No-IP
No-IP is a Dynamic DNS and managed DNS infrastructure provider founded in 1999, serving 35M+ customers globally — from home users and gamers to MSPs, security integrators, and OEMs — via a 150+ PoP Anycast network with freemium-to-enterprise subscriptions and embedded router integrations.
- Company typePrivate
- Founded1999
- HeadquartersReno, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What No-IP does
No-IP is a Dynamic DNS and managed DNS infrastructure provider founded in 1999 and headquartered in Reno, Nevada, operating through Vitalwerks Internet Solutions, LLC. The company serves more than 35 million customers globally, spanning individual home users and gamers, MSPs and MSSPs, security and alarm integrators, OEMs, and a tail of Fortune 500 enterprises. Its core proposition is solving the dynamic-IP problem — automatically updating DNS records whenever a customer's public IP changes, so devices, servers, and cameras can be reliably reached via stable hostnames without requiring an expensive static IP from an ISP.
The platform is built on a proprietary Anycast Network with 150+ points of presence worldwide, supporting a 100% uptime SLA. The product portfolio centers on a tiered Dynamic DNS offering (Free, Enhanced, Pro), augmented by Managed DNS products (Plus, Premium, Squared Backup), domain registration, SSL certificates, branded email, server monitoring, and white-label "Branded Remote Access" for partners. Differentiating technical components include DDNS Keys (per-hostname credentials with 2FA), Reverse Tunnels and Public Tunnels for CGNAT bypass and Zero Trust Network Access, a Dynamic Update Client (DUC) for Windows/Mac/Linux/Docker, and a developer API. Native DDNS support is embedded in firmware and management planes of eight major networking brands: Belkin, D-Link, Fortinet, Netgear, Palo Alto Networks, SonicWall, Synology, and Ubiquiti.
The business model is a hybrid freemium-to-enterprise subscription engine. Self-serve signup on noip.com drives the long tail, while a formal MSP/MSSP/OEM partner program — including white-label, API integration, and referral/reseller revenue — captures mid-market and embedded use cases. Paid tiers are priced at modest subscription levels (Enhanced DDNS ~$24.95/year, Plus Managed DNS $5.00/domain/month), with enterprise pricing gated behind a sales team. A December 2025 strategic majority investment by No-IP Technologies, LLC and the appointment of Suchit Rout as CEO mark an explicit pivot toward accelerated product development and market expansion after 25+ years of founder-era operation.
No-IP firmographics
Firmographics- Name
- No-IP
- Legal name
- Vitalwerks Internet Solutions, LLC dba No-IP
- Website
- https://noip.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- No-IP is a Dynamic DNS and managed DNS infrastructure provider founded in 1999, serving 35M+ customers globally — from home users and gamers to MSPs, security integrators, and OEMs — via a 150+ PoP Anycast network with freemium-to-enterprise subscriptions and embedded router integrations.
- Ownership category
- akta.pro rank
No-IP industry classification
Industry- Product category
- Dynamic DNS Services
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Computer Communications Equipment (3576)
- akta.pro primary industry
- IP Address Management (IPAM) & DNS/DHCP (DDI) (HDAFAMAE)
- akta.pro secondary industries
- DNS, Anycast & Traffic Steering (GSLB, Geo-routing) (HDABAGAE), Resilient DNS, Traffic Management & Global Load Balancing (HDABAIAI), DNS/DHCP/IPAM (DDI) Services (BPAEAEAK)
Keywords
Where No-IP is headquartered
LocationHeadquarters
- HQ city
- Reno
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
No-IP business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Infrastructure, Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Dynamic DNS Subscriptions: Tiered subscription model for Dynamic DNS services. Free tier available for personal use. Paid tiers (Enhanced, Pro) offer more hostnames, no expirations, priority support, and enterprise features.
- Managed DNS: Plus and Premium Managed DNS packages providing authoritative DNS routing with built-in security, global failover, and 100% uptime SLAs. Billed monthly or annually.
- Domain Registration: Domain name registration and renewal services. Auto-renewal enabled by default with ICANN compliance. Includes domain transfer services.
- SSL Certificates: SSL certificate issuance and management integrated with domain services for website security.
- Email Services: POP3/IMAP Managed Mail, Mail Forwarding, Backup MX, Mail Reflector, and Alternate-port SMTP services.
- Server Monitoring: Basic and Advanced Monitoring services for tracking server and service availability with notifications.
- Referral Program: Referral credits earned when referred users become paid subscribers. Credits applied as account credit, not cash.
- Priority Support: Premium support tier allowing customers to get assistance more quickly than standard support channels.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free Dynamic DNS for personal use |
| Subscription | Annual | Enhanced Dynamic DNS - More hostnames, no expirations, priority support |
| Subscription | Annual | Pro Dynamic DNS - Enterprise-grade unlimited devices and advanced DNS |
| Subscription | Monthly | Plus Managed DNS - Smarter, faster DNS with security and failover |
| Subscription | Annual | Premium Managed DNS - Advanced control and redundancy |
| Subscription | Annual | Squared Backup DNS - Secondary DNS layer |
| Subscription | Monthly | Team Login - Secure multi-user account access |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels11 records
No-IP product offering
Product offeringCore offering
No-IP provides Dynamic DNS (DDNS) and Managed DNS services that automatically map changing IP addresses to easy-to-remember hostnames, enabling reliable remote access to devices, servers, cameras, and smart home systems. The company also sells domain registration, managed email, SSL certificates, server monitoring, and white-labeled remote access solutions for MSPs, OEMs, and security integrators. All services run on a proprietary Anycast Network with 150+ global points of presence and a 100% uptime guarantee.
