LabelGrid
LabelGrid is a Denver-based digital music distribution platform serving independent record labels, distributors, and artists, combining DSP delivery, royalty accounting, catalog management, and a white-label REST API for branded distribution under the customer's own brand.
- Company typePrivate
- Founded2023
- HeadquartersDenver, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What LabelGrid does
LabelGrid (legal entity Label Grid LLC) is a digital music distribution platform founded in 2023 and headquartered in Denver, Colorado, operating with a remote team of 1-10 people. The company serves independent record labels, music distributors, and independent artists by combining DSP delivery, automated royalty accounting with per-artist splits, multi-label catalog management, and promotional tools into a single product surface. Its technology foundation is a public REST API (JSON over HTTPS) with sandbox environment, webhook notifications, and bearer-token authentication, generating DDEX ERN feeds across versions 3.8.2, 4.3.0, 4.3.1, and 4.3.2 for both delivery and bulk catalog import. Native integrations with ACRCloud and Audible Magic handle audio fingerprinting and content identification, while YouTube Content ID, Facebook Rights Manager, and TikTok UGC monetization extend the platform into rights administration.
Revenue is generated through flat annual subscriptions across four standard plan tiers (Solo $99, Basic $199, Pro $499, Custom from $849) plus four monthly API tiers ($119-$1,830+), all billed annually with no per-release fees. A 20% retention on UGC/Content ID monetization provides a transaction-fee stream. Go-to-market is hybrid: product-led growth via self-service signup and a 7-day free trial serves SMBs and indie artists, while custom and API plans involve direct sales engagement for onboarding, SOBO delivery setup, and enterprise SLAs. Strategic positioning rests on Spotify Preferred Provider status, Merlin Network membership (enabling SOBO delivery with 100% royalty retention), and a forthcoming 2026 hosted white-label UI plus WordPress plugin v2 expansion.
LabelGrid firmographics
Firmographics- Name
- LabelGrid
- Legal name
- Label Grid LLC
- Website
- https://labelgrid.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- LabelGrid is a Denver-based digital music distribution platform serving independent record labels, distributors, and artists, combining DSP delivery, royalty accounting, catalog management, and a white-label REST API for branded distribution under the customer's own brand.
- Ownership category
- akta.pro rank
LabelGrid industry classification
Industry- Product category
- Music Distribution Software
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Music Publishers (51223)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Motion Picture & Video Tape Distribution (7822)
- akta.pro primary industry
- Recorded Music Distribution (Physical & Digital) (MPAIAAAC)
- akta.pro secondary industries
- White-Label DSP Platforms & Streaming-as-a-Service (MPAIACAN), Royalty Analytics, Forecasting & Valuation Services (MPAIAKAG)
Keywords
Where LabelGrid is headquartered
LocationHeadquarters
- HQ city
- Denver
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
LabelGrid business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Operations, Marketing or Sales
Revenue model
- Standard Distribution Plans: Annual subscription plans for labels and artists. Flat pricing with no per-release fees. Includes Solo ($99/yr), Basic ($199/yr), Pro ($499/yr), and Custom (from $849/yr). Revenue is recurring annual subscription fees based on plan tier.
- API Infrastructure Plans: Monthly subscription plans for platform builders and distributors. Starter API ($119/mo), Growth API ($335/mo), Scale API ($760/mo), Custom API ($1,830+/mo). Billed yearly except overages. All API plans include 100% royalty retention.
- UGC/Content ID Monetization: Optional monetization on YouTube, Facebook, TikTok, and other UGC platforms. LabelGrid retains 20% regardless of plan to cover manual claiming, disputes, and platform fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Solo plan for solo artists and serious independent artists |
| Subscription | Annual | Basic plan for small labels with growing roster |
| Subscription | Annual | Pro plan for growing labels |
| Subscription | Annual | Custom enterprise plan for direct DSP deals and maximum retention |
| Subscription | Annual | Starter API for first catalog and in-house dashboards |
| Subscription | Annual | Growth API for serious automation and larger catalogs |
| Subscription | Annual | Scale API for large catalogs with dedicated manager |
| Subscription | Annual | Custom API enterprise with unlimited capacity |
| Subscription | Annual | LabelGrid Gate standalone WordPress plugin integration |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
LabelGrid product offering
Product offeringCore offering
LabelGrid is a digital music distribution platform that delivers releases to all major DSPs (Spotify, Apple Music, Amazon Music, YouTube Music, TikTok, Tidal, etc.), automates royalty accounting and splits, and provides a REST API with white-label infrastructure for distributors to build branded distribution services under their own brand. It also offers catalog management, DDEX-compliant delivery, marketing tools, demo management, and a WordPress plugin for smart links and pre-save campaigns.
