Stuttgarter Zeitung
Stuttgarter Zeitung is a German regional newspaper publisher serving Stuttgart and Baden-Württemberg through print, E-Paper, mobile apps and premium subscriptions. It monetizes via subscriber fees, classifieds, and community sports event sponsorship through wholly-owned regional editions.
- Company typePrivate
- Founded1945
- HeadquartersStuttgart, Germany
- Headcount251–500
- GTM typeB2C
- OfferingDigital Commerce or Content
What Stuttgarter Zeitung does
Stuttgarter Zeitung Verlagsgesellschaft mbH is a privately held German regional newspaper publisher headquartered at Plieninger Straße 150, 70567 Stuttgart, operating the Stuttgarter Zeitung daily newspaper and a network of wholly-owned regional titles including Esslinger Zeitung, Böblinger Bote, Leonberger Kreiszeitung and Cannstatter Zeitung. The company covers Stuttgart, all 23 Stadtbezirke (districts), surrounding Landkreise (Böblingen, Esslingen, Göppingen, Ludwigsburg, Rems-Murr), and the broader Baden-Württemberg state, primarily serving German-speaking general news consumers in the Stuttgart metropolitan area.
The product portfolio is centered on the print+digital daily newspaper and includes a web-based E-Paper (Digitale Zeitung), native iOS and Android applications (StZ News-App), and a premium subscription tier, StZ Plus, for paywalled exclusive content. Supporting engagement features include podcasts (e.g., the RAF-Podcast), email newsletters, a video Mediathek, a Games/Rätsel section with casual puzzle content, and thematic sub-brands such as StZ Extra and the Gesund leben health forum. The company also operates community sports events including the annual EZ Fußballpokal and EZ Handballpokal tournaments.
Monetization is anchored in three revenue streams: recurring subscription revenue from print, digital E-Paper and StZ Plus plans (billed annually or monthly); advertising and classifieds revenue across display ads, the Stellenmarkt job marketplace, the Immomarkt real estate portal, and obituary placements; and event/tournament sponsorship through the EZ sports properties. Distribution is regional, combining home-delivered print, the E-Paper platform, self-serve online subscription, and field sales for enterprise/institutional clients. The firm employs 251–500 people and is led by Geschäftsführer Tilo Schelsky and Herbert Dachs; no external parent, private equity or venture capital backing is identified in the available data.
Stuttgarter Zeitung firmographics
Firmographics- Name
- Stuttgarter Zeitung
- Legal name
- Stuttgarter Zeitung Verlagsgesellschaft mbH
- Website
- https://stuttgarter-zeitung.de
- Company type
- Private
- Founded year
- 1945
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Stuttgarter Zeitung is a German regional newspaper publisher serving Stuttgart and Baden-Württemberg through print, E-Paper, mobile apps and premium subscriptions. It monetizes via subscriber fees, classifieds, and community sports event sponsorship through wholly-owned regional editions.
- Ownership category
- akta.pro rank
Stuttgarter Zeitung industry classification
Industry- Product category
- Regional Newspaper Publishing
- NAICS
- Newspaper Publishers (513110)
- SIC
- Newspapers: Publishing Or Publishing & Printing (2711)
- akta.pro primary industry
- Local & Regional Newspapers (Print & Digital) (MPAJADAB)
Keywords
Where Stuttgarter Zeitung is headquartered
LocationHeadquarters
- HQ city
- Stuttgart
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Stuttgarter Zeitung business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Subscription Revenue: Paid subscriptions for print and digital (e-paper) newspaper editions, with tiered plans including access to premium content (StZ Plus). Revenue is recurring in nature, generated through direct sales and self-serve channels.
- Advertising Revenue: Display advertising, classifieds, job market listings (Stellenmarkt), real estate marketplace (Immomarkt), and obituary/trauer portal placements generate advertising income.
