WinField Solutions

What WinField Solutions does

WinField Solutions, LLC (d/b/a WinField United) is a Saint Paul, Minnesota-based agricultural solutions company operating as a subsidiary and/or affiliate of Land O'Lakes, Inc. The company provides an integrated portfolio of crop inputs — including herbicides, insecticides, fungicides, adjuvants (InterLock, SuperLock), seed treatments, plant nutrition products, crop nutrients, and seed genetics marketed under the CROPLAN and WinField United Seed brands (corn, soybean, wheat, canola, alfalfa, corn silage, forage sorghum, sunflower) — alongside a proprietary agricultural technology platform that includes the Answer Plot research program (more than 5 million data points across nearly 200 replicated field trial locations), the Answer Tech Data Silo, the NutriSolutions App, the R7 Tool, the Advanced Acre Rx prescription program, SureTech Laboratories, and the BioVerified designation for biological products.

WinField generates revenue primarily through one-time sales of agricultural inputs, with supplementary financing services offered via Secure Financing and a Catalyst Loyalty Program. Go-to-market is executed exclusively through a network of trusted agricultural retail partners across the United States (with separate Canadian operations at winfieldunited.ca), supported by a Find a Retailer locator and the WinField Business Link customer portal. The Answer Plot program functions as both a research engine and a content/marketing channel, producing agronomic insights that retailers and farmers use to make seed-selection, crop-protection, and plant-nutrition decisions.

The company serves two primary customer segments: farmers and growers seeking yield-optimizing inputs and agronomic recommendations, and agricultural retailers who distribute WinField products and provide local advisory services. Technology integrations with Bayer's Climate FieldView Pro and DTN Connect extend the platform into adjacent precision-agriculture and market-data ecosystems. Founded in 1998 and employing 5,001–10,000 people, WinField has historically expanded through a combination of organic product development (BioVerified, Advanced Acre Rx) and targeted acquisitions, including Armor Seed in September 2017.

Name

WinField Solutions

Legal name

Winfield Solutions, LLC

Website

https://winfield.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

WinField Solutions (d/b/a WinField United) is a Land O'Lakes subsidiary that distributes crop protection products, seed genetics, plant nutrition, and decision-support technology through a US retail partner network serving farmers, growers, and agricultural retailers.

Ownership category

akta.pro rank

Product category

Agricultural Crop Inputs

NAICS

Farm Supplies Merchant Wholesalers (42491), Pesticide and Other Agricultural Chemical Manufacturing (32532), Support Activities for Crop Production (1151)

SIC

Agricultural Chemicals (2870), Wholesale-Farm Product Raw Materials (5150), Services-Commercial Physical & Biological Research (8731)

akta.pro primary industry

Seed & Trait Distribution (Dealer Networks) (AFABAJAD)

akta.pro secondary industries

Nutrient Management Planning & Fertility Programs (AFACABAB), Seed Distribution & Retail (Dealers, Co-ops, E-commerce) (AFABAFAO), Seed-Applied Crop Protection (Seed Treatment Pesticides) (AFABAAAK), Oilseed & Pulse Seeds (Canola/Rapeseed, Sunflower, Pea, Lentil, Chickpea) (AFABAFAC), Forage & Pasture Seeds (Alfalfa, Clover, Ryegrass, Bermudagrass) (AFABAFAD)

Keywords

• Crop protection products
• Agricultural seed genetics
• Plant nutrition solutions
• Agricultural retail network
• Crop input distribution

Headquarters

HQ city

Saint Paul

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Agricultural Products Sales: WinField United generates revenue through the sale of agricultural products including crop protection chemicals (herbicides, insecticides, fungicides), adjuvants, seed treatments, plant nutrition products, and crop nutrients. Products are sold through a network of retail partners to farmers and agricultural operations.
2. Seed Sales: Sale of high-performing seed genetics including corn, soybean, wheat, canola, alfalfa, corn silage, forage sorghum, and sunflower through WinField United Seed division.
3. Financing Services: Secure financing programs offered to customers for purchasing agricultural products and services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

WinField Solutions produces and distributes a full portfolio of agricultural inputs including crop protection chemicals (herbicides, insecticides, fungicides), adjuvants, seed treatments, plant nutrition products and crop nutrients, and branded seed products (CROPLAN, WinField United Seed). The company also operates agricultural technology platforms such as the Answer Plot Program, R7 Tool, NutriSolutions App, and Answer Tech Data Silo, and offers ancillary services including prescription agronomy (Advanced Acre Rx), laboratory testing (SureTech Laboratories), retail financing (Secure Financing), and retailer loyalty programs. These offerings are distributed primarily through a network of agricultural retail partners across North America.

Product overview

WinField United is an agricultural solutions company offering an integrated platform combining crop protection products (herbicides, insecticides, fungicides), plant nutrition, seed products (CROPLAN and WinField United Seed brands), adjuvants, and technology solutions. The core technology portfolio includes the Answer Plot research program providing localized data from nearly 200 locations with over 5 million data points, the Answer Tech Data Silo platform for farm data management, and the NutriSolutions App for plant nutrition analysis. Additional products include the R7 Tool for agronomic decision support, Advanced Acre Rx prescription program, and various crop input products including seed treatments and fertilizers. The company also operates SureTech Laboratories for agricultural testing and provides the BioVerified Designation program for validating biological products. The portfolio is distributed through a network of retail partners.

