Bien'ici
Bien'ici is a French online real estate portal that aggregates listings for both new and existing properties, serving individual buyers, sellers, and renters across France through its direct-to-consumer web platform enhanced with 3D immersive visualization technology from its Habiteo subsidiary.
- Company typePrivate
- Founded2015
- HeadquartersParis, France
- Headcount101–250
- GTM typeB2C
- OfferingDigital Commerce or Content
What Bien'ici does
Bien'ici is a French online real estate portal founded in 2015 and headquartered in Paris, operating as a subsidiary of Arche Group. The platform aggregates property listings for both new construction (immobilier neuf) and existing properties (immobilier ancien), serving individual property buyers, sellers, and renters across France through its direct-to-consumer web platform at bienici.com. Its core offering combines a comprehensive property search experience with immersive 3D visualization technology acquired through Habiteo in June 2022, enabling digital commercialization of new real estate developments.
The company generates revenue primarily through listing fees and advertising, employing a freemium model that includes promotional free listings to drive platform adoption. Bien'ici's distribution is strengthened by its position within the Arche Group portfolio alongside Paruvendu, and its investor base includes major French real estate networks (Fnaim, FONCIA Group, Laforêt, Orpi), which provides both capital and ecosystem support. The company raised €23 million in 2021, which funded its first acquisition (Habiteo) and reinforced its competitive positioning against other French online real estate portals.
Bien'ici's strategic direction, as articulated publicly, is to become the leading French real estate portal by combining new and existing property inventory on a single platform enhanced by 3D immersive technology. Its customer base spans individual consumers seeking residential properties and new real estate developers requiring digital marketing tools, with a horizontal segmentation approach and a self-serve go-to-market motion delivered through its proprietary digital platform.
Bien'ici firmographics
Firmographics- Name
- Bien'ici
- Website
- https://bienici.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Bien'ici is a French online real estate portal that aggregates listings for both new and existing properties, serving individual buyers, sellers, and renters across France through its direct-to-consumer web platform enhanced with 3D immersive visualization technology from its Habiteo subsidiary.
- Ownership category
- akta.pro rank
Bien'ici industry classification
Industry- Product category
- Online Real Estate Listings Portal
- NAICS
- Web Search Portals and All Other Information Services (519290), Web Search Portals, Libraries, Archives, and Other Information Services (519)
- SIC
- Real Estate (6500), Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- POI, Local Listings & Business Directory Platforms (BPAMANAD)
Keywords
Where Bien'ici is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Markets served
Bien'ici business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D
Revenue model
- Listing Services: The platform generates revenue through listing fees, with a freemium approach offering free summer listings to attract users to the platform
- Real Estate Portal Advertising: Standard real estate portal revenue model featuring property listings and advertisements targeting property seekers
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free summer listings promotion |
Go-to-market motion1 record
Distribution channels1 record
Bien'ici product offering
Product offeringCore offering
Bien'ici operates a French online real estate portal aggregating listings for both new construction and existing properties, enabling buyers and sellers to search and transact through a digital interface. The platform integrates Habiteo's 3D immersive property viewing technology to offer immersive digital property exploration. Property professionals and developers pay listing fees to commercialize properties on the portal.
Product overview
Bien'ici operates as a unified real estate platform offering property listings for both new construction and existing properties. The platform was strengthened through its acquisition of Habiteo, a French leader in 3D technologies for new real estate, enabling immersive property viewing experiences. As a subsidiary of Arche Group, Bien'ici also benefits from integration with Paruvendu, another classified listings brand in the Arche Group portfolio.
Differentiator
Problem solved
Functional benefit
Products and services
- Bien'ici Real Estate Portal Online French real estate portal aggregating property listings for both new construction (neuf) and existing (ancien) residential properties, with map-based search and immersive 3D viewing, targeting individual French property buyers and listing professionals.
- Habiteo 3D Property Visualization Immersive 3D visualization technology for new-build real estate, integrated into Bien'ici's portal to enable buyers to digitally explore new construction properties, serving both developers commercializing projects and buyers evaluating them.