- Event and Tournament Sponsorship: Organized community sports events including EZ-Fußballpokal and EZ-Handballpokal, which generate sponsorship revenue and reinforce local brand engagement.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Digital newspaper (E-Paper) subscription |
| Subscription | Annual | Print + Digital combined subscription |
| Subscription | Monthly | StZ Plus premium content subscription |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Stuttgarter Zeitung product offering
Product offeringCore offering
Stuttgarter Zeitung is a German regional daily newspaper delivering local and regional news coverage for Stuttgart and the broader Baden-Württemberg region across print, digital e-paper, and mobile app platforms. Its product portfolio is anchored on subscription-based access to news, complemented by premium content (StZ Plus), podcasts, newsletters, classifieds (jobs and real estate marketplaces), and community sports tournaments organized via its regional sub-brand editions.
Product overview
Stuttgarter Zeitung is a regional daily newspaper published by Stuttgarter Zeitung Verlagsgesellschaft mbH, serving the Stuttgart metropolitan area and broader Baden-Württemberg region. The company operates a multi-platform media portfolio centered on its core print and digital newspaper products. The core offering consists of the Stuttgarter Zeitung (print and digital editions) providing comprehensive coverage of local news, politics, economy, sports, culture, and regional community content. Digital products include the E-Paper (Digitale Zeitung) accessible via web browser, and native mobile applications (StZ News-App) for iOS and Android. Premium subscribers access exclusive content through the StZ Plus subscription tier. Supporting content features include Podcasts, Newsletters, a Mediathek with video content, and a Games/Rätsel section with puzzle and casual gaming offerings. The company also operates specialized sub-brands including the Gesund leben health forum and regional sports event coverages such as the EZ Fußballpokal and EZ Handballpokal tournaments. Classified services include job listings (Stellenmarkt), business directories (Jobs und Firmen), and real estate marketplaces (Immomarkt). The publication maintains a network of regional editions including Esslinger Zeitung, Cannstatter Zeitung, and Leonberger Kreiszeitung, providing hyperlocal coverage across the Stuttgart metropolitan area.
Differentiator
Problem solved
Functional benefit
Brands
- StZ Extra: Premium subscription content section offering specialized editorial features
- StZ Plus
- EZ Fußballpokal
- EZ Handballpokal
- Gesund leben Forum
Products and services
- Stuttgarter Zeitung (Print & Digital) Regional daily newspaper providing local news coverage for Stuttgart and surrounding Baden-Württemberg region, including politics, economy, sports, culture, and community reporting, available in print and digital editions.
- Digitale Zeitung / E-Paper
Companies that use Stuttgarter Zeitung
Customer profileSegments1 record
Ideal customer profiles2 records
Stuttgarter Zeitung technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Stuttgarter Zeitung partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- Volksbank Mittlerer NeckarminorVolksbank Mittlerer Neckar supports the EZ-Handballpokal as a sponsor, contributing to the regional community sports event organized by Stuttgarter Zeitung's Esslingen edition. The partnership provides marketing visibility and brand association with the annual tradition tournament.
- Karl ScharpfminorKarl Scharpf supports the EZ-Handballpokal as a sponsor, contributing to the annual handball tradition tournament organized by the Esslingen edition of Stuttgarter Zeitung.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Stuttgarter Zeitung competitors and assessment
Company assessmentRegional players
- Heilbronner Stimme: Regional daily newspaper based in Heilbronn, also within Baden-Württemberg and adjacent to the Stuttgart economic region. Operates a comparable subscription, advertising and digital platform model serving a neighboring German sub-market.
- Mannheimer Morgen: Regional daily newspaper for Mannheim and the Rhine-Neckar metropolitan area in Baden-Württemberg, sharing the same private German regional press model of print+digital subscriptions, classifieds and local event sponsorship.
- Rhein-Neckar-Zeitung: Regional daily newspaper for Heidelberg and the Rhine-Neckar region, also in Baden-Württemberg. Operates the same print+digital subscription model, classifieds and local community content focus as a peer regional German newspaper.
