MissionWired
MissionWired is a PE-backed, full-service digital fundraising agency that serves 60+ nonprofits and political campaigns with integrated omnichannel campaigns, proprietary ML-powered donor acquisition and reactivation tools, and The Digital Co-Op, a 200-member data cooperative.
- Company typePrivate
- Founded2007
- HeadquartersWashington, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What MissionWired does
MissionWired (legal entity Anne Lewis Strategies, LLC) is a Washington, D.C.-based digital fundraising and strategy agency founded in 2007 and owned by private equity firm Stone-Goff Partners. The firm serves nonprofit organizations and political campaigns with integrated omnichannel fundraising services spanning email, SMS, digital advertising, and direct mail, with named agency-of-record relationships spanning ACLU, American Red Cross, Greenpeace, Sandy Hook Promise, Human Rights Watch, the Biden-Harris campaign, USO, Planned Parenthood, MD Anderson, Everytown, RAINN, and dozens of other major nonprofits. The company employs between 101 and 250 people, operates a 100% remote workforce across 25 states, and maintains offices in Washington D.C., New York, and Denver.
MissionWired's core differentiator is The Digital Co-Op, a data-sharing cooperative of 200 member organizations built on the Databricks Data Intelligence Platform that processes 275 billion data points across 125 million individuals and provides access to 130 million unique email addresses. Layered on this data asset is a portfolio of proprietary ML-powered tools, including AdvantageAI for predictive donor acquisition, Reactivate for lapsed-donor reactivation, MissionSMS for mobile list growth, Advocate for advocacy modeling, Custom Audiences for paid social optimization, Sign For Good for engagement-driven upsell, Constellation Data Solutions for managed data services, and QCT Production for direct mail. The firm reports $4.5 billion raised cumulatively for client causes, with individual engagements producing outcomes such as $157 million raised online for Sandy Hook Promise, $145 million over ads for the Biden-Harris campaign, and 399% lifetime ads ROAS for Sandy Hook Promise.
MissionWired generates revenue through three streams: full-service agency partnership fees for strategic, creative, and analytical engagements; recurring membership fees from the 200 Digital Co-Op organizations; and subscription-based licensing of its proprietary tools. Under Stone-Goff Partners, the firm has pursued an active roll-up strategy, completing acquisitions of CCAH in May 2022, Zuri Group in September 2023, and Bentz Whaley Flessner in June 2026 (with BWF combined with Zuri Group to form BWF Zuri), expanding into higher education and healthcare verticals while layering in operational consulting and nonprofit technology services.
MissionWired firmographics
Firmographics- Name
- MissionWired
- Legal name
- Anne Lewis Strategies, LLC
- Website
- https://missionwired.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- MissionWired is a PE-backed, full-service digital fundraising agency that serves 60+ nonprofits and political campaigns with integrated omnichannel campaigns, proprietary ML-powered donor acquisition and reactivation tools, and The Digital Co-Op, a 200-member data cooperative.
- Ownership category
- akta.pro rank
MissionWired industry classification
Industry- Product category
- Nonprofit Fundraising Services
- NAICS
- Public Relations Agencies (54182), Direct Mail Advertising (54186), Media Buying Agencies (54183), Direct Mail Advertising (541860)
- SIC
- Services-Advertising Agencies (7311), Services-Direct Mail Advertising Services (7331)
- akta.pro primary industry
- Nonprofit & Cause Communications (BPAFADAK)
- akta.pro secondary industries
- Fundraising & Donor Acquisition Calling (Nonprofit) (BPAAADAJ), Event PR & Communications Support (BPAFADAO)
Keywords
Where MissionWired is headquartered
LocationHeadquarters
- HQ city
- Washington
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
MissionWired business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Full-Service Agency Partnership: MissionWired provides comprehensive agency services including account management, strategic planning, integrated campaign execution across digital and direct mail channels, budgeting and forecasting, production and data services. Revenue comes from service fees for ongoing agency partnerships.
- Digital Co-Op Membership: The Digital Co-Op operates as a data-sharing collaborative with 200 member organizations. Revenue generated through membership fees for access to the co-op's data, predictive modeling tools, and fixed-cost list growth services.