Companies that use Bien'ici
Customer profileSegments2 records
Ideal customer profiles2 records
Bien'ici technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Bien'ici partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- HabiteocoreBien'ici acquired Habiteo, a French leader in 3D technologies for new real estate. This acquisition represents Bien'ici's first acquisition and aims to strengthen the company's leadership in immersive real estate experiences, providing a comprehensive platform for digital property commercialization and search.
Scale indicators3 records
Recent moves4 records
Expansion highlights4 records
Bien'ici competitors and assessment
Company assessmentDirect peers
- Leboncoin Immobilier: Leboncoin's real estate vertical is France's highest-traffic classifieds marketplace, directly overlapping with Bien'ici for property listings and ad inventory across both new and existing properties.
- SeLoger: SeLoger is one of France's leading real estate listing portals (now part of Aviv Group), competing directly with Bien'ici for property seekers, agents, and developer advertising budgets across new and resale listings.
- PAP (Particulier à Particulier): PAP is a French real estate portal historically focused on private-to-private transactions, directly competing for French property seekers and serving as an alternative listing destination to Bien'ici.
- Logic-Immo: Logic-Immo is a long-established French real estate portal offering new-build (neuf) and resale (ancien) listings, directly comparable to Bien'ici's dual-market positioning and target audience.
Broad incumbents
- ImmoScout24: ImmoScout24 is the dominant German real estate portal owned by Scout24 SE, serving as a broader European incumbent benchmark for portal business models, listing monetization, and developer relationships Bien'ici aspires to scale.
- Rightmove: Rightmove is the UK's leading property portal and a global benchmark for real estate portal economics, comparable to Bien'ici in business model (listing fees and advertising) though serving a different geography.
- Zillow: Zillow is the US real estate portal incumbent offering listings, 3D/virtual tours, and developer tools; a relevant comparable for Bien'ici's portal-plus-3D-tech strategy, though operating in a different market structure.
Emerging players
- Figaro Immobilier: Le Figaro Immobilier is a French real estate vertical leveraging a major media brand for audience reach, partially overlapping with Bien'ici in property listing aggregation and developer advertising in the French market.
- BienChezMoi (Safti): Safti operates a French real estate agency network with growing portal offerings, partially overlapping with Bien'ici's audience for resale listings and agent-driven demand.
Regional players
- Paruvendu: Paruvendu is a sister brand under Arche Group (Bien'ici's parent) operating French classified listings; it overlaps with Bien'ici's audience and serves as a strategic complement rather than a standalone competitor.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Bien'ici social profiles
Digital presenceBien'ici financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bien'ici leadership team
Management profileNumber of profiles
Profiles1 record
Bien'ici subsidiaries and ownership
Company hierarchySubsidiaries1 record
Bien'ici funding detail
Funding detailFunding overview
Funding rounds2 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bien'ici M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bien'ici
What does Bien'ici do?
Bien'ici operates a French online real estate portal aggregating listings for both new construction and existing properties, enabling buyers and sellers to search and transact through a digital interface. The platform integrates Habiteo's 3D immersive property viewing technology to offer immersive digital property exploration. Property professionals and developers pay listing fees to commercialize properties on the portal.
Is Bien'ici a public or private company?
Bien'ici is a private company. It is classified as corporate owned and is currently operating.
When was Bien'ici founded?
Bien'ici was founded in 2015. It employs 101 to 250 people.
Where is Bien'ici based?
Bien'ici is headquartered in Paris, France, in the Europe region.
How does Bien'ici make money?
Two revenue lines are on record. Listing Services are the primary driver. The others are real Estate Portal Advertising.
Who are Bien'ici's main competitors?
Direct peers on record are Leboncoin Immobilier, SeLoger, PAP (Particulier à Particulier) and Logic-Immo. Broad incumbents are ImmoScout24, Rightmove and Zillow. Emerging players are Figaro Immobilier and BienChezMoi (Safti). Paruvendu is listed as a regional player.
Does Bien'ici have an API?
No public API is recorded for Bien'ici.
What industry is Bien'ici in?
Bien'ici's product category is Online Real Estate Listings Portal. Its primary akta.pro industry code is BPAMANAD, POI, Local Listings & Business Directory Platforms. Its NAICS code is 519290 and its SIC code is 6500.