, Full, Major) for individual motorists. The company also offers vehicle repairs (brakes, exhausts, clutches, suspension, batteries), wheel alignment, air conditioning, diagnostics, and specialised hybrid/EV servicing, supported by online booking and Payment Assist consumer financing.

Product overview

HiQ Tyres & Autocare is a UK-based automotive service company operating over 100 centres across the country, offering a comprehensive suite of vehicle maintenance and repair services. The core offering revolves around three main service pillars: MOT testing (Classes 1, 2, 4, 5, and 7 for cars, motorcycles, and goods vehicles), tyre sales and fitting (with premium brands including Goodyear, Michelin, Pirelli, Continental, Bridgestone, Yokohama, Hankook, Cooper, and others), and vehicle servicing (ranging from basic Oil & Filter changes through to Major Car Services and Manufacturer Approved Services). The company also provides extensive ancillary services including air conditioning (R1234yf and R134a systems), brake services, battery replacement, exhaust repairs, suspension and steering, vehicle diagnostics, DPF cleaning, carbon cleaning, body repairs (dent removal, SMART repairs, full body repair), and specialized services for hybrid and electric vehicles. Free offerings include brake checks, brake fluid checks, battery checks, summer and winter health checks, and a 25-point vehicle health check. The company is a DVSA-approved MOT testing centre and proud to be a Goodyear certified partner. Financing options are available through Payment Assist.

Differentiator

Problem solved

Functional benefit

Products and services

• MOT Testing DVSA-approved statutory MOT testing for vehicles over 3 years old, covering Class 4 (cars and small vans up to 3,000kg), Class 1 & 2 (motorcycles up to and over 200cc), Class 5 (private passenger vehicles with 13+ seats, playbuses, ambulances), and Class 7 (goods vehicles 3,000-3,500kg). Bookable online or in-centre for individual UK vehicle owners.
• Oil & Filter Service Drain and replacement of engine oil with manufacturer-recommended grade plus replacement of oil filter to remove contaminants and protect engine components. Targeted at individual vehicle owners seeking basic engine maintenance.
• Interim Car Service Service package for high-mileage drivers including oil renewal, filter replacement, visual brake and suspension checks, and power steering, anti-freeze, and washer fluid top-ups.
• Full Car Service Comprehensive 53-point vehicle inspection covering brake discs and pads, essential under-bonnet fluids, plus replacement of engine oil, oil filter, and engine air filter.
• Major Car Service Most comprehensive vehicle service covering fuel filter, spark plugs, and brake pads with replacement of engine oil, oil filter, air filter, pollen filter, plus thorough suspension and exhaust inspection.
• Hybrid Vehicle Servicing Servicing for hybrid vehicles combining conventional engine maintenance with specialist high-voltage system handling by trained technicians.
• Electric Vehicle Servicing and Maintenance Specialist EV servicing covering tyre wear, wiper replacement, brake fluid changes, and high-voltage system isolation by certified technicians.
• Manufacturer Approved Service Vehicle service conducted to manufacturer service schedules using original equipment parts and lubricants, maintaining new-vehicle warranty compliance.
• Brake Service Brake system services including brake pad and disc replacement, new brake installation, and brake fluid change every 24 months. Targeted at individual motorists needing brake maintenance or repair.
• Battery Replacement and Fitting Vehicle battery replacement with checks for start-stop technology systems, disposal of the old battery, and professional battery care advice.
• Alloy Wheel Supply and Fitting Supply and fitting of new alloy wheels in various sizes and styling options from top brands for individual motorists wanting wheel upgrades.
• Exhaust Diagnosis and Replacement Diagnosis and replacement of full exhaust systems or individual components including catalytic converter and silencer.
• Clutch Assessment and Replacement Clutch assessment and replacement service with experienced technicians evaluating whether clutch issues may relate to other components before recommending replacement.
• Suspension Inspection and Repair Inspection and repair of suspension systems including springs, shock absorbers, and linkages for dependent and independent suspension configurations.
• Steering System Inspection and Repair Steering system inspection and repair covering rack and pinion systems, power steering, and four-wheel steering configurations.
• Air Conditioning Service Full air conditioning service including antibacterial cleaning of the evaporator, removal of bacteria and mould, and system performance optimisation for R1234yf and R134a refrigerant systems.
• Air Conditioning Recharge Top-up of refrigerant gas to correct levels plus leak checks, available for both R1234yf and R134a refrigerant systems.
• Vehicle Diagnostics Full diagnostic service using latest tools and software for engine fault identification, service light reset, and fault code clearing for ABS, airbag, and engine management systems.
• AdBlue Top-up and Refill Top-up of AdBlue urea-based solution for diesel vehicles to reduce harmful nitrogen oxide emissions in exhaust systems.
• DPF Cleaning Diesel Particulate Filter cleaning to remove soot build-up and prevent costly repairs, recommended every six months.
• Carbon Cleaning Engine carbon cleaning service using hydrogen and oxygen to remove carbon deposits from combustion chambers, exhaust ports, and fuel injectors, improving performance and emissions.
• Headlight Cleaning and Restoration Restoration of headlight lens clarity and appearance for maximum visibility and MOT compliance.
• Dent Removal (SMART Repair) SMART (Small Area Repair Techniques) dent removal without full respray, available in-centre or at the customer's location.
• Body Repair Service Vehicle body repair including car body repair, scratch removal, paint repair, and dent removal by specialist technicians.
• Vehicle Remapping ECU engine remapping by trained technicians to adjust engine performance settings (e.g., power, fuel efficiency) to customer preferences.
• Vehicle Valeting Interior and exterior vehicle valeting and cleaning service.
• 2 Wheel Alignment Tracking check ensuring correct wheel angle and direction against manufacturer specifications for better tyre wear and handling.
• 4 Wheel Laser Alignment Laser-based wheel alignment ensuring precise positioning of all four wheels for maximum handling performance and tyre longevity.
• TPMS Service Tyre Pressure Monitoring System servicing for monitoring tyre pressure and temperature in real time, alerting drivers to under-inflation.
• Tyre Storage Facility Storage service for seasonal tyres such as winter tyres when not in use.
• Tyre Fitting Local tyre fitting service for all vehicle types including cars, SUVs, sports cars, 4x4s, and off-road vehicles with premium tyre brands.
• Bulbs & Wipers Replacement Replacement and fitting of halogen, xenon, and LED bulbs plus windscreen wiper replacement while the customer waits.
• Seized Injector Removal Emergency injector removal service using hydraulic extraction tools with up to 35 tons of force for injectors locked by leakage, corrosion, or carbon build-up.
• Payment Assist Consumer Finance Finance option allowing customers to pay for tyres, services, or repairs over four months to help spread the cost of unexpected car expenses.