Product overview
LabelGrid is a digital music distribution platform for record labels, distributors, and independent artists. The platform operates as a unified system combining core distribution capabilities (Music Distribution module) with integrated royalty accounting, catalog management, DDEX delivery, marketing tools, and demo management modules. The White Label & API Platform enables distributors and companies to build branded distribution services on LabelGrid's infrastructure. A dedicated Merlin Network Delivery module provides SOBO delivery for Merlin members with 100% royalty retention. The LabelGrid Tools WordPress Plugin extends the platform to WordPress websites for smart links, pre-saves, and subscriber capture. Pricing includes Solo ($99/year), Basic ($199/year), Pro ($499/year), and Custom ($849+/year) plans, plus API plans for platform builders starting at $119/month.
Differentiator
Problem solved
Functional benefit
Products and services
- LabelGrid Core Platform Unified digital music distribution platform for record labels and independent artists that delivers releases to all major DSPs, automates royalty accounting and splits, and includes catalog management and marketing tools on flat annual subscriptions.
- White Label & API Platform REST API and white-label infrastructure allowing distributors and platform builders to build branded distribution products on LabelGrid's backend with DSP delivery, royalty processing, and catalog management under their own brand.
- LabelGrid Tools WordPress Plugin Official free WordPress plugin that syncs release catalog, creates smart link landing pages, enables Spotify pre-save campaigns, gated downloads, subscriber capture, and Facebook/Google Ads conversion tracking for labels and artists.
- Merlin Network Delivery (SOBO) SOBO (Sent On Behalf Of) delivery service for Merlin Network members enabling 100% royalty retention using their own Merlin licensing deals, with LabelGrid handling technical delivery, catalog management, and royalty processing.
- LabelGrid Gate Standalone $39/year plan for WordPress plugin integration covering smart links, pre-saves, and catalog sync features for users who only need the WordPress marketing toolset.
Quantifiable outcome
- 100% royalty retention on SOBO and direct deals
- +3 more outcomes
Companies that use LabelGrid
Customer profileSegments4 records
Ideal customer profiles4 records
LabelGrid technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability5 records
Feature15 records
LabelGrid partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Merlin NetworkcoreLabelGrid is a Merlin Network member and acts as the operational delivery layer for Merlin members. Merlin members use their own licensing deals while LabelGrid handles technical delivery via SOBO. DSPs pay Merlin directly at negotiated rates, and LabelGrid takes no distribution fee on SOBO deliveries. LabelGrid also fills gaps where Merlin doesn't cover platforms.
- SpotifycoreLabelGrid is recognized as a Spotify Preferred Provider in the delivery platform category, ensuring fast delivery, priority support, and access to Spotify's latest features and tools. Provides priority delivery and editorial pitching tools.
- DDEX (Digital Data Exchange)coreDDEX is the music industry's standard format for exchanging release information between distributors and DSPs. LabelGrid supports ERN 3.8.2, 4.3.0, 4.3.1, and 4.3.2 for both delivery and catalog import.
- WordPresscoreLabelGrid Tools is the official free WordPress plugin available on the WordPress.org Plugin Directory. Syncs catalog to WordPress, creates smart link pages, enables Spotify pre-saves, gated downloads, and ad tracking.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
LabelGrid competitors and assessment
Company assessmentDirect peers
- Ditto Music: Indie music distributor offering DSP delivery, label services, and distribution to regional platforms; comparable SMB-segment competitor to LabelGrid.
