Dunlop Tyres

What Dunlop Tyres does

Dunlop is a heritage tire brand founded in 1888 by John Boyd Dunlop, who developed the first practical pneumatic tire. Since May 2025, the brand's trademark rights for four-wheel tires in Europe, North America, and Oceania have been owned by Sumitomo Rubber Industries (SRI), a publicly traded Japanese tire manufacturer headquartered in Kobe. In North America, Dunlop operates through Dunlop Tires North America Inc. (DTNA), a wholly-owned subsidiary headquartered in Rancho Cucamonga, California, which was renamed from Sumitomo Rubber North America Inc. in January 2026 as the central identity of SRI's ONE DUNLOP consolidation strategy under the R.I.S.E. 2035 corporate plan. The firm serves consumers, premium vehicle owners, and motorsport teams across the United States and Canada.

Dunlop's product portfolio spans premium passenger car tires (Blue Response A/S, with 80,000-mile tread life warranty across 80 fitments), winter tires (Winter Maxx SJ8 and WM02), ultra-high performance summer tires (Sport Maxx RS in 80+ sizes from 17-22 inches, Sport Maxx Race 2 as OE on Porsche 718 Cayman GT4, GT4 RS, Spyder, and 911 GT2 RS), highway luxury tires for light trucks and SUVs (Grandtrek HLX, upcoming), motorcycle tires (Trailmax Raid), and motorsport racing slicks. Core technology centers on silica-based tread compounds (Sport Maxx RS silica-plus-carbon particles with high-grip resins; Nano-Fit silica rubber for cold-weather flexibility; Blue Response A/S silica for fuel economy), 3D Waveform Grooves for noise reduction and hydroplaning resistance, and 3D Sipes for ice traction and tread-block rigidity.

Revenue is generated through three primary streams: replacement-market tire sales via an authorized dealer network (Fanatic Tire Dealers) supported by five U.S. distribution centers; direct-to-consumer e-commerce through dunloptires.com; and original equipment (OE) supply to luxury vehicle manufacturers including Lexus, Mercedes-Benz, BMW, and Porsche. A parallel motorcycle tire business is distributed through dedicated motorcycle dealer networks. The company also pursues an active motorsport program — fielding its own Porsche 911 GT3 R in the ADAC RAVENOL Nürburgring endurance series and 24h Nürburgring — and deploys event-driven brand marketing through partnerships with Goodwood Revival, Luftgekühlt, Air|Water, Gran Turismo 7, Honda Adventure Roads, the FIM Harley-Davidson Bagger World Cup, and an athlete endorsement with baseball player Shohei Ohtani.

Name

Dunlop Tyres

Legal name

Dunlop Tires North America, Inc.

Website

https://dunloptires.com

Company type

Private

Founded year

1888

Operating status

Operating

Headcount range

11–50 employees

Short description

Dunlop is a 137-year-old tire brand now owned by Sumitomo Rubber Industries and operated in North America through Dunlop Tires North America Inc. (DTNA), serving luxury vehicle owners, premium tire consumers, and motorsport teams via authorized dealers, OE supply, and direct e-commerce.

Ownership category

akta.pro rank

Product category

Automotive Tires

NAICS

Tire Manufacturing (32621), Tire Manufacturing (except Retreading) (326211)

SIC

Tires & Inner Tubes (3011)

akta.pro primary industry

Passenger Car Tires Manufacturing (IMANAKAA)

akta.pro secondary industries

Light Truck/SUV Tires Manufacturing (IMANAKAB), Motorcycle & Scooter Tires Manufacturing (IMANAKAF), Tire & Wheel Services (Mount/Balance/Alignment) (TLAKAAAD)

Keywords

• Passenger vehicle tires
• All-season touring tires
• Winter performance tires
• Original equipment tires
• Motorcycle tires

Headquarters

HQ city

Birmingham

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Tire Sales (Replacement Market): Dunlop generates revenue through the sale of replacement tires to consumers via authorized dealers, online retailers, and direct-to-consumer sales through dunloptires.com
2. Original Equipment (OE) Sales: Supply of tires as original equipment to vehicle manufacturers including Lexus, Mercedes, BMW, and Porsche
3. Motorcycle Tire Sales: Dunlop Motorcycle Tires sold through dedicated motorcycle dealer networks

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Dunlop manufactures and sells premium tires under the Dunlop brand for passenger cars, SUVs, light trucks, and motorcycles. The company supplies original equipment (OE) tires to luxury automakers including Lexus, Mercedes-Benz, BMW, and Porsche, and distributes replacement tires through a network of authorized Fanatic Tire Dealers, online retailers, and direct-to-consumer sales via dunloptires.com in the United States and Canada. Operations are run by Dunlop Tires North America Inc. (DTNA), a wholly-owned subsidiary of Japan's Sumitomo Rubber Industries following its $735 million acquisition of Dunlop brand rights from Goodyear in May 2025.