Differentiator

Problem solved

Functional benefit

Brands

• CROPLAN: Seed brand offering high-performing genetics combined with latest traits and technologies
• Answer Plot
• Answer Tech
• Data Silo
• NutriSolutions
• R7 Tool
• INTERLOCK
• SuperLock
• BioVerified
• Catalyst Loyalty Program

Products and services

• Crop Protection Products Herbicides, insecticides, and fungicides used by growers and agricultural retailers to protect crops from weeds, pests, and disease throughout the growing season.
• InterLock Adjuvant Spray adjuvant used by growers and retailers to improve droplet size, coverage, and drift control when tank-mixed with crop protection products.
• SuperLock Adjuvant Premium spray adjuvant designed to enhance deposition and reduce drift of pesticide applications, sold through agricultural retailers.
• Climachem Plant nutrition product formulated to help crops mitigate environmental stress and optimize yield performance.
• Plant Nutrition & Performance Portfolio of plant nutrition solutions aimed at improving crop health, nutrient uptake, and yield potential for growers.
• Crop Nutrients Fertilizer products distributed through agricultural retailers to support crop nutrient requirements across multiple geographies.
• Seed Treatments Seed-applied protective treatments that defend against early-season pests and disease, sold through retail partner network.
• CROPLAN Seed Branded seed line including corn, soybean, wheat, alfalfa, canola, corn silage, forage sorghum, and sunflower varieties positioned for performance across diverse growing regions.
• WinField United Seed Proprietary seed portfolio distributed through WinField United's retail partner network, including corn, soybean, wheat, alfalfa, canola, corn silage, forage sorghum, and sunflower.
• Answer Plot Program

Quantifiable outcome

• Product performance proven in replicated field trials at nearly 200 Answer Plot locations
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Partnerships

One partnership is on record.

• Land O'Lakes, Inc.coreOthersWinField United is a subsidiary and/or affiliate of Land O'Lakes, Inc. The company was formed by combining two organizations' strengths, talent, and technology. Land O'Lakes is a well-known agricultural cooperative known for dairy products, animal feed, and crop inputs.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Nutrien Ag Solutions: Nutrien Ag Solutions is the largest direct-to-grower crop input retailer in North America, distributing crop protection, seed, and plant nutrition through a dealer network to US growers — the same channel model WinField United runs under Land O'Lakes, making it the closest comparable on business model and customer base.
• Helena Agri-Enterprises: Helena Agri-Enterprises distributes branded and proprietary crop protection chemicals, adjuvants, fertilizers, and seed treatments through a US retail network of dealers — closely comparable to WinField's adjuvants/crop protection portfolio and retail-led GTM.
• GROWMARK: GROWMARK is a US farmer-owned agricultural cooperative that supplies crop protection, seed, plant nutrition, and agronomy services through member-retailers in the Midwest and beyond — directly comparable to WinField's cooperative-distributor model owned by Land O'Lakes.
• CHS Inc. CHS Inc. is a major US agribusiness cooperative operating retail agronomy locations that distribute crop nutrients, crop protection, and seed to farmers — directly comparable as a competing cooperative-led, dealer-driven crop input distributor in overlapping US geographies.

Broad incumbents

• Corteva Agriscience: Corteva is one of the largest global seed and crop protection companies with proprietary genetics (Brevant, Pioneer) plus the Granular farm management software platform — overlapping with WinField's seed (CROPLAN), crop protection chemicals, and digital agronomy (R7 Tool) portfolios, but operating at much larger scale as a manufacturer rather than distributor.
• Syngenta Group: Syngenta is a global crop protection and seed giant (now owned by Sinochem) with a broad herbicide/insecticide/fungicide portfolio and seed genetics sold through US retailers — overlapping broadly with WinField's crop protection and seed product categories, though Syngenta operates primarily as a manufacturer.
• BASF Agricultural Solutions: BASF's Agricultural Solutions division is a global manufacturer and marketer of crop protection chemicals, seeds, and digital farming tools (xarvio) — a broad incumbent that competes with WinField's chemical and digital agronomy product lines across the US dealer channel.
• Bayer Crop Science (incl. Climate FieldView): Bayer Crop Science combines global seed traits, crop protection chemicals, and the Climate FieldView precision-agriculture platform — WinField's Answer Plot data and R7 Tool/NutriSolutions compete directly against FieldView's grower-data analytics; Bayer is a much larger incumbent integrating the same set of offerings.
• FMC Corporation: FMC is a global crop protection chemicals manufacturer specializing in insecticides, herbicides, and fungicides, selling through US retailers — comparably overlapping with WinField's crop protection portfolio (herbicides/insecticides/fungicides).

Regional players

• Simplot (JR Simplot / Simplot Grower Solutions): Simplot Grower Solutions is a regional US ag retailer distributing crop nutrition, crop protection, seed, and proprietary products to growers in the Western US — comparable crop input distribution model with overlapping product categories but narrower geographic footprint than WinField's national dealer network.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/WinFieldInsight
• Facebookfacebook.com/WinFieldInsight
• LinkedInlinkedin.com/company/winfield-solutions

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WinField Solutions