Direct peers
- Badische Zeitung: Regional daily newspaper for Freiburg and the Upper Rhine region of Baden-Württemberg, with the same print+digital subscription model, local classifieds (jobs, real estate) and community sports coverage as Stuttgarter Zeitung.
- Berliner Morgenpost: Berlin-based regional daily newspaper with print+digital subscriptions, classifieds and local event coverage under a comparable German regional newspaper publishing model, though serving a different metro geography.
- Augsburger Allgemeine: Large Bavarian regional daily newspaper operating print, digital edition, e-paper, classifieds and regional sub-editions - a structurally analogous privately-held German regional newspaper publisher.
- Stuttgarter Nachrichten: Direct head-to-head competitor in the Stuttgart metropolitan market, publishing a regional daily newspaper with overlapping coverage of Stuttgart politics, VfB Stuttgart sports and Baden-Württemberg regional news for the same subscriber and advertiser base.
- Nürnberger Zeitung: Regional newspaper group in Nuremberg/Franconia with print+digital subscriptions, local classifieds and community sports coverage, operating as a comparable private German regional newspaper publisher of similar scale.
Broad incumbents
- Süddeutsche Zeitung: Germany's largest quality regional newspaper, based in Munich. Comparable subscription-based digital/print newspaper model with national reach, premium paywall (SZ Plus) and broad editorial coverage that competes for German-speaking digital subscribers beyond any single region.
- Frankfurter Allgemeine Zeitung: Major German national/regional newspaper with FAZ Plus digital subscription, classified marketplaces and a similar multi-product print+digital+events business model serving a wealthy German metropolitan audience.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Stuttgarter Zeitung social profiles
Digital presenceStuttgarter Zeitung financial estimates
Financial estimateRevenue estimate
Valuation estimate
Stuttgarter Zeitung leadership team
Management profileNumber of profiles
Profiles2 records
Stuttgarter Zeitung subsidiaries and ownership
Company hierarchySubsidiaries4 records
Stuttgarter Zeitung funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Stuttgarter Zeitung M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Stuttgarter Zeitung
What does Stuttgarter Zeitung do?
Stuttgarter Zeitung is a German regional daily newspaper delivering local and regional news coverage for Stuttgart and the broader Baden-Württemberg region across print, digital e-paper, and mobile app platforms. Its product portfolio is anchored on subscription-based access to news, complemented by premium content (StZ Plus), podcasts, newsletters, classifieds (jobs and real estate marketplaces), and community sports tournaments organized via its regional sub-brand editions.
Is Stuttgarter Zeitung a public or private company?
Stuttgarter Zeitung is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Stuttgarter Zeitung founded?
Stuttgarter Zeitung was founded in 1945. It employs 251 to 500 people.
Where is Stuttgarter Zeitung based?
Stuttgarter Zeitung is headquartered in Stuttgart, Germany, in the Europe region.
How does Stuttgarter Zeitung make money?
Three revenue lines are on record. Subscription Revenue is the primary driver. The others are advertising Revenue and event and Tournament Sponsorship.
Who are Stuttgarter Zeitung's main competitors?
Regional players on record are Heilbronner Stimme, Mannheimer Morgen and Rhein-Neckar-Zeitung. Direct peers are Badische Zeitung, Berliner Morgenpost, Augsburger Allgemeine, Stuttgarter Nachrichten and Nürnberger Zeitung. Broad incumbents are Süddeutsche Zeitung and Frankfurter Allgemeine Zeitung.
Does Stuttgarter Zeitung have an API?
No public API is recorded for Stuttgarter Zeitung.
What industry is Stuttgarter Zeitung in?
Stuttgarter Zeitung's product category is Regional Newspaper Publishing. Its primary akta.pro industry code is MPAJADAB, Local & Regional Newspapers (Print & Digital). Its NAICS code is 513110 and its SIC code is 2711.