BRIK itt
BRIK itt is an India-based proptech platform enabling fractional ownership of premium holiday homes by dividing properties into 11 share-based BRIKs sold via SPVs to individual investors, supported by AI-powered web and mobile apps for booking, investment tracking, and property exchange across 11+ Indian destinations.
- Company typePrivate
- Founded2021
- HeadquartersLucknow, India
- Headcount1–10
- GTM typeB2C
- OfferingServices
What BRIK itt does
BRIK itt (legally BRIK itt Proptech Private Limited) is an India-based proptech company founded in 2021 and headquartered in Lucknow with a branch office in Goa. The company operates a digital-first fractional ownership platform that divides premium vacation homes across India into 11 equal shares (BRIKs), each representing approximately 1/11th ownership interest held through dedicated Special Purpose Vehicles (SPVs). Investors purchase shares starting at ₹6 lakhs and receive 30 annual usage days, rental income potential, and access to a portfolio spanning 11+ destinations including Goa, Uttarakhand, Himachal Pradesh, West Bengal, Odisha, and Uttar Pradesh.
The platform's technology stack centers on an AI-powered web application and mobile apps (iOS and Android) that provide real-time investment tracking, rental income monitoring, property appreciation data, booking management, and a property exchange program across the portfolio. An SPV-based legal structure is used for each property to provide ownership clarity, while digital dashboards automate the full client lifecycle from onboarding through annual usage scheduling. Distribution combines direct-to-consumer sales via the website and mobile apps with a Channel Partner Agreement program offering exclusive territory arrangements.
Revenue is generated through multiple streams: one-time fees on fractional share sales, recurring Annual Management Charges (AMC) for property management services, transaction fees on BRIK transfers (10% hurdle fee on profits), and early-exit cancellation charges (20% of BRIK value). The company claims 2,000+ BRIK owners, making it the largest fractional ownership platform in India. In November 2025, BRIK itt announced a strategic expansion via Brik Hauso — an AI-first construction and project management platform — including a partnership with Hyderabad-based Constello Cabinetry, signaling intent to commercialize its AI capabilities as a SaaS product for external construction and infrastructure businesses. The company is bootstrapped with 1-10 employees and has not publicly disclosed funding or revenue figures.
BRIK itt firmographics
Firmographics- Name
- BRIK itt
- Legal name
- BRIK itt Proptech Private Limited
- Website
- https://brikitt.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- BRIK itt is an India-based proptech platform enabling fractional ownership of premium holiday homes by dividing properties into 11 share-based BRIKs sold via SPVs to individual investors, supported by AI-powered web and mobile apps for booking, investment tracking, and property exchange across 11+ Indian destinations.
- Ownership category
- akta.pro rank
BRIK itt industry classification
Industry- Product category
- Fractional Real Estate Ownership
- NAICS
- Residential Property Managers (531311)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Multifamily Apartment Property Management (BPAJAFAA)
- akta.pro secondary industries
- Multifamily (Apartment) Property Management (BPAJAGAD), Cooperative (Co-op) Housing Association Management (BPAJAHAC)
Keywords
Where BRIK itt is headquartered
LocationHeadquarters
- HQ city
- Lucknow
- HQ country
- India
- HQ region
- Asia
Offices3 records
Markets served
BRIK itt business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Fractional Property Ownership Sales: Revenue generated from selling fractional ownership shares (BRIKs) of premium properties. Each property is divided into 11 fractions, with investors purchasing shares that represent ownership in the SPV holding the property
- Annual Management Charges (AMC): Ongoing management fees charged to property owners for property management services including maintenance, repairs, housekeeping, concierge, and rental operations. Annual charges due March 31st each year with 24% penalty per annum for late payments
- Property Management Services: Professional property management services including 24X7 concierge, housekeeping, room services, maintenance, and rental management through SPV arrangements
- BRIK Transfer/Liquidation Fees: Transfer charges when investors sell their BRIK after lock-in period, including 10% hurdle fee on total profit earned at time of reselling (shareholding transfer)
- SaaS Platform Licensing: Plans to scale AI solution as a SaaS product for other construction and infrastructure businesses
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Multi-year contract | Entry-level fractional investment starting at ₹6 lakhs |
| Unit Pricing | Multi-year contract | Royal Aikyam Puri - 1BHK Holiday Home |
| Unit Pricing | Multi-year contract | Various properties across India |
| Unit Pricing | Multi-year contract | Fractional Holiday Home Investments |
| Transaction based/ take rate | Pay-as-you-go | Exit and Transfer Fees |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
BRIK itt product offering
Product offeringCore offering
BRIKitt enables fractional co-ownership of premium holiday homes across India by dividing each property into 11 equal shares (BRIKs) starting at ₹6 lakhs, with ownership held through Special Purpose Vehicles (SPVs). Co-owners receive 30–45 annual usage days, a share of rental income targeting 8–10% yields and 15% IRR, professional property management, and cross-property exchange benefits, all supported by an AI-powered digital platform for booking, tracking, and portfolio management.
Product overview
BRIKitt is an India-based PropTech platform operating since 2021 that specializes in fractional ownership of premium holiday homes and residential properties. The core platform divides properties into 11 equal fractions (BRIKs), enabling investors to own approximately 1/11th of a property starting at ₹6 lakhs, with each owner receiving 30 annual usage days, rental income potential, and professional property management. The integrated ecosystem combines a consumer-facing web platform, mobile applications (iOS/Android), and an AI-powered dashboard for real-time investment tracking, property booking, and portfolio management. Properties span diverse Indian destinations including Goa, Uttarakhand, West Bengal, Himachal Pradesh, and Odisha, with investment values ranging from ₹5.3 lakhs to ₹32.4 lakhs per fraction. The platform operates through SPV structures for legal ownership clarity and offers exchange benefits enabling access to the full property portfolio.