- Proprietary Tools (Sign For Good, Constellation, etc.): MissionWired developed proprietary tools and technology solutions offered to partner organizations. These include Sign For Good, Constellation Data Solutions, MissionSMS, and other tools for audience engagement, acquisition, and reactivation.
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
MissionWired product offering
Product offeringCore offering
MissionWired provides full-service fundraising and digital strategy agency partnerships to nonprofit organizations and political campaigns, delivering integrated omnichannel campaign execution across email, SMS, digital advertising, and direct mail. The company also operates The Digital Co-Op, a proprietary data-sharing platform with 200 member organizations and access to 130 million unique email addresses, augmented by predictive ML-powered tools including AdvantageAI, Sign For Good, MissionSMS, Reactivate, and Constellation Data Solutions.
Product overview
MissionWired is an award-winning nonprofit fundraising and digital strategy firm offering a comprehensive platform of services and proprietary tools. The core offering includes full-service agency partnerships (strategic planning, omnichannel campaigns, creative development, analytics) across email, SMS, digital advertising, and direct mail channels. The product portfolio centers around The Digital Co-Op—a first-of-its-kind digital co-op platform with 200+ member organizations and access to 130M+ email addresses—augmented by AI-powered tools including AdvantageAI (predictive acquisition), The Mid-Level Co-Op (mid-level donor identification), MissionSMS (SMS growth), Reactivate (lapsed donor reactivation), Advocate (advocacy modeling), and Custom Audiences (paid social optimization). Supporting tools include Sign For Good (engagement/fundraising platform), Constellation Data Solutions (data management), and QCT Production (direct mail). The platform has raised $4.5 billion for mission-driven organizations and was recognized with the 2024 Reed Award for Direct Mail Firm of the Year.
Differentiator
Problem solved
Functional benefit
Brands
- The Digital Co-Op: Fixed-cost digital acquisition platform with access to 130 million unique email addresses, state-of-the-art machine learning, and predictive analytics for nonprofits and campaigns.
- The Mid-Level Co-Op
- AdvantageAI
- MissionSMS
- Reactivate
- Advocate
- Sign For Good
- Constellation Data Solutions
- QCT Production
Products and services
- The Digital Co-Op
Quantifiable outcome
- $4.5 billion raised for nonprofit and political causes
- +10 more outcomes
Companies that use MissionWired
Customer profileNamed customers21 records
Segments8 records
Ideal customer profiles3 records
MissionWired technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability5 records
Feature9 records
MissionWired partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- BWFcoreAcquired BWF, a provider of campaign strategy, donor engagement, and analytics services for higher education, healthcare, and nonprofit organizations. BWF will merge with Zuri Group to form BWF Zuri under MissionWired umbrella.
- Zuri GroupcoreZuri Group merged with acquired BWF to form BWF Zuri, creating unified platform for integrated fundraising strategy, operational consulting, donor analytics, and technology services.
- TatangocoreJoint release of 2025 Nonprofit Text Messaging Insights Report analyzing data from 138 million texts sent by nonprofits. Partnership for industry research and thought leadership on SMS fundraising best practices.
- Chapman Cubine Allen + Hussey (CCAH)coreAcquired by MissionWired in 2022 to expand digital marketing capabilities. Strategic expansion of MissionWired's nonprofit fundraising expertise.
- DatabrickscoreDatabricks Data Intelligence Platform implementation enabling MissionWired to process 275 billion data points across 125 million individuals and scale machine learning workflows. Platform enables deployment of thousands of ML models annually and automated data pipelines.
- The Digital Co-Op Memberscore200 member organizations from every fundraising vertical participate in MissionWired's Digital Co-Op, sharing data for collective benefit to develop new supporters, reactivate lapsed supporters, and improve outreach. Members include ACLU, Human Rights Watch, and other major nonprofits.
Scale indicators10 records
Recent moves6 records
Expansion highlights5 records
MissionWired competitors and assessment
Company assessmentDirect peers
- M+R (now M+R/AFD&I): M+R is the largest direct competitor to MissionWired in nonprofit digital fundraising and advocacy, offering full-service digital campaigns, direct mail, and creative services to nonprofits and progressive causes with a comparable client roster and full-service agency model.
