What Mannheimer Morgen does

Mannheimer Morgen is a regional German newspaper publisher founded in 1946 and headquartered in Mannheim, Baden-Württemberg. The company serves readers across the Mannheim/Rhein-Neckar metropolitan area (covering Mannheim, Ludwigshafen, Heidelberg, and the broader Metropolregion Rhein-Neckar) with daily local and regional news, politics, culture, lifestyle, and dedicated coverage of local sports teams including Adler Mannheim (ice hockey), SV Waldhof Mannheim (football), and Rhein-Neckar Löwen (handball). It is privately held and operates as part of the HAAS Mediengruppe (Dr. Haas Mediengruppe), alongside sister publications Bergsträßer Anzeiger, Schwetzinger Zeitung, and Fränkische Nachrichten.

The product portfolio spans print and digital: the printed daily newspaper, E-Paper digital edition, MM+ premium digital subscription, and the MeinMorgen app and a separate News App for mobile access. The company also produces seven branded podcasts (Verbrechen im Quadrat, Mensch Mannheim, WeiterLeben, Buwe Gebabbel, Adler-Check, Fred Fuchs fragt nach, 68 Grad) and operates adjacent classified/service sub-portals — Jobmorgen (jobs), Immomorgen (real estate), Trauerportal (obituaries), and Morgenweb Weekli (local prospectuses). The underlying technology is a digital publishing platform supporting web articles, E-Paper rendering, and mobile applications; no proprietary AI/ML systems, APIs, or SDKs are disclosed.

The business model is direct-to-consumer subscription media supplemented by advertising. Revenue streams include recurring print subscriptions (Premium-Abo), digital-only subscriptions (E-Paper, MM+), display advertising, and classified listings across the sub-portals. A freemium gate of 3 free articles per month functions as the top-of-funnel conversion mechanism to paid tiers. Distribution is multi-channel — home delivery, e-commerce subscription portal (abo.mannheimer-morgen.de), mobile apps, E-Paper, WhatsApp channel, and retail newsstand sales — and the customer base is mass-market regional consumers rather than named enterprise accounts.

Name

Mannheimer Morgen

Legal name

Mannheimer Morgen

Website

https://morgenweb.de

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

101–250 employees

Short description

Mannheimer Morgen is a regional German newspaper publisher serving readers in the Mannheim/Rhein-Neckar metropolitan area with daily local news, regional sports, politics, and culture via print, E-Paper, mobile apps, podcasts, and classified sub-portals under the HAAS Mediengruppe.

Ownership category

akta.pro rank

Product category

Regional Newspaper Publishing

NAICS

Newspaper Publishers (51311)

SIC

Newspapers: Publishing Or Publishing & Printing (2711)

akta.pro primary industry

National & General-Interest Newspapers (Print & Digital) (MPAJADAA)

akta.pro secondary industry

Podcast Networks & Studio Platforms (MPAIADAC)

Keywords

• Regional newspaper publishing
• Digital news subscription
• Local journalism
• Print media
• News content production

Headquarters

HQ city

Denzlingen

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Print Subscription (Premium-Abo): Full print newspaper delivery plus E-Paper, E-Paper am Sonntag, and unlimited digital access via web and app. Core print subscription revenue stream.
2. E-Paper Subscription: Digital-only subscription providing the E-Paper and E-Paper am Sonntag editions along with web article access. Targeted at readers who prefer digital consumption.
3. MM+ Digital Subscription: Premium digital-only subscription granting full access to all web articles and the news app, excluding print delivery.
4. Digital Advertising: The website carries display advertising units (Billboard, HalfpageAd, Rectangle, Mobile banner positions) across its pages, generating advertising revenue.
5. Classifieds and Listings: Service section includes job listings (Jobmorgen), real estate (Immomorgen), and obituary/funeral notices (Trauerportal), generating classified advertising revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels6 records

Core offering

Mannheimer Morgen is a regional newspaper publisher based in Mannheim, Germany, founded in 1946. It produces daily local and regional news coverage across print, digital (E-Paper, website), and mobile (apps) channels, covering news, politics, sports (Adler Mannheim, SV Waldhof Mannheim, Rhein-Neckar Löwen), culture, and lifestyle for the Mannheim/Rhein-Neckar metropolitan area. The company sells print and digital subscriptions, operates multiple branded podcasts, and runs classified portals (jobs, real estate, obituaries) as a wholly owned subsidiary of HAAS Mediengruppe.