Product overview
No-IP is a DNS and remote access solutions provider operating a multi-tiered product portfolio. The core offerings center on Dynamic DNS (DDNS) services at three tiers: Free, Enhanced, and Pro Dynamic DNS, which automatically update domain names to match changing IP addresses. These are complemented by Managed DNS products (Plus, Premium, and Squared Backup DNS) built on a 150+ point-of-presence Anycast Network with 100% uptime guarantee. Domain services include registration, branded email, and SSL certificates. Additional capabilities include security features like DDNS Keys, team collaboration tools (Team Login), server monitoring, and priority support. The company also offers Branded Remote Access for MSPs and resellers seeking white-label solutions. Services are accessible via web portal, Dynamic Update Client software, router firmware integration, and developer API.
Differentiator
Problem solved
Functional benefit
Products and services
- Free Dynamic DNS
Quantifiable outcome
- 100% uptime guarantee for DNS services
- +3 more outcomes
Companies that use No-IP
Customer profileSegments10 records
Ideal customer profiles6 records
No-IP technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Feature6 records
No-IP partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- IPVanishminorIPVanish VPN offered as a partner product through No-IP's website, branded as 'Anonymous VPN.' Customers can access VPN services bundled with No-IP's DNS solutions for enhanced privacy.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
No-IP competitors and assessment
Company assessmentBroad incumbents
- Cloudflare: Provides authoritative DNS, DDoS protection, and Zero Trust networking as part of a broad cloud platform. Competes with No-IP Managed DNS at the enterprise/free-tier boundary and bundles comparable features.
- GoDaddy: Combines ICANN-accredited domain registration with bundled DNS, email, and SSL services. Direct overlap with No-IP's domain registration, branded email, and SSL cross-sell portfolio.
- Azure DNS: Microsoft's managed authoritative DNS service integrated with the Azure cloud platform. Comparable Managed DNS offering for enterprise buyers, often bundled with broader Azure commitments.
- AWS Route 53: Hyperscaler DNS service bundled into the AWS ecosystem. Competes with No-IP Managed DNS for cloud-native buyers and offers low-cost dynamic update functionality for AWS-hosted workloads.
Direct peers
- NS1: Enterprise-focused managed DNS and traffic steering platform with strong API and automation. Competes with No-IP's premium Managed DNS for business customers needing advanced routing.
- ClouDNS: Managed DNS provider offering authoritative DNS, GeoDNS, and DDNS as a paid service. Directly comparable to No-IP's Managed DNS and dynamic update capabilities for SMB and prosumer segments.
- Dyn (Oracle Dyn): Dyn's Dynamic DNS and managed DNS services were the closest pure-play DDNS competitor before its acquisition by Oracle. Directly comparable to No-IP's core DDNS offering and Managed DNS tiers.
- DNS Made Easy (Constellix): Operates managed authoritative DNS and traffic steering services aimed at enterprise and SMBs. Closely comparable to No-IP's Plus/Premium Managed DNS and Squared Backup DNS offerings.
Emerging players
- Afraid.org (FreeDNS): Long-running free Dynamic DNS provider with subdomain sharing. Competes with No-IP's free tier in the hobbyist/SMB space.
- Duck DNS: Free, open-source Dynamic DNS service focused on hobbyist and home users. Competes at the bottom of No-IP's funnel with a non-commercial model targeting the same DDNS use cases.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
No-IP social profiles
Digital presenceNo-IP financial estimates
Financial estimateRevenue estimate
Valuation estimate
No-IP leadership team
Management profileNumber of profiles
Profiles3 records
No-IP funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
No-IP M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about No-IP
What does No-IP do?
No-IP provides Dynamic DNS (DDNS) and Managed DNS services that automatically map changing IP addresses to easy-to-remember hostnames, enabling reliable remote access to devices, servers, cameras, and smart home systems. The company also sells domain registration, managed email, SSL certificates, server monitoring, and white-labeled remote access solutions for MSPs, OEMs, and security integrators. All services run on a proprietary Anycast Network with 150+ global points of presence and a 100% uptime guarantee.
Is No-IP a public or private company?
No-IP is a private company. It is classified as corporate owned and is currently operating.
When was No-IP founded?
No-IP was founded in 1999. It employs 11 to 50 people.
Where is No-IP based?
No-IP is headquartered in Reno, United States, in the North America region.
How does No-IP make money?
Eight revenue lines are on record. Dynamic DNS Subscriptions are the primary driver. The others are managed DNS, domain Registration, SSL Certificates, email Services, server Monitoring, referral Program and priority Support.
Who are No-IP's main competitors?
Broad incumbents on record are Cloudflare, GoDaddy, Azure DNS and AWS Route 53. Direct peers are NS1, ClouDNS, Dyn (Oracle Dyn) and DNS Made Easy (Constellix). Emerging players are Afraid.org (FreeDNS) and Duck DNS.
Does No-IP have an API?
Yes. No-IP provides a Dynamic Update API for developers to programmatically update hostnames and manage DNS records. The developer portal at developer.noip.com offers API documentation for integrating DDNS functionality into applications and services. Developer documentation is at developer.noip.com.
What industry is No-IP in?
No-IP's product category is Dynamic DNS Services. Its primary akta.pro industry code is HDAFAMAE, IP Address Management (IPAM) & DNS/DHCP (DDI), with a secondary code of HDABAGAE, DNS, Anycast & Traffic Steering (GSLB, Geo-routing). Its NAICS code is 518 and its SIC code is 3576.