What In Color does

In Color is a privately held, boutique visual communications agency founded by A. Arthur Fisher in 1986 and operating continuously since 1989. The firm delivers a bundled portfolio spanning graphic design, web design and custom web application development (HTML, CSS, PHP, MySQL, WordPress, Joomla), professional photography and FAA Part 107-licensed aerial cinematography, book publishing and pre-press, managed hosting and Unix server configuration, SANS-certified network security, and WCAG/ADA accessibility compliance delivered through an authorized accessiBe partnership. Core technology is conventional LAMP-stack web development combined with specialty offerings such as Joomla-based kiosk systems with barcode integration and predictable color management for print production; the firm holds no disclosed proprietary AI or platform IP beyond its registered In Color® and (IN) LARKIN Style Stacks trademarks.

The business is operated by a small team of 1-10 people under principal A. Arthur Fisher, with a sister company (A. Arthur Fisher Photography) supplying assignment and stock photography. Revenue is generated predominantly through quote-based professional services engagements across event venues (Santa Barbara Bowl, Arlington Theatre), publishers (Greg Young Publishing, Meade Media), government agencies (Jackeline Cochran Regional Airport, Goleta Sanitary Districts), healthcare/medical cannabis (QuantAA, TMCP publications), fashion retail ((IN) LARKIN), real estate, and automotive clients, supplemented by direct e-commerce sales of published books ($14.95-$24.95), a $19 medical cannabis fundamentals course, and merchandise through the incolor.net storefront. The firm operates from St. Petersburg, Florida following an August 2024 relocation from Santa Barbara, California, and distributes services via direct consultation, an affiliate referral network (The Widroe Group, Terrain Consulting, THECOREIDEA), and its website portfolio, with no external investors, subsidiaries, or disclosed funding.

Name

In Color

Legal name

In Color

Website

https://incolor.net

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

1–10 employees

Short description

In Color is a privately held, boutique visual communications agency founded in 1989, offering web design, graphic design, photography, video production, book publishing, and WCAG/ADA compliance to event venues, publishers, government agencies, and small businesses across California and Florida.

Ownership category

akta.pro rank

Product category

Visual Communications and Creative Services

NAICS

Graphic Design Services (541430), Photography Studios, Portrait (541921), Postproduction Services and Other Motion Picture and Video Industries (51219)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Color Grading & Color Management (MPAHAAAB)

Keywords

• Visual communications services
• Web design and development
• Graphic design services
• Book publishing services
• WCAG ADA compliance

Headquarters

HQ city

St. Petersburg

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Creative Services: Graphic design services including logo design, print design, page and banner layouts. Services provided since the 1980s.
2. Web Development: Website design, development, and web application programming services with content management system expertise.
3. Video Production: Ground and aerial video production services including promotional videos for venues and commercial marketing materials.
4. Photography Services: Professional photography through sister company A. Arthur Fisher Photography, including assignment and stock photography.
5. E-commerce Product Sales: Online sales of published books, educational courses, and merchandise through In Color store.
6. Book Publishing Services: Pre-press, printing, and publishing services for books, magazines, and art reproductions since 1989.
7. Managed Hosting: Premium managed hosting services tailored for CMS clients, providing safe and secure server management.
8. Color Management Services: Predictable, repeatable color calibration and management services for print production matching.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

In Color is a visual communications agency that provides website design and custom web application development using WordPress and Joomla platforms, professional graphic design, video and drone-based aerial photography production, book publishing (pre-press, digital printing, and binding), WCAG/ADA website accessibility compliance, managed hosting with secure Unix server configuration, and color management services. It also produces and sells its own publications including The Medical Cannabis Primer book and accompanying online course, and Santa Barbara-themed coffee table books.

Product overview

In Color is a visual communications agency offering a diversified portfolio of digital services, creative production, and publishing solutions. The core offerings include custom web application development (encompassing kiosk systems like the (IN) LARKIN Kiosk System and Letter Wizards), content management websites (WordPress and Joomla), e-commerce solutions, web accessibility compliance consulting, book publishing services, drone and video production, professional photography, graphic design, managed hosting, color management, and Unix/cloud server configuration. The company has developed specific publications including The Medical Cannabis Primer (a 144-page reference book with an accompanying online certificate course), Santa Barbara Summer Solstice coffee table book, and Old Spanish Days Fiesta book. Services are delivered through human expertise with certifications including Adobe certification, SANS Institute network security training, and FAA Part 107 drone licensing.

