Oscar W. Larson

What Oscar W. Larson does

Oscar W. Larson Co. is a 79-year-old (founded 1946) integrated petroleum equipment and EV charging infrastructure services provider headquartered in Clarkston, Michigan, operating 10 branch locations across Michigan, Ohio, Indiana, and Kentucky. The company delivers end-to-end services including UST/AST tank sales, installation, testing and maintenance, dispenser repairs, piping replacements, tank monitoring, general contracting, excavation, electrical contracting, HVAC/refrigeration, mechanical work, re-imaging, and construction services, complemented by EPA-certified compliance testing using proprietary DPleak differential pressure technology. It also sells and installs EV charging stations (ChargePoint Level 2 and Level 3 Express 250 units) and distributes the DFS Anthem UX fuel dispensing platform through a 66-year Wayne/Dover Fueling Solutions relationship, while offering 24/7/365 emergency response across its branch network.

The business operates as a hybrid professional services and equipment distribution model, generating revenue through project-based contracting, equipment sales, hardware installations (POS, EV chargers, LED lighting, HVAC, petroleum equipment), and recurring compliance testing. Pricing is per-job and quote-based, with equipment financing facilitated through Eagle Financial Group (up to $250,000 application-only, 2-4 hour credit turnaround). Go-to-market is enterprise field sales via the branch network, industry trade shows (MPA/MACS, PEI), referrals, and direct outreach, targeting petroleum retailers, convenience stores, fleet operators, restaurants, and government entities — with named enterprise customers spanning Buc-ee's, Penske, FedEx, Speedway, McDonald's, Kroger, Shell, BP, and the U.S. Marines.

Since December 2020, Oscar W. Larson has operated as the anchor company of OWL Services, a Trive Capital-backed integrated petroleum and EV infrastructure platform that has grown to 14 companies and 40+ branch locations nationwide. The platform has executed at least seven acquisitions (WildcoPES, Cox Service Station Maintenance, CBE Inc., eStructure Solutions, Crompco, JBI Electrical Systems, Seneca Companies) extending service lines into East Coast operations, in-store technology deployment, EV infrastructure development, compliance SaaS/data services, and electrical contracting. The platform's EV segment revenue has roughly doubled from approximately 5% to 10% of total OWL revenue over two years, and the recently appointed CEO Bob Dee has articulated a five-year vision to develop OWL into a fully integrated construction, SaaS, distribution, and professional services firm.

Name

Oscar W. Larson

Legal name

Oscar W. Larson Co.

Website

https://larsonco.com

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

251–500 employees

Short description

Oscar W. Larson Co. is a 79-year-old petroleum equipment and EV charging infrastructure services provider based in Clarkston, Michigan, operating 10 Midwest branches as the anchor company of OWL Services, a Trive Capital-backed platform spanning 14 companies and 40+ locations nationwide.

Ownership category

akta.pro rank

Product category

Petroleum Equipment Contracting and EV Infrastructure Services

NAICS

Oil and Gas Field Machinery and Equipment Manufacturing (333132), Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (3334), Industrial Machinery Manufacturing (3332)

SIC

Oil & Gas Field Machinery & Equipment (3533), Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585), Electrical Industrial Apparatus (3620)

akta.pro primary industry

High-Voltage (HV) Safety, Isolation Testing & Compliance Services (TLAKAMAH)

Keywords

• Petroleum equipment services
• EV charging installation
• Underground storage tank testing
• Fuel dispenser distribution
• Compliance testing inspections

Headquarters

HQ city

Clarkston

HQ country

United States

HQ region

North America

Offices10 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Petroleum Equipment Service & Installation: Full-service petroleum and fluid handling equipment contracting including UST/AST tank services, testing, sales, removals/installations, piping replacements, electronics, tank monitoring equipment, dispenser repairs, and construction/excavation services.
2. EV Charging Infrastructure: Site planning, electrical design, installation, and maintenance of electric vehicle charging stations, representing approximately 10% of total revenue under OWL Services.
3. Equipment Sales: Direct sales of petroleum equipment, electrical equipment/LED lighting, HVAC/R equipment, POS systems, and convenience store equipment through retail operations.
4. General Contracting: Construction, excavation, demolition, building maintenance, site development, remodeling, re-imaging, painting, decaling services for petroleum, automotive, airline, marine, restaurant, and convenience store clients.
5. Compliance Testing & Inspections: EPA-certified containment sump testing, overfill prevention device testing, under dispenser containment testing, and spill bucket fill port testing in accordance with EPA 2015 Underground Storage Tank Regulations.
6. HVAC/Refrigeration & Mechanical Services: HVAC, refrigeration, mechanical, electrical, generator, and building automation services for commercial and industrial facilities.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Oscar W. Larson Co. is an end-to-end petroleum equipment distributor and service contractor providing installation, testing, inspection, maintenance, and repair of above-ground and underground storage tank systems, fuel dispensers, and tank monitoring equipment, supported by EV charging station deployment (ChargePoint Level 2 and Level 3), EPA-certified compliance testing, construction/excavation, electrical, mechanical, HVAC, and re-imaging services delivered through a 10-branch Midwest field-service network.