Product overview

Mannheimer Morgen is a regional newspaper publisher offering a multi-platform news service comprising print and digital products. The core offerings include the traditional print newspaper, E-Paper (digital edition), MM+ premium subscription, and a News App for mobile access. The company operates several sub-portals including Jobmorgen (jobs), Immomorgen (real estate), and Trauerportal (funeral notices). Additionally, Mannheimer Morgen produces multiple branded podcasts including Verbrechen im Quadrat (true crime), Mensch Mannheim (interviews), Buwe Gebabbel (SV Waldhof fan podcast), Adler-Check (Adler Mannheim hockey podcast), and 68 Grad (climate podcast). The MeinMorgen App serves as a reader benefits portal combining subscriptions and local offers. The portfolio is distributed across websites, mobile apps, newsletters, and social media channels.

Differentiator

Problem solved

Functional benefit

Brands

• MM+: Premium subscription service offering complete access to all articles on the website and in the News App
• MeinMorgen App
• E-Paper
• Buwe News

Products and services

• E-Paper Digital replica of the printed newspaper available online and on mobile devices, providing subscribers with electronic access to the full newspaper edition plus E-Paper am Sonntag.
• MM+ (Mannheimer Morgen Plus) Premium digital-only subscription granting unlimited access to all web articles and the MeinMorgen news app for readers who prefer digital-only consumption.
• Premium-Abo (Print + Digital Subscription) Full subscription bundle including home delivery of the printed newspaper, E-Paper, E-Paper am Sonntag, and unlimited digital access via website and news app.
• News App (MM App) Mobile application for smartphones and tablets providing access to news content on the go, integrated with subscription credentials.
• MeinMorgen App Regional online benefits portal and reader shop combining all subscriber advantages, local offers, vouchers, and personalized content for subscribers.
• Jobmorgen Job portal for regional employment opportunities in the Rhine-Neckar area, providing listings and recruitment advertising.
• Immomorgen Real estate portal for property listings in the Rhine-Neckar region, supporting both rental and sale advertisements.
• Trauerportal Obituary and funeral notices portal serving families and communities in the Mannheim region, publishing death notices and remembrance content.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• HAAS Mediengruppe (Dr. Haas Mediengruppe)coreOthersMannheimer Morgen is part of the HAAS Mediengruppe, a media group based in Mannheim. The relationship includes shared services, cross-promotion (HAAS Mediengruppe pages linked in the footer), and likely group-level administrative or ownership oversight. The company also has sister publications: Bergsträßer Anzeiger, Schwetzinger Zeitung, and Fränkische Nachrichten, all operated under the HAAS umbrella.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Süddeutsche Zeitung: Germany's largest national-quality newspaper. Comparable as a subscription-driven German newspaper publisher with digital paywall (SZ+), podcast portfolio, and broad regional authority, though operating at significantly larger national scale.
• Frankfurter Allgemeine Zeitung (FAZ): National German newspaper with strong regional identity (Frankfurt/Rhein-Main). Comparable as a long-established German newspaper with print + digital subscription model, podcast offering, and classified/real estate sub-portals.

Direct peers

• Augsburger Allgemeine: Family-owned regional newspaper in Bavaria with a comparable product mix of print, digital subscription, podcasts, and local sub-portals. Closely mirrors Mannheimer Morgen's positioning as a mid-sized private regional daily.
• Die Rheinpfalz: Regional newspaper headquartered in Ludwigshafen covering the Rhineland-Palatinate side of the Rhein-Neckar metropolitan region. Direct local market competitor with overlapping coverage geography and similar subscription product structure.
• Berliner Morgenpost: Regional Berlin newspaper part of the Funke Mediengruppe. Comparable as a German regional newspaper with print, E-Paper, paywalled digital access (BM+), and podcast content serving a single metropolitan market.
• Badische Neueste Nachrichten (BNN): Regional newspaper serving northern Baden-Württemberg including Mannheim-adjacent areas. Directly comparable as a mid-sized German regional daily with print, E-Paper, and digital subscription products competing for the same Rhein-Neckar advertisers and subscribers.
• Stuttgarter Zeitung / Stuttgarter Nachrichten: Major regional newspaper group in Baden-Württemberg (same state as Mannheimer Morgen). Comparable as a multi-product regional publisher with print + digital subscriptions, sub-portals, and podcasts serving a similarly-sized German metro.
• Rheinische Post: Regional newspaper group serving the Düsseldorf/NRW Rhine-Ruhr region. Comparable in scale and structure as a multi-channel regional publisher with print, digital subscriptions, podcasts, and local sub-portals.
• Nürnberger Nachrichten: Regional newspaper in Nuremberg/Franconia, comparable in size and structure. Operates a similar multi-product regional media model with print, digital subscription, and podcast offerings.

Emerging players

• meinestadt.de: Digital-first local classifieds and city portal active in Mannheim and across German metros. Competes directly with Jobmorgen and Immomorgen for local jobs and real estate advertising budgets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/mannheimermorgen
• Facebookfacebook.com/mannheimer.morgen
• LinkedInlinkedin.com/company/mannheimermorgen
• Instagraminstagram.com/mannheimer_morgen
• Xx.com/online_mm

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mannheimer Morgen