Differentiator

Problem solved

Functional benefit

Products and services

• The Medical Cannabis Primer 144-page full-color reference book in 8.5 x 11 format explaining medicinal cannabis in plain language for patients, caregivers, and healthcare professionals, containing 38 photos, 12 illustrations, 8 graphs, and 27 tables.
• TMCP Medical Cannabis Course Self-paced certificate program providing foundational knowledge about the endocannabinoid system and medicinal cannabis, including 2 hours of instruction, 6 quizzes, and a signed certificate upon completion.
• Santa Barbara Summer Solstice Coffee Table Book 220-page hardcover full-color coffee table book featuring 500 images documenting the Santa Barbara Summer Solstice event and parade, with a foil-embossed cover, sold via the In Color store.
• Old Spanish Days Fiesta Coffee Table Book 220-page hardcover full-color coffee table book featuring 640 photographs documenting Old Spanish Days Fiesta, the longest-running annual celebration in Santa Barbara, priced at $24.95 with free USA shipping.
• Santa Barbara Bowl Promotional Video Ground-level and aerial cinematographic promotional video showcasing Santa Barbara Bowl venue facilities and upcoming performances for performing artists and event organizers.
• Custom Web Applications Custom web application development service using HTML, CSS, PHP, and MySQL, including features such as kiosk systems with barcode implementation, Letter Wizards for generating personalized messages, and networked device management.
• Websites & Web Apps (CMS) Content management system solutions including WordPress and Joomla development with mobile-responsive designs, e-commerce integration, order management, shipping and tracking, and ADA/WCAG accessibility compliance.
• Web Accessibility Compliance WCAG and ADA compliance solutions including accessibility audits, implementation, and ongoing maintenance via the authorized accessiBe partnership.
• Book Publishing Services Professional book publishing services for self-publishers and traditional publishers including design, layout, pre-press, digital and offset printing, and distribution through Amazon and other channels.
• Drone Photography & Video Commercial drone photography and videography service utilizing FAA Part 107 licensed pilots for ground-level and aerial cinematography for real estate, events, and marketing content.
• Photography Services Professional photography services with decades of Photoshop and image editing expertise, serving corporate, retail, event, and product photography needs.
• Graphic Design Services Visual communications services including logo design, print design, and various graphic design solutions for branding and marketing materials.
• Managed Hosting Premium managed hosting services for CMS clients providing secure infrastructure and technical support.
• Predictable Color Management Color calibration and management services ensuring consistent color output across all devices and print production.
• Unix & Cloud Server Configuration Network security and cloud architecture services utilizing Unix platforms, provided by SANS-certified technicians.

Quantifiable outcome

• Fifth consecutive issue designed for Santa Barbara Pocket Concierge publication
• +2 more outcomes

Named customers13 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Seven partnerships are on record, tiered core, major and minor.

• accessiBecoreTechnology or Integration · 7 February 2024Official partnership with web compliance company, leader in WCAG and ADA compliance software. accessiBe's AI tools help fix accessibility issues and provide regular reporting. accessiBe widget provides essential controls for users with disabilities.
• The Widroe GroupcoreStrategic or Co-development PartnerSanta Barbara-based public affairs and communication firm. Over two decades of building reputation as search partner and trusted resource for public affairs. Collaborated on government projects including Jackeline Cochran Regional Airport customs support website and Santa Maria similar campaign.
• A. Arthur Fisher PhotographycoreStrategic or Co-development PartnerSister company providing assignment and stock photography for fine art and commercial usage. Large collection in performance arts and Santa Barbara local color. Official photographer for Santa Barbara Bowl, Arlington Theatre, and Old Spanish Days Fiesta.
• Terrain ConsultingcoreStrategic or Co-development PartnerEnvironmental public relations firm specializing in population growth, government land use policies, and community quality of life issues. Long-term collaboration on government client projects including Goleta Sanitary District websites.
• Greg Young PublishingmajorStrategic or Co-development PartnerFine art publisher and licensor specializing in Golden Age of flight and travel posters. 14+ year relationship producing websites, fine art prints, and publishing assistance for volumes like Discovering Colorado Wine Country.
• QuantAAminorStrategic or Co-development PartnerQuantitative assessment and analysis firm for business operations optimization. Website development client of In Color for Dr. Ruth Fisher's company.
• Robert TenEyck - THECOREIDEAmajorStrategic or Co-development PartnerBrand strategy and message development specialist. Provided PR and corporate branding guidance for 100xLife.com project and other campaigns. Collaborates on visual communications strategy.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Pentagram: Largest independent multidisciplinary design agency offering graphic design, identity, web, and editorial work; the leading archetype of the integrated creative-services firm that In Color operates at a much smaller scale.
• Huge: Digital experience agency combining design, web development, video, and content production for enterprise clients; directly comparable in offering an integrated creative + technical stack under one roof.
• Viget: Boutique digital agency providing web design/development, branding, and creative strategy to mission-driven and mid-market clients; a strong size-and-scope match for In Color's full-stack creative offering.
• Instrument: Independent creative agency producing brand identity, digital products, video, and content for leading consumer and cultural brands; same integrated multidisciplinary model as In Color.

Broad incumbents

• R/GA: Global experience design and advertising agency spanning digital products, branding, and content; represents the scaled, multi-office version of the integrated creative-services model In Color practices locally.
• 99designs: Global graphic design marketplace connecting clients with freelance designers for logos, web, and branding work; represents the tech-enabled, commoditized competitive alternative to boutique full-service agencies like In Color.

Regional players

• Blurb: Self-publishing platform for books, magazines, and photo books with integrated design tools and print-on-demand; an indirect competitor to In Color's book-publishing and pre-press services.

Others

• accessiBe: Web accessibility SaaS provider and In Color's official technology partner; the underlying platform whose tools In Color resells/implements as part of its WCAG/ADA compliance service line.
• SmugMug: Photography platform offering portfolio websites, print products, and stock-photo tools for professional photographers; an ecosystem enabler adjacent to In Color's sister photography brand (A. Arthur Fisher Photography).

Emerging players

• Canva: Mass-market DIY graphic-design platform that increasingly absorbs entry-level design work; the long-term competitive threat to all boutique creative agencies including In Color as it layers branded websites and video.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about In Color