Product overview

Oscar W. Larson Co. operates as an integrated petroleum and electric vehicle infrastructure company offering a comprehensive portfolio of services centered around petroleum equipment sales, installation, and maintenance alongside EV charging infrastructure. The core offerings include petroleum equipment services (tanks, dispensers, monitoring), ChargePoint EV charging solutions, and the DFS Anthem UX fuel dispensing platform. These are supported by complementary service modules including electrical contracting, compliance testing, construction/excavation, HVAC/refrigeration, re-imaging, tank cleaning, mechanical services, car wash services, and equipment financing. The company serves retail, commercial, and industrial clients across the petroleum, automotive, airline, marine, restaurant, and convenience store sectors with operations spanning Michigan, Ohio, Indiana, and Kentucky.

Differentiator

Problem solved

Functional benefit

Brands

• ChargePoint: Electric vehicle charging solutions sold and installed by Oscar W. Larson Company, including residential, workplace, retailer, and fleet charging stations.
• DFS Anthem UX

Products and services

• Petroleum Equipment Services Full-service petroleum equipment contracting including UST and AST tank services, testing, sales, removals and installations, piping replacements, electronics, and tank monitoring equipment for retail, commercial, and industrial applications.
• ChargePoint EV Charging Solutions High-performance electric vehicle charging solutions including site planning, electrical design, installation, and maintenance. Includes Level 3 Express 250 chargers (62.5 kWh), paired configurations for simultaneous charging, and cloud-connected networked charging management for residential, workplace, retailer, and fleet customers.
• DFS Anthem UX Advanced fuel dispensing user experience platform featuring a 27-inch high-resolution touchscreen, wireless connectivity, stereo audio, contactless payment options (Apple Pay, Android Pay), multi-language support, loyalty app integration, and Dark Mode. Sold and installed by Oscar W. Larson for forecourt business enhancement.
• Electrical Contracting Comprehensive electrical contracting services including new construction, upgrades, LED lighting, generators, and electrical systems for petroleum, commercial, EV charging, and car wash facilities.
• Compliance Testing and Inspections EPA-compliant compliance testing and inspections for spill containers, overfill prevention devices, under dispenser containment, and containment sumps using certified DPleak differential pressure technology, with certified pass/fail reports including leak identification photographs.
• Construction & Excavation All-inclusive construction, excavation, and general contracting services including demolition, building maintenance, site development, and disposal services for petroleum, commercial, and industrial projects.
• HVAC/Refrigeration Heating, ventilation, air conditioning, and refrigeration services for commercial and industrial facilities, including mechanical system installation and maintenance.
• Re-Imaging Services Facility re-imaging services including remodeling, painting, and decaling for retail, petroleum, and commercial properties.
• Tank Cleaning & Fuel Polishing Underground and above ground storage tank cleaning and fuel polishing services for petroleum infrastructure maintenance.
• Mechanical Services Mechanical services including pipe fitting and mechanical system installation and maintenance for petroleum facilities.
• Car Wash Services Car wash installation and maintenance services for convenience stores and retail fuel locations.
• Equipment Financing Equipment financing program offered in partnership with Eagle Financial Group, providing competitive rates, application-only transactions up to $250,000 without financials, 2-4 hour credit turnaround, pay-as-you-go and multi-year term options, and zero-down financing.

Quantifiable outcome

• Over 70 job site safety audits completed in one week during 2019 Safety Week
• +1 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Nine partnerships are on record, tiered major, core and strategic.