Differentiator
Problem solved
Functional benefit
Products and services
- BRIKitt Fractional Ownership Platform A PropTech platform that lets individual investors and groups co-own premium Indian holiday homes by purchasing 1 of 11 equal shares (BRIKs) per property, starting at ₹6 lakhs, with SPV-based legal ownership, annual usage entitlements, optional rental income, and professional property management.
- Royal Aikyam – Holiday Home at Puri A premium 2-BHK sea-view holiday home at Puri with private lawn and large balcony, listed on the BRIKitt fractional ownership platform as an investable co-ownership asset.
- Annual Property Management Services Recurring property management services covering housekeeping, maintenance, security, and villa upkeep for BRIK fractional owners, billed as Annual Management Charges of ₹10,000 per BRIK per year.
- Exchange Benefit Program A portfolio-wide benefit that lets BRIK owners exchange unused annual usage nights for stays at other BRIKitt-listed properties, providing optionality and diversification across the holiday-home portfolio.
Companies that use BRIK itt
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles2 records
BRIK itt technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature3 records
BRIK itt partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Constello CabinetrycoreStrategic partnership with Constello Cabinetry, a Hyderabad-based modular factory. Constello will adopt Brik Hauso's AI technology to provide real-time transparency on interior projects. This partnership enables Constello to leverage AI-powered project management for their modular interior solutions while expanding Brik Hauso's technology deployment.
Scale indicators8 records
Recent moves5 records
Expansion highlights5 records
BRIK itt competitors and assessment
Company assessmentDirect peers
- RealX (Dhanvarsha Finvest): Indian fractional real estate platform enabling small-ticket ownership of residential properties through SPVs with title and rental income — directly comparable to BRIK itt's residential SPV-based fractional model.
- hBits (formerly Smart Invest): India fractional ownership platform for premium real estate structured through SPVs, with portfolio management dashboards and rental income distribution — overlapping business model and target customer as BRIK itt.
- Assetmonk: Indian fractional real estate platform enabling investors to own fractions of pre-leased commercial properties via SPVs, with comparable minimum investment thresholds, lock-in periods, and target IRR-based marketing.
- Strata Property Share: Indian fractional real estate platform focused on commercial and residential assets, allowing investors to purchase shares via SPVs with rental income and appreciation exposure — same category and investor profile as BRIK itt.
- Propshare: India-based fractional real estate investment platform offering fractional ownership of commercial and residential assets via SPVs, with similar minimum ticket sizes, lock-in structures, and an online investor dashboard — directly comparable to BRIK itt's model.
- EASYPROP: Fractional real estate platform operating in India with SPV-based ownership, similar minimum ticket sizes, and recurring management fees — competes for the same fractional-investor segment as BRIK itt.
Emerging players
- BNB Homes (BNBH): India-based platform enabling co-ownership and rental income from vacation/holiday homes; emerging player with partial overlap to BRIK itt's holiday-home fractional offering and target audience.
Regional players
- Klar Diary (formerly LOFT): Co-ownership platform for premium urban apartments; serves a similar co-ownership use case but is regional to specific non-Indian geographies, providing a comparable business-model reference for BRIK itt's holiday-home offering.
Broad incumbents
- Pacaso: US-based co-ownership platform for luxury vacation homes operating at significantly larger scale globally; a broader incumbent analog of BRIK itt's holiday-home fractional ownership model, useful as a category benchmark though not directly competing in India.
- NoBroker Technologies: India's largest proptech platform covering brokerage, rental management, and home services; a broad incumbent with property-management capabilities that overlap with BRIK itt's managed services line, though its primary business is broader real estate listing rather than fractional ownership.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
BRIK itt social profiles
Digital presenceBRIK itt financial estimates
Financial estimateRevenue estimate
Valuation estimate
BRIK itt leadership team
Management profileNumber of profiles
Profiles2 records
BRIK itt funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BRIK itt M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BRIK itt
What does BRIK itt do?
BRIKitt enables fractional co-ownership of premium holiday homes across India by dividing each property into 11 equal shares (BRIKs) starting at ₹6 lakhs, with ownership held through Special Purpose Vehicles (SPVs). Co-owners receive 30–45 annual usage days, a share of rental income targeting 8–10% yields and 15% IRR, professional property management, and cross-property exchange benefits, all supported by an AI-powered digital platform for booking, tracking, and portfolio management.
Is BRIK itt a public or private company?
BRIK itt is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BRIK itt founded?
BRIK itt was founded in 2021. It employs 1 to 10 people.
Where is BRIK itt based?
BRIK itt is headquartered in Lucknow, India, in the Asia region.
How does BRIK itt make money?
Five revenue lines are on record. Fractional Property Ownership Sales are the primary driver. The others are annual Management Charges (AMC), property Management Services, BRIK Transfer/Liquidation Fees and saaS Platform Licensing.
Who are BRIK itt's main competitors?
Direct peers on record are RealX (Dhanvarsha Finvest), hBits (formerly Smart Invest), Assetmonk, Strata Property Share, Propshare and EASYPROP. BNB Homes (BNBH) is listed as an emerging player. Klar Diary (formerly LOFT) is listed as a regional player. Broad incumbents are Pacaso and NoBroker Technologies.
Does BRIK itt have an API?
No public API is recorded for BRIK itt.
What industry is BRIK itt in?
BRIK itt's product category is Fractional Real Estate Ownership. Its primary akta.pro industry code is BPAJAFAA, Multifamily Apartment Property Management, with a secondary code of BPAJAGAD, Multifamily (Apartment) Property Management. Its NAICS code is 531311 and its SIC code is 6531.