What Supermajority does

Supermajority is a U.S.-based non-profit women's equality organization founded in 2019 and headquartered in New York. The organization conducts nonpartisan research, polling, and survey work to understand the voting behavior and policy priorities of American women, with a particular focus on sporadically voting young women — a demographic it characterizes as "winnable but not yet secured" for civic engagement. Its core activities are research-driven rather than product-driven: Supermajority does not offer commercial software, digital platforms, or branded consumer products, and instead produces data-driven insights intended to inform voter mobilization strategies and policy prioritization across issues such as the economy, jobs, and abortion rights.

The organization's research methodology is delivered through strategic partnerships rather than in-house technology. Supermajority collaborates with HIT Strategies and Lake Research Partners to jointly design, field, and publish surveys, including a late-2024 study examining the priorities of young women voters. No AI/ML tooling, proprietary algorithms, or digital infrastructure are referenced in the available data; the organization's outputs are conventional polling deliverables. As a non-profit, Supermajority does not operate a commercial revenue model — pricing, GTM motion, and revenue mechanics are not applicable — and its operations are sustained through donor support and impact-investor funding rather than customer fees.

The organization was co-founded by Cecile Richards, a nationally recognized figure in U.S. women's rights advocacy, and is operationally led by executive director Amanda Brown. Supermajority operates exclusively within the United States, serving a single geographic market, and its customer base (in the non-profit sense) consists of donors, supporters, and downstream advocacy and policy stakeholders rather than paying buyers. Headcount is reported in the 11-50 employee range, consistent with a small-to-mid-sized advocacy organization.

Name

Supermajority

Legal name

Supermajority

Website

https://supermajority.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Supermajority is a U.S.-based non-profit women's equality organization founded in 2019 that conducts nonpartisan polling and survey research on the voting behavior and policy priorities of sporadically voting young women, in partnership with HIT Strategies and Lake Research Partners.

Ownership category

akta.pro rank

Product category

Nonprofit Civic Engagement & Advocacy

NAICS

Human Rights Organizations (813311), Social Advocacy Organizations (8133)

SIC

Services-Social Services (8300)

akta.pro primary industry

Gender Equality & Women’s Rights Advocacy (BPAGAFAD)

Keywords

• Women's equality advocacy
• Voter mobilization research
• Nonpartisan polling studies
• Civic engagement nonprofit
• Policy prioritization research

Headquarters

HQ city

New City

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Core offering

Supermajority is a women's equality nonprofit that conducts nonpartisan survey research, polling, and policy prioritization studies to understand voting behavior and civic engagement among young women in the United States. It focuses on mobilizing sporadically voting young women by producing data-driven insights on key issues such as economy, jobs, and abortion rights.

Product overview

Supermajority is a women's equality organization that conducts research, polling, and survey work to understand voter behavior and policy priorities. Based on available source data, no specific branded products, software platforms, or digital service offerings were identified. The organization focuses on advocacy, voter mobilization research, and policy prioritization rather than commercial technology products.

Differentiator

Problem solved

Functional benefit

Products and services

• Nonpartisan Voter Research & Polling Studies Nonpartisan survey research and polling studies examining voting behavior, civic engagement, and policy priorities of young women in the United States, produced in collaboration with HIT Strategies and Lake Research Partners and intended to inform voter mobilization and policy-prioritization efforts.

Quantifiable outcome

• 39% of young women who voted were motivated by economy and jobs as top issue in 2024 elections
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• HIT StrategiescoreStrategic or Co-development PartnerSupermajority partnered with HIT Strategies to conduct survey research examining the priorities and voting behavior of sporadically voting young women in the United States. The research was part of a collaborative effort to understand voter mobilization patterns.
• Lake Research PartnerscoreStrategic or Co-development PartnerSupermajority collaborated with Lake Research Partners alongside HIT Strategies to release new survey findings from late 2024 examining the priorities and voting behavior of sporadically voting young women. Lake Research Partners contributed expertise in polling and voter research.

Recent moves5 records

Expansion highlights3 records

Direct peers

• IGNITE: Nonpartisan organization focused on young women's political leadership and civic engagement; directly comparable as a peer targeting young women for civic mobilization and policy engagement.
• Ultraviolet: Digital-first feminist advocacy organization engaging women on gender-equality and reproductive-rights issues; comparable as a peer mobilizing women on progressive policy priorities using research-driven campaigns.
• EMILY's List: A long-established political organization that recruits, trains, and supports pro-choice Democratic women candidates; directly comparable as a women's political engagement and mobilization organization with overlapping donor and demographic targets.
• Higher Heights for America: Organization focused on building Black women's political power through engagement, leadership, and voter mobilization; comparable as a women-of-color political mobilization peer with similar research and turnout focus.
• She Should Run: Nonpartisan nonprofit encouraging women of all backgrounds to run for office; directly comparable as a younger-women-focused civic and political engagement organization operating in adjacent mobilization space.
• NARAL Pro-Choice America: Leading abortion-rights advocacy organization conducting polling, lobbying, and voter mobilization; directly overlaps with Supermajority's reproductive-rights issue focus and young-women voter engagement.

Broad incumbents

• Feminist Majority Foundation: Long-running feminist advocacy organization engaged in research, lobbying, and voter mobilization on women's equality issues; comparable as a broader women's-rights advocacy incumbent with overlapping issue agenda.
• National Women's Law Center: Legal and policy advocacy organization advancing women's rights through litigation, research, and policy work; comparable as a larger women-focused policy/research entity with similar issue priorities.
• Planned Parenthood Federation of America: Large, established women's health and reproductive-rights organization with a substantial advocacy and political arm; comparable as the originating ecosystem for Cecile Richards and a major competitor for abortion-rights donor dollars.

Emerging players

• Swing Left: Grassroots voter mobilization organization targeting sporadic and infrequent voters in swing districts; comparable as a peer using data-driven research to mobilize under-voting demographics.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/supermajority

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Supermajority