• Seneca CompaniesmajorStrategic or Co-development Partner · 1 January 2024Seneca Companies joined the OWL Services umbrella in January 2024 as part of ongoing expansion strategy. Seneca Companies specializes in petroleum equipment and services, further expanding OWL's geographic footprint and service capabilities.
• Dover Fueling SolutionscoreChannel Partner/ Reseller/ DistributorOscar W. Larson serves as a Wayne distributor (Wayne is a brand of Dover Fueling Solutions), selling and installing DFS Anthem UX user experience platform and Wayne Ovation fuel dispensers. Company celebrated 66 years as a Wayne distributor (1960-2026).
• ChargePoint, Inc.coreChannel Partner/ Reseller/ DistributorChargePoint is the world's largest EV charging network with over 100,000 charging locations globally. Oscar W. Larson sells and installs ChargePoint charging solutions for residential, workplaces, retailers, and fleets, including Level 2 and Level 3 Express 250 stations.
• Canary CompliancestrategicTechnology or IntegrationPartnership established January 2019 to offer Canary's data-driven remote underground storage tank monitoring system. The collaboration automates compliance-related problem identification and digitizes collection and storage of compliance paperwork.
• WildcoPESmajorStrategic or Co-development PartnerWildcoPES was acquired in July 2021, expanding Oscar Larson's presence to the East Coast as the first step in creating a nationwide platform. WildcoPES provides petroleum equipment and services.
• Crompco, LLCmajorStrategic or Co-development PartnerAcquired in June 2022, Crompco is a leading turn-key provider of compliance management, site inspection, managed services, and information services for fuel infrastructure across the United States. Based in Plymouth Meeting, Pennsylvania.
• eStructure SolutionsmajorStrategic or Co-development PartnerAcquired in May 2022, eStructure Solutions is a clean energy infrastructure development company serving the United States with full turn-key services in the electric vehicle infrastructure industry.
• CBE Inc. (Capitol Business Equipment)majorStrategic or Co-development PartnerAcquired in January 2022, CBE specializes in remote and on-premise large-scale technology deployments, long-term managed service, and repair & maintenance of in-store technologies.
• Cox Service Station MaintenancemajorStrategic or Co-development PartnerAcquired in September 2021, Cox Service Station Maintenance strengthens Oscar Larson's presence in the Midwest and establishes OWL's nationwide footprint.

Scale indicators6 records

Recent moves8 records

Expansion highlights7 records

Broad incumbents

• ChargePoint, Inc. World's largest EV charging network (100,000+ ports globally) and Oscar Larson's primary EV charging hardware/software partner. While commercially complementary, ChargePoint also offers turnkey network services that compete with Oscar Larson's EV charging installation business at scale.

Direct peers

• Crompco, LLC: Turnkey provider of compliance management, site inspection, and managed services for UST fuel infrastructure, acquired by OWL Services in June 2022. Directly comparable to Oscar Larson's DPleak and EPA compliance testing business.
• Cox Service Station Maintenance: Midwest petroleum service station maintenance provider acquired in September 2021. Operates an almost identical petroleum equipment service/maintenance model in the same Midwest geography as Oscar Larson.
• WildcoPES: East Coast petroleum equipment and services provider acquired in July 2021 to establish OWL's first national footprint. Operates the same petroleum equipment service model on the East Coast, directly comparable to Oscar Larson's Midwest operations.
• SPATCO: Independent petroleum equipment distributor and service provider operating across the Southeast and Mid-Atlantic. Closely comparable to Oscar Larson in business model — equipment distribution, installation, service, and compliance for petroleum and convenience-store customers.
• Seneca Companies: Petroleum equipment and services company that joined the OWL Services umbrella in January 2024. Operates a similar Midwest-and-beyond petroleum equipment contracting model with EV charging adjacency, making it the closest direct peer within the same PE-owned rollup.
• AFS Petroleum: Petroleum equipment and services company providing tank testing, dispenser service, and construction across the Mid-Atlantic and Midwest. Operates the same petroleum infrastructure contracting model as Oscar Larson.
• Capitol Business Equipment (CBE, Inc.): Large-scale in-store technology deployment and managed services company acquired by OWL in January 2022. Comparable to Oscar Larser's POS/convenience-store equipment and electrical contracting line of business.
• eStructure Solutions: Clean-energy infrastructure development company specializing in turnkey EV charging deployments nationwide, acquired by OWL Services in May 2022. Mirrors Oscar Larson's ChargePoint EV charging installation business, making it a direct comparable within the same rollup.
• Service Pump & Supply (Fluid House): Multi-state petroleum equipment distributor and service provider with a comparable blend of equipment sales, installation, compliance testing, and EV charging infrastructure across the Midwest and beyond — directly mirrors Oscar Larson's integrated services model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/oscar-w.-larson-company

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries5 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oscar W. Larson