Product overview

Dunlop Tyres offers a diversified portfolio of passenger car, light truck, SUV, and motorcycle tires under the Dunlop brand. The product lineup includes the Blue Response A/S all-season premium touring tire, Winter Maxx SJ8 and WM02 winter tires, Sport Maxx RS and Sport Maxx Race 2 ultra-high performance summer tires, Grandtrek HLX highway luxury tires for light trucks/SUVs, Trailmax Raid adventure motorcycle tires, and motorsport racing slicks. The company operates as Dunlop Tires North America Inc. (DTNA), a subsidiary of Sumitomo Rubber Industries, following the $735 million acquisition of Dunlop brand rights from Goodyear in May 2025. Dunlop also maintains an active motorsport program with involvement in Nürburgring endurance racing, Gran Turismo 7 partnership, and sponsorship of automotive events.

Differentiator

Problem solved

Functional benefit

Brands

• Sport Maxx RS: Flagship Summer Ultra-High Performance tire for exotic and enthusiast performance vehicles, featuring advanced tread compound with silica and fine carbon particles.
• Blue Response A/S
• Winter Maxx
• Sport Maxx Race 2
• Grandtrek HLX

Products and services

• Blue Response A/S Premium all-season performance touring tire delivering exceptional tread life and highway handling with a smooth and comfortable ride year-round. Features silica particles for fuel economy and traction on dry, wet, and light snow surfaces, available with an 80,000-mile tread life warranty.
• Winter Maxx SJ8 Studless winter tire for crossovers, SUVs, and light trucks. Features a Nano-Fit silica rubber compound that keeps the tread flexible in cold and icy conditions, 3D Sipes that create sharp biting edges for grip on ice, and a directional tread pattern with T-Shape grooves for snow grip and aquaplaning resistance.
• Winter Maxx WM02 Studless winter tire for cars and small crossovers. Features an asymmetric tread pattern with numerous edges and crossing points for enhanced traction on snowy surfaces, 3D Sipes for icy conditions, and large main grooves for wet road handling.
• Sport Maxx RS Flagship Summer Ultra-High Performance tire for exotic and enthusiast performance vehicles. Features an advanced tread compound reinforced with silica and fine carbon particles along with high-grip resins for enhanced traction, an asymmetric tread pattern with wide outer shoulder blocks, and is available in over 80 sizes from 17 to 22 inches.
• Sport Maxx Race 2 Ultra-high-performance tire engineered for road and track use. Serves as original equipment on Porsche's most focused performance models including the 718 Cayman GT4, 718 Cayman GT4 RS, 718 Spyder, and 911 GT2 RS, supporting high-performance chassis dynamics, precise steering response, and consistent grip.
• Trailmax Raid 50/50 on/off-road adventure motorcycle tire used as official tire for Honda Adventure Roads tours across European events such as Pyrenees crossings and Alps adventures using Honda XL750 Transalp.
• Motorsport Racing Slicks Racing slick tires for motorsport applications used by Dunlop Motorsport in events such as the ADAC RAVENOL Nürburgring Endurance Series and the 24h Nürburgring.

Quantifiable outcome

• 80,000-mile tread life warranty on Blue Response A/S tires
• +3 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Twelve partnerships are on record, tiered core, major and minor.