Quantifiable outcome

• Rated Excellent on Trustpilot with over 12,000 reviews

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• GoodyearcoreStrategic or Co-development PartnerHiQ is a Goodyear certified partner, stocking and fitting Goodyear tyres. This partnership provides HiQ with access to premium tyre brands and enables exclusive promotions such as free accidental tyre damage warranty on Goodyear and Cooper tyres. The partnership combines Goodyear's global tyre expertise with HiQ's local service network.
• DVSA (Driver and Vehicle Standards Agency)coreTechnology or IntegrationHiQ centres are DVSA approved MOT testing stations. All MOT testing follows DVSA's strict rules and inspection manual, ensuring consistent quality standards across all HiQ locations for vehicle safety compliance testing.
• CastrolminorStrategic or Co-development PartnerHiQ has a relationship with Castrol for automotive fluids and lubricants used in vehicle servicing. The partnership is referenced as 'Why HiQ & Castrol' indicating a commercial relationship for service consumables.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Just Tyres: UK tyre retailer specialising in tyre fitting, tracking, and related services, directly competing with HiQ's tyre business on price and convenience.
• Kwik-Fit: The UK's largest tyre-fitting and automotive service chain with a similarly broad offering across MOT, tyres, servicing, and repairs. Kwik-Fit is HiQ's most direct national competitor with comparable services and customer base, though with significantly more centres.
• Halfords Autocentres: Halfords' garage chain offers MOT testing, tyres, servicing, and repairs across the UK, directly competing with HiQ for the same individual vehicle owner segment with comparable bundled offerings.
• National Tyres and Autocare: A UK-focused tyre and autocare chain that offers a near-identical mix of MOT testing, tyre fitting, and vehicle servicing, making it one of HiQ's closest direct peers in the middle-market segment.
• ATS Euromaster: UK-wide tyre and auto service network operated under the Michelin umbrella. ATS competes directly with HiQ on tyres, MOT, servicing, and fleet maintenance, with similar breadth across the UK.
• Formula One Autocentres: UK autocare chain focused on MOT, tyres, and servicing — a directly comparable middle-market competitor to HiQ with similar online booking and multi-brand tyre offerings.
• Mr Tyre: A UK mobile and in-centre tyre fitting and autocare brand with overlapping tyre, MOT, and servicing capabilities targeting the same consumer segment as HiQ.
• Bosch Car Service: Global independent garage network present in the UK offering manufacturer-spec servicing, diagnostics, and repairs — competing with HiQ on quality positioning and technical capability rather than tyre-led offerings.

Emerging players

• Fast Fit (and other mobile tyre fitters): Emerging digital-first and mobile tyre/fitting services in the UK that bypass physical centres with at-location fitting, partially overlapping HiQ's customer base on convenience-driven purchases.
• Black Circles: UK online tyre retailer that uses partner fitters (including potentially HiQ centres) to deliver tyres with installation, competing indirectly for tyre purchase decisions and adjacent service work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/HiQAutocare
• YouTubeyoutube.com/user/HiQTyres
• Facebookfacebook.com/HiQAutocare
• LinkedInlinkedin.com/company/hiq-fast-fit
• Instagraminstagram.com/hiqautocare
• Pinterestpinterest.com/hiqonline
• TikToktiktok.com/@hiqtyresandautocare

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HiQ Tyres & Autocare