Socialize

What Socialize does

We Are Social, formerly Socialize, is a globally operating socially-led creative agency headquartered in Dubai with a registered legal entity in the United Kingdom. Founded in 2008, the company specializes in social media strategy, influencer marketing, creative production, and brand campaigns for enterprise clients across technology, telecommunications, F&B, retail, electronics, fashion, consumer goods, and social media platform categories. Named clients include Oppo, Starbucks, Sony, TikTok, Amazon Music, Alshaya, Babyshop, Switz, Azadea, Revolve, ATRC, Rani, ISP, and Imperial Leather.

The agency operates with approximately 1,200 employees across four continents, with offices in the Middle East (Dubai), Europe (UK, France, Netherlands, Germany, Italy, Spain), North America (USA and Canada), and Asia Pacific (Singapore, Thailand, Indonesia, and Australia). Its service portfolio is organized through a set of specialized sub-brands including We Are Social Sport, We Are Social Influence, We Are Social Studios, We Are Social Gaming, and AI-XE-CUTE Studio, an AI-powered creative studio. The company also publishes proprietary thought leadership assets including the Think Forward annual trends report and the Digital annual statistics report.

The business model is project-based and retainer agency work sold to enterprise brand clients, with revenue derived from creative campaign fees, influencer marketing engagements, and content production services. The company operates as part of the Plus Company network, as evidenced by footer attribution. There is no disclosed PE/VC ownership, and the company remains privately held without publicly disclosed revenue figures.

Name

Socialize

Legal name

We Are Social Ltd

Website

https://socializeagency.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

51–100 employees

Short description

We Are Social, formerly Socialize, is a global socially-led creative agency with approximately 1,200 employees across four continents, serving enterprise clients in technology, F&B, retail, fashion, and consumer goods with social media strategy, influencer marketing, and creative production services.

Ownership category

akta.pro rank

Product category

Creative and Social Media Marketing Services

NAICS

Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Social Media & Community Management (BPAFAAAE)

akta.pro secondary industries

Social Media Creative Agencies (Content & Community) (MPAAAAAE), Paid Social Advertising (BPAFACAB)

Keywords

• Social media marketing
• Influencer marketing
• Creative agency services
• Digital campaign production
• Brand content strategy

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Creative Agency Services: We Are Social generates revenue through providing social media marketing, influencer marketing, and creative services to enterprise clients. The agency delivers strategic consulting, content creation, and campaign management across social platforms.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

We Are Social (formerly Socialize) is a globally distributed socially-led creative agency that sells social media marketing, influencer marketing, and creative campaign services to enterprise brands. The agency's portfolio includes influencer partnerships (We Are Social Influence), AI-assisted creative production (AI-XE-CUTE Studio), in-house content studios, and specialized practices for gaming/esports and sports marketing. Engagements are delivered as customized strategy, content creation, and campaign management services for multinational and regional brand clients.

Product overview

We Are Social (formerly Socialize) is a global socially-led creative agency offering an integrated portfolio of services centered on social media and influencer marketing expertise. The agency operates as a unified service offering rather than a software platform, providing creative strategy, content creation, influencer partnerships (We Are Social Influence), AI-powered creative production (AI-XE-CUTE Studio), in-house creative studios, specialized gaming marketing (We Are Social Gaming), and sports marketing (We Are Social Sport). The agency also produces proprietary research reports including Think Forward (annual trend analysis) and Digital (annual digital statistics), which reinforce its thought leadership positioning.

Differentiator

Problem solved

Functional benefit

Brands

• We Are Social Sport: Sports-focused division of the agency
• We Are Social Influence
• AI-XE-CUTE Studio
• We Are Social Studios
• We Are Social Gaming

Products and services

• We Are Social Influence Influencer marketing service that connects brands with relevant content creators across social media platforms to amplify brand messaging through authentic creator partnerships.
• AI-XE-CUTE Studio AI-powered creative studio service that leverages artificial intelligence for content creation, campaign development, and digital marketing solutions for brand clients.
• We Are Social Studios In-house creative production studio offering content creation, video production, and multimedia assets for social media campaigns on behalf of enterprise brand clients.
• We Are Social Gaming Specialized gaming and esports marketing service targeting gaming communities, streamers, and esports audiences across digital platforms on behalf of brand clients.
• We Are Social Sport Sports-focused marketing service that leverages social media strategies for sports brands, teams, athletes, and sporting events.

Named customers13 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• VaynerMedia: Global social-first creative agency specializing in social media strategy, influencer marketing, and content production for enterprise brands — the closest direct competitor to We Are Social's socially-led creative model.
• The Goat Agency: Specialist influencer marketing agency working with global brands on social-first campaigns; competes directly with We Are Social Influence for influencer-driven enterprise mandates.
• Billion Dollar Boy: Global influencer marketing and creator strategy agency with offices in the UK, US, and elsewhere — a direct competitor to We Are Social Influence for enterprise influencer budgets.
• Anomaly: Independent creative agency with strong social, content, and brand storytelling capabilities; competes for the same enterprise creative briefs with a similar unconventional, digitally-led approach.
• 72andSunny: Globally distributed creative agency with social-first brand storytelling expertise; a direct peer in the enterprise social creative category that pitches the same kinds of brand campaigns.

Broad incumbents

• Ogilvy: WPP-owned global creative network with a strong social media and influencer practice (Ogilvy Social); competes for enterprise social creative briefs but operates at much larger scale and with proprietary tooling.
• Dentsu Creative: Global creative agency network within Dentsu with deep social, content, and influencer capabilities; targets the same enterprise brand CMOs as We Are Social but offers integrated media and CX services.
• Publicis: Global advertising holding company with social, creative, and influencer arms (Publicis Social, Leo Burnett, Saatchi & Saatchi) — a broader incumbent competing for the same enterprise client rosters.
• Havas: Global creative and media network with social media and content offerings; competes with We Are Social for enterprise brand mandates across multiple geographies.
• Wieden+Kennedy: Independently owned global creative agency with strong social, brand, and digital content work; competes for major enterprise brand assignments overlapping with We Are Social's client base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/socializeagency
• YouTubeyoutube.com/user/SocializeAgency
• Facebookfacebook.com/socializeuae
• LinkedInlinkedin.com/company/socialize
• Instagraminstagram.com/wearesocialme

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Socialize