• Goodwood RevivalcoreGTM or Marketing Partner · 22 June 2026Three-year presenting partnership agreement with Goodwood Revival historic motorsport event. Dunlop is the first presenting partner of Revival, with roots dating to circuit opening in 1948. Partnership includes 600m² exhibition booth and Ford GT40 display.
• ADAC RAVENOL Nürburgring Endurance Series (NLS)coreStrategic or Co-development Partner · 14 May 2026Dunlop Motorsport competing with own Porsche 911 GT3 R in NLS races leading up to 24h Nürburgring event, featuring drivers Julien Andlauer, Nico Menzel, Dorian Boccolacci, and Alessio Picariello.
• ADAC RAVENOL 24h NürburgringcoreStrategic or Co-development Partner · 14 May 2026Dunlop Motorsport fielding Porsche 911 GT3 R with start number 17 in prestigious 24-hour endurance race at Nürburgring Nordschleife.
• BLACK FALCON Team FANATECmajorStrategic or Co-development Partner · 14 May 2026Racing team competing at Nürburgring using DUNLOP tyres, partnered with Gran Turismo for special livery on Porsche 911 GT3 Cup.
• Saugmotoren MotorsportminorStrategic or Co-development Partner · 14 May 2026Racing team with BMW Z4 E89 competing at Nürburgring using DUNLOP tyres, driven by Ralf Schall and Christian Scherer.
• Air|WatermajorGTM or Marketing Partner · 25 April 2026Official tire of Air|Water event, one of the largest single-brand automotive events in Southern California celebrating full evolution of Porsche.
• Shohei OhtanimajorGTM or Marketing Partner · 24 April 2026Partnership with baseball superstar Shohei Ohtani representing brand commitment to excellence and peak performance.
• Honda Adventure RoadscoreStrategic or Co-development Partner · 18 March 2026Official tire partner for Honda Adventure Roads tour for second consecutive year, supplying Trailmax Raid 50/50 on/off-road tires for European tour events including Pyrenees crossing and Alps adventure.
• FIM Harley-Davidson Bagger World CupcoreStrategic or Co-development Partner · 17 March 2026Technical support partner providing tires for the inaugural FIM Harley-Davidson Bagger World Cup racing series. First race held during MotoGP Grand Prix of Americas in Austin, Texas.
• LuftgekühltmajorGTM or Marketing Partner · 6 February 2026Multi-year official tire sponsor agreement for Luftgekühlt events celebrating air-cooled Porsche vehicles, including Luft Tokyo, Luftgekühlt 12, and Air|Water.
• RACER / RACER Creator NetworkcoreGTM or Marketing Partner · 26 November 2025Presenting sponsor of inaugural RACER Creator Awards celebrating content creators in automotive and motorsports world. Partnership supports creator economy engagement.
• Polyphony Digital Inc. / Gran Turismo 7coreGTM or Marketing Partner · 20 September 2025Official tire partner of driving simulator Gran Turismo 7 for PlayStation 4 and PlayStation 5, and official tire supplier for the Gran Turismo World Series championship. Partnership includes brand presence in Brand Central museum, trackside branding, and tuning shop integration.

Scale indicators5 records

Recent moves8 records

Expansion highlights4 records

Direct peers

• Bridgestone: World's largest tire manufacturer with broad passenger, performance, winter, and run-flat tire offerings directly overlapping Dunlop's product portfolio and OE channels.
• Michelin: Global premium passenger and light truck tire manufacturer with strong motorsport heritage and OE relationships across luxury automakers; directly competes with Dunlop's Sport Maxx and Blue Response lines in the replacement market.
• Continental Tire: Premium German tire brand with comprehensive passenger, light truck, and winter tire lines serving the same OE and replacement customers as Dunlop, including shared BMW, Mercedes, and Porsche fitments.
• Goodyear Tire & Rubber: Former owner of the Dunlop brand rights (sold to Sumitomo for $735M in 2025) and Dunlop's most direct former corporate competitor across OE passenger, performance, and replacement channels in North America.
• Pirelli: Italian premium tire maker with concentrated UHP, motorsport, and prestige-OE business that closely parallels Dunlop's Sport Maxx positioning at Porsche, BMW, and Mercedes-Benz.
• Hankook Tire: Global passenger and light truck tire manufacturer recognized alongside Dunlop in the 2025 ApexTire Top 10, with growing share in mid-tier replacement that pressures Dunlop's premium all-season segment.
• Yokohama Tire: Japanese premium tire maker with passenger, performance, winter, and light truck lines, sharing similar OE relationships and competing in enthusiast and motorsport channels Dunlop targets.
• Toyo Tires: Japanese-origin tire manufacturer with strong UHP and enthusiast positioning that competes with Dunlop Sport Maxx RS and Race 2 in the performance replacement segment.
• Firestone Tire: Bridgestone-owned American tire brand with deep OE and replacement channels serving passenger and light truck segments that overlap substantially with Dunlop's value and mid-tier offerings.
• Cooper Tire: Goodyear-owned mainstream passenger and light truck tire brand competing against Dunlop's Blue Response A/S and Grandtrek HLX in the premium touring replacement segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@drivedunlop
• Facebookfacebook.com/DunlopTyresANZ
• Instagraminstagram.com/drivedunlop
• LinkedInlinkedin.com/company/dunlop-tires

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dunlop Tyres