- TuneCore: Major indie music distributor owned by Believe with global DSP delivery, royalty accounting, and publishing administration; competes directly with LabelGrid across SMB and mid-market label tiers.
- DistroKid: Direct indie music distribution competitor offering annual subscription plans with delivery to major DSPs; the dominant player in the self-serve indie distribution segment and LabelGrid's closest head-to-head rival on pricing and feature breadth.
- UnitedMasters: Distribution and label services platform targeting independent artists with DSP delivery, royalty splits, and brand partnership opportunities; overlaps LabelGrid on indie artist and emerging-label segments.
- AWAL: Sony-owned distribution and label services platform delivering to Spotify, Apple Music, and other DSPs with transparent royalty splits; comparable to LabelGrid's API and white-label model for indie labels.
- CD Baby: Long-standing indie music distributor offering DSP delivery, royalty collection, and physical distribution; competes with LabelGrid's Solo/Basic tiers and serves a similar self-service artist base.
- Amuse: Mobile-first indie music distributor with free and paid tiers delivering to major DSPs; competes with LabelGrid on price-sensitive independent artists and emerging markets.
Broad incumbents
- ONErpm: Global music distribution and label services group operating across multiple regions with DSP delivery, YouTube monetization, and label services; broader portfolio competitor with deeper regional footprint.
- The Orchard: Sony Music-owned full-service distribution company delivering to DSPs worldwide with label services, marketing, and analytics; broader-incumbent counterpart of LabelGrid's distribution and royalty stack.
Emerging players
- Fresh Tunes: Smaller indie-focused digital distributor with DSP delivery and YouTube Content ID; comparable as a niche emerging player targeting independent artists at indie price points.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
LabelGrid social profiles
Digital presenceLabelGrid compliance and trust
Trust signalCompliance2 records
LabelGrid financial estimates
Financial estimateRevenue estimate
Valuation estimate
LabelGrid leadership team
Management profileNumber of profiles
LabelGrid funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LabelGrid M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LabelGrid
What does LabelGrid do?
LabelGrid is a digital music distribution platform that delivers releases to all major DSPs (Spotify, Apple Music, Amazon Music, YouTube Music, TikTok, Tidal, etc.), automates royalty accounting and splits, and provides a REST API with white-label infrastructure for distributors to build branded distribution services under their own brand. It also offers catalog management, DDEX-compliant delivery, marketing tools, demo management, and a WordPress plugin for smart links and pre-save campaigns.
Is LabelGrid a public or private company?
LabelGrid is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was LabelGrid founded?
LabelGrid was founded in 2023. It employs 1 to 10 people.
Where is LabelGrid based?
LabelGrid is headquartered in Denver, United States, in the North America region.
How does LabelGrid make money?
Three revenue lines are on record. Standard Distribution Plans are the primary driver. The others are API Infrastructure Plans and UGC/Content ID Monetization.
Who are LabelGrid's main competitors?
Direct peers on record are Ditto Music, TuneCore, DistroKid, UnitedMasters, AWAL, CD Baby and Amuse. Broad incumbents are ONErpm and The Orchard. Fresh Tunes is listed as an emerging player.
Does LabelGrid have an API?
Yes. LabelGrid offers a public REST API for music distribution and royalty management. The API speaks JSON over HTTPS, with endpoints under https://api.labelgrid.com/api/public. Developers authenticate using bearer token in the Authorization header. The API covers the full distribution lifecycle: releases and tracks, files and assets, labels, artists and contributors, distribution and reviews, analytics and accounting, webhooks, and reference data. Every API plan includes a sandbox environment for testing. Webhook notifications are supported for real-time review-status and delivery events with signed payloads. Developer documentation is at api.labelgrid.com/docs/api.
What industry is LabelGrid in?
LabelGrid's product category is Music Distribution Software. Its primary akta.pro industry code is MPAIAAAC, Recorded Music Distribution (Physical & Digital), with a secondary code of MPAIACAN, White-Label DSP Platforms & Streaming-as-a-Service. Its NAICS code is 516210 and its SIC code is 7370.