- Pursuant: Pursuant is a nonprofit fundraising and marketing agency providing multichannel fundraising services, donor acquisition, and creative strategy to nonprofits, competing head-to-head with MissionWired for mid-market and enterprise nonprofit accounts.
- Changing Our World: Changing Our World is a national nonprofit fundraising and philanthropic consulting firm offering campaign strategy, donor engagement, and analytics services, comparable to MissionWired's strategic services and BWF Zuri offering.
- The Lukens Company: The Lukens Company is a direct response fundraising agency for nonprofits and political campaigns, providing integrated direct mail, digital, and creative services similar to MissionWired's full-service AOR model.
- Trilogy Interactive: Trilogy Interactive is a political and nonprofit digital agency specializing in digital fundraising, advocacy, and online ads for Democratic campaigns and progressive causes, directly competing for political cycle work like the Biden-Harris engagement.
- Harris Direct (a part of The Stelter Company): Harris Direct / The Stelter Company is a direct response fundraising agency providing direct mail and digital fundraising services for nonprofits, overlapping with MissionWired's CCAH- and QCT-led direct mail practice.
Emerging players
- ActBlue: ActBlue is a dominant political fundraising technology platform that processes online donations for Democratic campaigns and progressive nonprofits, representing the self-serve tech alternative that competes with MissionWired's full-service political fundraising offering.
- Classy (by GoFundMe): Classy is an online fundraising platform for nonprofits offering donation forms, peer-to-peer campaigns, and event management; it represents the SaaS self-serve alternative to MissionWired's managed services for mid-market nonprofits.
Broad incumbents
- Bonterra (Network for Good, GiveWell, etc.): Bonterra is a leading provider of nonprofit technology and fundraising software (CRM, donation forms, peer-to-peer), competing indirectly by enabling nonprofits to execute fundraising in-house rather than outsourcing to agencies like MissionWired.
Others
- Tatango: Tatango is an SMS marketing platform that has partnered with MissionWired on nonprofit text messaging insights; it provides SMS infrastructure complementary to MissionWired's MissionSMS tool rather than directly competing.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
MissionWired social profiles
Digital presenceMissionWired financial estimates
Financial estimateRevenue estimate
Valuation estimate
MissionWired leadership team
Management profileNumber of profiles
Profiles14 records
MissionWired subsidiaries and ownership
Company hierarchySubsidiaries2 records
MissionWired funding detail
Funding detailFunding overview
Funding rounds3 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MissionWired M&A and investment
M&A and investmentM&A3 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MissionWired
What does MissionWired do?
MissionWired provides full-service fundraising and digital strategy agency partnerships to nonprofit organizations and political campaigns, delivering integrated omnichannel campaign execution across email, SMS, digital advertising, and direct mail. The company also operates The Digital Co-Op, a proprietary data-sharing platform with 200 member organizations and access to 130 million unique email addresses, augmented by predictive ML-powered tools including AdvantageAI, Sign For Good, MissionSMS, Reactivate, and Constellation Data Solutions.
Is MissionWired a public or private company?
MissionWired is a private company. It is classified as private equity controlled and is currently operating.
When was MissionWired founded?
MissionWired was founded in 2007. It employs 101 to 250 people.
Where is MissionWired based?
MissionWired is headquartered in Washington, United States, in the North America region.
How does MissionWired make money?
Three revenue lines are on record. Full-Service Agency Partnership is the primary driver. The others are digital Co-Op Membership and proprietary Tools (Sign For Good, Constellation, etc.).
Who are MissionWired's main competitors?
Direct peers on record are M+R (now M+R/AFD&I), Pursuant, Changing Our World, The Lukens Company, Trilogy Interactive and Harris Direct (a part of The Stelter Company). Emerging players are ActBlue and Classy (by GoFundMe). Bonterra (Network for Good, GiveWell, etc.) is listed as a broad incumbent. Tatango is listed as an others.
Does MissionWired have an API?
No public API is recorded for MissionWired.
What industry is MissionWired in?
MissionWired's product category is Nonprofit Fundraising Services. Its primary akta.pro industry code is BPAFADAK, Nonprofit & Cause Communications, with a secondary code of BPAAADAJ, Fundraising & Donor Acquisition Calling (Nonprofit). Its NAICS code is 54182 and its SIC code is 7311.